May 6, 2025 • 51 mins
🎙️ Exciting Podcast Alert! 🎙️
Hey everyone! I was super pumped to be a guest on the Coaching Call Podcast hosted by Sifu Rafael, where we had an amazing conversation about SEO, digital marketing, and how I built my business from scratch! 💻✨
In this episode, I shared my journey from a curious newbie to a marketing expert, and how I dove deep into the world of search engine optimization (SEO) to help businesses thrive online. 🚀
We covered everything from:
- The power of SEO to drive FREE traffic to your website 🌍
- How to get Google's trust and rank higher 🔍
- The magic of backlinks and how they can skyrocket your rankings 📈
- Why video content is a game-changer for your website 🎥
It was a blast talking about how social media, hashtags, and personal branding play a HUGE role in growing a business in today’s digital age. 📱💡
So if you're curious about how SEO can level up your online game or just want to hear some insider tips, make sure to check out the full episode!
👉 Listen now! And don’t forget to share your thoughts with me! 👇
#SEO #DigitalMarketing #Backlinks #GoogleRanking #MarketingTips #BusinessGrowth #PersonalBranding #SEOExperts #SocialMediaTips #PodcastLove
If you enjoyed this, don't forget to hit subscribe and leave a review! ✨🚀 Let’s grow together!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:02):
Hi everybody.
Thanks for tuning in to theCoaching Call podcast.
On this podcast,we'll cover various types of
coaching by trainers in sports,martial arts,
fitness and business.
We'll discuss each coach'smethods to getting the most out
of their respective athletes orclients and how they attempt to
change the platform inwhich they coach.
(00:23):
Join us on a fun adventure as wediscuss unique coaching styles.
Coaching is a universal partof how we get others to
get something done.
Join your host,Rafael and his guests on this
unique journey in coaching.
Hi I'm Sifu Rafael,and this is the Coach
and Call podcast.
If you enjoy this episode,please subscribe and
(00:44):
leave a review.
This episode was made possibleby listeners like you.
Hi everybody.
Thank you for joining us.
I am here with Brandon and wehave so much to talk about.
Brandon, don't we?
Yep. Looking forward to it.
Yeah. Yeah. So, Brandon,you know, you are, I guess,
(01:06):
a marketing genius becauseyou made yourself that.
You were not born a marketinggenius, were you?
No, no, no. Yeah, Learn it.
Learn everything aboutit because, yeah,
I did not know much about allthis stuff until started
educating myself about it.
Right, right. So tell,tell us your story as to what
made you decide to get intomarketing to SEO,
(01:30):
which is what your companyis based on.
What in your mind did you say?
This is something I wantto not only know,
but I want to help otherpeople with.
So I just fell into it,really wasn't planning on it.
I enjoyed like theentrepreneurial spirit.
(01:52):
So I always wanted to have myown company or have my own
business and went to schoolfor business marketing.
So did business marketing.
And then after I graduated,got my first job and that was
doing digital marketing,which didn't really know much
about digital marketing.
They said, don't worry,we don't know much
about it either.
We're gonna take the classes andworkshops and learn alongside
with you.
(02:12):
And this is back in 2007,so working there for a little
while, I realized that I could,well,
that SEO I was helping out withsearch engine optimization,
social media,helping out like email
marketing,running paid ads and everything
helps to get traffic.
But SEO is just a wayto get free traffic.
And doing SEO is a way to alsoget freelance clients where I
(02:35):
could pick up clients here andthere while I'm working
full time.
And there's no conflictof interest.
So while I was working full timeat different companies,
advertising agencies,I would be building
up my business,working on the side after work,
before work, during lunch,on weekends,
and to where I was able to quitMy job and just focus
on this solely.
Oh that's so cool. You know,a lot of people talk about
(02:58):
a side hustle, right?
And sometimes a side hustle isso different from your
actual current job,but your side hustle was exactly
what you were doing inyour regular job.
So you were just building tocreate your own company, right?
Yep, yep. Pretty much.
For the most part it wasall the same thing.
(03:19):
So what I was learningthere at the company,
I was taking it and implementingit on other businesses that were
similar strategies. With SEO,it's just taking keywords that
you put on one websiteand doing research,
trying to figure out whatkeywords to put on a different
website, what type of backlinks,and just employing those
strategies that work from oneclient to another and just
(03:39):
watching them grow and take offand get that traffic
from Google.
Right, right. You know,one of the things that, and,
and you and I, obviously we,we understand what SEO means,
but that's search engineoptimization.
And a lot of people may not beup to par as to what that is.
They just think a website,that's it,
and somehow the trafficgets there.
(04:01):
But it's a lot deeper than that,isn't it?
Yep.
So it's not just setting itup and forgetting it.
It's a lot that goes into searchengine optimization.
Putting keywords in differentplaces on your website,
building trust,sending trust signals to Google
to let them know that you arerelevant and trustworthy to be
shown for those keywords.
Because Google doesn'treally trust anybody.
(04:24):
So gotta build that trust up.
Which is probably the toughestpart about digital marketing or
with SEO is just gettingGoogle to trust you.
But then also once you getGoogle to trust you,
how to get people to trustyou on your website.
Which is also anotherreally tough part.
Yeah.
So how do you get Googleto trust you?
Because Google is the biggestsearch engine, right?
(04:47):
Yep.
So to get Google to trust you,you have to do what are called
build backlinks,getting other websites
talking about you.
The more websites thattalk about you,
the more trust Googlegives to you.
And then Google looks at thekeywords on your website to
figure out what to rank you for.
But it doesn't really workthe other way around.
So a backlink is really just aclickable link from another
(05:08):
website that points to yours.
If you're reading an article onlet's say the New York Times and
in there it says BrandonLieboitz and you click on that
and it goes to my website,I'd be getting a Backlink
from New York Times.
So the more websites thattalk about you,
the more trust Google isgoing to give to you.
But they have to be fromrelevant, authoritative sites.
(05:28):
It can't just be any randomwebsite linking out to you.
Because if you get the wrongtype of backlinks,
instead of ranking higher,you're actually going to
drop down the rankings,which is the last thing
you want to happen.
So you have to be very,very careful with the backlinks.
Right? Right.
And technology has truly,truly leveled up, if you will,
to what it was five yearsago even. Right.
(05:50):
So the things that we needto do even now. Right.
That's why an expert likeyourself would be the right
person to have someone helpTo get more reviews,
to get more looks at,if you will. Right.
Because when somebody goes tolook for you and they
(06:12):
type up your nameand you don't come up.
Wow. Yeah, we have a problem,don't we?
Not a good thing.
Not a good sign.
Especially if they'researching your name,
because those are brandedsearches.
So you need to be showing upanytime someone searches your
name, your company name. If not,that's a really bad sign because
(06:32):
those are the easiest keywordsto rank for,
because there's no competitionfor that.
You're your own competitor.
Unless you have a really,really generic name like John
Smith or something like that,then it might be a little tough.
But other than that,you need to be ranking for
your branded terms.
The ones that are tough arethe non brand keywords,
the ones that don't haveyour name in it.
So if you're like a restaurantand your name is like
Hof's Hut Pizza,you should be ranking for Hofset
(06:55):
Pizza all the time.
But the word pizza near me isyour main keyword because that's
where you're going to get newpeople that haven't heard of
you, haven't seen you before,and get those new
eyeballs on you.
It's amazing how I could go toa whole different state even,
and just type in those words,whatever, near me. Right?
(07:17):
It's always near me.
And I get boom. I get bombarded.
Well, not bombarded,because I'm looking for it,
but I get all theselinks and it depends on which
one I click, right?
What am I looking for?
Is it a salon? Is it, you know,to get a haircut?
You know,do I want to go to a restaurant?
(07:39):
Do I want to go to a movie?
Do I want to look for clothing?
Whatever it is I can find.
And it's near me.
And how important are the wordsin your website to locate
your facility?
If you have a brick and mortar,I'm talking about. So,
(08:00):
for example,my place is in Farmingdale.
So in my website,the word Farmingdale is
everywhere so that peoplecan find me.
So that Google searches arecoming in. Right. But also,
how important is it toput it in the title?
(08:20):
How important is it toput it in the footer?
To put it in almost everythingwhere you're located?
It's important,but you don't want to overdo it.
No, of course, of course.
So you want to have that balanceof putting in places
that are relevant,but you don't need to put too
many places because if youput too many places,
(08:41):
it looks a little spammy.
If you don't have it anywhereon your website,
then Google doesn't know thatyou offer it in that location.
So you have to puton your website.
If it's not on your website andyou're wondering why
you're not ranking,it's because you don't have
those keywords on your website.
If you don't have those keywordson your website,
it's gonna be really tough.
But the best strategy is makinga page targeting those keywords.
Because if you really wantto become relevant,
(09:03):
if you have a page about thosekeywords, that's the best.
If you just have the keywordssprinkled all over your website,
that's okay.
But if you really wantto rank for keywords,
you need to make pages dedicatedto those specific cities.
So if you're targeting fouror five different cities,
you need five different pages ora page for each city targeting
that specific keyword.
Because if you don't have it,you don't become the most
(09:25):
relevant. Google's going to say,oh,
this other website has a pagededicated to this keyword.
Let's show them.
Because this page is all aboutwhat that person's searching
for. It's all about relevancy.
The more relevant your websiteis, the better.
The more relevant that page isto the keyword that someone's
searching for. Even better,right?
So when we think aboutweb design,
(09:46):
if somebody's designinga website, let's say,
and a lot of people go, oh,I got my,
my teenager to do my website.
They know all that stuff.
And let's say they doa good job, right?
But maybe they didn't putanything in the description.
Is that important anymore? Like,I, I know it used to be,
you know,the words you put in your
(10:07):
description to explain,because Google is going to look
for those words as well.
Right.
So there's a lot of differentplaces you could put
your keywords.
I don't know how tacticalyou want to get with it,
but go really,really technical with, like,
the title tag is the mostimportant place to put your
keywords. Or the SEO page title,it's gonna be called differently
(10:27):
for every platform,but that's really where you
want to put your keywords.
It's about 60 characters.
After that,it gets cut off from Google.
Gets a little dot, dot,dot gets cut off.
So Google really looks at thetitle or SEO page title tag for
you to put your keywords and putas many keywords in there as
possible without repeatingyourself.
And this is really where youwant to do keyword research to
(10:49):
figure out what keywords doyou want to put in here.
If you can't put thekeywords in there,
you need to create a new page.
Yeah.
Because you only target aboutthree to five words in that
SEO title tag. After that,it gets cut off from Google.
And the SEO title tag is whenyou're searching on Google,
the blue clickable link that yousee is called the SEO title tag.
(11:12):
Black text underneath it iscalled the meta description,
which is usually about160 characters.
And that's usually two,three sentences.
Maybe that describes whatthat page is about.
I want to really focus onputting the keywords in there
because when you writethe description,
it should describe whatthat page is about.
It should have the keywords.
If it doesn't have it,then you should rewrite the
(11:33):
description because thedescription needs to describe
what that page is about.
And if it's about thatset of keywords,
it should happen somewherein that meta description.
Unfortunately,half the time you put a
description in there,Google is going to pull their
own meta description. But still,it's good to put your own in
there because the 50% of thetime that Google's not pulling
it, they're going to show yours.
