August 20, 2025 • 29 mins
🚀 Just dropped a new podcast episode where I dive deep into the world of SEO for podcasters! 🎙️
I had such a great time chatting about how podcasters can turn their shows into powerful SEO assets, beyond just uploading to iTunes or Spotify.
I broke down:
 ✨ Why your website is your #1 SEO asset (and why you should always publish your episodes there)
✨ How to use keywords + show notes to get more visibility on Google
✨ The truth about backlinks (and how being a podcast guest can skyrocket your SEO)
✨ Why long-tail keywords = more intent + less competition
✨ Easy strategies to repurpose your podcast into content that ranks
If you’ve ever wondered how to get your podcast found by more listeners—or how to turn episodes into traffic-driving machines—this episode is packed with practical, step-by-step tips you can start using right away.
Had an awesome time sharing my process and dropping SEO secrets that podcasters can actually use. 🔑
Check it out and let me know what you think!
 👉 #SEO #Podcasting #DigitalMarketing #ContentStrategy #SEOtips #PodcastSEO
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:03):
Hey guys.
so you've probably heardme talk about creating
content using your podcast.
And one of the best waysto create content is
obviously on your website.
And for one of thepurposes is creating SEO.
And I find that a lot ofpodcasters,
and you probably find this too,Brandon, is that they don't
(00:23):
necessarily understandthe whole concept of SEO.
So of course, welcome BrandonLeieboitz.
with SEO optimizers.
And so we're going to talkabout SEO.
Yeah.
Thank you for having meon today.
You betcha.
So for those, maybe that,I mean we're in the
business so we can'kindof understand some of
these terms,but some podcasters are
(00:45):
a little new to, you know,online digital marketing
and all those nuances.
So can you explain fornew podcasters what SEO is?
Mhm.
The SEO is search engineoptimization,
which means optimizingwebsites for search engines,
which usually is Google.
Google kind of runs everything.
So when you search on Google,there's ads at the top,
(01:05):
those are all paid ads,but right below the ads
are there organic listings,the free listings.
So SEO is getting youthose free listings on Google,
but it doesn'tnecessarily have to be Google.
It could be any websitewith a search engine.
So it could be on Amazon,it could be on Yelp,
it could be on socialmedia to be on
podcasting platform.
So anywh, there's a searchfeature,
(01:26):
there's ways to optimizeand try to get more of
that free traffic.
Yeah, absolutely.
And the name of the gameis to get more attention
for people,finding ways for people
to find you.
Right.
And obviously work withyou and so forth.
Now we were mentionedearlier that a lot of podcasters
(01:47):
don't necessarilypublish their content
from a podcast on their website.
They use like their hostor like Libn for example,
or just itunes and so forth.
would you,how important would you
say it is to publish onyour website and why?
(02:09):
Well, your website is yours,so you own it.
So yeah, that's the main reasonis you get full control.
Everything else,you're just renting
space off other websiteand they could take you
down anytime or theycould do all these things,
but with your websiteyou own that forever.
So that's why you wantto put everything on
your website becausethen you get full
control and you couldsend people to your website.
(02:30):
Instead of sendingpeople to Spotify link
and helping Spotify getmore traffic, now you're helping
website get more traffic,which is the biggest
thing you want topromote yourself.
all these third Partysites are just ways to
hopefully get people togo to your website.
Like, social media is just away that people to
hopefully go to your website.
All that stuff.
You just want to drivetraffic to your website
ca because that's yours,and you get full control there.
(02:53):
I agree.
And to me, it's like there's somuch real estate on a
website for converting alistener to a lead, you know,
the sidebar,call to actions and so forth.
So to me, it's like it's doubleduty.
M.
Yep.
But at least you getthat full control.
And that's.
I know.
(03:13):
I love that.
So when we say,because I've actually
had this with.
With new clients, and I'm like.
And I do podcastleverage audits, and I've said,
I'm like, oh,like you need to publish
your podcast on your website.
And it surprised me thatthey didn't quite know
what that meant.
And for me,I kind of say it like,
(03:35):
kind of like a blog post,but for the podcast.
So how would you frameit and what would you recommend?
Pretty much what you said.
It's just each episodeof your blog should be
its own episode of yourpodcast should be its
own blog or its own page.
But essentially can justthink of it as like a
blog and just adding newblog posts.
And it's a way to keepyour website updated
(03:57):
with fresh content as well,because Google likes content.
So Y pages for each onealso lets you target
different keywords andhopefully get you more
traffic and visibilityon Google doing SEO.
Because, yeah,the more pages you have,
the more keywords youcould target,
the more opportunitiesyou have to rank and the
more visibility you'regoing to be able to get it.
That's true.
And I want to touch upon two,few things.
(04:19):
One, show notes and then alsokeywords.
so when, when you're creating apost or blog post or
whatever you want tocall it for your podcast
episode, like,what do you need on that
page in order to helpwith your rankings?
the main thing is text.
Google can't read imagesor videos or understand
(04:40):
audio yet.
They're trying to,but I know they rely on text,
so the more text you have,the better.
So embedding the audioor the video of the
podcast is great,but then you have to
have some text that supports it,either a summary,
summarizing it.
If it's a long podcast,like an hour long podcast,
you can just summarize it,have little timestamps
for the different sections.
(05:01):
But if it's like 10 minutes,then maybe you could
transcribe it,but I know after 20, 30 minutes,
transcript is going tobe really long and
might be a little too much.
But the more text, the better.
Google feeds off text.
So if you're writing 100words on your page,
that's great.
If you write 400, even better.
If you write 1,000, even better.
So the more text,the happier Google is
(05:22):
going to be.
As long as it's original.
Can'ty copy page to another?
Totally.
Is there a likea a word count that is
like ideal?
Like you shouldn't gothis short or you
shouldn't go this longor like any guidelines
that are specific?
Yeah.
The best way is to takethe keyword that you
want to rank for.
So if you're trying torank for whatever it is,
(05:44):
Leadership podcast.
You could throw thatinto Google.
See who'on that firstpage of Google.
Open up all the websites.
On that first page of Google.
Skip over the ads.
The ads aren't doing SEO,but open up all the websites.
Yeah.
And you can see how muchtext each page has and
average it out.
If you see all thewebsites have 100 words,
then you probably justneed 150 words.
Everyone has 2,000 words.
(06:04):
You probably need 2,000and 100 words.
But it just comes downto how much your
competitors have.
It's not really one sizefits all because imagine
you have a website andsomeone asks what's two
plus two?
You don't need to write2,000 words about that.
But if someone's saying,how do I fix a flat tire
on my car?
Maybe write a couplethousand words about that.
So y.
