July 23, 2025 • 27 mins
🚨 New podcast episode just dropped! I joined Mike on Your 12:30 to answer 12 rapid-fire questions in just 30 minutes — and we covered a TON of digital marketing gold 🔥
We talked:
✅ What SEO really means (and why it’s not just keywords + magic)
✅ The one thing your site needs that Google can actually read (hint: 📝)
✅ Why original content still rules the rankings
✅ Quick fixes that helped one of my car clients skyrocket traffic 🚗💨
✅ What to do when your social strategy doesn’t turn into sales
✅ How to test your own site + know if Google can even “see” your pages 👀
✅ And how I accidentally fell into SEO back in 2007 and never looked back
Plus… I shared a few of my favorite tips for:
📈 Ranking higher
📲 Reaching the right audience
📊 Tracking what works (instead of guessing)
🧳 And how I run my biz from anywhere with a laptop and decent Wi-Fi 🌎
If you're a small biz owner, entrepreneur, or just tired of pouring money into digital tactics that don’t convert — this one’s for you.
🎁 Grab my free SEO gift here: seooptimizers.com/gift
📺 Watch the full episode now (link in bio or below!)
#SEO #DigitalMarketing #BrandonLeibowitz #SEOOptimizers #Your1230Podcast #MarketingTips #GoogleSEO #OnlineTraffic #ContentMarketing #SmallBusinessSEO #EntrepreneurLife #WebsiteOptimization #GoogleRanking #SearchEngineOptimization #MarketingPodcast #FreeSEOtraining #BusinessGrowth #LaptopLifestyle #WorkFromAnywhere #MarketingThatWorks
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Foreign.
Welcome back to your 12 (00:02):
30.
I'm Mike Sallucci,your host and this is the only
podcast where our guests telltheir story with the help of 12
questions in just 30 minutes.
Today we are very excited to bejoined by Brandon Leibowitz.
Brandon runs and operates SEOOptimizers and has been
doing so since 2007.
(00:23):
They are a digital marketingcompany that focuses on helping
small and medium sizedbusinesses get more online
traffic which in turn convertinto clients, sales leads, etc.
Brandon, welcome.
I'm very excited to talkto you this evening.
Thank you for havingme on today.
You got it. Let's start there.
Just to the uninitiated orjust to level set SEO,
(00:44):
what does that stand for?
It means search engineoptimization,
which is ranking websites in thedifferent search engines which
primarily nowadaysit's just Google.
So when you search on Google,there's ads at the top.
Those are all paid ads,but regular ads is organic
results and that's whatSEO is about.
Getting you in thefree listings,
there's 10 spots on that firstpage of Google and just trying
(01:08):
to get you in that free realestate so you don't have to
spend money on paid ads.
Very nice, very nice.
I could see why that would be sovaluable to small and medium
sized businesses.
What what are some kindof tactics or how do.
I'm sure people try to getthere on their own and,
and fail because there'sa lot behind it.
What have you found is importantfor a company that wants to rank
(01:30):
higher and either trying to doon their own or they
come to you.
What are some of the things thatyou'd like to see either on
their website or thatyou do with them?
I'll let you take thatin any direction.
Like there's a lot of differentthings,
but one of the most importantis content.
So meaning text.
Google can't really read imagesor videos or audio yet they're
(01:50):
getting closer,but they rely on text.
The more text you have on eachpage of your website,
the easier it is forthem to read,
understand and know whatkeywords you're trying to focus
on. Because they're really,search engines are just really a
robot. They're not that smart.
I mean they're getting smarterand smarter but they really need
you to spoon feed them as muchinformation as possible and
(02:11):
adding text to each page,it's such an important thing and
unfortunately it hasto be unique.
You can't just take text fromone page and use it
on the next page.
Got to write original contentand write it for the user.
And that alone will definitelyget people's traffic moving up.
Just because, like,if you're an E commerce website
and you're just selling jackets,let's say you have a bunch of
(02:34):
pictures of jackets but no text,it's gonna be tough for the
search engines to know whatactually you are selling.
But if you're selling jacketsand then you have that text
and you explain, like,what material is it for men,
women, Cold, waterproof, like,what are all the details?
But without that,it's tough to them to really
decipher that. So add more text.
That's one quick thing that youdon't have to know coding for.
(02:57):
Because SEO could geta little technical,
but adding text is somethingeveryone could do and that one
is one of the most importantthings to do.
That's a really good one tostart because I don't know
if most people know that.
I think they hear content.
It's like, oh, we need video,we need images,
but it's going to be text thatdrives eyeballs and potential
clients at the website.
(03:17):
That's excellent to know.
A good place to start.
How did you get startedin this line of work?
I just kind of fell into it.
Wasn't planning on it,but got my degree in
business marketing.
And the first job I got out ofschool was helping a company
out with their digital.
And I didn't really know muchabout digital marketing and
they said, don't worry,we don't know much either.
We're gonna take you to classesand workshops and went alongside
(03:38):
with you. Which I was like,all right, sounds interesting.
Let me check this out.
And I was helping out withtheir social media,
doing search engineoptimization,
helping out with paid ads,doing email marketing,
kind of doing it all for themand all that stuff works
to get traffic.
But I just kind of focused moreon the SEO over the years
just because it's like,why spend money on paid ads when
you can get up there for free?
(03:59):
And over the years worked atdifferent advertising agencies
as a director of SEO.
And before I work or after workand on my lunch breaks,
I work on my own company andbuilt it up to where I was able
to eventually quit my joband focus only on this.
And been doing that ever since.
I love it. And it's a,it's a great origin story.
And especially the not having noexperience and kind of figuring
(04:19):
out with you on the fly,what do you,
what do you like about kind ofthe collaborations that you see
now with these businesses I'msure you've got businesses with
all different types of level ofsavvy when it comes to
digital marketing.
But what do you what areyou drawn to with your
collaborations?
Just making sure someone has aviable product or service and a
(04:40):
good website is number one.
But making sure you're notjust selling T shirts.
Because with SEO,we're not trying to be Google.
We're trying to figure out who'son that first page of Google for
your keywords and how muchSEO have they done.
And if you're just sellingsomething very generic and don't
have anything really unique,it's possible to rank there.
But it's going to be a lot moretime and effort and work that
needs to be going into it.
So just setting those realisticgoals and trying to find
(05:03):
something more niche,something a little bit unique or
to help differentiateyourself and,
and not have to compete withso many big players.
So I'm glad,I'm glad you said it that way
because kind of going back tohow you started and then trying
not to beat Google,I'm sure the formulas or the
what Google is looking forchanges fairly frequently
(05:23):
or even regularly.
