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March 10, 2025 10 mins

What do roaches have to do with outreach and sparking connection? It’s a lesson learned from the San Antonio Zoo’s wildly popular Valentine’s Day promotion to “Name a Roach After Your Ex.” This annual event is a huge draw for people with bad exes, and it helps the zoo raise a ton of money that goes towards keeping the animals fed and cared for. But how does this translate to sales?

In this episode of Get More Clients, Superstar Sales Consultant Lynn Whitbeck tells you all about genuine connection, sparking out-of-the-box conversations, and crafting outreach that makes an impact.

By the end of this episode, you will know how to:

  • Tap into your wildly authentic self;
  • Get creative and have fun; and
  • Develop outreach that actually works.

Tune in for more on the unexpected magic of roaches (at least metaphorically!) in your sales process.

Read more: https://petite2queen.com/roaches-teach-stand-out-spark-connection/




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