Search Engine Optimization Tips - Business Breaks Podcast

I had a blast jumping on this podcast to talk about one of the biggest conversion killers I see all the time — hiding your CTA below the fold. 🚫📉

Over 70% of visitors won’t scroll — so if your “Buy Now” button or lead form is buried halfway down your homepage, you’re already losing them. I break down why having your value proposition and call to action front and center is a game-changer 💥

We also got into UX tips, how to simplify the user journey 🧭, and why clarity always beats cleverness when it comes to guiding visitors through your site. If your goal is leads, sales, or signups — it’s all about streamlining that experience.

I shared real tactics you can use today to increase engagement and conversions on your site. Tune in and let’s get your pages working smarter, not harder 💻✨

#SEOtips #DigitalMarketing #ConversionOptimization #AboveTheFold #WebsiteDesign #MarketingStrategy #WebTraffic #UserExperience #BrandonLeibowitz #SEOGuestSpeaker #MarketingMadeSimple

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Episode Transcript

(00:00):
If you have your call toaction below the fold,
many people have to scroll.
You already lost over half thepeople that came to your website
because they're not going toscroll. So have that conversion,
that call to action above thefold, very, very important.
The buy now or add to cart orcall today or email or form or
whatever that conversion goalis, has to be above the fold.
You got to put thecall to action.
I mean a value proposition,letting people know what's

(00:22):
in it for me?
What am I going to get out ofusing your website or using
your product or services?
So what's going to differentiateyou and help you stand out
versus the competitors?
But just having all at the top,above the fold is really
important because overhalf your traffic,
70% of people will never scrolldown on the website.
So you already lost half yourvisitors if you have the call to
action below the fold andthings like that.

(00:42):
So make sure it's easy tonavigate through too,
because when we lookat a website,
it's pretty easy toknow where to go.
But if you've never been to thatwebsite before and you ask
someone, go to this page,you'll see where they get
lost on the journey.
And then you can try to figureout how to make it
easier and more,more streamlined to get to that
whatever action is thatyou want them to take.