June 25, 2025 • 28 mins
🎙️ I had a blast being a guest on the Ignition Path Podcast with Kyle Goodnight! We went deep into all things SEO — from how I fell into digital marketing back in 2007 to why I don’t always trust what Google says (👀 yep, I said it).
We talked about:
✅ Why SEO isn’t one-size-fits-all
✅ How Google’s really making money (hint: it’s not from your organic content)
✅ The truth about AI content and what Google actually cares about
✅ Why video and file names matter
✅ SEO tips specifically for podcasters 🔥
I even dropped a few spicy nuggets on how to get free traffic without paying for ads, how to leverage file names for YouTube SEO, and the importance of blogging your podcast episodes (seriously, stop just sharing the YouTube link).
If you're a creator, entrepreneur, or podcast host trying to stand out online, this one's for you.
Catch the full episode and learn how to make search engines work for you, not against you 💻
👉 #SEO #EntrepreneurLife #PodcastTips #GoogleSEO #PodcastMarketing #DigitalMarketing #BrandonLeibowitz #IgnitionPath #GetRanked #FreeTraffic #SearchEngineOptimization #YouTubeSEO #PodcasterTips #SEOOptimizers
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Probably not.
So it's really what's bestfor the user experience.
And sometimes more is better,more is needed,
and sometimes less is needed.
So when it comes to SEO,there really is no one
size fits all.
And what you read online isn'talways going to be truthful.
And even Google isn't going to.
Even if Google tellsyou something,
I wouldn't trust Google fullybecause they don't have your
(00:20):
best interest in. In mind.
They want you to spendmoney on paid ads,
so anything they tell you,just take it with
a grain of salt.
Might be accurate. Ish.
But it's not tellingyou the full story.
Foreignwelcome back to the Ignition
Path podcast.
My name is Kyle Goodnight.
I'm your host.
(00:40):
I'm glad you could come andbe with us again today.
Today I'm very excited.
I had an introductory call withthis gentleman and he taught me
a couple of little nuggets inthat entry call. And he's.
He's even taught me a little bitmore. At the beginning of the.
Before I started recording.
But this is Brandon Lebowitz.
I.
I think that's how you say yourname, right, Lebowitz?
Yeah.
Awesome.
All right.
I got it right in the first try.
(01:01):
He is the owner ofSEO Optimizers,
and he's here today to talkabout his entrepreneurial path,
about where he came from,to get to where he optimizes
people's web pages and,and shares nuggets of
information about how tooptimize everything there is
that comes with SEO, you know,and I'll let him explain it all.
I've got a couple of questionsbecause I'm still pretty new
(01:21):
on the SEO concept. I mean,I understand it, but I'm not a.
I don't understand it. So.
So we'll get a little bit moreas we get things going.
So, Brandon,go ahead and introduce yourself
and tell us a little bit aboutyou and then where you
came from and, and,and how you became a
entrepreneur of SEO Optimizers.
Yeah. Thank you, Kyle,for having me on today.
My name is Brandon Leibowitz,and I have been involved with
(01:44):
digital marketing since 2007.
Kind of fell into it afterI graduated from college,
got my degree in businessmarketing.
And back then they didn't reallyteach you much about
digital marketing.
And one of the first jobs I gotout of school was helping a
company out with theirdigital marketing,
which I didn't really knowmuch about it back then.
And they said, don't worry,we're kind of new
to this as well.
(02:04):
And we're going tolearn with you,
taking you to classes andworkshops and seminars,
which I thought was kindof interesting.
Let me try this digital thingout and did that for a few
months and just realized thisis probably the future.
Everyone is probably going tohave a website and there's lots
of different ways to market andget traffic to your website.
I just focused more on SEObecause search engine
(02:26):
optimization is a way to getfree traffic to your website.
And I thought,who doesn't want free traffic?
And over the years I worked atdifferent advertising agencies
as a director of SEO and beforework and after work and
on my lunch breaks,I'd work on my own company and
eventually built that up whereI was able to quit my job and
focus solely on this.
Just helping people orbusinesses tap into that free
(02:49):
traffic so they don't have tospend money on paid ads.
Right. And you know,one thing that I was speaking
with a gentleman the other daythat he's in the marketing
space.
Hes also, he's also a weddingphotographer.
And he said that there are somethings that just changed
recently that it likebasically the,
a year ago, the traffic,the way that Google and traffic
(03:13):
came to web pages,people are starting to.
His clients are starting tonotice that they're not ranked
as high on Google asthey used to be.
And was there a bigchange recently?
And like one thing I do notice,I notice that I,
whenever I type in,if there's a short out there in
the world or a video out therein the world about what I just
typed in that I'm searching for,I see that first before
(03:34):
I see companies.
So talk a little bit about that.
Yeah, no, Google changes daily,so their algorithm is
constantly changing.
Every few months they'llhave a big update.
So I'm not sure what dateyou're referencing,
but a lot of them nowadays arekind of like regarding content,
because AI content is somethingthat everyone's using and Google
(03:55):
just trying to figure outis this okay to use?
And just try and make sure thatpeople, if they use AI content,
Google said it's fine.
A year ago they said we don'tcare who writes it if it's human
or AI, as long as it's accurate.
So if you just copy somethingfrom chat GPT,
it's probably not goingto be accurate.
But if you use it as like areference and like a guide,
(04:15):
maybe it'll help you write anoutline for a blog post and then
you go in and edit it and tweakit and make sure it's accurate,
then it's fine.
But if you just copy verbatim,then potentially Google
might penalize you,but they just really want to
make sure your content offersvalue and is accurate.
Especially for like anythingwith like financial advice or
health or wellness andstuff like that.
(04:36):
That's where they reallyscrutinize it every even more.
And the video thatyou were saying,
when you search on Google,there's website set up here.
But Google also haschanged a lot.
So it's not just websites thatappear. There's maps,
there's images, there's videos,there's products for shopping.
There's a lot of stuff going on.
So for SEO,we want to try to take up as
much free real estate aspossible without spending
(04:58):
money on paid ads.
And with when it comes to video,Google owns YouTube and they're
going to push YouTube asmuch as they can. So.
Because shorts are important.
Yeah, yeah. Google isn't.
Google wants to make money.
And if you search on Google andyou don't click on an ad,
Google doesn't make money.
But if you search on Google andthere's a YouTube video there
and you click on it,the first thing that appears.
(05:20):
Anytime you watcha YouTube video,
there's always an advertisement,which is YouTube making money,
which is really Googlemaking money.
And they're not going to pushFacebook video or any
of the other ones.
You'll see them occasionally.
Like you might see a video fromFacebook and stuff like that,
but really it's primarily goingto be YouTube because Google
owns YouTube and why would theywant to promote a competitor?
(05:40):
Right.
So real quick,I want to splash back to
something you said at thebeginning of that explanation.
And it kind of goes back to ourconversation we had during that
introductory call and a littlebit of the beginning
before we recorded.
But you mentioned thatdon't copy and paste,
like if you go in and createa blog in ChatGPT,
but if that blog is created froma transcript of a web,
(06:03):
of a podcast episode.