(06:25):
It just depends on thecontext of what their question,
what they're searchingfor and how much needs
to be there.
Because it's not reallya one size fits all.
A lot of people sayay,that's good to know.
Yeah, yeah, that's a great tip.
I've never actually done that,Brandon,
where it's like see whatactually comes up and
what is on their pagesso that you can compare
and yeah,I've never thought about
(06:46):
it that way.
And so there are so manydifferent kinds of show notes.
Do you have a preferenceon like what is right,
what is wrong?
Like does it matter ifit's bullets?
Does it matter if youhave the timestamps?
I know some people loveor hate transcripts.
as long as you're adding text,it doesn't matter.
(07:07):
Yeah, it just depends on howmuch time you have if
you want to do transcripts ortimestamps or bullet Points.
But you need to add text.
If you're not adding any text.
Yeah.
It's going to be reallytough for this Google or
anyone to understandwhat that page is about
or what that podcast isabout for sure.
And then like for me,I also think about it
like who's going to read it?
(07:27):
Like is it easy to read?
Is it easy to scam?
Like just to kind oflike look at those
factors as well besides Google.
because I know when I goto show notes pages and
I see transcripts,like my eyes just glaze over.
But if I see likecaptions or quotes or
headlines or it's,it's categorized or organized,
(07:49):
then I'm like, okay,I can like I like to scim.
That's just my preference.
No, it's much easier for humans.
So you gott get thatbalance for people.
And for Google forahthey need all that tax
for people.
We don't want to justsee a big block of attack.
So you gott to break it up,make it easy to read and
digest and not just havea big chunk of a thousand words.
Nobody wants to see that.
(08:10):
I know.
You got to think aboutthe user experience too, right.
M such a big part of it.
I know.
So ah, I've even had to trainmy team on this.
It's like finding keywords.
I find like people getso hung up on that they
just take like part ofthe title and they use
(08:31):
that as a keyword.
But it like that's,that's not going to work either.
So like, can you explain kind oflike the logic or how
people should thinkabout keywords and then
we'll kind of dive intolike what tools to use.
Keywords are just whatyou think people are searching.
So you got to take astep back and think if
you're looking for your product,service or episode or
(08:53):
whatever it is thatyou're promoting,
what would you be search,where would you go,
what platforms would yoube using and what would
you be searching?
And it's kind of tough,but got to just take a
step back and pretendyou've never heard of
your productct or service.
Yeah.
Just come with a clean slate,which is tough for a lot
of people,but you can just go into
Google and search foryour keywords and see
these on that first pageof Google.
(09:13):
Yeah.
Again, just look at the organicskip over the ads and
you could look at theblue clickable link.
That's called the SEOtitle tag and that's
where everyone's puttingtheir keywords.
So you could quicklyresearch Competitors see
what they're doing,because if they're that
first page of Google,they're doing something right.
So, yeah, look at keywords,get ideas,
and then try to figureout which ones are relevant,
(09:35):
which ones are not relevant,and then incorporate
them into your website.
But first, you want to do thekeyword research and use
tools to make sure thatpeople actually search
for these keywords.
So there's a ton ofdifferent tools out there,
but a free one is theGoogle Keyword Planner.
It will show you howmany people search for
that keyword every single month.
So you can see,is this a good keyword or sh.
Use a synonym or aplural or singular version?
(09:55):
Because those are majordifferences in the
search volume.
Yeah.
How are the rules of howmany letters or words
should be in that keyword?
Because I know somepeople like to keep it
short and succinct.
Some people go longer onthe keyword phrase.
Like, does it matter?
I, should always do longer.
Never do one or two wordkeywords.
(10:16):
Those are really broad,generic keywords that
have no intent behindthem and are hyper competitive.
Whereas keywords thatare two or more words,
less people are going tobe using it, but there's intent
behind it and less competition.
Like, if you're just trying to.
If you selling tennisshoes and you want to rank for,
like, tennis shoes or men'sshoes, that's okay.
But what does that keyword mean?
(10:37):
It can mean a ton ofdifferent things.
It doesn't mean they'relooking to buy.
But if someone searchesfor men's tennis shoes.
Nike size 10 color white.
It's a long keyword.
Not many people aregoing to be using it,
but they know exactlywhat they want, what size,
what col brand,so they're ready to make
a purchase.
Whereas someone justsearching for tennis shoes.
What does that mean?
(10:57):
Too many different things.
I know.
Or tennis shoes for teenagers,or like, whatever it may be.
But I love the word thatyou used, and that was intent.
I know when I wastraining my team, I was like,
you know, don't just look at thetitle that our clients give us.
Like, what is the focus of thearticle?
What is the intentbehind the article?
And then because there'sso many, like,
(11:19):
angles you can go at,and then to do the
search on all thosedifferent types, often,
sometimes it's quite surprising.
You're like, oh,I think this keyword is
going to work.
And then you're like, oh,no one searches for that.
All right.
It's just.
Yeah, it's.
You have to look at the data.
Ye Yep.
You got look at data.
It's all there for you.
Just tap into it.
So the Google Keyword Planner,it's free and all that data?
(11:42):
Yeah, I use signed,up for Uberuggest,
Neil Patel's tool.
it's super easy to use.
I know there's others like ah,Semrush, I think.
I don't know.
There's a ton of othertools that you can pay for.
Do you use some of those?
Yeah, but they take all theirdata from the Google
Keyword Planner and justmake it look.
(12:03):
So it's all from theGoogle Keyword Planner,
all their data,every website y in
keyword research andshow new numbers,
they're all pulling upfrom Google Keyword
Planner or at least 99% of them.
Yeah, yeah, yeah,it's from Google.
So they're just takingthat data and making it
look nice into differentgraphs and charts.
But it's all from thatKeyword Planner which is
100% free.
All those tools that youmentioned are like 100
(12:25):
them expensive, which they work,but it just depends on
your budget.
And if you're trying todo SEO full time,
then buy a tool.
If you're just doing itpart time or.
Yeah, I don't think you reallyneed to buy those tools
or buy for like onemonth and then cancel it.
Yeah, that's great to know.
Mine thankfully was a good deal.
I just paid for the yearand I have my whole team use it,
(12:46):
so ah, yeah,it was so much easier.
now when you'researching for like in
those planners andlooking at a keyword,
like say I did a podcastepisode on how to pitch
to be on more shows.
And so when you'researching those terms
like what are you looking for?
(13:08):
Like is there.
Yeah'll I'll let youkind of explain it.
I'm looking for justkeywords that are long
tail keywords that don'thave a lot of search volume.
I mean that have adecent amount of search volume.
So if it has 0 monthly searches,maybe it's not the best keyword.