How do you stay on top of whatthe algorithms are looking for,
what Google's looking for tohelp your clients rank where
they want to because I'm sureit's not just one of those
things set it and forget it.
Well,I got to constantly be on top of
it reading and talkingto other people,
webmasters or people that do SEOand looking in Google Analytics,
other tracking tools to see didall of a sudden rankings
(05:46):
increase or decrease ordid nothing happen.
But trying to just piece it alltogether because Google doesn't
really tell you.
Sometimes they will,but majority of the time they're
not really telling you about thealgorithm updates because they
don't want you to do SEO.
They'd rather you just getfrustrated and run paid ads and
just help Google makemore money.
So sometimes they'll tell you,but like if they're going
(06:08):
for mobile friendly,they want to make sure websites
are accessible and mobilefriendly or if they're
going for speed,they'll tell you that stuff.
But how it really worksbesides all that,
they don't really tellyou too much.
Okay,that makes sense unfortunately.
But yes, that I see that behow they operate.
I assume that most companiescould benefit from being
(06:31):
found higher on Google.
Is there a case where oneindustry in particular or one
type of business that yousay this is a must.
Or what is your kind of ruleof thumb when it comes to a
business who maybe can't afforda full marketing suite of tools
or consultants or professionals?
Where should they start or what,what will make sense for company
looking for SEO support?
(06:52):
Well,I mean the number one thing is
just knowing who your audienceis and where they are.
Are they going to be on Google,social media?
Maybe none of those places,but try to figure out who your
audience is and how tobe in front of them.
And most of the time it'sprobably going to be starting
off on Google.
People are going to searchso you're not on Google.
You're probably going to bemissing out on traffic that your
competitors are taking.
But if you're selling somethingbrand new like create a new
(07:14):
invention or somethingwith like music,
not many people are reallysearching on Google.
So that's where socialmight come into play.
So just try to figure out whoyour audience is and where you
need to be active on and whereyou need to be in front
of your audience.
I'm glad you brought up the boththe audience knowing
who they are,where they are as well as
social. How how do you,if you do, do you counsel your
(07:37):
clients on what, what thecontent on their website should
be versus what they should poston social and to which sites and
how does that work hand in hand?
If it does?
Well it doesn't really helpout too much with SEO,
but with social media it's justabout knowing your audience and
how frequently you could post.
If I'm posting onmy page for SEO,
(07:59):
probably don't want meposting more than
two, three times a week.
But if I'm posting somethingabout sports,
I could post 20 times a day andyou probably wouldn't be upset.
So just about knowingyour audience,
knowing what you're promoting,if you're like an event venue
and you have events goingon the weekends,
you probably want to startpromoting them on like Fridays.
But normally if you're servicebased business,
(08:19):
you probably want to send outmessaging on like Tuesdays and
Thursdays in the middle of theweek so people aren't bogged
down with emails and they're notchecking out on weekend mode.
But if you're selling theparents then you might want to
do it early in the morningbefore they're waking up their
kids and or in the middle of theday when they have
some free time.
But it's a lot of people say doit this time, in this hour,
(08:40):
but it's not one size fits allreally just depends
on your audience.
And look at your competitors,see what they're doing,
what platforms are active on,how frequently they're posting,
and kind of get ideasfrom there.
That makes sense.
And you've referenced,know your audience
a couple times,I guess, you know,
to kind of dig into thatfurther. It's,
it's obviously the people whohave bought your products
(09:02):
or services,but how important is it to know
who's looking at your website,who's looking at not buying,
who is currently not being,you know, should be.
Should be a clientand is not yet.
How do you figure out whoyour audience is?
I guess is my question.
Oh, that is not an easy thing.
You just got to take a step backand pretend you've never heard
of your product or service andtry to think about where you
would be searching, where you,where would you go,
(09:23):
what websites would you be on?
Ask clients,people that purchase from you,
where they've been.
You can look at GoogleAnalytics,
see if there's any like,forums or things like
that that pop up,that bring in a lot of traffic.
But it's all about just chop itto yourself in the user's
point of view,which is tough for a lot
of business owners.
But you can take a step backwith like a clean slate and that
(09:45):
would really be the best.
But talking to other peopleis usually helpful.
Talking to business owners.
Maybe if you're a lawyerin Los Angeles,
you can reach out to otherlawyers in New York or other
states where you're not directcompetitors. But like myself,
I'm an SEO company.
I can't really ask other SEOcompanies since we're all
somewhat competitors.
So just depends on what nicheyou're in, what industry.
(10:06):
But if you can talk to otherpeople that are not direct
competitors,that are in your field,
that's probably goingto be the best.
That's, that's a good point.
So changing gear,gears a moment.
If you were looking to maybeland a new client or talk to
somebody about what you did,and they said, well,
tell me about a win or a storythat client you worked with that
(10:27):
has an amazing result orsomething that really
exemplifies what you do andhow you help your clients,
is there a story that comes tomind or thoughts like, yeah,
I want, I want them to knowthis about me.
If they take one thing awayI mean,
most recently had a car company,well,
they lease cars out and theirwebsite was just built in a way
that Google couldn't readand understand it.
(10:48):
So cleaning up all the Coding,fixing all these errors,
and pretty much restructuringtheir website pretty much
once they launch that,their traffic just skyrocketed
because Google can'tread your website.
Like I said at the beginning,you got to spoon feed everything
into Google.
If they're not able to read it,they're not going to know what
keywords you're targeting.
And sometimes there's ways thatyou build websites that aren't
SEO friendly and could actuallyblock Google from it or block
(11:10):
Google from reading theimportant areas.
So fixing all that pretty muchshot them up. I mean,
usually it takes alot more time,
but that was a quick win whereit's just making sure Google and
the search engines are happy.
Because if they're not able toread your content and understand
what you're promoting or whatyou're writing or listing
out on your website,you're gonna have trouble
because they're not gonnaknow what to do.
(11:30):
So fixing little thingslike that,
where it gets kind of technical,sometimes you have to look in
the coding for little thingsthat might be blocking them or
blocking search engines and justtrying to fix those errors.
Okay, that,that's good to know and I guess
kind of follow up there.
How can I tell if I,if I'm running a small business,
if Google can,besides, besides hiring you,
(11:50):
is there a way I can tell onmy own if I've, if I have,
as you said,spoon fed them the information
up front or is it obvious that Imean they're getting no traffic
or Google's telling me, hey,we can't read this?
I mean if you want to see whatpages Google's found and indexed
in their search engine,you just type in you.
Well, you go to Google,type in the word site, S, I, T,
E and then put a colon andthen put your URL.
(12:12):
So whatever your website is,HTTPs www.yourwebsite.com and
it'll show you all the pagesthat Google's found.