So the way I create my blogs iswhen I create the blog for
us for this episode,I will go and my software
creates automatically thetranscript at 99.7% accurate of
what you said and what I said.
And then I take that wholeentire transcript,
(06:24):
I drop it into ChatGPT and Itell it to create me a blog
out of 100 or 1500 words.
I looked up on Google,what's the ideal link
for a a blog post.
They said between 1500and 2500 words.
So I just went 1500 because Idon't like to read a lot and.
And I want to keep it as shortand sweet as possible.
(06:45):
So when it comes to grabbingwords that we say that is
captured at 99.7 accuracy.
Is that being penalized?
Should I edit that?
When I create the blog and I getit and I see it and then I read
through it like is but orbecause that's from
our conversation.
That's not from anything.
That's, you know,that's so you know.
(07:05):
You know you're an industryexpert in SEO.
It's your information coming outof your mouth. Are they?
Do I have to make sure that Idouble check what you said to
make sure I'm not in troublewith Google?
If you're uploading a transcriptand telling Google to summarize
or AI to summarize it,that's a little different.
But if someone's going to chatand saying write me an article
about dog grooming tables,that's where you're just giving
(07:29):
it like a one sentenceprompt and asking it
to do something.
But if you're giving it a wholetranscript and saying summarize
it, then it should be better.
Can I still read through it?
Double check it,make sure it's accurate.
Because you never know with AIhow it's going to return
the results.
But usually you get the what arecalled AI hallucinations when
you just ask it to do somethingwithout giving it a lot of
(07:50):
in depth instructions.
But the more in depth theinstructions are,
the more granular you getwith your prompt,
the better off it's going to be.
If you just say summarize thisand make it 1500 words,
that's great.
But you can make it even more.
You could go even further withthat prompt saying make break it
down with different like headersand different sections and
include this type of tonality.
Make sure that itis SEO friendly.
(08:13):
It follows Google'sbest practices.
Make sure to check it forspelling and grammatical errors.
You could tell more you prompt,the better it's going to be.
But one other thing though,when you said 1500 words,
there is no word count thatis good for Google.
In the past everyone would saywrite 400 words and that's
kind of like the average.
But people would always say themore text you put, the better.
(08:34):
Google loves text.
So if you write a thousandwords or 2,000 words,
that's even better.
But that's not reallywhat matters.
It what matters is who's on thatfirst page of Google for your
keywords and how much text haveyour competitors wrote?
You need to write a little bitmore than your competition.
So it's not a one size fits all.
And what you need to do tofigure out how much text you
need to write is you needto go into Google,
(08:55):
search for your keyword,and open up those 10 websites.
Skip over the ads.
Ads are completely different.
But Open up the 10 websitesthat are in the organic,
the free listings,and look at how much text they
each have and average it out.
If everyone's writinga thousand words,
you should probablywrite 1100 words.
Everyone's writing 50 words.
You don't need to writea hundred words.
(09:15):
So you need to just do a littlebit better than your
competition.
Because the way Google says,like, it doesn't.
There's no sweet spot.
Because if someone's searchingfor, let's say,
how to change my car engine,you could probably write
5,000 words about that.
But if someone's saying, like,how do I pump tire for
my bicycle tire?
You can probably write500 words,
(09:37):
maybe thousand if you'repushing it.
But do you really need to writea thousand words about how to
pump some air in a bicycle tire?
Probably not.
So it's really what's bestfor the user experience.
And sometimes more is better,more is needed,
and sometimes less is needed.
So when it comes to SEO,there really is no one
size fits all.
And what you read online isn'talways going to be truthful.
And even Google isn't going to.
(09:59):
Even if Google tellsyou something,
I wouldn't trust Google fullybecause they don't have your
best interest in, in mind.
They want you to spendmoney on paid ads.
So anything they tell you,just take it with
a grain of salt.
Might be accurate. Ish.
But it's not telling youthe full gotcha.
All right.
That's great information. Yeah.
And you know, that was,you know, I've been doing.
Ever since we had ourintroductory call,
(10:20):
I've been doing what you,you're like, hey, by the way,
don't just send out the linkto YouTube to your clients.
Make sure you send out the linkto your blog. And I'm like,
well, I don't have a blog yet.
And you're like, make a blog.
So I went and startedmaking blogs.
And and I'm actually enjoyingit now because, you know,
I'm getting back somereally good.
I really actually like readingmy blog and seeing how it breaks
it down from the conversationbecause it's,
(10:41):
it's even more concise of whatthan watching the episode,
which really,which is really nice.
And I'll definitely do what wetalked about before and try to
get that figured out how toembed that video in there.
My next question is,when we first talked,
you talked about how you followpeople around like Amazon.
Is that something you canshare more about?
(11:02):
Like when it comes to someonegoing to my webpage and then
just like we speak out into theworld about something and our
phones show us stuff.
That's all, that's all SEO,right?
That's all captured from what wetype in, what we speak out,
that the,that our microphones hear us.
You know,can you talk about how that's
done? And is there,is there a one size fits all
(11:24):
program that does that for us?
Like, how do we implement thatinto our businesses?
Those are all through ads.
So that SEO is getting youorganic free traffic.
And then the,what you're talking about
is all paid ads.
So if you look at Amazon or ifyou look at a product on Amazon
and you don't buy it,those ads will follow
you around.
That's all called remarketing.
(11:45):
So you have to spend money onpaid ads to follow
people around.
And you could set up ads on allthe different platforms.
And it's really great becauseit keeps you top of mind.
And it hasespecially for like e commerce,
like if someone looks at aproduct and doesn't buy it,
but adds it to theshopping cart,
they were that close to buyingand maybe they for some
reason got distracted,they were on their cell phone,
(12:06):
somebody called them andthey forgot about you.
But you follow them around,keeps yourself top of mind.
And it's another touch pointto build trust up.
And it works really,really well.
You could do it on Google,you could do it on all the
different websites thathave banner ads.
You could do it on social media.
And I would just try to beeverywhere that you think
your audience is.
That way you just build thattrust and credibility.
Gotcha.
(12:26):
Now when it comes toSEO I know me,
you mentioned that Googleloves that.
Google loves words and loves,you know, copy, if you per se.
So with the, with the,the switch in the last few
years going to, you know,I've also heard that, you know,
video is king now.
Like if you're not doing videofor your content or for your
website or what have you,you're,
(12:47):
you're just shooting yourselfin the foot.
Does SEO also is it to thepoint now where SEO is,
is listening as well as readingwords on a page?
Are they listening to contentthat we post or is that is that
like another level of, of, of,you know, computing?
No, Google is trying to do that,but they're not perfect.
If you upload a video to YouTubeand they'll give you the
(13:10):
subtitles or closed caption,but it's not perfect.
But it's getting close.
So they are definitelytrying to figure,
understand what peopleare saying,
trying to understand whatthe images are,
what the video imagery is.
But they're close.
They're just not there yet.
Yeah, probably.
Probably in the nextcouple of years.
Definitely.
Very soon they'll get that.
(13:31):
So, so,so you've been in digital
marketing from pretty muchfrom the beginning. So.
So you didn't have any classicmarketing other than in school,
which.
So talk a little about yourschooling was where did you go
to school for one in a second.