No, but I always takeeverything with a grain
(13:28):
of salt becausesometimes I'll see
keywords that have zerosearches.
I'm like, I search for thatkeyword all the time,
so I don't know why it'sshowing zero.
Oh, interesting.
And sometimes zero clicksearch keywords are
actually better becausethere's no competition
for them and peoplestill search.
I mean nowadays I thinkhalf the searches are
new that Google seesevery single day.
That they've never seen before.
researchar.
(13:49):
That's the biggest one.
And misspellings andthings like that.
Yeah, totally.
Is there because like ifI search something and
there's like, I don't know,50,000 searches a month
on that thing, like is,should I go for something lower?
Because like how do you,I guess what I'm asking
(14:10):
is how do you know ifit's highly competitive
and it's worth using ornot using?
you just take thatkeyword and search it in Google.
So I don't really lookat the search volume and say,
oh, this has 50,000.
This is a great keyword.
I look at that and say,all right,
let me search in Google,see who's on that first
page of Google.
And if it's a bunch ofbig corporations,
then maybe I'll skipthat keyword.
Un.
I'm a corporation.
(14:31):
But if you're a smallmedium sized business,
then you want to see small,medium sized websites appear.
If it's just big,big sites and that's TR
you're competing with,it's not competing
against Google's,competing against those
10 websites on thatfirst page of Google.
Yeah, that's true.
I never thought oflooking at that way.
Like if it's people thatare kind of like the
same type of business as you,then you have a hope and
(14:53):
hack to help rank for it.
But if you're, you know,battling Coca Cola,
then you kind of have nohope in ranking for
whatever that keywordd is.
Yep, yep.
We got to just searchand actually see who's
on that first page.
That helps out a lot.
Yeah, I never thought oflooking it that way.
I always kind of.
Yeah, it's funny how likesomeone else just has to
(15:13):
reframe it differentlyand it's like, oh,
I never thought oflooking at it that way.
U.
do you look at any likecompetitor,
competitor analysis at all?
Like to see what they'reranking for or what
they're doing?
Is that useful at all?
Oh, that's all I do is lookat the competitors.
Because whoever'on thatfirst page of Google,
(15:34):
they're doing something right.
So.
Right.
Get their strategaggiesand incorporate it into
your own website.
Look at their keywords,look at their backlinks,
look at everything thatthey've done.
Because it's alltransparent if you look
in the right places.
Yeah.
What do you find easier?
Right.
Making the content andthen kind of like re
jigging it for thekeyword or do you create
(15:56):
content based onkeywords do you know
what I'm saying?
It's like a little bit of both.
Okay.
Just depends.
Yeah.
Each way.
Yeah, yeah.
Because I know sometimesI've created podcasts
and I like my soloepisodes and I've
searched for specifickeywords to see how I
can frame that episode.
(16:17):
It's harder when you'reguesting on a show or
they're guesting on yours.
But yeah.
Have you ever like,for a podcast or would
it be useful to seeother podcasts that are
similar to yours and seewhat they're doing?
Like, is there a way to dothat even?
M.
Mhm.
No, definitely.
You could just search onlike itunes for business
(16:38):
podcasts.
If you're a businesspodcast or whatever the
keyword is and you cansee what other people
are using for their titles,descriptions for their
closed captions, all that stuff.
And just do thatcompetitive analysis
because you got,look at the competitors,
see what they're doing.
Yeah.
That's who you'recompeting with.
Yeah.
It'll give you lots ofideas too, right?
Mhm.
(16:58):
Now I know one of thethings that, you know,
a lot of SEO companiesand yourself,
and I've heard you onother podcasts,
is talking about like backlinks.
And so can you explainlike what they are,
how they work,and how a podcaster
who's guesting orhosting can use that to
their advantage?
So backlinks areclickable links from
(17:20):
other websites atpoint to yours.
So if you're reading an article,let's say on the nework
times.com and in thereit says Brandon
Leibboitz and you clickon that and it goes to
my website.
I'd be getting abacklink from the New
York timess.com.
so the more websitesthat have clickable
links at point to yours,the more trust Google
gives to you.
It's like a popularity contest.
It's like that websiteis voting for you,
(17:41):
saying we trust you,we believe that you are
who you say you are.
Because Google justdoesn't trust any website.
So you have to buildthat trust up.
And the way to buildtrust is through getting
backlinks, getting those otherwebsites to mention you.
So then really guestingon other people's podcasts,
you're naturallycreating all those links
to your sites, your social mediaplatforms and all that stuff.
(18:04):
And that helps build trust.
Am I getting that right?
Ye.
But you don't want tosend backlinks to your
social media because o yeah,sorry, I m media.
So yeah, yeah,you always Want to send
everything back to your website?
Because if you're like, hey,check me out on Facebook
and it's that clickablelink to Facebook,
then you're helpingFacebook rank higher on Google.
Yeah, yeah, no thanks.
You want yourself torank higher.
(18:24):
You don't want to helpFacebook or Instagram or
YouTube or Twitter, any,any these.
You, want to get your trafficto your website.
That makes total sense.
Now, I obviously have abusiness and a podcast.
Is it worthwhile to tryto have keywords that are like,
just my name or like,how would I even go about that,
(18:47):
or doesn it t matter?
It just depends if youwant to brand your name.
Like, my name is BrandonLiebowit,
so there's not too many of me.
So it's pretty easy forme to rank for my keyword.
If your name is likeJohn Smith or like Tom Cruise,
where you have a namethat's a celebrity,
then you might want tostart branding yourself.
But it just comes downto the competition.
So I would search in Google,see who shows up.
And if you're not appearing,then maybe you want to
(19:09):
start putting your namein a little bit more.
But if you're alreadydominating and ranking
for all your name variations,then I won't worry about
it too much,but just depends on how
unique your name is.
If your name is unique,you're good to go.
If it's kind of popularand more generic,
then it's going toa be alot more work to get you
up there.
Yeah, for sure.
And I don't know, out there,but it's like everyone
(19:31):
Googles their name atsome point.
For me, there's another LindseayPhillips, but she spells it
slightly wrong.
And she's famous forlike making flip flops.
She makes really likeshe has like a shoe brand,
but other than thatthere's just me and her.
So I'm like, whoew?
That's good.
That makes it easier.
Much, much easier.
I know, right?
So funny.
(19:52):
what else is I going to ask you?
oh, so you mentioned,that Google only wants text.
So does it matter aboutlike embedding the
YouTube version of thepodcast anywhere,
or does it really not factor in?
I would embed the videoon YouTube as many
(20:14):
places possible.
Because if you want rankhigher on YouTube, Ah, yes.
Part of YouTube'salgorithm is not backlinks,
but embedds.