So you can see,I have 5,000 products,
but I only see 10 pages here.
Something's wrong.
Google hasn't found them.
And then you might want tocreate what's called a site map.
And a site map is a listing ofall the pages on your website.
And that kind of is like aroadmap to Google saying like,
(12:35):
here is all the pageson my website.
Please index them and showthem in the results.
Even that doesn't guaranteethey'll find them,
but it helps them at least speedit all up. So definitely go in,
create a site map.
And most websites have it.
If you want to,just go to whatever your website
is, dot com sitemap, xml,and usually you'll
have a sitemap.
And then what you need to do issubmit it to Google
(12:57):
Search Console,which is a free tool
from Google.
It's like Google Analytics,but Google Search Console
is all for SEO,and it'll show you any errors,
what pages Google's found,what keywords you rank for,
what position you're in,and a ton of other information,
all for free.
Thats That's awesome.
Thank you for that. That,I think,
is going to be helpful to a lotof our listeners both
(13:17):
to realize, okay,these are the basic things
I can do. And second,if I didn't know that,
what else do I not know?
And what do I need to getBrandon on board helping
me with.
And hiring him to help ourcompany along with So I guess
in that question,in your engagement with clients,
is this kind of a one on one?
Is it a done for you?
Is it a done with you?
(13:38):
What does it look like if acompany is looking
to work with you?
Depends.
Usually I'll do it for them sothey can just focus
on the business.
But some people want to do itthemselves or be more hands on.
It could definitely help out,but most people just want to set
it and forget it and not have toworry about writing articles and
writing blogs and doing pressreleases and doing
all this stuff.
That takes a lot of time and alot of effort. A lot of content,
(14:00):
writing a lot of content,a lot of writing articles and
blogs and business owners don'talways have time for that.
But if they have people in houseand I could train them how to
write SEO friendly content andthen I'd go in and optimize it,
clean it up and make sure thateverything is done properly.
That way Google's happy and canread it and targets all
the right keywords.
(14:20):
Okay, so I mean that, that's,that's helpful that there's kind
of the options there that itcan be done. You know,
again as you said,time is something that a lot of
business owners don't alwayshave extra of.
So if it's something they cantake off their plate and give us
to a trusted professionallike yourself, that,
that makes it easy.
And also having trained staffputs puts them in place for
long term success as well.
(14:42):
So kind of in that time themewhen I'm looking at my digital
marketing piece,I'm looking at content creation
social media,I'm looking at SEO,
I'm looking at optimizing my,my, my website in general.
If I don't have kind of theability to do all of
these things, what,what is obviously SEO
(15:02):
is important,but where should I start and how
can I tell what's of mostimportance? You know,
I know I want to reach myaudience, but what, what,
what kind of you know,we'll say depth chart do you
walk clients through orpotential clients through to
figure out where they,they need to go first?
Well,gotta track everything through
Google Analytics,so gotta see where your traffic
(15:22):
is coming from.
But it just depends.
Every business is goingto be different.
If you're an SEO company likemyself or a doctor or a lawyer,
probably no one's going tobe going on social media.
So I start with SEO,but if you have like a New
invention that no one's everheard of and they're not
searching on Google.
And social media might bethe way to go about it,
but it just depends on who youraudience is and what your
(15:45):
product or service is and howyou want to reach them.
But kind of literally just kindof throw everything against the
wall and see what sticks.
Push more time and moneyinto what's working,
pull money away from what's notworking and just optimize from
there. Because you never really,really know until you test.
That's a,that's a helpful answer as well.
And kind of, I guess a differentquestion here.
(16:07):
Is there ever a case where itmakes sense for a business
owner to get,unless they're working in SEOs,
be well versed in SEO,or is it always one
of those things?
I know this is important.
I need to surround myselfwith good people,
with a good team thatcan do this.
Is it ever important to know whyor how my company's ranking or
is it it's just moreimportant to rank?
(16:28):
Try a little bit of both.
You got to make sure you knowwhat you're doing and make sure
that whoever you hireknows what they do.
That way you could vouch andmake sure that they're actually
performing instead of justhoping and trusting them and
just searching a couple keywordsand seeing that you rank,
but actually seeing phone callsor emails or conversion sales,
whatever that is,start coming through Google
Analytics or howeveryou're tracking,
(16:49):
but definitely track everything.
If you're not tracking,you're just going at it blindly.
You don't know what's going towork and what's not going to
work and you're just hoping.
Okay.
And if our listeners want tofind out more about you,
find out more aboutyour company, SEO optimizers,
where can they do that?
So everyone that wantsto learn more,
(17:09):
I actually create a special giftfor them if they go to my
website@seoptimizers.com that'sS E O P T I I z e r s.com
forward/gift and they can findthat there along with my contact
information and bunch of classesI've done over the years I've
thrown up there for free.
So if they want to see step bystep how to do a lot of stuff,
(17:31):
they could watch those there andthey want to book some
time on my calendar.
Happy to check out their websitefrom an SEO point of view for
free and give them some feedbackabout what's working and what's
not working and they can Booksome time on my calendar
there as well.
Okay, nice.
So I will post all of that sothey can click right through and
get that gift and then book acall with you if that
(17:51):
makes sense.
So I guess with theconsultation upfront,
do you get a lot of pushbackof no, my website is good,
it's good enough, or you know,we did it this way for a purpose
or you know, help. I,I've created my website in a
way that it can't be saved.
What does that firstconversation usually look like?
Trying to help them out,trying to give it to them easily
(18:14):
and not just say, oh,this is completely wrong,
but show them all the goodthings and then point out some
of the things that might behindering and causing them not
to get the result thatthey're looking for.
But it's not really one sizefits all after that's I always
do a free consultation becauseevery website is going
to be different.
It's just trying to figure outwhat's been done to your website
versus the competitors and howmuch time and effort is it going
to take because some people,it's going to be a lot quicker.
(18:36):
Like the car company I wastalking about versus someone
else maybe selling T shirts.
It's going to take a lot longerif they're a brand new website.
So just trying to figure outwhere they are versus the
competitors and how to get themto that level that they're
looking to be at.
So I guess in summary with,with SEO,
step one, talk to Brandon,have the consultation
(18:56):
go to that path.
But if someone can't do thatfor whatever reason,
what are three things a small ormedium sized business can do
tomorrow that they may not bedoing today that can help them
get on the right SEO path?
Well,definitely adding more text,
more content to each page,creating more pages.
The more pages you have,the more keywords you
could target.
Each page could only reallytarget about three
(19:16):
to five words.
After that it loses relevancy.
So the more pages,the more keywords you're
able to target.