And then also how upto speed work.
Because I've had a coupleof other guests on that.
Like on my other podcastfor mental health,
(13:54):
I had a mental health graduatecome on and she said that their
training that they had in schoolwas so antiquated that it's like
she doesn't even know why theyteach it in school anymore
because it's changed so much.
So when it comes toyour education,
before you became into thedigital marketing world,
how much were they talkingabout digital marketing,
or was that only after you gotinto the field that people said,
(14:16):
hey, things are changing? Like,you know,
if you can speak on that,I mean, 2007,
that's quite a many years ago.
But I mean,I would think that education
is caught up by then, but.
But what?
Speak a little bit about that.
And I know you do some classesin general too, so.
And talk about that.
I mean, no,I went to Cal State Long beach
and got my degree inbusiness marketing.
And back then it was more justtraditional marketing.
(14:40):
So once I, I mean,they touched a little
bit about digital,but I can't really talk too much
about it because social mediaemail marketing, paid ads,
SEO was really very, very,very new.
Maybe email was pretty big backthen, but even back then,
social was kind of newish tothe most part. But 2007,
I think was when the cell phonecame out or the iPhone came out.
(15:01):
And that's,I think changed everything where
everyone was able tostay connected,
was able to go on the Internetwith their cell phone.
They don't have tobuy a computer,
a desktop computer or laptop.
And I think that's whatreally shifted things.
I'm Pretty sure after 2007 theywould start to talk a little
bit about Digital,but I'm not 100 sure of what
they're teaching now becauseeverything is so dynamic and
(15:22):
what works today doesn'tnecessarily work tomorrow.
Like all the stuff I'm tellingyou today could change tomorrow.
And yeah, it's just so dynamic.
There's no constantwith digital.
It's always evolvingand changing.
Well, and I saw on your website,you know,
when I went and looked at,looked you up and researched
you a little bit,that you actually do classes and
offer up, you know, education.
(15:42):
So is that something that youdo on a, on a monthly basis,
weekly basis. Do you do courses,like talk a little bit about
that side of your business?
I do courses free and paid,but they're just kind
of sporadic.
Do usually one or two freeones every single month.
And then, yeah,sometimes I'll do a little bit
(16:04):
more, sometimes I'll do less.
But started doing thatback in 2013.
My friend and I decided thatwhen we were working at a
company, let's teach classes.
He did Google Ads, I did SEO.
And we teach classes andran a meetup group and
still do that because themeetup's grown to,
I think like 5,000 people in it.
So just kept it going and just.
Keep using physical meetups.
(16:24):
Or is that like online meetups?
Since COVID everything thatchanged in 2020 shifted
to online.
Before that it was in person.
Did one in person recently,and that was nice. But yeah,
most of them are online becausepeople don't want to drive
and especially in la.
I live in Los Angeles.
Nobody wants to drive after5 o' clock. Downtown LA,
(16:45):
fine parking and just take somuch time versus just
watching it on Zoom.
You could be anywhere, anytime.
And it's been bad, right?
Exactly. It's so funny.
I didn't, I should have put,I should have put out to
everybody I knew because I got avoiceover gig that flew me
out to LA last week.
I was in LA Monday,Tuesday and Wednesday last week.
(17:05):
Pasadena, Burbank.
I did the recording in Burbankand I ended up driving down to
Newport beach for a meetingdown there too.
The day before I left.
And I've met now three peoplethrough my podcasting that I
didn't know where they lived andI already 1 had them on
a podcast or 2. The,a gal that I recorded yesterday
who I just launched her podcast,she was,
(17:26):
she was in Anaheim and I wentto Downtown Disney that,
that day before I left.
And you, and you live in la.
I'm like,I could have met with three of
my podcaster people that were myguests. I could have like,
like met them in person,you know, because,
because I'm a big,I'm a bit of a social
butterfly if,if anybody's watched a half of
my, even one of my episodes,I'm an I, I call myself the
Extra Extrovert.
So it's one of those thingswhere I love networking,
(17:49):
I love meeting people that I,in real life,
that I've met online. It's,it's, it's a joy of mine.
And,and I wish I would have known
that, that you live down there.
I would have,I would have hit you up
and be like, hey,let's go have a beer or coffee
or something. But.
But nonetheless,next time I'm in la,
when they were doing,they told me during the
recording that there will be aphase two of the video game.
And and my,my character is one of
(18:09):
the main characters.
So maybe I'll be in la.
I don't know,maybe they'll fly me to Tokyo.
I don't know where they're goingto tell me to record.
So. But nonetheless,if I'm ever back in LA again,
I'll make sure I've,I've keep a list of everybody to
know in la because it's a bigcity and driving there.
You're absolutely right.
I mean it's still notas bad as Chicago.
Have you ever driven to Chicago?
(18:30):
I've not driven through.
I've been there andI would take.
I would take LA driving overChicago any day. Yeah,
even I mean,because at least it still moves.
Chicago,you have to know like five miles
ahead what lane to be in.
And there's four differentsections of six lanes.
And LA is not like that.
You know, I didn't think,I thought it was pretty
easy to get around.
Now your on ramps arereally short. Like,
(18:51):
what the hell is that about?
Like no one can ramp up to geton the freeway. It's like, no,
here's the road,here's the freeway and 80 miles
an hour to zero. You know,so that was a little crazy.
They just want you to goon and light that late.
Exactly.
It's a little nerve wrackingat times, but.
Oh yeah, I learned that.
You know, so for sure,being out there. But all right,
(19:13):
so when it comes to,when it comes to, you know,
you know that I'm,I kind of I have two podcasts
one on Mental health forthe first responder.
That was my first one that I didfor. That was my own podcast.
I've worked on many otherpodcasts prior to that as a
producer and post productionand co host.
But now I'm doing thesetwo podcasts myself.
(19:34):
This is now the IgnitionPath podcast. So,
and I'm part of a podcast groupwhere we're learning and doing
more about podcasting.
Some people are brand new topodcasting because our services
actually provide a lot easierway to do post production.
And we're, you know,one thing that I want to be able
to share this video with thosepeople because SEO
is so important.
We talk about SEO and,and a lot of people don't
(19:55):
understand what SEO is.
Just real quickly explainwhat SEO is and does.
And then on a second note,what are maybe two of the most
important things as podcasters?
And I think we've already spokenthis, but just like,
let's go ahead and putthem out there.
What are two very importantthings that,
that podcasters should doto optimize their SEO?
(20:17):
Search engine optimization isranking on search engines.
So if you're on YouTube,ranking videos,
if you're on Amazon,we'd rank your products.
If you're on Google,we'd rank your website.
If you're on Yelp,you'd rank your business.
So wherever you could search,there's ways to get
you ranked higher.
And that is what SEOis all about,
is getting you ranked higher soyou don't have to spend money on
(20:40):
ads and you tap into that freetraffic because all those
anywhere There's asearch platform.
There's a way to optimize andtry to just capture more of
that free traffic. So.
So does that include, like,Apple Podcast search engine,
and Spotify search engine andiHeartradio search engine?
Because I know a lot of peoplethink that that's where podcasts
live, and they don't.