(11:53):
Right? Right.
And then there's a bunch ofother places too to
buy keywords.
And so one of the things that Ithink that became extremely
popular was with Amazonand reviews.
So how important are reviewson a person's website?
And it doesn't matter the typeof website nowadays. Right.
If it's a lawyer doctor,I notice people are looking at
(12:16):
reviews. If it's a deli,if it's a restaurant,
on their own website.
Not necessarily on Yelp. Right.
But on their own website.
How important are those?
For SEO and ranking on Google,reviews don't really
matter that much.
For people going toyour website,
it definitely helps out.
But in terms of ranking higherin the search engine,
(12:38):
reviews aren't thenumber one thing.
Especially like on Google Mapsand Yelp and things like that.
Or even Amazon.com,like reviews are important,
but they're not whatranks a website.
You could see someone might be,if you search on Google,
like restaurant near me,the first listing might
have five reviews.
The second one couldhave 500 reviews.
Third one could have5,000 reviews.
(12:59):
Reviews are important for peoplebecause if we see 500 versus
5 looks a lot better to us.
But in terms of ranking,that's not the biggest factor.
There's a lot of other variablesthat go into it.
And so that, that's where we,we, we talk about like the, the,
the web crawlers, if you will.
Right. The spiders that,that come out and take
(13:21):
a look at your site.
So if somebody creates a site,right.
They also have to submitto Google, right,
In order to get ranked or is it.
Does Google just come outof nowhere and find you?
Both Google has what are calledspiders that go around crawling
the Internet, right.
Looking for all the differentpages on the Internet.
(13:43):
So sometimes they'll find you,sometimes they don't find you.
Because there's a lot of pageson the Internet for them to
go through and crawl.
And they only have so muchtime and so much space.
And the way to hopefully getthem to find you is just
build a good website,write good content,
and once people build backlinksto you, Google will find you.
But sometimes you have to givethem that little nudge and you
(14:05):
can create what is calleda site map.
And then you create the sitemapand you submit it to Google.
You can submit it to Bingthrough Google Search Console.
It's a free tool from Googleor Bing Webmaster Tools.
Submit that search and sitemapthere and that kind of gives
them like a little roadmapshowing all the different pages
on your website and helpsthem to crawl your,
(14:27):
and crawl your website andfind all the pages.
It doesn't guarantee they'regoing to find all the pages,
but it's kind of like a roadmap.
So a sitemap everyone wants tocheck to see if they have one.
All they have to do is reallygo to their website,
whatever it is.
Www.your website.com forwardslash site map. Just one word.
S, I, T, E A P, XML.
(14:49):
And if a sitemap appears there,they have one. If not,
it might be a different URL.
But 90% of the time if they goto my website.com sitemap
they could sitemap XML.
They could find their sitemap,see if it's there,
and then if it is there,go to Google Search Console,
submit it there and let Googlefind all those pages.
But if you don't find one,then you might have to
(15:11):
build a site map.
There's a lot of freetools out there.
You just search on Google.
How to build a site Map ora free sitemap generator.
And there's tools that willbuild sitemaps for you for free.
And then you add that sitemap toyour website and submit
to Google.
That's a great, great advice.
For anybody who's not thereand they're saying, what,
(15:33):
what's he talking about?
How do I do that?
Well, this is why you're gonnacontact Brandon.
He's gonna help you with that,right?
So one of the things that we'retalking about is websites.
And now that's, that's,that could be either a company
website or personal website,right?
So now let's get into whatbranding is all about.
(15:54):
Because you can have two kindsof branding, right?
You can have a business brandor personal brand.
And I notice a lot of peoplenowadays are going for
the personal brand.
Even though they have a website,even though they have
a business,they're still trying to.
And everyone is talking abouthow important your personal
brand is to drive trafficto that website.
(16:17):
So let's talk aboutpersonal branding.
And a lot of personal brandingcomes through social media,
right?
So when we think aboutsocial media,
what are the top platforms?
Because the other day I wastalking to some teenagers and I
said, yeah, just go to Facebook.
They're like, yo,that's for my grandparents.
(16:40):
So.
And then of course the teenagersare going to go to Snapchat.
They're going to go to differentthings where.
And first,I think one of the most
important things that we need toknow when we're talking about
our brand is where dowe want to be seen?
Right?
Yeah,you gotta figure out who your
(17:01):
audience is and where are they?
That's number one,is whose audience,
what platforms are they on andhow I put myself in front of
them because you don't needto be everywhere,
you just need to really be whereyour audience is at.
That's number one.
Especially with social.
See people spending too muchtime trying to be on
every platform.
But it's not what's themost popular platform,
(17:22):
it's what's the most popularplatform for your audience.
So you just gotta try to take astep back and try to think,
if you're looking for yourproject service,
what platform would you be goingon? Instagram, Twitter,
LinkedIn, YouTube, Pinterest,tick tock.
There's so many ofthem out there.
It's just trying to figure outreally who that audience
is and where are they.
Yeah, absolutely.
(17:43):
We have Surab who says,thank you for appearing.
So thanks for showing up.
That, that,that's part that's half
of the thing, right?
When we think about how wepresent ourselves, right,
Showing up is not enough, Right.
We have to have all these bellsand whistles, if you will.
(18:03):
And a lot of this SEO is notseen. A lot of it is.
Like you talked about backlinks,keywords,
and you don't necessarilygo to website.
You don't see those things.
And when you go to social media,how do we get seen?
If we just,let's say we've never posted
(18:25):
and we go, that's it.
I'm going on social media.
Today's my first day.
I post and I get the big zero.
Nobody noticed.
How do we change that from a bigzero to a big ten to big twenty
hundred thousand?
(18:46):
How do we get seen onsocial media? Is it.
It's not keywords anymore,it's hashtags maybe, Right?
But some,some platforms don't even care
about hashtags. So what's,what's the secret sauce
that we need? I want,I want to see you get excited
about this, buddy.
Yeah, no it's tough to get anyengagement nowadays,
(19:08):
unfortunately.
Most of these platforms are payto play platforms where you have
to advertise, spend money.
Because if you do get anaudience, let's say on Facebook,
you get a hundred people thatlike your Facebook page, right?
But you spend all this timebuilding up all these people
that like your page.
You post on Facebook,only 5% of those people will
ever see what you post withoutyou having to advertise to show
(19:30):
the rest of your audience thatpost. So essentially,
they're really pay toplay platforms.
Like even Instagram has maybe 30reach. Facebook owns Instagram,
so they're dropping that reach.
They all have algorithms,so it's not chronological
anymore.
When it was chronological,it was a lot more easy to
get that visibility,get that engagement.
But with these algorithms,it's a lot tougher.
(19:51):
So there are little things youcould do, like putting hashtags,
which are essentially puttingthe pound sign in
front of a word,and that makes it a clickable
link or a searchable way forpeople to find you. But really,
just providing good content,providing value isn't
gonna be the best.
If you're just talking aboutyourself, no one really cares.
But if you're offering value,that's where people
are gonna care.
So if you have a really goodcontent that could get to
(20:13):
be shared by people,so make sure your
content is good.
You're not just promotingyourself, but offer value.
That's so very important.
And not many people do that.
Yeah, yeah. So how.
How is it crossing platforms?
Like, for example,let's say you know, TikTok is.
Is become a big one.
And TikTok has truly grownas far as, you know,
(20:38):
even its value in the market.
Right. But it has grown where?
In the beginning of it,it was just teenagers running
on it. Right.
And then somehow people decided,wait a minute,
this is good for business.
And people like, well,I really don't dance.
I really don't, like,throw my hands up and act silly.
(20:58):
How do I get on there for mybusiness or my personal brand,
which is a little bit moreserious than I would for
teenagers. So I've seen that.
Happen.
And people are now postingvideos on, you know,
like carpentry, cooking,music all these different,
(21:18):
different venues as well.
And then they're promotingthemselves to go to their
website to go find themin other platforms.
What is the best practices youwould say for someone
to cross platforms?
Well ultimately all theseplatforms are just a way to get
traffic to your website.
(21:39):
So you gotta really justoffer good value,
offer good content and leadpeople onto your website.
Because most of these platformsclose it off where they don't
want people goingto your website.
They want to keep youon that platform.
Because once you leavethat platform,
you're gone and you're notwatching any more ads,
you're not making that platformany more money.
So they don't really makeit the easiest to leave.
Some of them make iteasier than others.
(22:00):
But like Instagram makesit really tough.
You're kind of locked in there.
There's not too many waysto leave Instagram.
Whereas like with Twitteror Facebook, LinkedIn,
they have a lot ofclickable links.
So you can leave thoseplatforms,
but it's really just againputting value out there,
putting good content,leaning people onto
your website.
But social is usually away to build trust.
So once someone has foundyou on Google,
(22:21):
then they're going to check youout on social to make sure you
have the social proof.
You have reviews,you have status updates,
you're active,that you're really
a real business.
It's a way to put a face beyondthe company. Social media,
that's really whatit's used for.
So as long as you're puttinggood content out there,
putting good value,hopefully they've already found
you on your website and they'rejust vouching for you on social,
(22:44):
but you never know how they'regonna find you.
Yeah, yeah. You know,one of the things that I'm
always looking at isthe different content that
people are putting out. I mean,don't get me wrong, some,
some of it is just junk, right?
And then some of it is realvaluable. And then you're like,
(23:04):
wow.
And then you have to understandthat even on some of
these platforms,when you follow someone,
it's you,you start to follow them and
then either the contentremains good,
it was just that onecontent they did,
and the rest is crap anyway.
But so tell me,how important is even to create
(23:26):
a link tree on yoursocial media?
Well link tree is justthe boxes, I think,
where they could click itand it just pops up.
A bunch of boxes that goto other websites,
but that's another step thatpeople have to take to get to
your website. Ultimately,you just want to send people
to your website, right?
(23:46):
You don't want to take peoplefrom Instagram to Facebook,
you want to take people fromInstagram to your website.
Because you own your website,that's yours forever,
you get full control.
So the link trees are okay,but it's just too many options.
Like you give someone 50different links to click on,
they don't know where to go.
Unless you're the NewYork Times, you say,
here's my link tree.
Each one of these is a blog postor an article that goes to that.
(24:09):
That makes sense.
But if you're just like,here's my Facebook,
my Instagram, my Twitter,my YouTube, my Pinterest,
most people don't care about it.
It's too much.
They're on Instagram,they want Instagram,
they don't want Pinterest,they don't want LinkedIn,
they want Instagram becausethat's where they're at.
And they might not even haveprofiles on all these
other platforms.
You just want to ultimately sendpeople to your website.
That's really the main goalis you own that website,
(24:30):
you have full control.
Everything else,you're really just running space
off Instagram or Pinterest.
That's not yours,that's Instagram's content
that you're giving them.
So you want to make sure youhave full control of everything.
And that's where your websitecomes into play.
So talk to me.
And you just mentionedPinterest.
What's the attractionto Pinterest?
(24:51):
Because initially I alwaysthought it was just cool images,
right?
But people are actuallygoing on there.
They're looking for content,people are looking for even
businesses on Pinterest.