So the more websitesembed your video,
it's like you'rebuilding backlinks to
that YouTube.
Okay, so I should be giving,my podcast Hosts or guests.
The the YouTube link toembed on their site.
(20:34):
M ye, yeah.
The more places youembed that YouTube,
the higher going to rankon YouTube.
So sweet deal.
Yeah.
Everyone wants morevisibility on YouTube.
YouTube's a of the topthree most popular
websites out there,so that it is.
Oh my.
Its search capacity islike a wholeher separate beast.
And Google owns YouTube as well.
(20:55):
Yeah, Another reason whyGoogle'is s going to
push YouTube forever asmuch as they can.
Yeah, that makes sense.
So I know it's importantto put our podcast
episodes on like quoteunquote blog posts.
Is it important to havea web page that's like
(21:16):
about the podcast?
or does that even.
Does it matter?
I mean usually youshould put like an about us,
contact us.
Like a normal websitewould have all that
privacy policy,terms of service.
So you want to make yourwebsite look real and a
real website would haveall that stuff.
Yeah, it sentence or two aboutyou.
(21:37):
But at least you havesomething there.
But I mean like a PALike I obviously have
the about about me butlike is it important to
have a page that's aboutyour podcast show in
general to help rank foryour show name or does
is is that important?
Well, you can incorporate itinto the about me page
with you have it all onthat one.
(21:58):
About.
Yeah, yeah, us.
Yeah, I want to have multipleabout us.
It's going to confuse people.
Yeah, fair enough, fair enough.
now I know like for mein my WordPress the back
end of it, I have SEO Yoast,which is a plugin and
tool that helps me withthe keywords and so forth.
(22:19):
I know there are other tools.
Are there any that yourecommend and any tips to help
SEO?
That post,I mean just depends on
what platform.
If you're on Shopify,they're not going to
have all the same plugins.
I think Shopify,if you're on Squarespace
or Wix and these are allthird party tools,
it's just what you do with them.
(22:40):
Just installing a pluginor a tool,
it's going to do nothingreally until you do it
or use it.
So it's all about howyou use it, how you put those
keywords in it and all,how you do the keyword research,
how you incorporate theminto your content.
But I don't look atthose tools too much
with what they'retelling you to recommend
because these tools arejust third party tools.
They don't know Google'out them.
(23:00):
They're just telling youto do stuff that used to
work but doesn'tnecessarily work nowadays.
So I don't look at whatthey're telling you.
I just take it with thegrain of salt and say, okay,
this is good to look at,but I don't trust half thatuff.
Okay, that's good to know.
So when you are creatingthat blog post, like I know,
you're supposed to putthat pepper,
(23:21):
that keyword itself intothe text throughout, you know,
and have it in the title.
So what kind ofguidelines should we be
looking at besides justputting the keyword in
the keyword box?
There's obviously stepsthat you need to
optimize that post itself.
Besides having a lot of text,like, are there things that we
should and shouldn't do?
(23:41):
you should definitelywrite for people.
Don't worry aboutputting keywords in there.
If your keywords don'tpop up in there,
then you're probably notwriting about that topic.
So write for people.
Don't worry too muchabout Google,
because nowadays that'snot how you should write.
Maybe five,ten years ago you write
for Google, now you write forpeople.
But the title is themost important place to
put the keywords title.
(24:01):
60 characters after that,most platforms will cut it off.
And yeah,that's as many keywords
as possible withoutrepeating yourself.
And that's title for ablog post, a podcast,
an article, a video.
It doesn't matter anytitle for anything online.
The most important thingis put those keywords in
the title,then the content should
support it.
If the content doesn'tsupport it, then probably got to
(24:22):
figure out I'm notwriting about the right topic.
Let me rewrite this.
Because those keywordsshould naturally just emerge.
You don't need to justthrow them in there.
To throw them in there.
That, yeah,for sure way to do it.
Which used to work,but doesn't work as well.
I know and I remembersome people used to
actually put the keyword in it,but put it in white text
so it's like it's kind of there,but like it's not native
(24:44):
to the content.
And they thought theycould like pull one over
Google's eyes.
Do you ever hear orheard of that?
Yeah.
M.
No.
Google sees all those trick.
You can put like fontsize.001 and then match
the color to the background.
Yeah, yeah, but Google will seethat.
I know it's smarter.
(25:05):
And how important is themeta description and do
you have any tips for that?
So m.
There's the SEO title tag,which is that blue
clickable link in Googlethat 60 characters
that's the mostimportant place to put
your keywords.
Then that black textunderneath that blue
clickable link in Googleis called the meta description.
It's a 160 charactersand that should just be
like two or three sensesthat describe what that
(25:26):
page is about.
What the call to action.
Most people don't put acall to action,
say like shop now orlearn more or call today
for a free consultationor whatever it is.
But God, put something in thereto differentiate yourself.
Unfortunately half thetime you put a meta
description in there,Google's going to just
put their own.
So yeah, they don't look at whatyou put anymore.
Unfortunately.
No.
And it won't make sense.
(25:47):
I know.
It's so hard to keepwithin the 160 characters.
I'll tell you.
Ye just two or three sentences.
I know.
Yeah.
Which summarizes.
Yeah.
Ah, it makes total sense.
U any other tips to helppodcasters, before we close up?
I just say be consistentwith it.
If you can maybe getlike a schedule once a week,
(26:09):
once a month, but just have someschedule for people that
helps out and crosspromote on your social
media channels.
But ultly send all thetraffic back to your
website because youshould just send people
one link.
Be like here's where mypodcast is.
It's on my website.
Don't give them 20different places to go
on Spotify.
I radio and it gets tooconfusing.
Less is better.
(26:30):
Yeah, I love that.
That totally helpsbecause I have seen a
lot of people put awhole bunch of links,
in a post and I'm like,which one do I need to click?
And I always default tothe website because I
like to see the imageand I like to see the
other stuff and uI actually listen to
podcasts on people's websites.
I don't listen in itunesor Spotify or.
(26:52):
I know that may be weird,but it's what I do wr with that.
Nothing wrong at all.
So everyone's got thepreference and you're just.
Those websites get morevisibility.
So that's doing that.
Totally.
So helping people's SEO,you're defitely doing a
little work,helping them out for sure.
Awesome.
And so obviously youhelp entrepreneurs
(27:14):
with SEO and their websites.
So tell us a little bitmore about your business
and then where peoplecan find you.
Yeah.
So for everyone thatwants to learn more,
I actually createsspecial gift for them.
They go to my website atseoopimizers.com do
that's EO O P T I M M IZ Eash R S.com gift and
(27:34):
they can find that gift there,along with a bunch of
classes I've done overthe years that shows,
step by step,how to do a lot of stuff
that we talked about,all there for free.