And just blogging another wayto add more content
to your website.
So another way to add more text.
And if you're doing like videocontent or audio content,
maybe transcribing that intotext or summarizing it because
(19:37):
they're not going to be ableto really understand it.
They're getting closer,but they're still not there yet.
So they need to really spoonfeed them as much information as
possible and make it as easy forthem to understand what
this text Content is.
And text is a way that they'reable to read it nowadays.
That's such a great,that's such a great takeaway and
I'm glad you brought it back tothe text with the content
because I think a lot ofpeople audio, video, again,
(19:59):
images and then don'tthink that it's the,
the text that will bringthe eyeballs. But if,
if it is Google,they're looking to be found,
you know, that's.
And they can't find it,then it's not going to
be all that helpful.
So thank you for kind ofbringing that back.
Changing gears completely here.
So we've talked a lot about whatyour professional
life looks like.
What do you do for fun and whenyou are not optimizing other
(20:19):
companies, websites.
Yeah, no,try to get that work life
balance and get away from thecomputer because can't just sit
behind the computer allday and try to go out.
I live close to the beach,so in Los Angeles I'll go down
the beach or skateboarding,snowboarding or just try to hang
out friends, concerts, travel,but definitely try to get away
hiking but like the beach sinceI'm so close to it.
(20:42):
So enjoy just hanging out thereand nice and relaxing.
Very nice.
Can't argue with that.
And I'm going to,I'm going to go with one
more work question.
Because I wanted toask you are in la,
does it make sense to work withsomebody locally when we're
talking SEO or you,you have international clients?
What, what makes the most sensedo you think?
It doesn't really matterfor the most part.
(21:03):
I mean you want to find someonethat speaks your language.
So I can help peoplein like Australia.
But if you're speaking anotherlanguage then we have to
transcribe it and translatorsdon't always work
properly online.
So definitely got to find somethat natively understands
your language.
But I mean nowadays witheveryone connected on
zoom and everything,you don't really need
to be local.
I mean sometimes it helps tomeet in person but I mean it's
(21:26):
not really necessary.
I mean I've never,I've had clients all over the
world ever since I startedfrom to do in SEO.
And still to this day,as long as they're in English,
that's number one is making sureyou speak the language and can
write and understand the depthand because that's such a big
part of SEO is text writing goodcontent that understands the
English or whatever humanlanguage that you're targeting
(21:47):
and doesn't just sound likefiller content or it sounds like
it's written by some robotsor AI and stuff like that,
where God shows some personalityand spice it up and give it
something that makesit more unique.
That's a good answer and I ofcourse have another follow up.
You mentioned language there,which I think especially us
Americans just assume everythingis in English.
(22:09):
Is it important to have awebsite that translates to
different languages,that is available in different
languages?
I know there's accessibilitythat is obviously important.
But how about language?
That's something thatyou will help with,
that you counsel with or that'snot that that's not
a top priority.
It just depends if they'reselling like if you're like a
big corporate like corporationlike McDonald's,
(22:30):
then they'll have McDonald'sforward slash en for English or
forward slash JP for Japan orJapanese or they're always going
to change up like that.
So if you're like big like that,but if you're just a
e commerce website,you don't necessarily need to do
all that because Google willtranslate like if I'm in India,
Google will translate it towhatever dialect I'm at in that
(22:51):
country because they know yourgeolocation and things like
that. So they'll automatically,if you go to a website and it's
in another language like French,it'll say at the top.
Usually if you're on Chrome,every browser might
be different,but it'll say do you want us to
translate this websitefor you or web page?
So they try to do thatautomatically for you,
which is nice nowadays.
In the past it was a lot ofwork, kind of confusing.
Now Google will do it,but it's not perfect.
(23:12):
That's why the big corporationsstill manually do it for you
because they want to make sureeverything reads grammatically
correct and makes senseand flows and that.
That makes sense because that'sthe last thing that you need is
to try to be selling a productin a different country.
And then the you know,the translation doesn't exactly
line up and it's a,at worst a bad translation or
(23:33):
at best a bad translation.
At worst it's something that iscompletely misunderstood.
So that's a good answer.
So I'll get it,I'll get us out of here on this.
You mentioned concertsor traveling.
I'll leave it up to you.
What's your next concert or tripthat you've got planned
or looking forward to.
Traveling maybe possibly goingto Costa Rica In a month or so.
(23:54):
But it's playing out a trip inEurope, but that's in October.
So that one definitely lookingforward to going like Eastern
Europe and travelingaround there.
So that one should be a lot offun. But maybe Costa Rica.
We'll see.
That's the one thing about,like,
about that really drew me intothe digital marketing as SEO is
that I could work full time atthese companies when I first
started and build up myfreelance portfolio.
Just find clients here and thereand eventually build it up to
(24:16):
where I was able to quit my job.
And as long as youhave a computer,
well, and Internet,then I'm good to go.
That's why I wanted to make sureyou could have Internet access.
But it makes thingsa lot easier.
So you can just kind of pick upand be a little digital nomad
if I wanted to be andtravel around.
So try to take advantage ofthat as much as I can.
That's another fantastic answer.
And I said I was gonnalet you go.
I have one more based on that.
(24:37):
So digital being digital, Matt,obviously very well done and
it's something that people wantto do or looking to do.
And you mentioned theInternet piece.
Is there a way to test before,you know,
I book that 45 day Airbnb inCosta Rica to make sure I've got
a good signal or that theInternet is going to support my
business if I am looking todo that or how, how, how,
(24:58):
how are you doingit if you do it?
Yeah I haven't stayed forthat long unfortunately.
I usually just go for likea couple days or a week.
But yeah, I mean there's no wayunfortunately.
But one way you just kind offind out is the hard way.
But I found that out one timewent to the Galapagos and they
did not have good reception
there except from Like (25:15):
00am to
6 (25:18):
00am when everyone's asleep.
So just finding thoseloopholes or.
I mean nowadays there's hotspots that are a lot better
on the cell phone.
So those could be the backup.
But yeah,you got to have a backup plan
just in case or get a satelliteor something.
But so I realized you can't justpick up and go anywhere.
You got to make sure you havecell phone or WI fi connection.
Other than that you'regood to go.
(25:38):
But WI fi is kind ofimportant nowadays.
I mean we're laughing about it,but you're absolutely right that
it's one of those things that toknow what the situation on the
ground looks like is important.
I had a call with someone inSouth Africa and they mentioned
that they had a 8 or 12 hourperiod where their,
I think it was theirneighborhood,
if not their entire town wasbeing shut off from the
(25:59):
electrical grid becauseof load usage.
And that was just normal thatfor one or two days a month.
