Join us for a high-energy discussion with Theresa Villano Reed–a PR, Marketing, Social Media, and Branding dynamo who represents established and up-and-coming athletes. Theresa recounts her path from Fairbanks, Alaska to the elite circles of sports and entertainment, and how her formative years as a back-up player in sports equipped her with a chip on her shoulder and a “sixth-man mentality” for life. Theresa realized her ability to connect deeply with athletes, and monetize these relationships to the profound benefit of all parties involved. She speaks passionately about her commitment to empowering women, and wow, does she have powerful guidance for women who are continually questioned and stymied by men along their career path. Theresa’s distinctive approach to supporting her athlete clients focuses on helping them build their brand beyond the game, and create a legacy–by expressing their true selves and honest storytelling. She describes her pivot into integrating creators and entertainers into the sports ecosystem, and forming mutually beneficial alliances in the digital space. Her mantra, “Be so damn good they can't ignore you,” encapsulates this episode perfectly. She’s all that and more.
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