And also they want tobook some time on my
calendar for freewebsite analysis.
I'm happy to check outthe website from an SEO
point of view and letthem know what's working,
what's not working,and think could book
some time on my calendarthere as well.
Perfect.
(27:55):
All right.
I appreciate your tips,and SEO can feel so daunting.
for a lot of new podcasters andentrepreneurs out there.
So, Yeah, thanks for breaking itdown.
Yeah.
Thank you for having meon today.
All right, see you guys.
Bye.
Hey guys.
so you've probably heardme talk about creating
content using your podcast.
And one of the best waysto create content is
obviously on your website.
And for one of thepurposes is creating SEO.
And I find that a lot ofpodcasters,
and you probably find this too,Brandon, is that they don't
(00:23):
necessarily understandthe whole concept of SEO.
So of course, welcome BrandonLeieboitz.
with SEO optimizers.
And so we're going to talkabout SEO.
Yeah.
Thank you for having meon today.
You betcha.
So for those, maybe that,I mean we're in the
business so we can'kindof understand some of
these terms,but some podcasters are
(00:45):
a little new to, you know,online digital marketing
and all those nuances.
So can you explain fornew podcasters what SEO is?
Mhm.
The SEO is search engineoptimization,
which means optimizingwebsites for search engines,
which usually is Google.
Google kind of runs everything.
So when you search on Google,there's ads at the top,
(01:05):
those are all paid ads,but right below the ads
are there organic listings,the free listings.
So SEO is getting youthose free listings on Google,
but it doesn'tnecessarily have to be Google.
It could be any websitewith a search engine.
So it could be on Amazon,it could be on Yelp,
it could be on socialmedia to be on
podcasting platform.
So anywh, there's a searchfeature,
(01:26):
there's ways to optimizeand try to get more of
that free traffic.
Yeah, absolutely.
And the name of the gameis to get more attention
for people,finding ways for people
to find you.
Right.
And obviously work withyou and so forth.
Now we were mentionedearlier that a lot of podcasters
(01:47):
don't necessarilypublish their content
from a podcast on their website.
They use like their hostor like Libn for example,
or just itunes and so forth.
would you,how important would you
say it is to publish onyour website and why?
(02:09):
Well, your website is yours,so you own it.
So yeah, that's the main reasonis you get full control.
Everything else,you're just renting
space off other websiteand they could take you
down anytime or theycould do all these things,
but with your websiteyou own that forever.
So that's why you wantto put everything on
your website becausethen you get full
control and you couldsend people to your website.
(02:30):
Instead of sendingpeople to Spotify link
and helping Spotify getmore traffic, now you're helping
website get more traffic,which is the biggest
thing you want topromote yourself.
all these third Partysites are just ways to
hopefully get people togo to your website.
Like, social media is just away that people to
hopefully go to your website.
All that stuff.
You just want to drivetraffic to your website
ca because that's yours,and you get full control there.
(02:53):
I agree.
And to me, it's like there's somuch real estate on a
website for converting alistener to a lead, you know,
the sidebar,call to actions and so forth.
So to me, it's like it's doubleduty.
M.
Yep.
But at least you getthat full control.
And that's.
I know.
(03:13):
I love that.
So when we say,because I've actually
had this with.
With new clients, and I'm like.
And I do podcastleverage audits, and I've said,
I'm like, oh,like you need to publish
your podcast on your website.
And it surprised me thatthey didn't quite know
what that meant.
And for me,I kind of say it like,
(03:35):
kind of like a blog post,but for the podcast.
So how would you frameit and what would you recommend?
Pretty much what you said.
It's just each episodeof your blog should be
its own episode of yourpodcast should be its
own blog or its own page.
But essentially can justthink of it as like a
blog and just adding newblog posts.
And it's a way to keepyour website updated
(03:57):
with fresh content as well,because Google likes content.
So Y pages for each onealso lets you target
different keywords andhopefully get you more
traffic and visibilityon Google doing SEO.
Because, yeah,the more pages you have,
the more keywords youcould target,
the more opportunitiesyou have to rank and the
more visibility you'regoing to be able to get it.
That's true.
And I want to touch upon two,few things.
(04:19):
One, show notes and then alsokeywords.
so when, when you're creating apost or blog post or
whatever you want tocall it for your podcast
episode, like,what do you need on that
page in order to helpwith your rankings?
the main thing is text.
Google can't read imagesor videos or understand
(04:40):
audio yet.
They're trying to,but I know they rely on text,
so the more text you have,the better.
So embedding the audioor the video of the
podcast is great,but then you have to
have some text that supports it,either a summary,
summarizing it.
If it's a long podcast,like an hour long podcast,
you can just summarize it,have little timestamps
for the different sections.
(05:01):
But if it's like 10 minutes,then maybe you could
transcribe it,but I know after 20, 30 minutes,
transcript is going tobe really long and
might be a little too much.
But the more text, the better.
Google feeds off text.
So if you're writing 100words on your page,
that's great.
If you write 400, even better.
If you write 1,000, even better.
So the more text,the happier Google is
(05:22):
going to be.
As long as it's original.
Can'ty copy page to another?
Totally.
Is there a likea a word count that is
like ideal?
Like you shouldn't gothis short or you
shouldn't go this longor like any guidelines
that are specific?
Yeah.
The best way is to takethe keyword that you
want to rank for.
So if you're trying torank for whatever it is,
(05:44):
Leadership podcast.
You could throw thatinto Google.
See who'on that firstpage of Google.
Open up all the websites.
On that first page of Google.
Skip over the ads.
The ads aren't doing SEO,but open up all the websites.
Yeah.
And you can see how muchtext each page has and
average it out.
If you see all thewebsites have 100 words,
then you probably justneed 150 words.
Everyone has 2,000 words.
(06:04):
You probably need 2,000and 100 words.
But it just comes downto how much your
competitors have.
It's not really one sizefits all because imagine
you have a website andsomeone asks what's two
plus two?
You don't need to write2,000 words about that.
But if someone's saying,how do I fix a flat tire
on my car?
Maybe write a couplethousand words about that.
So y.
(06:25):
It just depends on thecontext of what their question,
what they're searchingfor and how much needs
to be there.
Because it's not reallya one size fits all.
A lot of people sayay,that's good to know.
Yeah, yeah, that's a great tip.
I've never actually done that,Brandon,
where it's like see whatactually comes up and
what is on their pagesso that you can compare
and yeah,I've never thought about
(06:46):
it that way.
And so there are so manydifferent kinds of show notes.
Do you have a preferenceon like what is right,
what is wrong?
Like does it matter ifit's bullets?
Does it matter if youhave the timestamps?