They live on the RSS feed,wherever that may be.
(21:02):
But the Apple and Spotify andiHeart and Amazon podcast,
those are all search engines forspecific audio podcasts.
Are those still. Those are the.
When we have words insideof our description,
that's adding to the SEO, right?
Yep.
So it's anywhere whereyou could search.
Doesn't matter if it's Google.
People just think SEO is Google.
But it's really anywhere whereyou could search, essentially.
(21:25):
Cool. All right.
That makes that.
I wanted it dumbed down becauseI've tried to explain it to
people before and they're like,I just don't get it.
Well, I'm like, what?
You don't get search engineoptimization? I'm like,
it's optimizing the searchengine. And I'm like,
what do you mean, Google?
I'm like, sure. And.
But I didn't realizeit went as deep as.
As I didn't even realizeYelp was a.
Was I guess it is a searchengine for. For businesses.
I usually think of Yelpas a restaurant app,
(21:46):
but I guess any businesscan be on it, right?
Yep.
Yep.
A lot of businesses come tome and they want to rank.
They spend money on Yelp ads,and I'm like,
stop starting money in Yelp ads.
Yelp is the biggest scamand ripoff ever.
And if anyone has localbusiness, they would 100 agree.
But.
And there's ways just toget up there for free.
So optimizing it so you don'thave to spend money on ads,
because especially with Yelp,they are ruthless and they do
(22:10):
not give up, and they are very,very annoying to deal with.
Well, that's good to know.
So won't go down that path.
Now,what are a couple of things that
you would suggest for podcastersspecifically to optimize
their SEO? I know you.
I think one of the things youmentioned was having a
blog on your website.
But then what else?
(22:30):
What else would it be to makesure that our SEO as podcasters
are as tight as we can make it?
You could name your files withdescriptive words before
you upload your.
Your episode to YouTube or toSpotify or to wherever you put
it, or even to your website.
Name the file with descriptivewords.
(22:50):
Don't just name it Podcastepisode five. Name it. Like,
fits this one.
I would say SEO Strategieswith Brandon Lebowitz,
something like that.
Something descriptive.
That's very, very,very important.
And then just try to,if you can transcribe the audio,
if it's very long,timestamp it by just having some
text that summarizes what thatepisode is about is very,
(23:13):
very beneficial as well.
Okay, great. Yeah. The product,the.
The software that we use doesall that. You know,
as we drop our video into thesoftware, it creates chapters,
it creates key points,it creates all the transcripts.
And. And.
And then it feeds it into.
And it includes.
The only thing it doesn't do iswhen you save the file of the.
(23:36):
It only puts on numbers whenyou save the video file.
So that'll be something I talkto the to the developers with,
because we get a Thursdaymeeting with the developers
every week that develop theproduct that we. Or the.
The software that we use.
And they're great. They're.
They're amazing.
There's three or fourdevelopers,
and I think they just added afourth person in their group.
And.
And they have literally createdstuff that we have kind
(23:58):
of just said,this would be neat to do this
blank. And they're like, oh,that's easy. We can do that.
You know,And I asked them about creating
a blog directly from thetranscript after it's done
doing, and they're like,it's on the way.
It's on the way. And I'm like,fantastic.
So I'll eventually have.
Be able to just push a blog,not only on my personal website,
but also be able to.
On, you know, my website that.
That hosts my podcast as well.
(24:19):
So that's really nice.
But that follows.
File name thing isa huge nugget.
I talk about nuggets on myepisodes all the time.
Little sprinkles of nuggetsthat. That we.
That no one had a clue aboutexcept for the experts.
And that's huge because rightnow I'm just uploading. Like,
when I go to YouTube andI upload the video,
it just says like, 728-15-37581.
But it's.
That file is inside ofthe folder for you.
(24:41):
So now I will name that file.
I'll basically grab.
I'll basically grab what mysoftware creates as a title.
I'll make that the folder,the file name before I upload to
YouTube. That is a big one,because I didn't even
think of that.
That files are being Read whenyou upload them as well.
So that's a great, great point.
So thank you for that.
(25:03):
Yeah.
Anywhere where you couldadd keywords,
it's always going tobe beneficial.
Or just descriptive words.
Descriptive words, yeah.
Fantastic.
Now when it comes to yourspecific business,
can you explain.
Now this is where you can kindof promote yourself a little bit
and tell people how to find you,how they work with you, what,
what your,what your what you do for them
and how you know how youwork with them. I mean,
(25:24):
go ahead and explain all thatso people know that.
Tell us what your website is,all that good stuff,
and then we'll wrap things up.
Yes, I create a special gift foreverybody if you go to my
website@SEOoptimizers.com,that's SEO O P T I I z e
r s.com forward/gift.
(25:45):
You can find that gift therealong with my contact
information and a bunch ofclasses I've done over the years
I've thrown up for free.
So they can see step by step howto do a lot of stuff that
we talked about.
And also they want a freewebsite analysis.
I'm happy to check out theirwebsite from an SEO point of
view and they can book some timeon my calendar for free
there as well.
(26:05):
Okay,and then how do you turn now
with. Then from there?
They if they want to do moreor have you do more,
that's when they become actuallyclients of yours or,
or you have other packages thatare deeper than that.
But sounds like there's a ton ofvalue in the first in the free
stuff, which is, which is great.
And I,I have not taken advantage
of that yet. And I will.
But but when it comes to,if someone wants to really
(26:26):
dive deeper in,that's when you offer like a,
A secondary phase orwhat have you.
Yeah.
Because first I have tolook at their website.
Right.
And because it's not aone size fits all,
I have to look at their websiteand see what's working,
what's not working,and what their competition is
doing and how can we do a betterjob of it, essentially.
Gotcha. Awesome. Well,thank you so much. That'll.
That stuff will be in the,in the description below.
(26:48):
I So tell me what's best.
I was gonna put the link to thefree gift in the description.
Do you want me to just ratherhave them drop your.
Drop your e or your,your website in there instead?
Like what is.
Like when it comes to addingdescriptions that we all do in
podcasts when there'sa free gift.
Is it better to put thefree gift as a, as a.
As a hot link right.
(27:09):
Right there,or is it better to feed them
into the website and then havethem search for the free gift?
No, no, the gift there.
Because they'll never findthe gift. It's hidden.
So only for people thatlisten to the podcast.
Okay.
Or. Yeah, yeah.
So you can't find that stuff.
Okay, that makes sense. So.
So putting that in. So that's.
That's another like,like so many questions for
someone who knows allthe intricate,
(27:30):
you know SEO tricks and stuff ofthe Internet. So, Brandon,
thanks so much for coming onthe Ignition Path podcast.
It was a great conversation.
I hope to get to knowyou better as the.
As the months and years go by.
You know,I meet new people on a daily
basis that don't have a clueabout this kind of stuff.
And now I have someonethat I could.
I could at least kick over toyou because I'm not going to try
(27:51):
to regurgitate everythingthat you said, you know,
so it's a matter of makingsure that my,
my guests are expertsin what they do.
And I feed people that that haveinterest in the things that.
That you are expert in.
I feed them to you, so.
Or I get them to your share myshare the podcast with them so
then they can hear itfor themselves.