That's, that's how it was.
So, you know, when you wait,digital being digital.
Nomad sounds great,but making sure that you can get
the work done that you need tofrom where you're going to
be is also important.
Brandon I ran through a lotof questions with you.
I think we covered a goodamount of material.
Is there anything I didn't askyou that I probably should have?
(26:22):
I think that covers the majorityof it and they do want to learn
more to watch those videos.
I would say it's going to be thebest to see how to actually
implement that stuff.
And they could watch that on mywebsite or if they just search
my name on YouTube.
I've thrown them up showing howto do SEO, social media,
paid ads, Google Analytics,Google search console,
and ton of other videos I putup there for free to watch.
(26:45):
Awesome. Thank you, Brandon.
This was a ton of fun and lookforward to doing it again.
You have a good night.
Thanks for having me on.
Take care.
Foreign.
Welcome back to your 12 (00:02):
30.
I'm Mike Sallucci,your host and this is the only
podcast where our guests telltheir story with the help of 12
questions in just 30 minutes.
Today we are very excited to bejoined by Brandon Leibowitz.
Brandon runs and operates SEOOptimizers and has been
doing so since 2007.
(00:23):
They are a digital marketingcompany that focuses on helping
small and medium sizedbusinesses get more online
traffic which in turn convertinto clients, sales leads, etc.
Brandon, welcome.
I'm very excited to talkto you this evening.
Thank you for havingme on today.
You got it. Let's start there.
Just to the uninitiated orjust to level set SEO,
(00:44):
what does that stand for?
It means search engineoptimization,
which is ranking websites in thedifferent search engines which
primarily nowadaysit's just Google.
So when you search on Google,there's ads at the top.
Those are all paid ads,but regular ads is organic
results and that's whatSEO is about.
Getting you in thefree listings,
there's 10 spots on that firstpage of Google and just trying
(01:08):
to get you in that free realestate so you don't have to
spend money on paid ads.
Very nice, very nice.
I could see why that would be sovaluable to small and medium
sized businesses.
What what are some kindof tactics or how do.
I'm sure people try to getthere on their own and,
and fail because there'sa lot behind it.
What have you found is importantfor a company that wants to rank
(01:30):
higher and either trying to doon their own or they
come to you.
What are some of the things thatyou'd like to see either on
their website or thatyou do with them?
I'll let you take thatin any direction.
Like there's a lot of differentthings,
but one of the most importantis content.
So meaning text.
Google can't really read imagesor videos or audio yet they're
(01:50):
getting closer,but they rely on text.
The more text you have on eachpage of your website,
the easier it is forthem to read,
understand and know whatkeywords you're trying to focus
on. Because they're really,search engines are just really a
robot. They're not that smart.
I mean they're getting smarterand smarter but they really need
you to spoon feed them as muchinformation as possible and
(02:11):
adding text to each page,it's such an important thing and
unfortunately it hasto be unique.
You can't just take text fromone page and use it
on the next page.
Got to write original contentand write it for the user.
And that alone will definitelyget people's traffic moving up.
Just because, like,if you're an E commerce website
and you're just selling jackets,let's say you have a bunch of
(02:34):
pictures of jackets but no text,it's gonna be tough for the
search engines to know whatactually you are selling.
But if you're selling jacketsand then you have that text
and you explain, like,what material is it for men,
women, Cold, waterproof, like,what are all the details?
But without that,it's tough to them to really
decipher that. So add more text.
That's one quick thing that youdon't have to know coding for.
(02:57):
Because SEO could geta little technical,
but adding text is somethingeveryone could do and that one
is one of the most importantthings to do.
That's a really good one tostart because I don't know
if most people know that.
I think they hear content.
It's like, oh, we need video,we need images,
but it's going to be text thatdrives eyeballs and potential
clients at the website.
(03:17):
That's excellent to know.
A good place to start.
How did you get startedin this line of work?
I just kind of fell into it.
Wasn't planning on it,but got my degree in
business marketing.
And the first job I got out ofschool was helping a company
out with their digital.
And I didn't really know muchabout digital marketing and
they said, don't worry,we don't know much either.
We're gonna take you to classesand workshops and went alongside
(03:38):
with you. Which I was like,all right, sounds interesting.
Let me check this out.
And I was helping out withtheir social media,
doing search engineoptimization,
helping out with paid ads,doing email marketing,
kind of doing it all for themand all that stuff works
to get traffic.
But I just kind of focused moreon the SEO over the years
just because it's like,why spend money on paid ads when
you can get up there for free?
(03:59):
And over the years worked atdifferent advertising agencies
as a director of SEO.
And before I work or after workand on my lunch breaks,
I work on my own company andbuilt it up to where I was able
to eventually quit my joband focus only on this.
And been doing that ever since.
I love it. And it's a,it's a great origin story.
And especially the not having noexperience and kind of figuring
(04:19):
out with you on the fly,what do you,
what do you like about kind ofthe collaborations that you see
now with these businesses I'msure you've got businesses with
all different types of level ofsavvy when it comes to
digital marketing.
But what do you what areyou drawn to with your
collaborations?
Just making sure someone has aviable product or service and a
(04:40):
good website is number one.
But making sure you're notjust selling T shirts.
Because with SEO,we're not trying to be Google.
We're trying to figure out who'son that first page of Google for
your keywords and how muchSEO have they done.
And if you're just sellingsomething very generic and don't
have anything really unique,it's possible to rank there.
But it's going to be a lot moretime and effort and work that
needs to be going into it.
So just setting those realisticgoals and trying to find
(05:03):
something more niche,something a little bit unique or
to help differentiateyourself and,
and not have to compete withso many big players.
So I'm glad,I'm glad you said it that way
because kind of going back tohow you started and then trying
not to beat Google,I'm sure the formulas or the
what Google is looking forchanges fairly frequently
(05:23):
or even regularly.
How do you stay on top of whatthe algorithms are looking for,
what Google's looking for tohelp your clients rank where
they want to because I'm sureit's not just one of those
things set it and forget it.
Well,I got to constantly be on top of
it reading and talkingto other people,
webmasters or people that do SEOand looking in Google Analytics,
other tracking tools to see didall of a sudden rankings
(05:46):
increase or decrease ordid nothing happen.
But trying to just piece it alltogether because Google doesn't
really tell you.
Sometimes they will,but majority of the time they're
not really telling you about thealgorithm updates because they
don't want you to do SEO.
They'd rather you just getfrustrated and run paid ads and
just help Google makemore money.
So sometimes they'll tell you,but like if they're going
(06:08):
for mobile friendly,they want to make sure websites
are accessible and mobilefriendly or if they're
going for speed,they'll tell you that stuff.