How did that make that shift?
Pinterest is about 80%female oriented,
but it's all about DIY,crafting, fashion.
(25:12):
So if you're in oneof those niches,
you need to be on Pinterest.
Pinterest will get you moretraffic than Google potentially
because it has so many peoplelooking for those specific
industries.
It works for other ones,but it doesn't work as well
for some other industries.
But if you're in anything femaleoriented fashion, diy, crafting,
food,you need to be on Pinterest.
(25:33):
If not, you're missing out onsuch a big audience.
Right.
And so for somebody who's neverbeen on Pinterest and
they decide, okay,I'm gonna go to Pinterest,
are there easy steps to followor do you need a guide.
Probably a littlebit of a guide.
You can learn it yourself.
(25:53):
There's a lot of videotutorials,
but you just gotta reallyjust get in there.
Just like with Instagram orany of these platforms,
just gotta get in there,play around, test out.
You're not gonna break anything.
I mean,you might break something,
but you always fix it.
It's not the biggest deal.
But you're not going to breakthese websites. So go around,
play with everything,click on all the buttons,
see what they do,explore and learn.
Because if not,you're not going to be growing.
(26:16):
Okay, so here I go.
You ready?
I've tried all this.
I don't know what to do.
I call Brandon.
Brandon I need your help.
Brandon, help me out.
How do I start? Where do I go?
(26:37):
Yeah.
Maybe Pinterest isn't whereyour audience is at.
Maybe you need to be ona different platform.
If you're trying it outand it's not working,
then that might be a sign.
Either you're not doing itproperly or your audience
isn't there.
Because the number one thing isyou don't need to be
on every platform.
A lot of people try tobe on everything,
but if it's not working,it just might not be where
your audience is at.
But with Pinterest,it's all about just posting
(26:58):
images and videos,pulling them from your website
and just sharing them orrepinning them and putting a
good description and somegood hashtags in there.
And other than that,there's not much you really
do with Pinterest.
Once it's up there,it's up there and it lives
forever, which is pretty nice.
It's not like you have to keepupdating it because there's no
dates when that contentwas updated.
It's once it's up there,it becomes kind of evergreen
(27:18):
content.
As long as you havea good image,
that's really the main thinghas to be a good image.
If you're not putting a goodimage up there with the right
dimensions or a video up therewith the right dimensions,
it's not going to look good.
It's not going to be enticingfor people to click.
But even then,that's me where your
audience is at.
If your audience isn'ton Pinterest,
it's not going to work.
Gotcha So let me ask you,not only Pinterest,
(27:41):
let's say I'm startinga new business,
even a brick and mortar, right?
And I don't have time to do allthis stuff to post every day to,
you know,create a website to do my search
engine optimization.
So do I call you or do I call aweb developer? Who do I call?
(28:07):
Do I call both of you?
So I don't help withbuilding websites.
I help with the marketingcampaign, getting traffic.
So if you don't have a website,you're probably gonna need a web
developer programmer tobuild that website.
But once you have a website,then we can help getting that
traffic and making surepeople find you.
Because building a website,you could spend millions
of dollars on it,but if you're not marketing it,
(28:27):
no one's really goingto find it.
So got to have that balance ofbuilding a good website that's
optimized to get conversions,but also making sure you market
yourself to the right people.
That way you do get those leads.
Yeah So that's.
That's the critical part, right?
Marketing. So when. When.
Let's say I hired you, right?
And let's say I have a pizzeria,right?
(28:51):
And I don't have time becauseI'm making pizzas.
I don't have time.
And I hired a guy and hepromised me the moon,
and all I got was silence.
Nobody comes to my website.
I barely have a visitor.
Maybe I get a visitoronce a month.
(29:13):
And I heard about you on thisincredible coaching call
podcast, and I said,you know what?
I'm going to reachout to Brandon,
because not only do Iknow his website,
which is right up on the screen,is SEO optimizers.com,
and I reach out to you.
I said, brandon,I have my website.
I need your help.
(29:34):
I need help not justwith search engine,
but I need help withmy social media.
Are you able to do bothfor me with marketing?
Yep.
SEO social media, paid ads,email marketing,
pretty much anything thatfocuses on getting more
traction, getting more traffic.
(29:54):
So building the websites,not my expertise,
but growing it,making sure people find you,
that's really what I focus on.
Right? Right.
So when in the past I've had.
I have a martial arts school,right?
And I hired a guy andswore that he would get me as
(30:18):
many leads as he gotsomeone else,
guaranteed. Well, guess what?
Didn't work.
And then he got mad,and then he goes,
give me another shot. I'm like,okay.
He didn't charge me anythingmore. He goes,
give me another shot. I said,okay, take another shot.
(30:39):
Don't get me wrong,it cost me money because I
had to advertise, right?
I had to pay for theadvertisements.
Nothing. Still crickets.
So I got rid of him.
Now what sets you apart fromsomeone who only delivers
crickets?
Well I make sure to focus ongetting those conversions.
(31:02):
So getting traffic is justhalf the battle.
That's what I realized over theyears is doing SEO will get you
traffic to your website but whathappens after that visitor
gets to your website?
Most of the time they're goingto leave unfortunately.
So getting traffic isjust half an hour.
Once you get that traffic tooptimize that website for
conversions to capture thattraffic can actually convert
them into leads, phone calls,sales, whatever that may be.
(31:24):
But that is the tough part thatis really the trickiest part is
getting traffic is easy enough.
It's how do you get that trafficconvert that is really the tough
part and that takes a lotof time of testing,
trying things out,seeing what's working,
what's not working and justconstantly tweaking and testing
strategies out.
But it's not something like.
(31:46):
Done and forget about it.
Right. It's a constant revision,right. Because I,
I believe that the spiders docome back to your website.
They don't just come back.
They don't come back once,right.
And then just never come backand look at it again.
Isn't it important to constantlyupdate your website,
to constantly changethe content?
And therefore I'm wondering if ablog or vlog is going to make a
(32:11):
difference on your website.
I know Google wants you to.
Google's spiders,what's that called? Internet,
they come to your website allthe time because they're looking
for new content, new pages,new keywords, changes,
revisions.
Because a website's alwaysbeen updated.
If you're an E commerce website,you're always having new
products, taking products away.
So Google has to come to yourwebsite all the time to see
(32:32):
what's still relevant,what's not relevant.
And there's a lot of differentways to add new content to show
Google that you're stillrelevant by updating your
website, adding new pages,tweaking the copy on your pages,
adding new blog posts,whatever it may be.
But a blog is just another wayto add more content to your
website. Add new pages.
Because the more pages you have,the more keywords you
(32:53):
could target,the more opportunities you have
to rank for differentvariations of it.
But it's all about just addinggood quality content
to your website.
Nice, nice.
So when we talk about addingmore pages, for example,
let's say,and I'm talking about like
the pizzeria, right?
Let's say I have my,my main page and then I have my
(33:14):
menu and then should I not justhave those two pages but
maybe have like maybemeal of the week, right.
Or pizza of the week.
Or you know,we now offer delivery.
So every so often that shouldchange. Like even,
like even this week's special,right? So that,
(33:37):
that way it's changing andyou're creating new content,
right. Would that,would you say that's relevant?
So essentially the pages need tobe keywords that people would
be searching for.
So people will be searchingfor a new deal of the day.
Pizza, that'd be a keyword.
But I'm not too sure of how manypeople will actually
be searching that.
Whereas someone mightsearch for, you know.
(34:02):
People might be searchingfor like pizza delivery.
So if you have a page aboutdelivery, that would be good.
If you have a pizza restaurant,someone's looking for
a restaurant,then you have a page about
dining in. That could be good.
Then you have a page aboutthe different kind.
Like if you have like glutenfree or Paleo or all these
different ones thatare out there,
(34:23):
put those in there if you want.
But it's all about doing keywordresearch to figure out what
people actually search for.
Because you don't want to justcreate pages to create pages.
You want to create pages thathave search volume that people
are going to be searching foryou. And that makes sense.
So maybe you look atyour competitors,
see what type of pagesthey built out.
That kind of gives you astrategy of what they're doing.
Doesn't mean it's right,but it'll give you some ideas.
(34:44):
Let me ask you how,how important is it for us
to havea person like yourself helping
us out? Is it, I mean,I know we can all do it
ourselves, right?
But I think that byhaving an expert,
it's just gonna relieve us fromthat duty so we can take care of
(35:09):
other things that are importantfor our businesses. Right?
So for example,I gotta make the sauce, right?
I don't have time to go look forkeywords and all these things.
And then here's the,the other question is,
I asked how important it is tohave someone like you on,
on my team, right?
But then what if I do have time?
(35:30):
How do I find the relevantkeywords?
Is there a search that I shoulddo? Is there a Google tool?
What do I do?
And I know I gotta hire you.
I gotcha.
Yeah.
There's a lot of different waysto do that keyword research.
It just depends onyour strategy.
But what I like to do is justsearch on Google for
(35:51):
your keywords,see who's on that first page
of Google, not the ads,but right below the ads.
So skip over the ads.
But when you search on Google,you'll see that blue
clickable link,which is that SEO title tag that
we talked about earlier.
That's where everyone's puttingtheir keywords.
So if you really want to quicklyspine your competition
searching Google,see who's on that first page of
Google and look at thoseblue clickable links.
(36:12):
Look for patterns,look for words that you might
not have thought of and make alist of all these words and then
you can throw them into adifferent tool called the
Google Keyword Planner,which is a free tool.
They'll show you how many peopleactually search for that keyword
every single month.
Because you don't want to justguess or copy what your
competition is doing.
Because sometimes it's right,but sometimes the keywords that
(36:34):
they're putting in there mightBe outdated, there's old,
there's new variations or slangterms that might be out there,
that might be a littlebit more relevant.
But definitely look at thecompetition, spy on them.
Because they're on thatfirst page of Google.
They're definitely doingsomething right.
So you could quickly see thosekeywords without looking at the
coding or anything else.
They're just rightthere for you.
(36:54):
Right, right.
Easy for anybody to find, right?
Yep.
Don't have to look at the code,you don't have to know
any technical things.
You just search on Google andyou can see it right there.
No That's awesome.
That's awesome. So I'm gonna.
I know that you have a giftfor all my listeners and I
appreciate you doing that.
I'm actually gonna throw it upon the screen and have everybody
(37:19):
just go check it out becausetell me about this gift.
Right.
I think it's really cool thatyou're doing this and I really
appreciate you doing that.
Talk to me about when theygo to your website,
they do backslash gift.
What are they getting?
Yep. So for everyone listening,I create a special gift
(37:39):
on my website.
It's SEO optimizers.com,that's S E O O P T I I z e r
s.com gift and they can findthat gift which has all my
contact information,but also my classes that I've
done over the years,I've thrown that up there for
free. So if they want to learn,learn more about SEO or
(38:00):
digital marketing,I've done a lot of different
courses, they can find thosethere along with.
Also if they want a websiteanalysis where I'll check the
website out from an SEO pointof view, see what's working,
what's not working,and give them some
free feedback.
They could book some time on mycalendar to get that free
consultation all there on that,on that page.
(38:20):
Oh that's awesome. I'm gonna,I'm gonna ask you to do mine.