So I really appreciate youcoming on. Don't forget to,
(28:12):
like, share and subscribe,everybody. And Brandon,
if there's anything else youwant to say, go ahead.
If not,we'll just wrap things up.
I'd say just keep workingon that SEO.
Don't get discouraged if youdon't see that traction right
away. It does take time,but as long as you keep building
it up and building it up,you'll get that traffic.
Awesome.
All right, thanks, Brandon,so much. I appreciate it.
Thanks. Have a great day.
(28:34):
Thank you for listeningto Ignition Path,
fueling the entrepreneurialfire.
Probably not.
So it's really what's bestfor the user experience.
And sometimes more is better,more is needed,
and sometimes less is needed.
So when it comes to SEO,there really is no one
size fits all.
And what you read online isn'talways going to be truthful.
And even Google isn't going to.
Even if Google tellsyou something,
I wouldn't trust Google fullybecause they don't have your
(00:20):
best interest in. In mind.
They want you to spendmoney on paid ads,
so anything they tell you,just take it with
a grain of salt.
Might be accurate. Ish.
But it's not tellingyou the full story.
Foreignwelcome back to the Ignition
Path podcast.
My name is Kyle Goodnight.
I'm your host.
(00:40):
I'm glad you could come andbe with us again today.
Today I'm very excited.
I had an introductory call withthis gentleman and he taught me
a couple of little nuggets inthat entry call. And he's.
He's even taught me a little bitmore. At the beginning of the.
Before I started recording.
But this is Brandon Lebowitz.
I.
I think that's how you say yourname, right, Lebowitz?
Yeah.
Awesome.
All right.
I got it right in the first try.
(01:01):
He is the owner ofSEO Optimizers,
and he's here today to talkabout his entrepreneurial path,
about where he came from,to get to where he optimizes
people's web pages and,and shares nuggets of
information about how tooptimize everything there is
that comes with SEO, you know,and I'll let him explain it all.
I've got a couple of questionsbecause I'm still pretty new
(01:21):
on the SEO concept. I mean,I understand it, but I'm not a.
I don't understand it. So.
So we'll get a little bit moreas we get things going.
So, Brandon,go ahead and introduce yourself
and tell us a little bit aboutyou and then where you
came from and, and,and how you became a
entrepreneur of SEO Optimizers.
Yeah. Thank you, Kyle,for having me on today.
My name is Brandon Leibowitz,and I have been involved with
(01:44):
digital marketing since 2007.
Kind of fell into it afterI graduated from college,
got my degree in businessmarketing.
And back then they didn't reallyteach you much about
digital marketing.
And one of the first jobs I gotout of school was helping a
company out with theirdigital marketing,
which I didn't really knowmuch about it back then.
And they said, don't worry,we're kind of new
to this as well.
(02:04):
And we're going tolearn with you,
taking you to classes andworkshops and seminars,
which I thought was kindof interesting.
Let me try this digital thingout and did that for a few
months and just realized thisis probably the future.
Everyone is probably going tohave a website and there's lots
of different ways to market andget traffic to your website.
I just focused more on SEObecause search engine
(02:26):
optimization is a way to getfree traffic to your website.
And I thought,who doesn't want free traffic?
And over the years I worked atdifferent advertising agencies
as a director of SEO and beforework and after work and
on my lunch breaks,I'd work on my own company and
eventually built that up whereI was able to quit my job and
focus solely on this.
Just helping people orbusinesses tap into that free
(02:49):
traffic so they don't have tospend money on paid ads.
Right. And you know,one thing that I was speaking
with a gentleman the other daythat he's in the marketing
space.
Hes also, he's also a weddingphotographer.
And he said that there are somethings that just changed
recently that it likebasically the,
a year ago, the traffic,the way that Google and traffic
(03:13):
came to web pages,people are starting to.
His clients are starting tonotice that they're not ranked
as high on Google asthey used to be.
And was there a bigchange recently?
And like one thing I do notice,I notice that I,
whenever I type in,if there's a short out there in
the world or a video out therein the world about what I just
typed in that I'm searching for,I see that first before
(03:34):
I see companies.
So talk a little bit about that.
Yeah, no, Google changes daily,so their algorithm is
constantly changing.
Every few months they'llhave a big update.
So I'm not sure what dateyou're referencing,
but a lot of them nowadays arekind of like regarding content,
because AI content is somethingthat everyone's using and Google
(03:55):
just trying to figure outis this okay to use?
And just try and make sure thatpeople, if they use AI content,
Google said it's fine.
A year ago they said we don'tcare who writes it if it's human
or AI, as long as it's accurate.
So if you just copy somethingfrom chat GPT,
it's probably not goingto be accurate.
But if you use it as like areference and like a guide,
(04:15):
maybe it'll help you write anoutline for a blog post and then
you go in and edit it and tweakit and make sure it's accurate,
then it's fine.
But if you just copy verbatim,then potentially Google
might penalize you,but they just really want to
make sure your content offersvalue and is accurate.
Especially for like anythingwith like financial advice or
health or wellness andstuff like that.
(04:36):
That's where they reallyscrutinize it every even more.
And the video thatyou were saying,
when you search on Google,there's website set up here.
But Google also haschanged a lot.
So it's not just websites thatappear. There's maps,
there's images, there's videos,there's products for shopping.
There's a lot of stuff going on.
So for SEO,we want to try to take up as
much free real estate aspossible without spending
(04:58):
money on paid ads.
And with when it comes to video,Google owns YouTube and they're
going to push YouTube asmuch as they can. So.
Because shorts are important.
Yeah, yeah. Google isn't.
Google wants to make money.
And if you search on Google andyou don't click on an ad,
Google doesn't make money.
But if you search on Google andthere's a YouTube video there
and you click on it,the first thing that appears.
(05:20):
Anytime you watcha YouTube video,
there's always an advertisement,which is YouTube making money,
which is really Googlemaking money.
And they're not going to pushFacebook video or any
of the other ones.
You'll see them occasionally.
Like you might see a video fromFacebook and stuff like that,
but really it's primarily goingto be YouTube because Google
owns YouTube and why would theywant to promote a competitor?
(05:40):
Right.
So real quick,I want to splash back to
something you said at thebeginning of that explanation.
And it kind of goes back to ourconversation we had during that
introductory call and a littlebit of the beginning
before we recorded.
But you mentioned thatdon't copy and paste,
like if you go in and createa blog in ChatGPT,
but if that blog is created froma transcript of a web,
(06:03):
of a podcast episode.
So the way I create my blogs iswhen I create the blog for
us for this episode,I will go and my software
creates automatically thetranscript at 99.7% accurate of
what you said and what I said.
And then I take that wholeentire transcript,
(06:24):
I drop it into ChatGPT and Itell it to create me a blog
out of 100 or 1500 words.
I looked up on Google,what's the ideal link
for a a blog post.
They said between 1500and 2500 words.
So I just went 1500 because Idon't like to read a lot and.
And I want to keep it as shortand sweet as possible.
(06:45):
So when it comes to grabbingwords that we say that is
captured at 99.7 accuracy.
Is that being penalized?
Should I edit that?