I know some people loveor hate transcripts.
as long as you're adding text,it doesn't matter.
(07:07):
Yeah, it just depends on howmuch time you have if
you want to do transcripts ortimestamps or bullet Points.
But you need to add text.
If you're not adding any text.
Yeah.
It's going to be reallytough for this Google or
anyone to understandwhat that page is about
or what that podcast isabout for sure.
And then like for me,I also think about it
like who's going to read it?
(07:27):
Like is it easy to read?
Is it easy to scam?
Like just to kind oflike look at those
factors as well besides Google.
because I know when I goto show notes pages and
I see transcripts,like my eyes just glaze over.
But if I see likecaptions or quotes or
headlines or it's,it's categorized or organized,
(07:49):
then I'm like, okay,I can like I like to scim.
That's just my preference.
No, it's much easier for humans.
So you gott get thatbalance for people.
And for Google forahthey need all that tax
for people.
We don't want to justsee a big block of attack.
So you gott to break it up,make it easy to read and
digest and not just havea big chunk of a thousand words.
Nobody wants to see that.
(08:10):
I know.
You got to think aboutthe user experience too, right.
M such a big part of it.
I know.
So ah, I've even had to trainmy team on this.
It's like finding keywords.
I find like people getso hung up on that they
just take like part ofthe title and they use
(08:31):
that as a keyword.
But it like that's,that's not going to work either.
So like, can you explain kind oflike the logic or how
people should thinkabout keywords and then
we'll kind of dive intolike what tools to use.
Keywords are just whatyou think people are searching.
So you got to take astep back and think if
you're looking for your product,service or episode or
(08:53):
whatever it is thatyou're promoting,
what would you be search,where would you go,
what platforms would yoube using and what would
you be searching?
And it's kind of tough,but got to just take a
step back and pretendyou've never heard of
your productct or service.
Yeah.
Just come with a clean slate,which is tough for a lot
of people,but you can just go into
Google and search foryour keywords and see
these on that first pageof Google.
(09:13):
Yeah.
Again, just look at the organicskip over the ads and
you could look at theblue clickable link.
That's called the SEOtitle tag and that's
where everyone's puttingtheir keywords.
So you could quicklyresearch Competitors see
what they're doing,because if they're that
first page of Google,they're doing something right.
So, yeah, look at keywords,get ideas,
and then try to figureout which ones are relevant,
(09:35):
which ones are not relevant,and then incorporate
them into your website.
But first, you want to do thekeyword research and use
tools to make sure thatpeople actually search
for these keywords.
So there's a ton ofdifferent tools out there,
but a free one is theGoogle Keyword Planner.
It will show you howmany people search for
that keyword every single month.
So you can see,is this a good keyword or sh.
Use a synonym or aplural or singular version?
(09:55):
Because those are majordifferences in the
search volume.
Yeah.
How are the rules of howmany letters or words
should be in that keyword?
Because I know somepeople like to keep it
short and succinct.
Some people go longer onthe keyword phrase.
Like, does it matter?
I, should always do longer.
Never do one or two wordkeywords.
(10:16):
Those are really broad,generic keywords that
have no intent behindthem and are hyper competitive.
Whereas keywords thatare two or more words,
less people are going tobe using it, but there's intent
behind it and less competition.
Like, if you're just trying to.
If you selling tennisshoes and you want to rank for,
like, tennis shoes or men'sshoes, that's okay.
But what does that keyword mean?
(10:37):
It can mean a ton ofdifferent things.
It doesn't mean they'relooking to buy.
But if someone searchesfor men's tennis shoes.
Nike size 10 color white.
It's a long keyword.
Not many people aregoing to be using it,
but they know exactlywhat they want, what size,
what col brand,so they're ready to make
a purchase.
Whereas someone justsearching for tennis shoes.
What does that mean?
(10:57):
Too many different things.
I know.
Or tennis shoes for teenagers,or like, whatever it may be.
But I love the word thatyou used, and that was intent.
I know when I wastraining my team, I was like,
you know, don't just look at thetitle that our clients give us.
Like, what is the focus of thearticle?
What is the intentbehind the article?
And then because there'sso many, like,
(11:19):
angles you can go at,and then to do the
search on all thosedifferent types, often,
sometimes it's quite surprising.
You're like, oh,I think this keyword is
going to work.
And then you're like, oh,no one searches for that.
All right.
It's just.
Yeah, it's.
You have to look at the data.
Ye Yep.
You got look at data.
It's all there for you.
Just tap into it.
So the Google Keyword Planner,it's free and all that data?
(11:42):
Yeah, I use signed,up for Uberuggest,
Neil Patel's tool.
it's super easy to use.
I know there's others like ah,Semrush, I think.
I don't know.
There's a ton of othertools that you can pay for.
Do you use some of those?
Yeah, but they take all theirdata from the Google
Keyword Planner and justmake it look.
(12:03):
So it's all from theGoogle Keyword Planner,
all their data,every website y in
keyword research andshow new numbers,
they're all pulling upfrom Google Keyword
Planner or at least 99% of them.
Yeah, yeah, yeah,it's from Google.
So they're just takingthat data and making it
look nice into differentgraphs and charts.
But it's all from thatKeyword Planner which is
100% free.
All those tools that youmentioned are like 100
(12:25):
them expensive, which they work,but it just depends on
your budget.
And if you're trying todo SEO full time,
then buy a tool.
If you're just doing itpart time or.
Yeah, I don't think you reallyneed to buy those tools
or buy for like onemonth and then cancel it.
Yeah, that's great to know.
Mine thankfully was a good deal.
I just paid for the yearand I have my whole team use it,
(12:46):
so ah, yeah,it was so much easier.
now when you'researching for like in
those planners andlooking at a keyword,
like say I did a podcastepisode on how to pitch
to be on more shows.
And so when you'researching those terms
like what are you looking for?
(13:08):
Like is there.
Yeah'll I'll let youkind of explain it.
I'm looking for justkeywords that are long
tail keywords that don'thave a lot of search volume.
I mean that have adecent amount of search volume.
So if it has 0 monthly searches,maybe it's not the best keyword.
No, but I always takeeverything with a grain
(13:28):
of salt becausesometimes I'll see
keywords that have zerosearches.
I'm like, I search for thatkeyword all the time,
so I don't know why it'sshowing zero.
Oh, interesting.
And sometimes zero clicksearch keywords are
actually better becausethere's no competition
for them and peoplestill search.
I mean nowadays I thinkhalf the searches are
new that Google seesevery single day.
That they've never seen before.
researchar.
(13:49):
That's the biggest one.
And misspellings andthings like that.
Yeah, totally.