But how it really worksbesides all that,
they don't really tellyou too much.
Okay,that makes sense unfortunately.
But yes, that I see that behow they operate.
I assume that most companiescould benefit from being
(06:31):
found higher on Google.
Is there a case where oneindustry in particular or one
type of business that yousay this is a must.
Or what is your kind of ruleof thumb when it comes to a
business who maybe can't afforda full marketing suite of tools
or consultants or professionals?
Where should they start or what,what will make sense for company
looking for SEO support?
(06:52):
Well,I mean the number one thing is
just knowing who your audienceis and where they are.
Are they going to be on Google,social media?
Maybe none of those places,but try to figure out who your
audience is and how tobe in front of them.
And most of the time it'sprobably going to be starting
off on Google.
People are going to searchso you're not on Google.
You're probably going to bemissing out on traffic that your
competitors are taking.
But if you're selling somethingbrand new like create a new
(07:14):
invention or somethingwith like music,
not many people are reallysearching on Google.
So that's where socialmight come into play.
So just try to figure out whoyour audience is and where you
need to be active on and whereyou need to be in front
of your audience.
I'm glad you brought up the boththe audience knowing
who they are,where they are as well as
social. How how do you,if you do, do you counsel your
(07:37):
clients on what, what thecontent on their website should
be versus what they should poston social and to which sites and
how does that work hand in hand?
If it does?
Well it doesn't really helpout too much with SEO,
but with social media it's justabout knowing your audience and
how frequently you could post.
If I'm posting onmy page for SEO,
(07:59):
probably don't want meposting more than
two, three times a week.
But if I'm posting somethingabout sports,
I could post 20 times a day andyou probably wouldn't be upset.
So just about knowingyour audience,
knowing what you're promoting,if you're like an event venue
and you have events goingon the weekends,
you probably want to startpromoting them on like Fridays.
But normally if you're servicebased business,
(08:19):
you probably want to send outmessaging on like Tuesdays and
Thursdays in the middle of theweek so people aren't bogged
down with emails and they're notchecking out on weekend mode.
But if you're selling theparents then you might want to
do it early in the morningbefore they're waking up their
kids and or in the middle of theday when they have
some free time.
But it's a lot of people say doit this time, in this hour,
(08:40):
but it's not one size fits allreally just depends
on your audience.
And look at your competitors,see what they're doing,
what platforms are active on,how frequently they're posting,
and kind of get ideasfrom there.
That makes sense.
And you've referenced,know your audience
a couple times,I guess, you know,
to kind of dig into thatfurther. It's,
it's obviously the people whohave bought your products
(09:02):
or services,but how important is it to know
who's looking at your website,who's looking at not buying,
who is currently not being,you know, should be.
Should be a clientand is not yet.
How do you figure out whoyour audience is?
I guess is my question.
Oh, that is not an easy thing.
You just got to take a step backand pretend you've never heard
of your product or service andtry to think about where you
would be searching, where you,where would you go,
(09:23):
what websites would you be on?
Ask clients,people that purchase from you,
where they've been.
You can look at GoogleAnalytics,
see if there's any like,forums or things like
that that pop up,that bring in a lot of traffic.
But it's all about just chop itto yourself in the user's
point of view,which is tough for a lot
of business owners.
But you can take a step backwith like a clean slate and that
(09:45):
would really be the best.
But talking to other peopleis usually helpful.
Talking to business owners.
Maybe if you're a lawyerin Los Angeles,
you can reach out to otherlawyers in New York or other
states where you're not directcompetitors. But like myself,
I'm an SEO company.
I can't really ask other SEOcompanies since we're all
somewhat competitors.
So just depends on what nicheyou're in, what industry.
(10:06):
But if you can talk to otherpeople that are not direct
competitors,that are in your field,
that's probably goingto be the best.
That's, that's a good point.
So changing gear,gears a moment.
If you were looking to maybeland a new client or talk to
somebody about what you did,and they said, well,
tell me about a win or a storythat client you worked with that
(10:27):
has an amazing result orsomething that really
exemplifies what you do andhow you help your clients,
is there a story that comes tomind or thoughts like, yeah,
I want, I want them to knowthis about me.
If they take one thing awayI mean,
most recently had a car company,well,
they lease cars out and theirwebsite was just built in a way
that Google couldn't readand understand it.
(10:48):
So cleaning up all the Coding,fixing all these errors,
and pretty much restructuringtheir website pretty much
once they launch that,their traffic just skyrocketed
because Google can'tread your website.
Like I said at the beginning,you got to spoon feed everything
into Google.
If they're not able to read it,they're not going to know what
keywords you're targeting.
And sometimes there's ways thatyou build websites that aren't
SEO friendly and could actuallyblock Google from it or block
(11:10):
Google from reading theimportant areas.
So fixing all that pretty muchshot them up. I mean,
usually it takes alot more time,
but that was a quick win whereit's just making sure Google and
the search engines are happy.
Because if they're not able toread your content and understand
what you're promoting or whatyou're writing or listing
out on your website,you're gonna have trouble
because they're not gonnaknow what to do.
(11:30):
So fixing little thingslike that,
where it gets kind of technical,sometimes you have to look in
the coding for little thingsthat might be blocking them or
blocking search engines and justtrying to fix those errors.
Okay, that,that's good to know and I guess
kind of follow up there.
How can I tell if I,if I'm running a small business,
if Google can,besides, besides hiring you,
(11:50):
is there a way I can tell onmy own if I've, if I have,
as you said,spoon fed them the information
up front or is it obvious that Imean they're getting no traffic
or Google's telling me, hey,we can't read this?
I mean if you want to see whatpages Google's found and indexed
in their search engine,you just type in you.
Well, you go to Google,type in the word site, S, I, T,
E and then put a colon andthen put your URL.
(12:12):
So whatever your website is,HTTPs www.yourwebsite.com and
it'll show you all the pagesthat Google's found.
So you can see,I have 5,000 products,
but I only see 10 pages here.
Something's wrong.
Google hasn't found them.
And then you might want tocreate what's called a site map.
And a site map is a listing ofall the pages on your website.
And that kind of is like aroadmap to Google saying like,
(12:35):
here is all the pageson my website.
Please index them and showthem in the results.
Even that doesn't guaranteethey'll find them,
but it helps them at least speedit all up. So definitely go in,
create a site map.
And most websites have it.
If you want to,just go to whatever your website
is, dot com sitemap, xml,and usually you'll
have a sitemap.
And then what you need to do issubmit it to Google
(12:57):
Search Console,which is a free tool
from Google.
It's like Google Analytics,but Google Search Console
is all for SEO,and it'll show you any errors,
what pages Google's found,what keywords you rank for,
what position you're in,and a ton of other information,
all for free.