Yeah, happy to do it.
You can fill that out there andI'll check out your website and
give you some feedback froman SEO perspective.
That'll be awesome.
That'll be awesome.
You know what? Because for me,like I said, it's,
(38:41):
it's important to get the rightpeople on your team.
And it seems likenot only seems,
but it's apparent to me thatyou know your stuff. Right.
That you know that just,just getting the traffic to
your website is important,but also keeping the traffic on
(39:02):
your website for a little bit.
Right.
Is important for themto do something.
Not that they come to yourwebsite and just look at it for
two seconds and click away.
Because attention spans,my gosh,
they've gotten shorter andshorter and shorter.
So what are the things thatfrom two points of view,
(39:23):
One is from your social media.
How do you get somebody to clickon your content or even stop and
take an extra three secondsand look at your content?
And then how do you get someoneto stay on your website and even
click around a little bitand find out more?
You have to have really goodengaging content that hooks
(39:47):
people right away because it'stoo easy to keep scrolling and
scrolling and scrolling past it.
So if you don't have anythingexciting right away,
probably lose that person.
So got to capture theinformation or capture their
attention, hook them,then offer some value and then
try to lead them ontoyour website.
Which leading them onto yourwebsite is going to be the
toughest part because most ofthese platforms kind
(40:08):
of close it off.
They don't want you justclicking on links.
So someone's watching anInstagram post from you and
you say go to my website.
There's no clickable link there.
They have to actuallytype it in manually,
which most people are probablynot going to remember your URL.
So it's all about just gettingcreative with it,
trying to figure out ways to getpeople to leave social and
go onto your website,which could be tough on some of
(40:29):
these platforms because theyreally keep it closed,
they don't want you leaving.
But as long as you offer somevalue and keep them engaged,
then you could even potentiallyrun some ads to follow people
around that have been toyour social platforms.
So it keeps yourself topof mind to them.
So they see you allover the place.
And from those ads they canprobably click onto your website
and go directly there.
But the ads will just keepyou top of mind.
(40:50):
Maybe they saw you post a reallygood Instagram post with really
good valuable content and nowthey see your ads following
them around like, oh,I remember this person
gave some value,now let me check them out
on their website.
But then once you getto the website,
how do you keep themactive and engaged?
And you just have to have allthe permanent information right
there for the person to see.
(41:10):
But they get a call to action,a value proposition,
put a video up there.
But whatever you can do to justentice people to want to learn
more and keep them engaged.
Yeah, absolutely. I just,I actually I,
I just threw my websiteup there. Maxfit us.
So whenever you get a chance,just check it out.
And then we'll talk, obviously.
(41:31):
But, you know,one of the things that.
That I'm always looking at is,and you talked about it,
so much content, right?
How engaging is the content?
Because for my, you know,I have so many different
platforms. I actually post on.
I post on LinkedIn,I post on YouTube, I post on.
(41:54):
On Instagram,I post on Facebook.
And all these are like,I'm sharing content,
but I'm not asking for anything.
I'm just sharing content totry to help people along,
because I'm doingfitness videos,
and I just want people to havea better life. So that's all.
I don't even ask for anything.
I don't tell them to goanywhere. I just say,
(42:16):
check this out. Do this.
Have fun. So,but I've been doing that to.
Today's day 228.
The reason I'm doing that isbecause I want to make an impact
on people. But then maybe,somehow, maybe people will say,
you know what?
This guy keeps posting stuff.
Maybe I'll see what heactually does do.
He does teach martial arts.
Let's go check that out.
(42:37):
Right.
So when it comes to givingwithout asking,
how beneficial is that forsomeone like myself or anyone
else who's doing it?
Yeah. You gotta give.
If you're just asking,no one's gonna listen to what
you're saying. But if you give,then you're gonna keep them
interested because you'regiving good advice,
(42:58):
you're giving good tips,giving useful content.
So just give, give, give.
Don't ask. If you start asking,you lost them already.
Yeah yeah exactly. You know,one of the things that.
And the reason I startedcoaching Call is because
during the pandemic,everyone became a coach. I mean,
everyone.
(43:18):
I mean, it was,it was getting a little
ridiculous when I was gettingabout a thousand emails a day.
And I'm a coach,and by my program,
by my program, by my program,by my program.
And I didn't even knowwho they were.
And then sometimes even if youwere interested in the program,
once you gave them your email,my gosh,
(43:41):
you had to go unsubscribe,right?
Because it was a bombardment.
So I started doing this coachingcall because there were so many
people who claim to know theirstuff, but they actually didn't.
They just learned it likethe week prior.
So that's why I'm so happyto be talking to you,
because you've been doingit for a while. You,
(44:02):
you not only you didn't know itbecause the company that
hired you said,we'll learn this together.
And man,they took a chance on you and,
and you ran with it.
Which is really cool when youthink about it, right?
Because you didn't know that.
You didn't have the knowledgeand neither did they.
But they took a chanceon you and said,
let's do this together,and you kept it going.
(44:25):
You could have just said, okay,I'm going to do this is just
because of this. Tell me,is there a passion now that
you've been doingit for so long?
It's like not onlysecond nature,
but do you constantly continueto learn? Because it changes,
doesn't it?
Google changes every single day.
So it's constantly changing andjust trying to stay up to date
(44:46):
with it. She's an interesting.
Because if it's just the samething, over and over again,
probably get a little boring.
So Google is making itinteresting by changing their
algorithm pretty muchall the time.
They never keep it the same.
So you're in schoolevery day almost.
For the most part. Not too much.
But everyone's from all thebig updates, right?
Those are the ones where youreally have to look at
(45:07):
what's going on.
But they are making littletweaks all the time.
So you have to constantly justsee, did anything happen?
Did I shoot up in rankings?
My rankings stabilize,do they fluctuate?
Do they bounce around,what's going on?
But you never know what's goingto happen until you just keep,
keep up to date with it,keep reading,
learning as much as you can.
Digital marketing,it constantly is changing.
Yeah. So let me ask you,Brandon, how how do you know.
(45:31):
And you keep talkingabout your ranking.
How do you know where you rankwith Google? Is there a tool,
is there a way?
Do you go to I know you haveGoogle Analytics and so forth,
but do they rank your website incomparison to other similar
websites? Or is it the business,the type of business you have,
(45:52):
how do they rank?
So ranking is what positionyou're in.
So if you're searching foryourself and you're ranked on
page one, position, fourth one,then you'd be position four.
So you just manually search orthere's tools that will
check for you.
Or you could use likeGoogle Analytics,
Google Search Console and thosethree tools to track it as well.
(46:12):
But there's a lot of differentways to track it.
Some of them are paid,some of them are free, but.
Or you just manually go in thereand search if you have time
to do it yourself.
So yeah, thank you for that.
And talk,let's talk a little bit about.
Because right now we'redoing a video, right?
Let's talk about video.
How important is video contenton your website?
(46:34):
And when we talk about,there's a couple of places
you can do Vimeo,you can do YouTube.
How important is it to eitherhave the video live on your
website or embeddedin your website?
Video is pretty importantnowadays.
(46:55):
People want visual content.
They want to see things versusreading. So if you have videos,
it's always going to be a littlebit better, I feel like.
And if you can put thatvideo on your website,
that's gonna be a lot betterthan just having a long
article blog post.
People probably goingto read that,
but they'll watch that video.
So video content does help out,especially nowadays if you look
at all these social mediaplatforms it's pretty
(47:17):
much all video.
People just want visualcontent or videos.
And like we talkedabout earlier,
Tejas fans are really short.
So videos are a way to keeppeople engaged without
having to read.
Spend a lot of time invested inreading an article or a blog
post or something that'sreally long.
So that's something that,that's very interesting
(47:38):
that you just said,something that's very long. So,
so should videos be short aswell? Because this is,
this right now we're up to likealmost 48 minutes and this is
going to go on YouTube, right?
And then it's goingto live there.
So are people going to engage insomething that's longer than 5
(47:59):
minutes, 10 minutes, 20 minutes,30 minutes?
Or is it based on the interestthat they have?
Probably based on the interestbecause there's no golden
rule for videos.
Usually a little bit shorternowadays seems to be better for
people's attention spans.
Really long form,but just depends on how engaging
that content is.
And if it's really engaging,they'll listen all
(48:21):
the way through.
But if not they'regonna drop off.
So that's where you watch thedrop offs on the videos or the
pod, the audio version,see where the drop off is.
Are people coming backafter they drop off?
Are they just leavingand not coming back?
You gotta just look at thedata because every,
everyone's gonna be a littlebit different.
You just gotta see how receptiveyour audience is.
Right, right. Because I,I can actually,
(48:43):
if I have a pizzeria,I can be how I make the sauce.
I can make a video with that,how I flip, you know,
the pizza pie and allthat stuff. So yeah,
I think it doesn't matter thetype of business that you have.
Even an auto mechanic can havevideos. Like hey, hey,
when you drive up,this is what you're going to
see. And this is our guys.
(49:04):
Meet Tony.
He'll change your tires for you.
So that kind of content willprobably attract someone more
because they're putting a faceto the business, right?
Yep It helps a little bit moreputting yourself out there,
letting people see who you are,who, who's behind the business.
It's not just a company,but we're actually people
(49:24):
here to help you out.
So putting a face behindit with social video,
all that helps out.
But if you're just filming avideo without yourself in it,
it doesn't really help out.
So you gotta film yourself.
Yeah, yeah. So it's,it's that personal brand even in
the business, right? I mean,if you think about it, right?
Yeah, Company,and you are that face
(49:48):
beyond the company.
So putting your face out there,letting people know that you
are not just a website,but you're actually people,
humans that are hereto help out.
Right?
But let's think abouttwo brands, right?
Apple, iPhonesand Hershey's Kisses.
(50:10):
We knew Steve Jobswas behind Apple.
Who is behind Hershey's Kisses?
We don't know,but they're both popular so
it's, I guess it's the way that,that the message is brought
forth. Right?
(50:30):
Because I mean, Steve,besides being brilliant,
you know, he,he definitely changed the way
technology is viewed today.
Yep He had a big impact on it,but huge.
It just depends if you want toput yourself out there or you
want to just be anonymous.
I mean, back when Hershey'sKisses is around,
(50:50):
they probably didn't have socialmedia to put the face behind
the company. So.
But maybe like 100 years agowhen they heard first out versus
Apple's been around alittle bit newer,
so they're able to get peopleto kind of get that,
get the people talking about it.
Word of mouth spreads alot easier versus 100,
200 years ago.
(51:11):
Right.
It's probably tough to spreadthe word about who Mr.
Hershey was or whoever thatperson is that created
this candies.
But nowadays I feel likepersonal is a little bit better,
but just depends on what you'reputting out there.
Sometimes you want to stayanonymous and not put
yourself out there.
Yeah no, listen. Wow,you've given us so much to think
about. And listen everybody,I'm gonna have Brandon
(51:34):
look at my website.
If you have a website,have him look at yours too.
So once again, here is,he's giving you a gift.
You can take a look at it andthen reach out to him.
If it means that you're going toincrease your traffic
(51:55):
even by 10%, it's worth doing.
What are your thoughts on that,Brandon?