When I create the blog and I getit and I see it and then I read
through it like is but orbecause that's from
our conversation.
That's not from anything.
That's, you know,that's so you know.
(07:05):
You know you're an industryexpert in SEO.
It's your information coming outof your mouth. Are they?
Do I have to make sure that Idouble check what you said to
make sure I'm not in troublewith Google?
If you're uploading a transcriptand telling Google to summarize
or AI to summarize it,that's a little different.
But if someone's going to chatand saying write me an article
about dog grooming tables,that's where you're just giving
(07:29):
it like a one sentenceprompt and asking it
to do something.
But if you're giving it a wholetranscript and saying summarize
it, then it should be better.
Can I still read through it?
Double check it,make sure it's accurate.
Because you never know with AIhow it's going to return
the results.
But usually you get the what arecalled AI hallucinations when
you just ask it to do somethingwithout giving it a lot of
(07:50):
in depth instructions.
But the more in depth theinstructions are,
the more granular you getwith your prompt,
the better off it's going to be.
If you just say summarize thisand make it 1500 words,
that's great.
But you can make it even more.
You could go even further withthat prompt saying make break it
down with different like headersand different sections and
include this type of tonality.
Make sure that itis SEO friendly.
(08:13):
It follows Google'sbest practices.
Make sure to check it forspelling and grammatical errors.
You could tell more you prompt,the better it's going to be.
But one other thing though,when you said 1500 words,
there is no word count thatis good for Google.
In the past everyone would saywrite 400 words and that's
kind of like the average.
But people would always say themore text you put, the better.
(08:34):
Google loves text.
So if you write a thousandwords or 2,000 words,
that's even better.
But that's not reallywhat matters.
It what matters is who's on thatfirst page of Google for your
keywords and how much text haveyour competitors wrote?
You need to write a little bitmore than your competition.
So it's not a one size fits all.
And what you need to do tofigure out how much text you
need to write is you needto go into Google,
(08:55):
search for your keyword,and open up those 10 websites.
Skip over the ads.
Ads are completely different.
But Open up the 10 websitesthat are in the organic,
the free listings,and look at how much text they
each have and average it out.
If everyone's writinga thousand words,
you should probablywrite 1100 words.
Everyone's writing 50 words.
You don't need to writea hundred words.
(09:15):
So you need to just do a littlebit better than your
competition.
Because the way Google says,like, it doesn't.
There's no sweet spot.
Because if someone's searchingfor, let's say,
how to change my car engine,you could probably write
5,000 words about that.
But if someone's saying, like,how do I pump tire for
my bicycle tire?
You can probably write500 words,
(09:37):
maybe thousand if you'repushing it.
But do you really need to writea thousand words about how to
pump some air in a bicycle tire?
Probably not.
So it's really what's bestfor the user experience.
And sometimes more is better,more is needed,
and sometimes less is needed.
So when it comes to SEO,there really is no one
size fits all.
And what you read online isn'talways going to be truthful.
And even Google isn't going to.
(09:59):
Even if Google tellsyou something,
I wouldn't trust Google fullybecause they don't have your
best interest in, in mind.
They want you to spendmoney on paid ads.
So anything they tell you,just take it with
a grain of salt.
Might be accurate. Ish.
But it's not telling youthe full gotcha.
All right.
That's great information. Yeah.
And you know, that was,you know, I've been doing.
Ever since we had ourintroductory call,
(10:20):
I've been doing what you,you're like, hey, by the way,
don't just send out the linkto YouTube to your clients.
Make sure you send out the linkto your blog. And I'm like,
well, I don't have a blog yet.
And you're like, make a blog.
So I went and startedmaking blogs.
And and I'm actually enjoyingit now because, you know,
I'm getting back somereally good.
I really actually like readingmy blog and seeing how it breaks
it down from the conversationbecause it's,
(10:41):
it's even more concise of whatthan watching the episode,
which really,which is really nice.
And I'll definitely do what wetalked about before and try to
get that figured out how toembed that video in there.
My next question is,when we first talked,
you talked about how you followpeople around like Amazon.
Is that something you canshare more about?
(11:02):
Like when it comes to someonegoing to my webpage and then
just like we speak out into theworld about something and our
phones show us stuff.
That's all, that's all SEO,right?
That's all captured from what wetype in, what we speak out,
that the,that our microphones hear us.
You know,can you talk about how that's
done? And is there,is there a one size fits all
(11:24):
program that does that for us?
Like, how do we implement thatinto our businesses?
Those are all through ads.
So that SEO is getting youorganic free traffic.
And then the,what you're talking about
is all paid ads.
So if you look at Amazon or ifyou look at a product on Amazon
and you don't buy it,those ads will follow
you around.
That's all called remarketing.
(11:45):
So you have to spend money onpaid ads to follow
people around.
And you could set up ads on allthe different platforms.
And it's really great becauseit keeps you top of mind.
And it hasespecially for like e commerce,
like if someone looks at aproduct and doesn't buy it,
but adds it to theshopping cart,
they were that close to buyingand maybe they for some
reason got distracted,they were on their cell phone,
(12:06):
somebody called them andthey forgot about you.
But you follow them around,keeps yourself top of mind.
And it's another touch pointto build trust up.
And it works really,really well.
You could do it on Google,you could do it on all the
different websites thathave banner ads.
You could do it on social media.
And I would just try to beeverywhere that you think
your audience is.
That way you just build thattrust and credibility.
Gotcha.
(12:26):
Now when it comes toSEO I know me,
you mentioned that Googleloves that.
Google loves words and loves,you know, copy, if you per se.
So with the, with the,the switch in the last few
years going to, you know,I've also heard that, you know,
video is king now.
Like if you're not doing videofor your content or for your
website or what have you,you're,
(12:47):
you're just shooting yourselfin the foot.
Does SEO also is it to thepoint now where SEO is,
is listening as well as readingwords on a page?
Are they listening to contentthat we post or is that is that
like another level of, of, of,you know, computing?
No, Google is trying to do that,but they're not perfect.
If you upload a video to YouTubeand they'll give you the
(13:10):
subtitles or closed caption,but it's not perfect.
But it's getting close.
So they are definitelytrying to figure,
understand what peopleare saying,
trying to understand whatthe images are,
what the video imagery is.
But they're close.
They're just not there yet.
Yeah, probably.
Probably in the nextcouple of years.
Definitely.
Very soon they'll get that.
(13:31):
So, so,so you've been in digital
marketing from pretty muchfrom the beginning. So.
So you didn't have any classicmarketing other than in school,
which.
So talk a little about yourschooling was where did you go
to school for one in a second.
And then also how upto speed work.
Because I've had a coupleof other guests on that.
Like on my other podcastfor mental health,
(13:54):
I had a mental health graduatecome on and she said that their
training that they had in schoolwas so antiquated that it's like
she doesn't even know why theyteach it in school anymore
because it's changed so much.
So when it comes toyour education,
before you became into thedigital marketing world,
how much were they talkingabout digital marketing,
or was that only after you gotinto the field that people said,
(14:16):
hey, things are changing? Like,you know,
if you can speak on that,I mean, 2007,
that's quite a many years ago.