Is there because like ifI search something and
there's like, I don't know,50,000 searches a month
on that thing, like is,should I go for something lower?
Because like how do you,I guess what I'm asking
(14:10):
is how do you know ifit's highly competitive
and it's worth using ornot using?
you just take thatkeyword and search it in Google.
So I don't really lookat the search volume and say,
oh, this has 50,000.
This is a great keyword.
I look at that and say,all right,
let me search in Google,see who's on that first
page of Google.
And if it's a bunch ofbig corporations,
then maybe I'll skipthat keyword.
Un.
I'm a corporation.
(14:31):
But if you're a smallmedium sized business,
then you want to see small,medium sized websites appear.
If it's just big,big sites and that's TR
you're competing with,it's not competing
against Google's,competing against those
10 websites on thatfirst page of Google.
Yeah, that's true.
I never thought oflooking at that way.
Like if it's people thatare kind of like the
same type of business as you,then you have a hope and
(14:53):
hack to help rank for it.
But if you're, you know,battling Coca Cola,
then you kind of have nohope in ranking for
whatever that keywordd is.
Yep, yep.
We got to just searchand actually see who's
on that first page.
That helps out a lot.
Yeah, I never thought oflooking it that way.
I always kind of.
Yeah, it's funny how likesomeone else just has to
(15:13):
reframe it differentlyand it's like, oh,
I never thought oflooking at it that way.
U.
do you look at any likecompetitor,
competitor analysis at all?
Like to see what they'reranking for or what
they're doing?
Is that useful at all?
Oh, that's all I do is lookat the competitors.
Because whoever'on thatfirst page of Google,
(15:34):
they're doing something right.
So.
Right.
Get their strategaggiesand incorporate it into
your own website.
Look at their keywords,look at their backlinks,
look at everything thatthey've done.
Because it's alltransparent if you look
in the right places.
Yeah.
What do you find easier?
Right.
Making the content andthen kind of like re
jigging it for thekeyword or do you create
(15:56):
content based onkeywords do you know
what I'm saying?
It's like a little bit of both.
Okay.
Just depends.
Yeah.
Each way.
Yeah, yeah.
Because I know sometimesI've created podcasts
and I like my soloepisodes and I've
searched for specifickeywords to see how I
can frame that episode.
(16:17):
It's harder when you'reguesting on a show or
they're guesting on yours.
But yeah.
Have you ever like,for a podcast or would
it be useful to seeother podcasts that are
similar to yours and seewhat they're doing?
Like, is there a way to dothat even?
M.
Mhm.
No, definitely.
You could just search onlike itunes for business
(16:38):
podcasts.
If you're a businesspodcast or whatever the
keyword is and you cansee what other people
are using for their titles,descriptions for their
closed captions, all that stuff.
And just do thatcompetitive analysis
because you got,look at the competitors,
see what they're doing.
Yeah.
That's who you'recompeting with.
Yeah.
It'll give you lots ofideas too, right?
Mhm.
(16:58):
Now I know one of thethings that, you know,
a lot of SEO companiesand yourself,
and I've heard you onother podcasts,
is talking about like backlinks.
And so can you explainlike what they are,
how they work,and how a podcaster
who's guesting orhosting can use that to
their advantage?
So backlinks areclickable links from
(17:20):
other websites atpoint to yours.
So if you're reading an article,let's say on the nework
times.com and in thereit says Brandon
Leibboitz and you clickon that and it goes to
my website.
I'd be getting abacklink from the New
York timess.com.
so the more websitesthat have clickable
links at point to yours,the more trust Google
gives to you.
It's like a popularity contest.
It's like that websiteis voting for you,
(17:41):
saying we trust you,we believe that you are
who you say you are.
Because Google justdoesn't trust any website.
So you have to buildthat trust up.
And the way to buildtrust is through getting
backlinks, getting those otherwebsites to mention you.
So then really guestingon other people's podcasts,
you're naturallycreating all those links
to your sites, your social mediaplatforms and all that stuff.
(18:04):
And that helps build trust.
Am I getting that right?
Ye.
But you don't want tosend backlinks to your
social media because o yeah,sorry, I m media.
So yeah, yeah,you always Want to send
everything back to your website?
Because if you're like, hey,check me out on Facebook
and it's that clickablelink to Facebook,
then you're helpingFacebook rank higher on Google.
Yeah, yeah, no thanks.
You want yourself torank higher.
(18:24):
You don't want to helpFacebook or Instagram or
YouTube or Twitter, any,any these.
You, want to get your trafficto your website.
That makes total sense.
Now, I obviously have abusiness and a podcast.
Is it worthwhile to tryto have keywords that are like,
just my name or like,how would I even go about that,
(18:47):
or doesn it t matter?
It just depends if youwant to brand your name.
Like, my name is BrandonLiebowit,
so there's not too many of me.
So it's pretty easy forme to rank for my keyword.
If your name is likeJohn Smith or like Tom Cruise,
where you have a namethat's a celebrity,
then you might want tostart branding yourself.
But it just comes downto the competition.
So I would search in Google,see who shows up.
And if you're not appearing,then maybe you want to
(19:09):
start putting your namein a little bit more.
But if you're alreadydominating and ranking
for all your name variations,then I won't worry about
it too much,but just depends on how
unique your name is.
If your name is unique,you're good to go.
If it's kind of popularand more generic,
then it's going toa be alot more work to get you
up there.
Yeah, for sure.
And I don't know, out there,but it's like everyone
(19:31):
Googles their name atsome point.
For me, there's another LindseayPhillips, but she spells it
slightly wrong.
And she's famous forlike making flip flops.
She makes really likeshe has like a shoe brand,
but other than thatthere's just me and her.
So I'm like, whoew?
That's good.
That makes it easier.
Much, much easier.
I know, right?
So funny.
(19:52):
what else is I going to ask you?
oh, so you mentioned,that Google only wants text.
So does it matter aboutlike embedding the
YouTube version of thepodcast anywhere,
or does it really not factor in?
I would embed the videoon YouTube as many
(20:14):
places possible.
Because if you want rankhigher on YouTube, Ah, yes.
Part of YouTube'salgorithm is not backlinks,
but embedds.
So the more websitesembed your video,
it's like you'rebuilding backlinks to
that YouTube.
Okay, so I should be giving,my podcast Hosts or guests.
The the YouTube link toembed on their site.
(20:34):
M ye, yeah.
The more places youembed that YouTube,
the higher going to rankon YouTube.
So sweet deal.
Yeah.
Everyone wants morevisibility on YouTube.
YouTube's a of the topthree most popular
websites out there,so that it is.
Oh my.
Its search capacity islike a wholeher separate beast.
And Google owns YouTube as well.