No,I would recommend checking it
out and I could give you somefeedback and let you know
what's working,what's not working from an SEO
perspective and help you tryto get more visibility,
more exposure,more sales and leads that
(52:15):
come into your website.
Awesome. Awesome, man.
You are exceptional. Thank you,my friend. I really,
really appreciate you.
Any last words for anybody?
Just keep working at it.
Don't get discouraged if youdon't see that traction
right away.
Just keep pushing at it andyou'll see that growth
coming up.
Perfect. All right, everybody,thank you.
(52:35):
And everybody have your best dayever. Brandon. Enjoy, my friend.
Thanks for having me on.
All right.
Hi everybody.
Thanks for tuning in to theCoaching Call podcast.
On this podcast,we'll cover various types of
coaching by trainers in sports,martial arts,
fitness and business.
We'll discuss each coach'smethods to getting the most out
of their respective athletes orclients and how they attempt to
change the platform inwhich they coach.
(00:23):
Join us on a fun adventure as wediscuss unique coaching styles.
Coaching is a universal partof how we get others to
get something done.
Join your host,Rafael and his guests on this
unique journey in coaching.
Hi I'm Sifu Rafael,and this is the Coach
and Call podcast.
If you enjoy this episode,please subscribe and
(00:44):
leave a review.
This episode was made possibleby listeners like you.
Hi everybody.
Thank you for joining us.
I am here with Brandon and wehave so much to talk about.
Brandon, don't we?
Yep. Looking forward to it.
Yeah. Yeah. So, Brandon,you know, you are, I guess,
(01:06):
a marketing genius becauseyou made yourself that.
You were not born a marketinggenius, were you?
No, no, no. Yeah, Learn it.
Learn everything aboutit because, yeah,
I did not know much about allthis stuff until started
educating myself about it.
Right, right. So tell,tell us your story as to what
made you decide to get intomarketing to SEO,
(01:30):
which is what your companyis based on.
What in your mind did you say?
This is something I wantto not only know,
but I want to help otherpeople with.
So I just fell into it,really wasn't planning on it.
I enjoyed like theentrepreneurial spirit.
(01:52):
So I always wanted to have myown company or have my own
business and went to schoolfor business marketing.
So did business marketing.
And then after I graduated,got my first job and that was
doing digital marketing,which didn't really know much
about digital marketing.
They said, don't worry,we don't know much
about it either.
We're gonna take the classes andworkshops and learn alongside
with you.
(02:12):
And this is back in 2007,so working there for a little
while, I realized that I could,well,
that SEO I was helping out withsearch engine optimization,
social media,helping out like email
marketing,running paid ads and everything
helps to get traffic.
But SEO is just a wayto get free traffic.
And doing SEO is a way to alsoget freelance clients where I
(02:35):
could pick up clients here andthere while I'm working
full time.
And there's no conflictof interest.
So while I was working full timeat different companies,
advertising agencies,I would be building
up my business,working on the side after work,
before work, during lunch,on weekends,
and to where I was able to quitMy job and just focus
on this solely.
Oh that's so cool. You know,a lot of people talk about
(02:58):
a side hustle, right?
And sometimes a side hustle isso different from your
actual current job,but your side hustle was exactly
what you were doing inyour regular job.
So you were just building tocreate your own company, right?
Yep, yep. Pretty much.
For the most part it wasall the same thing.
(03:19):
So what I was learningthere at the company,
I was taking it and implementingit on other businesses that were
similar strategies. With SEO,it's just taking keywords that
you put on one websiteand doing research,
trying to figure out whatkeywords to put on a different
website, what type of backlinks,and just employing those
strategies that work from oneclient to another and just
(03:39):
watching them grow and take offand get that traffic
from Google.
Right, right. You know,one of the things that, and,
and you and I, obviously we,we understand what SEO means,
but that's search engineoptimization.
And a lot of people may not beup to par as to what that is.
They just think a website,that's it,
and somehow the trafficgets there.
(04:01):
But it's a lot deeper than that,isn't it?
Yep.
So it's not just setting itup and forgetting it.
It's a lot that goes into searchengine optimization.
Putting keywords in differentplaces on your website,
building trust,sending trust signals to Google
to let them know that you arerelevant and trustworthy to be
shown for those keywords.
Because Google doesn'treally trust anybody.
(04:24):
So gotta build that trust up.
Which is probably the toughestpart about digital marketing or
with SEO is just gettingGoogle to trust you.
But then also once you getGoogle to trust you,
how to get people to trustyou on your website.
Which is also anotherreally tough part.
Yeah.
So how do you get Googleto trust you?
Because Google is the biggestsearch engine, right?
(04:47):
Yep.
So to get Google to trust you,you have to do what are called
build backlinks,getting other websites
talking about you.
The more websites thattalk about you,
the more trust Googlegives to you.
And then Google looks at thekeywords on your website to
figure out what to rank you for.
But it doesn't really workthe other way around.
So a backlink is really just aclickable link from another
(05:08):
website that points to yours.
If you're reading an article onlet's say the New York Times and
in there it says BrandonLieboitz and you click on that
and it goes to my website,I'd be getting a Backlink
from New York Times.
So the more websites thattalk about you,
the more trust Google isgoing to give to you.
But they have to be fromrelevant, authoritative sites.
(05:28):
It can't just be any randomwebsite linking out to you.
Because if you get the wrongtype of backlinks,
instead of ranking higher,you're actually going to
drop down the rankings,which is the last thing
you want to happen.
So you have to be very,very careful with the backlinks.
Right? Right.
And technology has truly,truly leveled up, if you will,
to what it was five yearsago even. Right.
(05:50):
So the things that we needto do even now. Right.
That's why an expert likeyourself would be the right
person to have someone helpTo get more reviews,
to get more looks at,if you will. Right.
Because when somebody goes tolook for you and they
(06:12):
type up your nameand you don't come up.
Wow. Yeah, we have a problem,don't we?
Not a good thing.
Not a good sign.
Especially if they'researching your name,
because those are brandedsearches.
So you need to be showing upanytime someone searches your
name, your company name. If not,that's a really bad sign because
(06:32):
those are the easiest keywordsto rank for,
because there's no competitionfor that.
You're your own competitor.
Unless you have a really,really generic name like John
Smith or something like that,then it might be a little tough.
But other than that,you need to be ranking for
your branded terms.
The ones that are tough arethe non brand keywords,
the ones that don't haveyour name in it.
So if you're like a restaurantand your name is like
Hof's Hut Pizza,you should be ranking for Hofset
(06:55):
Pizza all the time.
But the word pizza near me isyour main keyword because that's
where you're going to get newpeople that haven't heard of
you, haven't seen you before,and get those new
eyeballs on you.
It's amazing how I could go toa whole different state even,
and just type in those words,whatever, near me. Right?
(07:17):
It's always near me.
And I get boom. I get bombarded.
Well, not bombarded,because I'm looking for it,
but I get all theselinks and it depends on which
one I click, right?
What am I looking for?
Is it a salon? Is it, you know,to get a haircut?
You know,do I want to go to a restaurant?
(07:39):
Do I want to go to a movie?
Do I want to look for clothing?
Whatever it is I can find.
And it's near me.
And how important are the wordsin your website to locate
your facility?
If you have a brick and mortar,I'm talking about. So,
(08:00):
for example,my place is in Farmingdale.
So in my website,the word Farmingdale is
everywhere so that peoplecan find me.
So that Google searches arecoming in. Right. But also,
how important is it toput it in the title?
(08:20):
How important is it toput it in the footer?
To put it in almost everythingwhere you're located?
It's important,but you don't want to overdo it.
No, of course, of course.
So you want to have that balanceof putting in places
that are relevant,but you don't need to put too
many places because if youput too many places,
(08:41):
it looks a little spammy.
If you don't have it anywhereon your website,
then Google doesn't know thatyou offer it in that location.
So you have to puton your website.
If it's not on your website andyou're wondering why
you're not ranking,it's because you don't have
those keywords on your website.
If you don't have those keywordson your website,
it's gonna be really tough.
But the best strategy is makinga page targeting those keywords.
Because if you really wantto become relevant,
(09:03):
if you have a page about thosekeywords, that's the best.
If you just have the keywordssprinkled all over your website,
that's okay.
But if you really wantto rank for keywords,
you need to make pages dedicatedto those specific cities.
So if you're targeting fouror five different cities,
you need five different pages ora page for each city targeting
that specific keyword.
Because if you don't have it,you don't become the most
(09:25):
relevant. Google's going to say,oh,
this other website has a pagededicated to this keyword.
Let's show them.
Because this page is all aboutwhat that person's searching
for. It's all about relevancy.
The more relevant your websiteis, the better.
The more relevant that page isto the keyword that someone's
searching for. Even better,right?
So when we think aboutweb design,
(09:46):
if somebody's designinga website, let's say,
and a lot of people go, oh,I got my,
my teenager to do my website.
They know all that stuff.
And let's say they doa good job, right?
But maybe they didn't putanything in the description.
Is that important anymore? Like,I, I know it used to be,
you know,the words you put in your
(10:07):
description to explain,because Google is going to look
for those words as well.
Right.
So there's a lot of differentplaces you could put
your keywords.
I don't know how tacticalyou want to get with it,
but go really,really technical with, like,
the title tag is the mostimportant place to put your
keywords. Or the SEO page title,it's gonna be called differently
(10:27):
for every platform,but that's really where you
want to put your keywords.
It's about 60 characters.
After that,it gets cut off from Google.
Gets a little dot, dot,dot gets cut off.
So Google really looks at thetitle or SEO page title tag for
you to put your keywords and putas many keywords in there as
possible without repeatingyourself.
And this is really where youwant to do keyword research to
(10:49):
figure out what keywords doyou want to put in here.
If you can't put thekeywords in there,
you need to create a new page.
Yeah.
Because you only target aboutthree to five words in that
SEO title tag. After that,it gets cut off from Google.
And the SEO title tag is whenyou're searching on Google,
the blue clickable link that yousee is called the SEO title tag.
(11:12):
Black text underneath it iscalled the meta description,
which is usually about160 characters.
And that's usually two,three sentences.
Maybe that describes whatthat page is about.
I want to really focus onputting the keywords in there
because when you writethe description,
it should describe whatthat page is about.
It should have the keywords.
If it doesn't have it,then you should rewrite the
(11:33):
description because thedescription needs to describe
what that page is about.
And if it's about thatset of keywords,
it should happen somewherein that meta description.
Unfortunately,half the time you put a
description in there,Google is going to pull their
own meta description. But still,it's good to put your own in
there because the 50% of thetime that Google's not pulling
it, they're going to show yours.
(11:53):
Right? Right.
And then there's a bunch ofother places too to
buy keywords.
And so one of the things that Ithink that became extremely
popular was with Amazonand reviews.
So how important are reviewson a person's website?
And it doesn't matter the typeof website nowadays. Right.
If it's a lawyer doctor,I notice people are looking at
(12:16):
reviews. If it's a deli,if it's a restaurant,
on their own website.
Not necessarily on Yelp. Right.
But on their own website.
How important are those?
For SEO and ranking on Google,reviews don't really
matter that much.
For people going toyour website,
it definitely helps out.