But I mean,I would think that education
is caught up by then, but.
But what?
Speak a little bit about that.
And I know you do some classesin general too, so.
And talk about that.
I mean, no,I went to Cal State Long beach
and got my degree inbusiness marketing.
And back then it was more justtraditional marketing.
(14:40):
So once I, I mean,they touched a little
bit about digital,but I can't really talk too much
about it because social mediaemail marketing, paid ads,
SEO was really very, very,very new.
Maybe email was pretty big backthen, but even back then,
social was kind of newish tothe most part. But 2007,
I think was when the cell phonecame out or the iPhone came out.
(15:01):
And that's,I think changed everything where
everyone was able tostay connected,
was able to go on the Internetwith their cell phone.
They don't have tobuy a computer,
a desktop computer or laptop.
And I think that's whatreally shifted things.
I'm Pretty sure after 2007 theywould start to talk a little
bit about Digital,but I'm not 100 sure of what
they're teaching now becauseeverything is so dynamic and
(15:22):
what works today doesn'tnecessarily work tomorrow.
Like all the stuff I'm tellingyou today could change tomorrow.
And yeah, it's just so dynamic.
There's no constantwith digital.
It's always evolvingand changing.
Well, and I saw on your website,you know,
when I went and looked at,looked you up and researched
you a little bit,that you actually do classes and
offer up, you know, education.
(15:42):
So is that something that youdo on a, on a monthly basis,
weekly basis. Do you do courses,like talk a little bit about
that side of your business?
I do courses free and paid,but they're just kind
of sporadic.
Do usually one or two freeones every single month.
And then, yeah,sometimes I'll do a little bit
(16:04):
more, sometimes I'll do less.
But started doing thatback in 2013.
My friend and I decided thatwhen we were working at a
company, let's teach classes.
He did Google Ads, I did SEO.
And we teach classes andran a meetup group and
still do that because themeetup's grown to,
I think like 5,000 people in it.
So just kept it going and just.
Keep using physical meetups.
(16:24):
Or is that like online meetups?
Since COVID everything thatchanged in 2020 shifted
to online.
Before that it was in person.
Did one in person recently,and that was nice. But yeah,
most of them are online becausepeople don't want to drive
and especially in la.
I live in Los Angeles.
Nobody wants to drive after5 o' clock. Downtown LA,
(16:45):
fine parking and just take somuch time versus just
watching it on Zoom.
You could be anywhere, anytime.
And it's been bad, right?
Exactly. It's so funny.
I didn't, I should have put,I should have put out to
everybody I knew because I got avoiceover gig that flew me
out to LA last week.
I was in LA Monday,Tuesday and Wednesday last week.
(17:05):
Pasadena, Burbank.
I did the recording in Burbankand I ended up driving down to
Newport beach for a meetingdown there too.
The day before I left.
And I've met now three peoplethrough my podcasting that I
didn't know where they lived andI already 1 had them on
a podcast or 2. The,a gal that I recorded yesterday
who I just launched her podcast,she was,
(17:26):
she was in Anaheim and I wentto Downtown Disney that,
that day before I left.
And you, and you live in la.
I'm like,I could have met with three of
my podcaster people that were myguests. I could have like,
like met them in person,you know, because,
because I'm a big,I'm a bit of a social
butterfly if,if anybody's watched a half of
my, even one of my episodes,I'm an I, I call myself the
Extra Extrovert.
So it's one of those thingswhere I love networking,
(17:49):
I love meeting people that I,in real life,
that I've met online. It's,it's, it's a joy of mine.
And,and I wish I would have known
that, that you live down there.
I would have,I would have hit you up
and be like, hey,let's go have a beer or coffee
or something. But.
But nonetheless,next time I'm in la,
when they were doing,they told me during the
recording that there will be aphase two of the video game.
And and my,my character is one of
(18:09):
the main characters.
So maybe I'll be in la.
I don't know,maybe they'll fly me to Tokyo.
I don't know where they're goingto tell me to record.
So. But nonetheless,if I'm ever back in LA again,
I'll make sure I've,I've keep a list of everybody to
know in la because it's a bigcity and driving there.
You're absolutely right.
I mean it's still notas bad as Chicago.
Have you ever driven to Chicago?
(18:30):
I've not driven through.
I've been there andI would take.
I would take LA driving overChicago any day. Yeah,
even I mean,because at least it still moves.
Chicago,you have to know like five miles
ahead what lane to be in.
And there's four differentsections of six lanes.
And LA is not like that.
You know, I didn't think,I thought it was pretty
easy to get around.
Now your on ramps arereally short. Like,
(18:51):
what the hell is that about?
Like no one can ramp up to geton the freeway. It's like, no,
here's the road,here's the freeway and 80 miles
an hour to zero. You know,so that was a little crazy.
They just want you to goon and light that late.
Exactly.
It's a little nerve wrackingat times, but.
Oh yeah, I learned that.
You know, so for sure,being out there. But all right,
(19:13):
so when it comes to,when it comes to, you know,
you know that I'm,I kind of I have two podcasts
one on Mental health forthe first responder.
That was my first one that I didfor. That was my own podcast.
I've worked on many otherpodcasts prior to that as a
producer and post productionand co host.
But now I'm doing thesetwo podcasts myself.
(19:34):
This is now the IgnitionPath podcast. So,
and I'm part of a podcast groupwhere we're learning and doing
more about podcasting.
Some people are brand new topodcasting because our services
actually provide a lot easierway to do post production.
And we're, you know,one thing that I want to be able
to share this video with thosepeople because SEO
is so important.
We talk about SEO and,and a lot of people don't
(19:55):
understand what SEO is.
Just real quickly explainwhat SEO is and does.
And then on a second note,what are maybe two of the most
important things as podcasters?
And I think we've already spokenthis, but just like,
let's go ahead and putthem out there.
What are two very importantthings that,
that podcasters should doto optimize their SEO?
(20:17):
Search engine optimization isranking on search engines.
So if you're on YouTube,ranking videos,
if you're on Amazon,we'd rank your products.
If you're on Google,we'd rank your website.
If you're on Yelp,you'd rank your business.
So wherever you could search,there's ways to get
you ranked higher.
And that is what SEOis all about,
is getting you ranked higher soyou don't have to spend money on
(20:40):
ads and you tap into that freetraffic because all those
anywhere There's asearch platform.
There's a way to optimize andtry to just capture more of
that free traffic. So.
So does that include, like,Apple Podcast search engine,
and Spotify search engine andiHeartradio search engine?
Because I know a lot of peoplethink that that's where podcasts
live, and they don't.
They live on the RSS feed,wherever that may be.
(21:02):
But the Apple and Spotify andiHeart and Amazon podcast,
those are all search engines forspecific audio podcasts.
Are those still. Those are the.
When we have words insideof our description,
that's adding to the SEO, right?
Yep.
So it's anywhere whereyou could search.
Doesn't matter if it's Google.
People just think SEO is Google.
But it's really anywhere whereyou could search, essentially.
(21:25):
Cool. All right.
That makes that.
I wanted it dumbed down becauseI've tried to explain it to
people before and they're like,I just don't get it.
Well, I'm like, what?
