Get the Balance Right

Get the Balance Right

This show is for creative entrepreneurs and agencies looking to grow a more profitable and sustainable business. Hosted by Heather Zeitzwolfe, CPA who serves this community with coaching, profit advising and tax & accounting services. Join her for conversations with leaders in digital media, branding, advertising, design, marketing and SEO.... Show More

Episodes

October 20, 2020 33 min

On this episode of Get the Balance Right our guest is Kymm Nelsen, one of the founders of the Portland, OR chapter of Conscious Capitalism. Our discussion focuses on the growing movement around purpose driven business and the positive impact these enterprises can have on society and the planet.  Kymm's fascinating talents include NLP, hypnotism, and teaching HUNA. We dive into her professional experiences which range from websi...

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On this episode of the Get the Balance Right podcast we are joined by Annelise Worn the founder of the Marketing Mentor Program and the host of The Mumstyle Business Podcast. She and her husband started their business around a relative’s kitchen table in Australia. They both wanted more freedom and the ability to raise their family where they grew up. Since these modest beginnings, Annelise has built a successful digital marketing ...

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On this episode of Get the Balance Right podcast, we are joined by Charlotte Chipperfield the founder of Chipperfield Media and the host of the Holistic Marketing Podcast. Charlotte is a marketing success catalyst who works with her clients one-on-one and through her online course, The Holistic Marketing Roadmap. In this show we discuss her unique approach to marketing, utilizing purpose to drive content, and being a certified memb...

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 On this episode of Get the Balance Right Podcast we are joined by Lisa Brumm, CEO and founder of My Financial Girlfriend, an investment firm that empower clients through a shame-free approach to financial advising. We dive into the social stigma around money, which holds people back and how Lisa works closely with her clients to change their mindset. In this lively conversation, we discuss the various types of mutual funds, tax be...

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On this episode of Get the Balance Right Podcast my guest is Dave Waite, the founder and creative director of Zookeeper, an animation and branding studio located in Los Angeles. As an advanced product beta tester for Adobe, Dave has the inside scoop. Over the years, Zookeeper has offered cutting edge digital services for clients such as NBC, Team Coco, TBS and Disney. In this interview, we discuss Dave’s early career at Nike and th...

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I am joined by Jen McFarland from the Women Conquer Business Podcast. She has over two decades worth of experience in leadership, data analysis, project management and digital marketing. We explored the topic of goals! Yes, those things you should be working on, but are you going about them wisely? On this podcast you'll learn the truth that despite strategy and tenacity, working hard is not necessarily enough to achieve your g...

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 On this podcast I get nerdy with Elizabeth Case, a pop culture enthusiast who owns Yellow Dog Consulting. Her firm offers sales and marketing to small business owners who don’t love sales and marketing. We discuss the power of email marketing and the importance of having a newsletter that reflects your authenticity to remain top-of-mind with your clients.  Join our fun conversation that includes running for local office, Mailchimp...

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My very special guest is the man, the myth, the legend...Karl Sakas. If you’re an agency owner, changes are you've been exposed to his genius through his writing or at conferences and webinars. He’s a one-man blogging machine; if there’s a topic related to running an agency, he’s probably written about it (or has it on his list for the future). Through his executive coaching firm, Sakas and Company, Karl has helped agency owner...

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My guests today are Tom Hering and Mary Anne Harmer the force behind Benefit Corporations for Good a certification program for businesses focus on their triple bottom line: Planet, People and Profit. Tom and Mary Anne are long time veterans of the marketing world. After knowing each other for many years, they decided to collaborate on two books 25 Building Blocks to Create a Conscientious Organization (2016) and Putting Soul into B...

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On this podcast I have an informative discussion about LinkedIn with Deborrah Ashley (aka the Linkedin Blackbelt) on how to up your game on the platform to gain exposure in a more strategic manner. Grab a pen and pencil, because you’ll learn insider tips, tricks and tactics that will get you more leads with your target audience. In this interview we also discuss being an introvert, overcoming imposter syndrome and being a black bus...

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On this podcast I talk with Jeff Spitzer, a veteran of Market Research whose experience spans several decades. We discuss Jeff's humble beginnings as a garbage man, his parlay into market research, and his passion for health coaching. We dive into the ways market research has transformed over the years and how it is impacting the public's understanding of COVID-19. Most importantly we get the skinny on his infamous nickname...

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In this episode I discuss how to avoid toxicity in the workplace with serial entrepreneur and recruiter Erin Longmoon from Zephyr Recruiting. She helps her clients find the Right Fit™ employees and foster an atmosphere where people love their jobs. Whether building a physical or virtual workforce, Erin helps her clients avoid mistakes. In this podcast, we dive into the importance of having a safe office environment and pro-tips whe...

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The tables are turned, I'm back with Bryan Cargill but this time he's the one being interviewed. In this episode we discuss the power of video and storytelling.  He is a man of many talents, he is the man behind Tactus Media that offers an array of marketing services with a heavy concentration in video. He also hosts the Meeting Marketing Podcast. Bryan has created numerous videos, launched three podcasts and collaborated w...

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On this podcast I am joined by two guests, Holly Bowyer and Julie Neumark from Media & Marketing Minds (M3) a firm that strategically positions their clients through the use of stories. We discuss how you can effectively market your business by determining your Super Power and build a foundation for an effective go-to-market plan through your unique stories. Holly and Julie share insights on how they help clients find their inn...

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Julie Fry's passion for connecting people lead her to a career in helping small business owners leverage podcast appearances to build their brand. She transformed her gift for collaboration into Your Expert Guest, a business that connects podcast hosts with potential guests. There are now over a million podcasts and therefore, getting on a podcast can be intimidating, time consuming, and overwhelming. In this interview, Julie s...

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This episode includes a conversational trip down memory lane with Ben Herman. We discussed his first professional exposure to the world of websites to his journey to become the CEO and founding partner of Mad Fish Digital (which has been recognized as one of Portland's Fastest Growing Companies three years in a row). Since 2003, Ben has focused on SEO strategies for B2B and B2C companies around the world. In this candid intervi...

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My guest today is Cathey Armillas the world renown public speaker and creator of How to Rock a TED Talk. Cathey coaches visionaries and thought leaders to help them transform their ideas into amazing and memorable speeches. Cathey is also the author of the Unbreakable Rules of Marketing and a non-traditional marketing strategist whose creative and irreverent approach caught the attention of the David Letterman Show. Listen to our c...

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Welcome to the premiere episode of the Get the Balance Right podcast. In this episode the tables are turned, host Heather Zeitzwolfe is interviewed by Bryan Cargill (Tactus Media). The episode contains a portion of a conversation, which originally aired as a Facebook Live Video while recording for Bryan's podcast the Media Marketing Podcast. Get to know your host as she discusses Ten Pitfalls Entrepreneurs Should Avoid When Gro...

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My guest today is Nicole Choman has been in marketing for 20 years. She's the CEO of OAKwave, a marketing strategy firm located in Raleigh, NC. She's also the author of the newly released book Bad Marketing (We've Turned Marketing Into Our Worst Nightmare), a candid examination of the state of marketing and how to survive the digital apocalypse created over the last thirty years. 

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  • Bad Marketing by Nicole Anne Choma...
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