But in terms of ranking higherin the search engine,
(12:38):
reviews aren't thenumber one thing.
Especially like on Google Mapsand Yelp and things like that.
Or even Amazon.com,like reviews are important,
but they're not whatranks a website.
You could see someone might be,if you search on Google,
like restaurant near me,the first listing might
have five reviews.
The second one couldhave 500 reviews.
Third one could have5,000 reviews.
(12:59):
Reviews are important for peoplebecause if we see 500 versus
5 looks a lot better to us.
But in terms of ranking,that's not the biggest factor.
There's a lot of other variablesthat go into it.
And so that, that's where we,we, we talk about like the, the,
the web crawlers, if you will.
Right. The spiders that,that come out and take
(13:21):
a look at your site.
So if somebody creates a site,right.
They also have to submitto Google, right,
In order to get ranked or is it.
Does Google just come outof nowhere and find you?
Both Google has what are calledspiders that go around crawling
the Internet, right.
Looking for all the differentpages on the Internet.
(13:43):
So sometimes they'll find you,sometimes they don't find you.
Because there's a lot of pageson the Internet for them to
go through and crawl.
And they only have so muchtime and so much space.
And the way to hopefully getthem to find you is just
build a good website,write good content,
and once people build backlinksto you, Google will find you.
But sometimes you have to givethem that little nudge and you
(14:05):
can create what is calleda site map.
And then you create the sitemapand you submit it to Google.
You can submit it to Bingthrough Google Search Console.
It's a free tool from Googleor Bing Webmaster Tools.
Submit that search and sitemapthere and that kind of gives
them like a little roadmapshowing all the different pages
on your website and helpsthem to crawl your,
(14:27):
and crawl your website andfind all the pages.
It doesn't guarantee they'regoing to find all the pages,
but it's kind of like a roadmap.
So a sitemap everyone wants tocheck to see if they have one.
All they have to do is reallygo to their website,
whatever it is.
Www.your website.com forwardslash site map. Just one word.
S, I, T, E A P, XML.
(14:49):
And if a sitemap appears there,they have one. If not,
it might be a different URL.
But 90% of the time if they goto my website.com sitemap
they could sitemap XML.
They could find their sitemap,see if it's there,
and then if it is there,go to Google Search Console,
submit it there and let Googlefind all those pages.
But if you don't find one,then you might have to
(15:11):
build a site map.
There's a lot of freetools out there.
You just search on Google.
How to build a site Map ora free sitemap generator.
And there's tools that willbuild sitemaps for you for free.
And then you add that sitemap toyour website and submit
to Google.
That's a great, great advice.
For anybody who's not thereand they're saying, what,
(15:33):
what's he talking about?
How do I do that?
Well, this is why you're gonnacontact Brandon.
He's gonna help you with that,right?
So one of the things that we'retalking about is websites.
And now that's, that's,that could be either a company
website or personal website,right?
So now let's get into whatbranding is all about.
(15:54):
Because you can have two kindsof branding, right?
You can have a business brandor personal brand.
And I notice a lot of peoplenowadays are going for
the personal brand.
Even though they have a website,even though they have
a business,they're still trying to.
And everyone is talking abouthow important your personal
brand is to drive trafficto that website.
(16:17):
So let's talk aboutpersonal branding.
And a lot of personal brandingcomes through social media,
right?
So when we think aboutsocial media,
what are the top platforms?
Because the other day I wastalking to some teenagers and I
said, yeah, just go to Facebook.
They're like, yo,that's for my grandparents.
(16:40):
So.
And then of course the teenagersare going to go to Snapchat.
They're going to go to differentthings where.
And first,I think one of the most
important things that we need toknow when we're talking about
our brand is where dowe want to be seen?
Right?
Yeah,you gotta figure out who your
(17:01):
audience is and where are they?
That's number one,is whose audience,
what platforms are they on andhow I put myself in front of
them because you don't needto be everywhere,
you just need to really be whereyour audience is at.
That's number one.
Especially with social.
See people spending too muchtime trying to be on
every platform.
But it's not what's themost popular platform,
(17:22):
it's what's the most popularplatform for your audience.
So you just gotta try to take astep back and try to think,
if you're looking for yourproject service,
what platform would you be goingon? Instagram, Twitter,
LinkedIn, YouTube, Pinterest,tick tock.
There's so many ofthem out there.
It's just trying to figure outreally who that audience
is and where are they.
Yeah, absolutely.
(17:43):
We have Surab who says,thank you for appearing.
So thanks for showing up.
That, that,that's part that's half
of the thing, right?
When we think about how wepresent ourselves, right,
Showing up is not enough, Right.
We have to have all these bellsand whistles, if you will.
(18:03):
And a lot of this SEO is notseen. A lot of it is.
Like you talked about backlinks,keywords,
and you don't necessarilygo to website.
You don't see those things.
And when you go to social media,how do we get seen?
If we just,let's say we've never posted
(18:25):
and we go, that's it.
I'm going on social media.
Today's my first day.
I post and I get the big zero.
Nobody noticed.
How do we change that from a bigzero to a big ten to big twenty
hundred thousand?
(18:46):
How do we get seen onsocial media? Is it.
It's not keywords anymore,it's hashtags maybe, Right?
But some,some platforms don't even care
about hashtags. So what's,what's the secret sauce
that we need? I want,I want to see you get excited
about this, buddy.
Yeah, no it's tough to get anyengagement nowadays,
(19:08):
unfortunately.
Most of these platforms are payto play platforms where you have
to advertise, spend money.
Because if you do get anaudience, let's say on Facebook,
you get a hundred people thatlike your Facebook page, right?
But you spend all this timebuilding up all these people
that like your page.
You post on Facebook,only 5% of those people will
ever see what you post withoutyou having to advertise to show
(19:30):
the rest of your audience thatpost. So essentially,
they're really pay toplay platforms.
Like even Instagram has maybe 30reach. Facebook owns Instagram,
so they're dropping that reach.
They all have algorithms,so it's not chronological
anymore.
When it was chronological,it was a lot more easy to
get that visibility,get that engagement.
But with these algorithms,it's a lot tougher.
(19:51):
So there are little things youcould do, like putting hashtags,
which are essentially puttingthe pound sign in
front of a word,and that makes it a clickable
link or a searchable way forpeople to find you. But really,
just providing good content,providing value isn't
gonna be the best.
If you're just talking aboutyourself, no one really cares.
But if you're offering value,that's where people
are gonna care.
So if you have a really goodcontent that could get to
(20:13):
be shared by people,so make sure your
content is good.
You're not just promotingyourself, but offer value.
That's so very important.
And not many people do that.
Yeah, yeah. So how.
How is it crossing platforms?
Like, for example,let's say you know, TikTok is.
Is become a big one.
And TikTok has truly grownas far as, you know,
(20:38):
even its value in the market.
Right. But it has grown where?
In the beginning of it,it was just teenagers running
on it. Right.
And then somehow people decided,wait a minute,
this is good for business.
And people like, well,I really don't dance.
I really don't, like,throw my hands up and act silly.
(20:58):
How do I get on there for mybusiness or my personal brand,
which is a little bit moreserious than I would for
teenagers. So I've seen that.
Happen.
And people are now postingvideos on, you know,
like carpentry, cooking,music all these different,
(21:18):
different venues as well.
And then they're promotingthemselves to go to their
website to go find themin other platforms.
What is the best practices youwould say for someone
to cross platforms?
Well ultimately all theseplatforms are just a way to get
traffic to your website.
(21:39):
So you gotta really justoffer good value,
offer good content and leadpeople onto your website.
Because most of these platformsclose it off where they don't
want people goingto your website.
They want to keep youon that platform.
Because once you leavethat platform,
you're gone and you're notwatching any more ads,
you're not making that platformany more money.
So they don't really makeit the easiest to leave.
Some of them make iteasier than others.
(22:00):
But like Instagram makesit really tough.
You're kind of locked in there.
There's not too many waysto leave Instagram.
Whereas like with Twitteror Facebook, LinkedIn,
they have a lot ofclickable links.
So you can leave thoseplatforms,
but it's really just againputting value out there,
putting good content,leaning people onto
your website.
But social is usually away to build trust.
So once someone has foundyou on Google,
(22:21):
then they're going to check youout on social to make sure you
have the social proof.
You have reviews,you have status updates,
you're active,that you're really
a real business.
It's a way to put a face beyondthe company. Social media,
that's really whatit's used for.
So as long as you're puttinggood content out there,
putting good value,hopefully they've already found
you on your website and they'rejust vouching for you on social,
(22:44):
but you never know how they'regonna find you.
Yeah, yeah. You know,one of the things that I'm
always looking at isthe different content that
people are putting out. I mean,don't get me wrong, some,
some of it is just junk, right?
And then some of it is realvaluable. And then you're like,
(23:04):
wow.
And then you have to understandthat even on some of
these platforms,when you follow someone,
it's you,you start to follow them and
then either the contentremains good,
it was just that onecontent they did,
and the rest is crap anyway.
But so tell me,how important is even to create
(23:26):
a link tree on yoursocial media?
Well link tree is justthe boxes, I think,
where they could click itand it just pops up.
A bunch of boxes that goto other websites,
but that's another step thatpeople have to take to get to
your website. Ultimately,you just want to send people
to your website, right?
(23:46):
You don't want to take peoplefrom Instagram to Facebook,
you want to take people fromInstagram to your website.
Because you own your website,that's yours forever,
you get full control.
So the link trees are okay,but it's just too many options.
Like you give someone 50different links to click on,
they don't know where to go.
Unless you're the NewYork Times, you say,
here's my link tree.
Each one of these is a blog postor an article that goes to that.
(24:09):
That makes sense.
But if you're just like,here's my Facebook,
my Instagram, my Twitter,my YouTube, my Pinterest,
most people don't care about it.
It's too much.
They're on Instagram,they want Instagram,
they don't want Pinterest,they don't want LinkedIn,
they want Instagram becausethat's where they're at.
And they might not even haveprofiles on all these
other platforms.
You just want to ultimately sendpeople to your website.
That's really the main goalis you own that website,
(24:30):
you have full control.
Everything else,you're really just running space
off Instagram or Pinterest.
That's not yours,that's Instagram's content
that you're giving them.
So you want to make sure youhave full control of everything.
And that's where your websitecomes into play.
So talk to me.
And you just mentionedPinterest.
What's the attractionto Pinterest?
(24:51):
Because initially I alwaysthought it was just cool images,
right?
But people are actuallygoing on there.
They're looking for content,people are looking for even
businesses on Pinterest.
How did that make that shift?
Pinterest is about 80%female oriented,
but it's all about DIY,crafting, fashion.
(25:12):
So if you're in oneof those niches,
you need to be on Pinterest.
Pinterest will get you moretraffic than Google potentially
because it has so many peoplelooking for those specific
industries.
It works for other ones,but it doesn't work as well
for some other industries.
But if you're in anything femaleoriented fashion, diy, crafting,
food,you need to be on Pinterest.
(25:33):
If not, you're missing out onsuch a big audience.
Right.
And so for somebody who's neverbeen on Pinterest and
they decide, okay,I'm gonna go to Pinterest,
are there easy steps to followor do you need a guide.