You don't get search engineoptimization? I'm like,
it's optimizing the searchengine. And I'm like,
what do you mean, Google?
I'm like, sure. And.
But I didn't realizeit went as deep as.
As I didn't even realizeYelp was a.
Was I guess it is a searchengine for. For businesses.
I usually think of Yelpas a restaurant app,
(21:46):
but I guess any businesscan be on it, right?
Yep.
Yep.
A lot of businesses come tome and they want to rank.
They spend money on Yelp ads,and I'm like,
stop starting money in Yelp ads.
Yelp is the biggest scamand ripoff ever.
And if anyone has localbusiness, they would 100 agree.
But.
And there's ways just toget up there for free.
So optimizing it so you don'thave to spend money on ads,
because especially with Yelp,they are ruthless and they do
(22:10):
not give up, and they are very,very annoying to deal with.
Well, that's good to know.
So won't go down that path.
Now,what are a couple of things that
you would suggest for podcastersspecifically to optimize
their SEO? I know you.
I think one of the things youmentioned was having a
blog on your website.
But then what else?
(22:30):
What else would it be to makesure that our SEO as podcasters
are as tight as we can make it?
You could name your files withdescriptive words before
you upload your.
Your episode to YouTube or toSpotify or to wherever you put
it, or even to your website.
Name the file with descriptivewords.
(22:50):
Don't just name it Podcastepisode five. Name it. Like,
fits this one.
I would say SEO Strategieswith Brandon Lebowitz,
something like that.
Something descriptive.
That's very, very,very important.
And then just try to,if you can transcribe the audio,
if it's very long,timestamp it by just having some
text that summarizes what thatepisode is about is very,
(23:13):
very beneficial as well.
Okay, great. Yeah. The product,the.
The software that we use doesall that. You know,
as we drop our video into thesoftware, it creates chapters,
it creates key points,it creates all the transcripts.
And. And.
And then it feeds it into.
And it includes.
The only thing it doesn't do iswhen you save the file of the.
(23:36):
It only puts on numbers whenyou save the video file.
So that'll be something I talkto the to the developers with,
because we get a Thursdaymeeting with the developers
every week that develop theproduct that we. Or the.
The software that we use.
And they're great. They're.
They're amazing.
There's three or fourdevelopers,
and I think they just added afourth person in their group.
And.
And they have literally createdstuff that we have kind
(23:58):
of just said,this would be neat to do this
blank. And they're like, oh,that's easy. We can do that.
You know,And I asked them about creating
a blog directly from thetranscript after it's done
doing, and they're like,it's on the way.
It's on the way. And I'm like,fantastic.
So I'll eventually have.
Be able to just push a blog,not only on my personal website,
but also be able to.
On, you know, my website that.
That hosts my podcast as well.
(24:19):
So that's really nice.
But that follows.
File name thing isa huge nugget.
I talk about nuggets on myepisodes all the time.
Little sprinkles of nuggetsthat. That we.
That no one had a clue aboutexcept for the experts.
And that's huge because rightnow I'm just uploading. Like,
when I go to YouTube andI upload the video,
it just says like, 728-15-37581.
But it's.
That file is inside ofthe folder for you.
(24:41):
So now I will name that file.
I'll basically grab.
I'll basically grab what mysoftware creates as a title.
I'll make that the folder,the file name before I upload to
YouTube. That is a big one,because I didn't even
think of that.
That files are being Read whenyou upload them as well.
So that's a great, great point.
So thank you for that.
(25:03):
Yeah.
Anywhere where you couldadd keywords,
it's always going tobe beneficial.
Or just descriptive words.
Descriptive words, yeah.
Fantastic.
Now when it comes to yourspecific business,
can you explain.
Now this is where you can kindof promote yourself a little bit
and tell people how to find you,how they work with you, what,
what your,what your what you do for them
and how you know how youwork with them. I mean,
(25:24):
go ahead and explain all thatso people know that.
Tell us what your website is,all that good stuff,
and then we'll wrap things up.
Yes, I create a special gift foreverybody if you go to my
website@SEOoptimizers.com,that's SEO O P T I I z e
r s.com forward/gift.
(25:45):
You can find that gift therealong with my contact
information and a bunch ofclasses I've done over the years
I've thrown up for free.
So they can see step by step howto do a lot of stuff that
we talked about.
And also they want a freewebsite analysis.
I'm happy to check out theirwebsite from an SEO point of
view and they can book some timeon my calendar for free
there as well.
(26:05):
Okay,and then how do you turn now
with. Then from there?
They if they want to do moreor have you do more,
that's when they become actuallyclients of yours or,
or you have other packages thatare deeper than that.
But sounds like there's a ton ofvalue in the first in the free
stuff, which is, which is great.
And I,I have not taken advantage
of that yet. And I will.
But but when it comes to,if someone wants to really
(26:26):
dive deeper in,that's when you offer like a,
A secondary phase orwhat have you.
Yeah.
Because first I have tolook at their website.
Right.
And because it's not aone size fits all,
I have to look at their websiteand see what's working,
what's not working,and what their competition is
doing and how can we do a betterjob of it, essentially.
Gotcha. Awesome. Well,thank you so much. That'll.
That stuff will be in the,in the description below.
(26:48):
I So tell me what's best.
I was gonna put the link to thefree gift in the description.
Do you want me to just ratherhave them drop your.
Drop your e or your,your website in there instead?
Like what is.
Like when it comes to addingdescriptions that we all do in
podcasts when there'sa free gift.
Is it better to put thefree gift as a, as a.
As a hot link right.
(27:09):
Right there,or is it better to feed them
into the website and then havethem search for the free gift?
No, no, the gift there.
Because they'll never findthe gift. It's hidden.
So only for people thatlisten to the podcast.
Okay.
Or. Yeah, yeah.
So you can't find that stuff.
Okay, that makes sense. So.
So putting that in. So that's.
That's another like,like so many questions for
someone who knows allthe intricate,
(27:30):
you know SEO tricks and stuff ofthe Internet. So, Brandon,
thanks so much for coming onthe Ignition Path podcast.
It was a great conversation.
I hope to get to knowyou better as the.
As the months and years go by.
You know,I meet new people on a daily
basis that don't have a clueabout this kind of stuff.
And now I have someonethat I could.
I could at least kick over toyou because I'm not going to try
(27:51):
to regurgitate everythingthat you said, you know,
so it's a matter of makingsure that my,
my guests are expertsin what they do.
And I feed people that that haveinterest in the things that.
That you are expert in.
I feed them to you, so.
Or I get them to your share myshare the podcast with them so
then they can hear itfor themselves.
So I really appreciate youcoming on. Don't forget to,
(28:12):
like, share and subscribe,everybody. And Brandon,
if there's anything else youwant to say, go ahead.
If not,we'll just wrap things up.
I'd say just keep workingon that SEO.
Don't get discouraged if youdon't see that traction right
away. It does take time,but as long as you keep building
it up and building it up,you'll get that traffic.
Awesome.
All right, thanks, Brandon,so much. I appreciate it.
Thanks. Have a great day.
(28:34):
Thank you for listeningto Ignition Path,
fueling the entrepreneurialfire.
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