Thats That's awesome.
Thank you for that. That,I think,
is going to be helpful to a lotof our listeners both
(13:17):
to realize, okay,these are the basic things
I can do. And second,if I didn't know that,
what else do I not know?
And what do I need to getBrandon on board helping
me with.
And hiring him to help ourcompany along with So I guess
in that question,in your engagement with clients,
is this kind of a one on one?
Is it a done for you?
Is it a done with you?
(13:38):
What does it look like if acompany is looking
to work with you?
Depends.
Usually I'll do it for them sothey can just focus
on the business.
But some people want to do itthemselves or be more hands on.
It could definitely help out,but most people just want to set
it and forget it and not have toworry about writing articles and
writing blogs and doing pressreleases and doing
all this stuff.
That takes a lot of time and alot of effort. A lot of content,
(14:00):
writing a lot of content,a lot of writing articles and
blogs and business owners don'talways have time for that.
But if they have people in houseand I could train them how to
write SEO friendly content andthen I'd go in and optimize it,
clean it up and make sure thateverything is done properly.
That way Google's happy and canread it and targets all
the right keywords.
(14:20):
Okay, so I mean that, that's,that's helpful that there's kind
of the options there that itcan be done. You know,
again as you said,time is something that a lot of
business owners don't alwayshave extra of.
So if it's something they cantake off their plate and give us
to a trusted professionallike yourself, that,
that makes it easy.
And also having trained staffputs puts them in place for
long term success as well.
(14:42):
So kind of in that time themewhen I'm looking at my digital
marketing piece,I'm looking at content creation
social media,I'm looking at SEO,
I'm looking at optimizing my,my, my website in general.
If I don't have kind of theability to do all of
these things, what,what is obviously SEO
(15:02):
is important,but where should I start and how
can I tell what's of mostimportance? You know,
I know I want to reach myaudience, but what, what,
what kind of you know,we'll say depth chart do you
walk clients through orpotential clients through to
figure out where they,they need to go first?
Well,gotta track everything through
Google Analytics,so gotta see where your traffic
(15:22):
is coming from.
But it just depends.
Every business is goingto be different.
If you're an SEO company likemyself or a doctor or a lawyer,
probably no one's going tobe going on social media.
So I start with SEO,but if you have like a New
invention that no one's everheard of and they're not
searching on Google.
And social media might bethe way to go about it,
but it just depends on who youraudience is and what your
(15:45):
product or service is and howyou want to reach them.
But kind of literally just kindof throw everything against the
wall and see what sticks.
Push more time and moneyinto what's working,
pull money away from what's notworking and just optimize from
there. Because you never really,really know until you test.
That's a,that's a helpful answer as well.
And kind of, I guess a differentquestion here.
(16:07):
Is there ever a case where itmakes sense for a business
owner to get,unless they're working in SEOs,
be well versed in SEO,or is it always one
of those things?
I know this is important.
I need to surround myselfwith good people,
with a good team thatcan do this.
Is it ever important to know whyor how my company's ranking or
is it it's just moreimportant to rank?
(16:28):
Try a little bit of both.
You got to make sure you knowwhat you're doing and make sure
that whoever you hireknows what they do.
That way you could vouch andmake sure that they're actually
performing instead of justhoping and trusting them and
just searching a couple keywordsand seeing that you rank,
but actually seeing phone callsor emails or conversion sales,
whatever that is,start coming through Google
Analytics or howeveryou're tracking,
(16:49):
but definitely track everything.
If you're not tracking,you're just going at it blindly.
You don't know what's going towork and what's not going to
work and you're just hoping.
Okay.
And if our listeners want tofind out more about you,
find out more aboutyour company, SEO optimizers,
where can they do that?
So everyone that wantsto learn more,
(17:09):
I actually create a special giftfor them if they go to my
website@seoptimizers.com that'sS E O P T I I z e r s.com
forward/gift and they can findthat there along with my contact
information and bunch of classesI've done over the years I've
thrown up there for free.
So if they want to see step bystep how to do a lot of stuff,
(17:31):
they could watch those there andthey want to book some
time on my calendar.
Happy to check out their websitefrom an SEO point of view for
free and give them some feedbackabout what's working and what's
not working and they can Booksome time on my calendar
there as well.
Okay, nice.
So I will post all of that sothey can click right through and
get that gift and then book acall with you if that
(17:51):
makes sense.
So I guess with theconsultation upfront,
do you get a lot of pushbackof no, my website is good,
it's good enough, or you know,we did it this way for a purpose
or you know, help. I,I've created my website in a
way that it can't be saved.
What does that firstconversation usually look like?
Trying to help them out,trying to give it to them easily
(18:14):
and not just say, oh,this is completely wrong,
but show them all the goodthings and then point out some
of the things that might behindering and causing them not
to get the result thatthey're looking for.
But it's not really one sizefits all after that's I always
do a free consultation becauseevery website is going
to be different.
It's just trying to figure outwhat's been done to your website
versus the competitors and howmuch time and effort is it going
to take because some people,it's going to be a lot quicker.
(18:36):
Like the car company I wastalking about versus someone
else maybe selling T shirts.
It's going to take a lot longerif they're a brand new website.
So just trying to figure outwhere they are versus the
competitors and how to get themto that level that they're
looking to be at.
So I guess in summary with,with SEO,
step one, talk to Brandon,have the consultation
(18:56):
go to that path.
But if someone can't do thatfor whatever reason,
what are three things a small ormedium sized business can do
tomorrow that they may not bedoing today that can help them
get on the right SEO path?
Well,definitely adding more text,
more content to each page,creating more pages.
The more pages you have,the more keywords you
could target.
Each page could only reallytarget about three
(19:16):
to five words.
After that it loses relevancy.
So the more pages,the more keywords you're
able to target.
And just blogging another wayto add more content
to your website.
So another way to add more text.
And if you're doing like videocontent or audio content,
maybe transcribing that intotext or summarizing it because
(19:37):
they're not going to be ableto really understand it.
They're getting closer,but they're still not there yet.
So they need to really spoonfeed them as much information as
possible and make it as easy forthem to understand what
this text Content is.
And text is a way that they'reable to read it nowadays.
That's such a great,that's such a great takeaway and
I'm glad you brought it back tothe text with the content
because I think a lot ofpeople audio, video, again,
(19:59):
images and then don'tthink that it's the,
the text that will bringthe eyeballs. But if,
if it is Google,they're looking to be found,
you know, that's.
And they can't find it,then it's not going to
be all that helpful.
So thank you for kind ofbringing that back.
Changing gears completely here.