Probably a littlebit of a guide.
You can learn it yourself.
(25:53):
There's a lot of videotutorials,
but you just gotta reallyjust get in there.
Just like with Instagram orany of these platforms,
just gotta get in there,play around, test out.
You're not gonna break anything.
I mean,you might break something,
but you always fix it.
It's not the biggest deal.
But you're not going to breakthese websites. So go around,
play with everything,click on all the buttons,
see what they do,explore and learn.
Because if not,you're not going to be growing.
(26:16):
Okay, so here I go.
You ready?
I've tried all this.
I don't know what to do.
I call Brandon.
Brandon I need your help.
Brandon, help me out.
How do I start? Where do I go?
(26:37):
Yeah.
Maybe Pinterest isn't whereyour audience is at.
Maybe you need to be ona different platform.
If you're trying it outand it's not working,
then that might be a sign.
Either you're not doing itproperly or your audience
isn't there.
Because the number one thing isyou don't need to be
on every platform.
A lot of people try tobe on everything,
but if it's not working,it just might not be where
your audience is at.
But with Pinterest,it's all about just posting
(26:58):
images and videos,pulling them from your website
and just sharing them orrepinning them and putting a
good description and somegood hashtags in there.
And other than that,there's not much you really
do with Pinterest.
Once it's up there,it's up there and it lives
forever, which is pretty nice.
It's not like you have to keepupdating it because there's no
dates when that contentwas updated.
It's once it's up there,it becomes kind of evergreen
(27:18):
content.
As long as you havea good image,
that's really the main thinghas to be a good image.
If you're not putting a goodimage up there with the right
dimensions or a video up therewith the right dimensions,
it's not going to look good.
It's not going to be enticingfor people to click.
But even then,that's me where your
audience is at.
If your audience isn'ton Pinterest,
it's not going to work.
Gotcha So let me ask you,not only Pinterest,
(27:41):
let's say I'm startinga new business,
even a brick and mortar, right?
And I don't have time to do allthis stuff to post every day to,
you know,create a website to do my search
engine optimization.
So do I call you or do I call aweb developer? Who do I call?
(28:07):
Do I call both of you?
So I don't help withbuilding websites.
I help with the marketingcampaign, getting traffic.
So if you don't have a website,you're probably gonna need a web
developer programmer tobuild that website.
But once you have a website,then we can help getting that
traffic and making surepeople find you.
Because building a website,you could spend millions
of dollars on it,but if you're not marketing it,
(28:27):
no one's really goingto find it.
So got to have that balance ofbuilding a good website that's
optimized to get conversions,but also making sure you market
yourself to the right people.
That way you do get those leads.
Yeah So that's.
That's the critical part, right?
Marketing. So when. When.
Let's say I hired you, right?
And let's say I have a pizzeria,right?
(28:51):
And I don't have time becauseI'm making pizzas.
I don't have time.
And I hired a guy and hepromised me the moon,
and all I got was silence.
Nobody comes to my website.
I barely have a visitor.
Maybe I get a visitoronce a month.
(29:13):
And I heard about you on thisincredible coaching call
podcast, and I said,you know what?
I'm going to reachout to Brandon,
because not only do Iknow his website,
which is right up on the screen,is SEO optimizers.com,
and I reach out to you.
I said, brandon,I have my website.
I need your help.
(29:34):
I need help not justwith search engine,
but I need help withmy social media.
Are you able to do bothfor me with marketing?
Yep.
SEO social media, paid ads,email marketing,
pretty much anything thatfocuses on getting more
traction, getting more traffic.
(29:54):
So building the websites,not my expertise,
but growing it,making sure people find you,
that's really what I focus on.
Right? Right.
So when in the past I've had.
I have a martial arts school,right?
And I hired a guy andswore that he would get me as
(30:18):
many leads as he gotsomeone else,
guaranteed. Well, guess what?
Didn't work.
And then he got mad,and then he goes,
give me another shot. I'm like,okay.
He didn't charge me anythingmore. He goes,
give me another shot. I said,okay, take another shot.
(30:39):
Don't get me wrong,it cost me money because I
had to advertise, right?
I had to pay for theadvertisements.
Nothing. Still crickets.
So I got rid of him.
Now what sets you apart fromsomeone who only delivers
crickets?
Well I make sure to focus ongetting those conversions.
(31:02):
So getting traffic is justhalf the battle.
That's what I realized over theyears is doing SEO will get you
traffic to your website but whathappens after that visitor
gets to your website?
Most of the time they're goingto leave unfortunately.
So getting traffic isjust half an hour.
Once you get that traffic tooptimize that website for
conversions to capture thattraffic can actually convert
them into leads, phone calls,sales, whatever that may be.
(31:24):
But that is the tough part thatis really the trickiest part is
getting traffic is easy enough.
It's how do you get that trafficconvert that is really the tough
part and that takes a lotof time of testing,
trying things out,seeing what's working,
what's not working and justconstantly tweaking and testing
strategies out.
But it's not something like.
(31:46):
Done and forget about it.
Right. It's a constant revision,right. Because I,
I believe that the spiders docome back to your website.
They don't just come back.
They don't come back once,right.
And then just never come backand look at it again.
Isn't it important to constantlyupdate your website,
to constantly changethe content?
And therefore I'm wondering if ablog or vlog is going to make a
(32:11):
difference on your website.
I know Google wants you to.
Google's spiders,what's that called? Internet,
they come to your website allthe time because they're looking
for new content, new pages,new keywords, changes,
revisions.
Because a website's alwaysbeen updated.
If you're an E commerce website,you're always having new
products, taking products away.
So Google has to come to yourwebsite all the time to see
(32:32):
what's still relevant,what's not relevant.
And there's a lot of differentways to add new content to show
Google that you're stillrelevant by updating your
website, adding new pages,tweaking the copy on your pages,
adding new blog posts,whatever it may be.
But a blog is just another wayto add more content to your
website. Add new pages.
Because the more pages you have,the more keywords you
(32:53):
could target,the more opportunities you have
to rank for differentvariations of it.
But it's all about just addinggood quality content
to your website.
Nice, nice.
So when we talk about addingmore pages, for example,
let's say,and I'm talking about like
the pizzeria, right?
Let's say I have my,my main page and then I have my
(33:14):
menu and then should I not justhave those two pages but
maybe have like maybemeal of the week, right.
Or pizza of the week.
Or you know,we now offer delivery.
So every so often that shouldchange. Like even,
like even this week's special,right? So that,
(33:37):
that way it's changing andyou're creating new content,
right. Would that,would you say that's relevant?
So essentially the pages need tobe keywords that people would
be searching for.
So people will be searchingfor a new deal of the day.
Pizza, that'd be a keyword.
But I'm not too sure of how manypeople will actually
be searching that.
Whereas someone mightsearch for, you know.
(34:02):
People might be searchingfor like pizza delivery.
So if you have a page aboutdelivery, that would be good.
If you have a pizza restaurant,someone's looking for
a restaurant,then you have a page about
dining in. That could be good.
Then you have a page aboutthe different kind.
Like if you have like glutenfree or Paleo or all these
different ones thatare out there,
(34:23):
put those in there if you want.
But it's all about doing keywordresearch to figure out what
people actually search for.
Because you don't want to justcreate pages to create pages.
You want to create pages thathave search volume that people
are going to be searching foryou. And that makes sense.
So maybe you look atyour competitors,
see what type of pagesthey built out.
That kind of gives you astrategy of what they're doing.
Doesn't mean it's right,but it'll give you some ideas.
(34:44):
Let me ask you how,how important is it for us
to havea person like yourself helping
us out? Is it, I mean,I know we can all do it
ourselves, right?
But I think that byhaving an expert,
it's just gonna relieve us fromthat duty so we can take care of
(35:09):
other things that are importantfor our businesses. Right?
So for example,I gotta make the sauce, right?
I don't have time to go look forkeywords and all these things.
And then here's the,the other question is,
I asked how important it is tohave someone like you on,
on my team, right?
But then what if I do have time?
(35:30):
How do I find the relevantkeywords?
Is there a search that I shoulddo? Is there a Google tool?
What do I do?
And I know I gotta hire you.
I gotcha.
Yeah.
There's a lot of different waysto do that keyword research.
It just depends onyour strategy.
But what I like to do is justsearch on Google for
(35:51):
your keywords,see who's on that first page
of Google, not the ads,but right below the ads.
So skip over the ads.
But when you search on Google,you'll see that blue
clickable link,which is that SEO title tag that
we talked about earlier.
That's where everyone's puttingtheir keywords.
So if you really want to quicklyspine your competition
searching Google,see who's on that first page of
Google and look at thoseblue clickable links.
(36:12):
Look for patterns,look for words that you might
not have thought of and make alist of all these words and then
you can throw them into adifferent tool called the
Google Keyword Planner,which is a free tool.
They'll show you how many peopleactually search for that keyword
every single month.
Because you don't want to justguess or copy what your
competition is doing.
Because sometimes it's right,but sometimes the keywords that
(36:34):
they're putting in there mightBe outdated, there's old,
there's new variations or slangterms that might be out there,
that might be a littlebit more relevant.
But definitely look at thecompetition, spy on them.
Because they're on thatfirst page of Google.
They're definitely doingsomething right.
So you could quickly see thosekeywords without looking at the
coding or anything else.
They're just rightthere for you.
(36:54):
Right, right.
Easy for anybody to find, right?
Yep.
Don't have to look at the code,you don't have to know
any technical things.
You just search on Google andyou can see it right there.
No That's awesome.
That's awesome. So I'm gonna.
I know that you have a giftfor all my listeners and I
appreciate you doing that.
I'm actually gonna throw it upon the screen and have everybody
(37:19):
just go check it out becausetell me about this gift.
Right.
I think it's really cool thatyou're doing this and I really
appreciate you doing that.
Talk to me about when theygo to your website,
they do backslash gift.
What are they getting?
Yep. So for everyone listening,I create a special gift
(37:39):
on my website.
It's SEO optimizers.com,that's S E O O P T I I z e r
s.com gift and they can findthat gift which has all my
contact information,but also my classes that I've
done over the years,I've thrown that up there for
free. So if they want to learn,learn more about SEO or
(38:00):
digital marketing,I've done a lot of different
courses, they can find thosethere along with.
Also if they want a websiteanalysis where I'll check the
website out from an SEO pointof view, see what's working,
what's not working,and give them some
free feedback.
They could book some time on mycalendar to get that free
consultation all there on that,on that page.
(38:20):
Oh that's awesome. I'm gonna,I'm gonna ask you to do mine.
Yeah, happy to do it.
You can fill that out there andI'll check out your website and
give you some feedback froman SEO perspective.
That'll be awesome.
That'll be awesome.
You know what? Because for me,like I said, it's,
(38:41):
it's important to get the rightpeople on your team.
And it seems likenot only seems,
but it's apparent to me thatyou know your stuff. Right.
That you know that just,just getting the traffic to
your website is important,but also keeping the traffic on
(39:02):
your website for a little bit.
Right.
Is important for themto do something.
Not that they come to yourwebsite and just look at it for
two seconds and click away.
Because attention spans,my gosh,
they've gotten shorter andshorter and shorter.
