You might find this episode’s topic a bit interesting: “Life After Crowdfunding: IndieGoGo InDemand – What Do I Do After I’ve Had a Successful Campaign on Kickstarter?” An interesting question! Your journey has just begun. Don’t worry, though—we’ll get it all covered in this episode…
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⭐ During this episode, we detail these takeaways:
1. Indiegogo InDemand is an excellent platform for gleaning additional funds for your project while it’s awaiting fulfillment (between Kickstarter phase and e-commerce phase), while leveraging the relatively-high “organic” traffic to Indiegogo’s website.
2. It’s best to prepare your Indiegogo InDemand page to debut immediately when your Kickstarter campaign ends, and to redirect traffic from your Kickstarter page through a “Spotlight” button to your Indiegogo page, so that you don’t needlessly lose either momentum or pledges.
3. It helps to market your Kickstarter campaign through short URLs with adjustable forwarding that can be updated anytime your project transitions from one platform to another.
4. While campaigning on Indiegogo, you should use “secret perks,” negotiate Indiegogo newsletter appearances, and possibly leverage your success to obtain additional funds from angel investors and/or venture capitalists, including on “Shark Tank,” which can also be good for publicity.
5. You can end your Indiegogo InDemand campaign anytime (and even resume it anytime) until your Kickstarter project is fulfilled, but you shouldn’t expect your InDemand campaign to raise more than a fraction of what your Kickstarter campaign raised.
✍️ Click here for this episode’s complete show notes!
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