So we've talked a lot about whatyour professional
life looks like.
What do you do for fun and whenyou are not optimizing other
(20:19):
companies, websites.
Yeah, no,try to get that work life
balance and get away from thecomputer because can't just sit
behind the computer allday and try to go out.
I live close to the beach,so in Los Angeles I'll go down
the beach or skateboarding,snowboarding or just try to hang
out friends, concerts, travel,but definitely try to get away
hiking but like the beach sinceI'm so close to it.
(20:42):
So enjoy just hanging out thereand nice and relaxing.
Very nice.
Can't argue with that.
And I'm going to,I'm going to go with one
more work question.
Because I wanted toask you are in la,
does it make sense to work withsomebody locally when we're
talking SEO or you,you have international clients?
What, what makes the most sensedo you think?
It doesn't really matterfor the most part.
(21:03):
I mean you want to find someonethat speaks your language.
So I can help peoplein like Australia.
But if you're speaking anotherlanguage then we have to
transcribe it and translatorsdon't always work
properly online.
So definitely got to find somethat natively understands
your language.
But I mean nowadays witheveryone connected on
zoom and everything,you don't really need
to be local.
I mean sometimes it helps tomeet in person but I mean it's
(21:26):
not really necessary.
I mean I've never,I've had clients all over the
world ever since I startedfrom to do in SEO.
And still to this day,as long as they're in English,
that's number one is making sureyou speak the language and can
write and understand the depthand because that's such a big
part of SEO is text writing goodcontent that understands the
English or whatever humanlanguage that you're targeting
(21:47):
and doesn't just sound likefiller content or it sounds like
it's written by some robotsor AI and stuff like that,
where God shows some personalityand spice it up and give it
something that makesit more unique.
That's a good answer and I ofcourse have another follow up.
You mentioned language there,which I think especially us
Americans just assume everythingis in English.
(22:09):
Is it important to have awebsite that translates to
different languages,that is available in different
languages?
I know there's accessibilitythat is obviously important.
But how about language?
That's something thatyou will help with,
that you counsel with or that'snot that that's not
a top priority.
It just depends if they'reselling like if you're like a
big corporate like corporationlike McDonald's,
(22:30):
then they'll have McDonald'sforward slash en for English or
forward slash JP for Japan orJapanese or they're always going
to change up like that.
So if you're like big like that,but if you're just a
e commerce website,you don't necessarily need to do
all that because Google willtranslate like if I'm in India,
Google will translate it towhatever dialect I'm at in that
(22:51):
country because they know yourgeolocation and things like
that. So they'll automatically,if you go to a website and it's
in another language like French,it'll say at the top.
Usually if you're on Chrome,every browser might
be different,but it'll say do you want us to
translate this websitefor you or web page?
So they try to do thatautomatically for you,
which is nice nowadays.
In the past it was a lot ofwork, kind of confusing.
Now Google will do it,but it's not perfect.
(23:12):
That's why the big corporationsstill manually do it for you
because they want to make sureeverything reads grammatically
correct and makes senseand flows and that.
That makes sense because that'sthe last thing that you need is
to try to be selling a productin a different country.
And then the you know,the translation doesn't exactly
line up and it's a,at worst a bad translation or
(23:33):
at best a bad translation.
At worst it's something that iscompletely misunderstood.
So that's a good answer.
So I'll get it,I'll get us out of here on this.
You mentioned concertsor traveling.
I'll leave it up to you.
What's your next concert or tripthat you've got planned
or looking forward to.
Traveling maybe possibly goingto Costa Rica In a month or so.
(23:54):
But it's playing out a trip inEurope, but that's in October.
So that one definitely lookingforward to going like Eastern
Europe and travelingaround there.
So that one should be a lot offun. But maybe Costa Rica.
We'll see.
That's the one thing about,like,
about that really drew me intothe digital marketing as SEO is
that I could work full time atthese companies when I first
started and build up myfreelance portfolio.
Just find clients here and thereand eventually build it up to
(24:16):
where I was able to quit my job.
And as long as youhave a computer,
well, and Internet,then I'm good to go.
That's why I wanted to make sureyou could have Internet access.
But it makes thingsa lot easier.
So you can just kind of pick upand be a little digital nomad
if I wanted to be andtravel around.
So try to take advantage ofthat as much as I can.
That's another fantastic answer.
And I said I was gonnalet you go.
I have one more based on that.
(24:37):
So digital being digital, Matt,obviously very well done and
it's something that people wantto do or looking to do.
And you mentioned theInternet piece.
Is there a way to test before,you know,
I book that 45 day Airbnb inCosta Rica to make sure I've got
a good signal or that theInternet is going to support my
business if I am looking todo that or how, how, how,
(24:58):
how are you doingit if you do it?
Yeah I haven't stayed forthat long unfortunately.
I usually just go for likea couple days or a week.
But yeah, I mean there's no wayunfortunately.
But one way you just kind offind out is the hard way.
But I found that out one timewent to the Galapagos and they
did not have good reception
there except from Like (25:15):
00am to
6 (25:18):
00am when everyone's asleep.
So just finding thoseloopholes or.
I mean nowadays there's hotspots that are a lot better
on the cell phone.
So those could be the backup.
But yeah,you got to have a backup plan
just in case or get a satelliteor something.
But so I realized you can't justpick up and go anywhere.
You got to make sure you havecell phone or WI fi connection.
Other than that you'regood to go.
(25:38):
But WI fi is kind ofimportant nowadays.
I mean we're laughing about it,but you're absolutely right that
it's one of those things that toknow what the situation on the
ground looks like is important.
I had a call with someone inSouth Africa and they mentioned
that they had a 8 or 12 hourperiod where their,
I think it was theirneighborhood,
if not their entire town wasbeing shut off from the
(25:59):
electrical grid becauseof load usage.
And that was just normal thatfor one or two days a month.
That's, that's how it was.
So, you know, when you wait,digital being digital.
Nomad sounds great,but making sure that you can get
the work done that you need tofrom where you're going to
be is also important.
Brandon I ran through a lotof questions with you.
I think we covered a goodamount of material.
Is there anything I didn't askyou that I probably should have?
(26:22):
I think that covers the majorityof it and they do want to learn
more to watch those videos.
I would say it's going to be thebest to see how to actually
implement that stuff.
And they could watch that on mywebsite or if they just search
my name on YouTube.
I've thrown them up showing howto do SEO, social media,
paid ads, Google Analytics,Google search console,
and ton of other videos I putup there for free to watch.
(26:45):
Awesome. Thank you, Brandon.
This was a ton of fun and lookforward to doing it again.
You have a good night.
Thanks for having me on.
Take care.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.