So what are the things thatfrom two points of view,
(39:23):
One is from your social media.
How do you get somebody to clickon your content or even stop and
take an extra three secondsand look at your content?
And then how do you get someoneto stay on your website and even
click around a little bitand find out more?
You have to have really goodengaging content that hooks
(39:47):
people right away because it'stoo easy to keep scrolling and
scrolling and scrolling past it.
So if you don't have anythingexciting right away,
probably lose that person.
So got to capture theinformation or capture their
attention, hook them,then offer some value and then
try to lead them ontoyour website.
Which leading them onto yourwebsite is going to be the
toughest part because most ofthese platforms kind
(40:08):
of close it off.
They don't want you justclicking on links.
So someone's watching anInstagram post from you and
you say go to my website.
There's no clickable link there.
They have to actuallytype it in manually,
which most people are probablynot going to remember your URL.
So it's all about just gettingcreative with it,
trying to figure out ways to getpeople to leave social and
go onto your website,which could be tough on some of
(40:29):
these platforms because theyreally keep it closed,
they don't want you leaving.
But as long as you offer somevalue and keep them engaged,
then you could even potentiallyrun some ads to follow people
around that have been toyour social platforms.
So it keeps yourself topof mind to them.
So they see you allover the place.
And from those ads they canprobably click onto your website
and go directly there.
But the ads will just keepyou top of mind.
(40:50):
Maybe they saw you post a reallygood Instagram post with really
good valuable content and nowthey see your ads following
them around like, oh,I remember this person
gave some value,now let me check them out
on their website.
But then once you getto the website,
how do you keep themactive and engaged?
And you just have to have allthe permanent information right
there for the person to see.
(41:10):
But they get a call to action,a value proposition,
put a video up there.
But whatever you can do to justentice people to want to learn
more and keep them engaged.
Yeah, absolutely. I just,I actually I,
I just threw my websiteup there. Maxfit us.
So whenever you get a chance,just check it out.
And then we'll talk, obviously.
(41:31):
But, you know,one of the things that.
That I'm always looking at is,and you talked about it,
so much content, right?
How engaging is the content?
Because for my, you know,I have so many different
platforms. I actually post on.
I post on LinkedIn,I post on YouTube, I post on.
(41:54):
On Instagram,I post on Facebook.
And all these are like,I'm sharing content,
but I'm not asking for anything.
I'm just sharing content totry to help people along,
because I'm doingfitness videos,
and I just want people to havea better life. So that's all.
I don't even ask for anything.
I don't tell them to goanywhere. I just say,
(42:16):
check this out. Do this.
Have fun. So,but I've been doing that to.
Today's day 228.
The reason I'm doing that isbecause I want to make an impact
on people. But then maybe,somehow, maybe people will say,
you know what?
This guy keeps posting stuff.
Maybe I'll see what heactually does do.
He does teach martial arts.
Let's go check that out.
(42:37):
Right.
So when it comes to givingwithout asking,
how beneficial is that forsomeone like myself or anyone
else who's doing it?
Yeah. You gotta give.
If you're just asking,no one's gonna listen to what
you're saying. But if you give,then you're gonna keep them
interested because you'regiving good advice,
(42:58):
you're giving good tips,giving useful content.
So just give, give, give.
Don't ask. If you start asking,you lost them already.
Yeah yeah exactly. You know,one of the things that.
And the reason I startedcoaching Call is because
during the pandemic,everyone became a coach. I mean,
everyone.
(43:18):
I mean, it was,it was getting a little
ridiculous when I was gettingabout a thousand emails a day.
And I'm a coach,and by my program,
by my program, by my program,by my program.
And I didn't even knowwho they were.
And then sometimes even if youwere interested in the program,
once you gave them your email,my gosh,
(43:41):
you had to go unsubscribe,right?
Because it was a bombardment.
So I started doing this coachingcall because there were so many
people who claim to know theirstuff, but they actually didn't.
They just learned it likethe week prior.
So that's why I'm so happyto be talking to you,
because you've been doingit for a while. You,
(44:02):
you not only you didn't know itbecause the company that
hired you said,we'll learn this together.
And man,they took a chance on you and,
and you ran with it.
Which is really cool when youthink about it, right?
Because you didn't know that.
You didn't have the knowledgeand neither did they.
But they took a chanceon you and said,
let's do this together,and you kept it going.
(44:25):
You could have just said, okay,I'm going to do this is just
because of this. Tell me,is there a passion now that
you've been doingit for so long?
It's like not onlysecond nature,
but do you constantly continueto learn? Because it changes,
doesn't it?
Google changes every single day.
So it's constantly changing andjust trying to stay up to date
(44:46):
with it. She's an interesting.
Because if it's just the samething, over and over again,
probably get a little boring.
So Google is making itinteresting by changing their
algorithm pretty muchall the time.
They never keep it the same.
So you're in schoolevery day almost.
For the most part. Not too much.
But everyone's from all thebig updates, right?
Those are the ones where youreally have to look at
(45:07):
what's going on.
But they are making littletweaks all the time.
So you have to constantly justsee, did anything happen?
Did I shoot up in rankings?
My rankings stabilize,do they fluctuate?
Do they bounce around,what's going on?
But you never know what's goingto happen until you just keep,
keep up to date with it,keep reading,
learning as much as you can.
Digital marketing,it constantly is changing.
Yeah. So let me ask you,Brandon, how how do you know.
(45:31):
And you keep talkingabout your ranking.
How do you know where you rankwith Google? Is there a tool,
is there a way?
Do you go to I know you haveGoogle Analytics and so forth,
but do they rank your website incomparison to other similar
websites? Or is it the business,the type of business you have,
(45:52):
how do they rank?
So ranking is what positionyou're in.
So if you're searching foryourself and you're ranked on
page one, position, fourth one,then you'd be position four.
So you just manually search orthere's tools that will
check for you.
Or you could use likeGoogle Analytics,
Google Search Console and thosethree tools to track it as well.
(46:12):
But there's a lot of differentways to track it.
Some of them are paid,some of them are free, but.
Or you just manually go in thereand search if you have time
to do it yourself.
So yeah, thank you for that.
And talk,let's talk a little bit about.
Because right now we'redoing a video, right?
Let's talk about video.
How important is video contenton your website?
(46:34):
And when we talk about,there's a couple of places
you can do Vimeo,you can do YouTube.
How important is it to eitherhave the video live on your
website or embeddedin your website?
Video is pretty importantnowadays.
(46:55):
People want visual content.
They want to see things versusreading. So if you have videos,
it's always going to be a littlebit better, I feel like.
And if you can put thatvideo on your website,
that's gonna be a lot betterthan just having a long
article blog post.
People probably goingto read that,
but they'll watch that video.
So video content does help out,especially nowadays if you look
at all these social mediaplatforms it's pretty
(47:17):
much all video.
People just want visualcontent or videos.
And like we talkedabout earlier,
Tejas fans are really short.
So videos are a way to keeppeople engaged without
having to read.
Spend a lot of time invested inreading an article or a blog
post or something that'sreally long.
So that's something that,that's very interesting
(47:38):
that you just said,something that's very long. So,
so should videos be short aswell? Because this is,
this right now we're up to likealmost 48 minutes and this is
going to go on YouTube, right?
And then it's goingto live there.
So are people going to engage insomething that's longer than 5
(47:59):
minutes, 10 minutes, 20 minutes,30 minutes?
Or is it based on the interestthat they have?
Probably based on the interestbecause there's no golden
rule for videos.
Usually a little bit shorternowadays seems to be better for
people's attention spans.
Really long form,but just depends on how engaging
that content is.
And if it's really engaging,they'll listen all
(48:21):
the way through.
But if not they'regonna drop off.
So that's where you watch thedrop offs on the videos or the
pod, the audio version,see where the drop off is.
Are people coming backafter they drop off?
Are they just leavingand not coming back?
You gotta just look at thedata because every,
everyone's gonna be a littlebit different.
You just gotta see how receptiveyour audience is.
Right, right. Because I,I can actually,
(48:43):
if I have a pizzeria,I can be how I make the sauce.
I can make a video with that,how I flip, you know,
the pizza pie and allthat stuff. So yeah,
I think it doesn't matter thetype of business that you have.
Even an auto mechanic can havevideos. Like hey, hey,
when you drive up,this is what you're going to
see. And this is our guys.
(49:04):
Meet Tony.
He'll change your tires for you.
So that kind of content willprobably attract someone more
because they're putting a faceto the business, right?
Yep It helps a little bit moreputting yourself out there,
letting people see who you are,who, who's behind the business.
It's not just a company,but we're actually people
(49:24):
here to help you out.
So putting a face behindit with social video,
all that helps out.
But if you're just filming avideo without yourself in it,
it doesn't really help out.
So you gotta film yourself.
Yeah, yeah. So it's,it's that personal brand even in
the business, right? I mean,if you think about it, right?
Yeah, Company,and you are that face
(49:48):
beyond the company.
So putting your face out there,letting people know that you
are not just a website,but you're actually people,
humans that are hereto help out.
Right?
But let's think abouttwo brands, right?
Apple, iPhonesand Hershey's Kisses.
(50:10):
We knew Steve Jobswas behind Apple.
Who is behind Hershey's Kisses?
We don't know,but they're both popular so
it's, I guess it's the way that,that the message is brought
forth. Right?
(50:30):
Because I mean, Steve,besides being brilliant,
you know, he,he definitely changed the way
technology is viewed today.
Yep He had a big impact on it,but huge.
It just depends if you want toput yourself out there or you
want to just be anonymous.
I mean, back when Hershey'sKisses is around,
(50:50):
they probably didn't have socialmedia to put the face behind
the company. So.
But maybe like 100 years agowhen they heard first out versus
Apple's been around alittle bit newer,
so they're able to get peopleto kind of get that,
get the people talking about it.
Word of mouth spreads alot easier versus 100,
200 years ago.
(51:11):
Right.
It's probably tough to spreadthe word about who Mr.
Hershey was or whoever thatperson is that created
this candies.
But nowadays I feel likepersonal is a little bit better,
but just depends on what you'reputting out there.
Sometimes you want to stayanonymous and not put
yourself out there.
Yeah no, listen. Wow,you've given us so much to think
about. And listen everybody,I'm gonna have Brandon
(51:34):
look at my website.
If you have a website,have him look at yours too.
So once again, here is,he's giving you a gift.
You can take a look at it andthen reach out to him.
If it means that you're going toincrease your traffic
(51:55):
even by 10%, it's worth doing.
What are your thoughts on that,Brandon?
No,I would recommend checking it
out and I could give you somefeedback and let you know
what's working,what's not working from an SEO
perspective and help you tryto get more visibility,
more exposure,more sales and leads that
(52:15):
come into your website.
Awesome. Awesome, man.
You are exceptional. Thank you,my friend. I really,
really appreciate you.
Any last words for anybody?
Just keep working at it.
Don't get discouraged if youdon't see that traction
right away.
Just keep pushing at it andyou'll see that growth
coming up.
Perfect. All right, everybody,thank you.
(52:35):
And everybody have your best dayever. Brandon. Enjoy, my friend.
Thanks for having me on.
All right.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Therapy Gecko
An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.