(20:55):
Yeah, Another reason whyGoogle'is s going to
push YouTube forever asmuch as they can.
Yeah, that makes sense.
So I know it's importantto put our podcast
episodes on like quoteunquote blog posts.
Is it important to havea web page that's like
(21:16):
about the podcast?
or does that even.
Does it matter?
I mean usually youshould put like an about us,
contact us.
Like a normal websitewould have all that
privacy policy,terms of service.
So you want to make yourwebsite look real and a
real website would haveall that stuff.
Yeah, it sentence or two aboutyou.
(21:37):
But at least you havesomething there.
But I mean like a PALike I obviously have
the about about me butlike is it important to
have a page that's aboutyour podcast show in
general to help rank foryour show name or does
is is that important?
Well, you can incorporate itinto the about me page
with you have it all onthat one.
(21:58):
About.
Yeah, yeah, us.
Yeah, I want to have multipleabout us.
It's going to confuse people.
Yeah, fair enough, fair enough.
now I know like for mein my WordPress the back
end of it, I have SEO Yoast,which is a plugin and
tool that helps me withthe keywords and so forth.
(22:19):
I know there are other tools.
Are there any that yourecommend and any tips to help
SEO?
That post,I mean just depends on
what platform.
If you're on Shopify,they're not going to
have all the same plugins.
I think Shopify,if you're on Squarespace
or Wix and these are allthird party tools,
it's just what you do with them.
(22:40):
Just installing a pluginor a tool,
it's going to do nothingreally until you do it
or use it.
So it's all about howyou use it, how you put those
keywords in it and all,how you do the keyword research,
how you incorporate theminto your content.
But I don't look atthose tools too much
with what they'retelling you to recommend
because these tools arejust third party tools.
They don't know Google'out them.
(23:00):
They're just telling youto do stuff that used to
work but doesn'tnecessarily work nowadays.
So I don't look at whatthey're telling you.
I just take it with thegrain of salt and say, okay,
this is good to look at,but I don't trust half thatuff.
Okay, that's good to know.
So when you are creatingthat blog post, like I know,
you're supposed to putthat pepper,
(23:21):
that keyword itself intothe text throughout, you know,
and have it in the title.
So what kind ofguidelines should we be
looking at besides justputting the keyword in
the keyword box?
There's obviously stepsthat you need to
optimize that post itself.
Besides having a lot of text,like, are there things that we
should and shouldn't do?
(23:41):
you should definitelywrite for people.
Don't worry aboutputting keywords in there.
If your keywords don'tpop up in there,
then you're probably notwriting about that topic.
So write for people.
Don't worry too muchabout Google,
because nowadays that'snot how you should write.
Maybe five,ten years ago you write
for Google, now you write forpeople.
But the title is themost important place to
put the keywords title.
(24:01):
60 characters after that,most platforms will cut it off.
And yeah,that's as many keywords
as possible withoutrepeating yourself.
And that's title for ablog post, a podcast,
an article, a video.
It doesn't matter anytitle for anything online.
The most important thingis put those keywords in
the title,then the content should
support it.
If the content doesn'tsupport it, then probably got to
(24:22):
figure out I'm notwriting about the right topic.
Let me rewrite this.
Because those keywordsshould naturally just emerge.
You don't need to justthrow them in there.
To throw them in there.
That, yeah,for sure way to do it.
Which used to work,but doesn't work as well.
I know and I remembersome people used to
actually put the keyword in it,but put it in white text
so it's like it's kind of there,but like it's not native
(24:44):
to the content.
And they thought theycould like pull one over
Google's eyes.
Do you ever hear orheard of that?
Yeah.
M.
No.
Google sees all those trick.
You can put like fontsize.001 and then match
the color to the background.
Yeah, yeah, but Google will seethat.
I know it's smarter.
(25:05):
And how important is themeta description and do
you have any tips for that?
So m.
There's the SEO title tag,which is that blue
clickable link in Googlethat 60 characters
that's the mostimportant place to put
your keywords.
Then that black textunderneath that blue
clickable link in Googleis called the meta description.
It's a 160 charactersand that should just be
like two or three sensesthat describe what that
(25:26):
page is about.
What the call to action.
Most people don't put acall to action,
say like shop now orlearn more or call today
for a free consultationor whatever it is.
But God, put something in thereto differentiate yourself.
Unfortunately half thetime you put a meta
description in there,Google's going to just
put their own.
So yeah, they don't look at whatyou put anymore.
Unfortunately.
No.
And it won't make sense.
(25:47):
I know.
It's so hard to keepwithin the 160 characters.
I'll tell you.
Ye just two or three sentences.
I know.
Yeah.
Which summarizes.
Yeah.
Ah, it makes total sense.
U any other tips to helppodcasters, before we close up?
I just say be consistentwith it.
If you can maybe getlike a schedule once a week,
(26:09):
once a month, but just have someschedule for people that
helps out and crosspromote on your social
media channels.
But ultly send all thetraffic back to your
website because youshould just send people
one link.
Be like here's where mypodcast is.
It's on my website.
Don't give them 20different places to go
on Spotify.
I radio and it gets tooconfusing.
Less is better.
(26:30):
Yeah, I love that.
That totally helpsbecause I have seen a
lot of people put awhole bunch of links,
in a post and I'm like,which one do I need to click?
And I always default tothe website because I
like to see the imageand I like to see the
other stuff and uI actually listen to
podcasts on people's websites.
I don't listen in itunesor Spotify or.
(26:52):
I know that may be weird,but it's what I do wr with that.
Nothing wrong at all.
So everyone's got thepreference and you're just.
Those websites get morevisibility.
So that's doing that.
Totally.
So helping people's SEO,you're defitely doing a
little work,helping them out for sure.
Awesome.
And so obviously youhelp entrepreneurs
(27:14):
with SEO and their websites.
So tell us a little bitmore about your business
and then where peoplecan find you.
Yeah.
So for everyone thatwants to learn more,
I actually createsspecial gift for them.
They go to my website atseoopimizers.com do
that's EO O P T I M M IZ Eash R S.com gift and
(27:34):
they can find that gift there,along with a bunch of
classes I've done overthe years that shows,
step by step,how to do a lot of stuff
that we talked about,all there for free.
And also they want tobook some time on my
calendar for freewebsite analysis.
I'm happy to check outthe website from an SEO
point of view and letthem know what's working,
what's not working,and think could book
some time on my calendarthere as well.
Perfect.
(27:55):
All right.
I appreciate your tips,and SEO can feel so daunting.
for a lot of new podcasters andentrepreneurs out there.
So, Yeah, thanks for breaking itdown.
Yeah.
Thank you for having meon today.
All right, see you guys.
Bye.
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