Episode Transcript
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Speaker 1 (00:00):
Ready for some
holiday magic Always.
Okay good, Because today we'regoing deep on the Ron Myers
Christmas City Gift Show.
Speaker 2 (00:08):
Oh yeah.
Speaker 1 (00:09):
This is a Mississippi
Gulf Coast thing, you know it's
a big deal.
It's been going on for likeover 40 years.
Speaker 2 (00:15):
Yeah.
Speaker 1 (00:15):
Crazy.
So we've got like all kinds ofsources from like their website
to you know applications forvendors.
Speaker 2 (00:23):
Oh, wow.
Speaker 1 (00:23):
We've got sponsor
info.
We've even got articles aboutlike how it started and you know
how it affects the community.
Speaker 2 (00:29):
It's become a real
institution down there.
Speaker 1 (00:31):
Yeah, it really has.
So the mission today is to giveyou the full picture.
We're going to start with theguy who started it all.
Speaker 2 (00:38):
Ron Myers.
Speaker 1 (00:38):
Yeah, ron Myers, and
then we're going to go all the
way to like what it's like toshop there.
Speaker 2 (00:44):
That's what I'm
talking about.
Speaker 1 (00:45):
I may be even
convinced you to head down to
the Gulf Coast this November.
I might be convinced already.
We'll stay tuned, you know.
All right, let's see.
So first up, Ron Myers the man,the myth, the legend.
Speaker 2 (00:55):
He had an interesting
start, started in the Air Force
.
Speaker 1 (00:58):
Oh yeah, I read that.
Speaker 2 (00:59):
And somehow ended up
putting together like over 250
events across the Gulf South.
Speaker 1 (01:05):
It's crazy, right I?
Mean what a change.
Total career pivot.
And get this.
He's originally from CedarRapids, iowa, no way.
So he's like a fish out ofwater down there, exactly, which
I think makes it even moreinteresting, you know.
Speaker 2 (01:17):
Totally.
It shows real vision.
You know to create something sounique in a place that's like,
so different from where youstarted.
Speaker 1 (01:25):
Totally, totally Okay
.
So let's talk about ChristmasCity gift show.
This is no like ordinary craftfair.
Speaker 2 (01:31):
Oh no, it's massive.
Speaker 1 (01:32):
It's huge, like
picture this the Coast
Convention Center.
Speaker 2 (01:36):
Oh, wow.
Speaker 1 (01:38):
Completely
transformed into like a winter
wonderland.
I love that.
Over 300 booths.
You can find anything there.
I mean anything.
Speaker 2 (01:47):
I heard it's the
place to go for unique gifts.
Speaker 1 (01:49):
Yeah, like for those
people who are impossible to
shop for.
Speaker 2 (01:52):
Yeah, yeah, you know
the ones who have everything.
Speaker 1 (01:54):
You'll find something
for them there.
Speaker 2 (01:56):
I bet.
Speaker 1 (01:56):
Okay, okay, enough
teasing, let's get into the
specifics.
So, mark your calendars, folks.
November 8th through the 10th2025.
Okay, At the MississippiColiseum in Biloxi, Got it?
General admission 10 bucks.
Speaker 2 (02:08):
That's not bad at all
.
Speaker 1 (02:09):
Not bad at all, but
they also have this thing
Shopper's Paradise Ticket.
Speaker 2 (02:14):
Ooh, tell me more.
Speaker 1 (02:15):
It's 17 bucks.
Yeah, we'll get into what thatmeans a little later.
Speaker 2 (02:19):
Looking forward to it
.
Speaker 1 (02:20):
And if you've got
little ones, Breakfast santa
saturday morning classy 30 bucksa kid okay that includes entry
for two parents and it's likethe whole, the whole santa
experience oh, that's so cutephotos and all that photos,
ornament craft communitycrafting that's fun yeah, it's
the, it's a whole thing soundslike a great way to kick off a
day of shopping.
(02:41):
Now shopper's paradise.
This is where things getinteresting.
Friday night Adults only.
Speaker 2 (02:47):
Ooh, I like the
thought of that.
Speaker 1 (02:48):
Live music, wine,
beer.
They even have a silent auction.
Speaker 2 (02:53):
Wow, they've really
thought of everything.
Speaker 1 (02:55):
They really have.
It's like a whole differentvibe, like a more like I don't
know sophisticated shoppingexperience.
Speaker 2 (03:02):
Right, sip and shop,
but make it holiday themed.
Speaker 1 (03:05):
Exactly, but it's not
just about the shopping at this
thing, like they really focuson making the whole experience
enjoyable for everyone.
Speaker 2 (03:13):
That's important.
It's got to be comfortable.
Speaker 1 (03:15):
Right, so in 2020,
they actually widened the aisles
.
Oh, that's smart.
So you don't feel so likecrammed in even when it's
crowded?
Especially with all those bags,you need room to maneuver
exactly and they've got thiswhole santa land set up, you
know, for the families oh,that's sweet you can take photos
with santa, write them letters.
Speaker 2 (03:34):
It's really cute
they're really going all out to
create a family-friendlyatmosphere yeah, it's definitely
a multi-generational event.
Speaker 1 (03:41):
You know, like people
bring their kids, their grand
grandkids.
It's a whole thing.
Speaker 2 (03:45):
I love that it
becomes a tradition.
Speaker 1 (03:47):
Totally Okay, but
let's talk about like the bigger
picture.
Speaker 2 (03:51):
Okay, the impact yeah
.
Speaker 1 (03:52):
The impact this event
.
It doesn't just spread holidaycheer, it actually gives back to
the community in a big way.
Speaker 2 (04:00):
Really how so.
Speaker 1 (04:01):
So get this Ron Myers
Ministries.
It's entirely funded by thisChristmas show.
Speaker 2 (04:08):
Wow, that's
impressive.
Speaker 1 (04:09):
Isn't that amazing?
So, like every purchase youmake, every ticket you buy, it
goes towards their charities.
Speaker 2 (04:15):
That's incredible.
What kind of charities do theysupport?
Speaker 1 (04:17):
Oh, all kinds
Christian rehab centers, oh wow,
anti-trafficking organizations,missions, podcasts that promote
like good values.
Speaker 2 (04:26):
That's amazing.
Speaker 1 (04:27):
They do a lot.
Speaker 2 (04:28):
So you're not just
buying gifts, you're
contributing to somethingmeaningful.
Speaker 1 (04:31):
Exactly, it's like
built-in giving back, you know.
Speaker 2 (04:34):
I love that.
It adds another layer to thewhole experience.
Speaker 1 (04:37):
Totally, and it's not
just the charity aspect.
We read an article about howthis event is like a big
economic boost for the GulfCoast, especially after the
summer tourism season ends.
Speaker 2 (04:47):
Right, because things
tend to slow down after the
summer rush.
Speaker 1 (04:50):
Right.
So this event?
It brings in people from allover.
Speaker 2 (04:53):
Spending money at
hotels, restaurants, local shops
.
Speaker 1 (04:56):
Exactly, it's a
win-win for everyone and get
this.
It's actually considered one ofthe top 20 tourism events in
the Southeast.
Speaker 2 (05:05):
Really Wow, that's a
big deal.
Speaker 1 (05:07):
Yeah, it's pretty
impressive.
Speaker 2 (05:08):
It's come a long way
from a local gift show.
Speaker 1 (05:10):
It really has.
But okay, let's circle back tothis shopper's paradise thing.
Speaker 2 (05:14):
Yes, Tell me more.
Speaker 1 (05:16):
It's not your average
shopping spree, it's more of a
whole experience, like pictureyourself with a glass of wine.
Speaker 2 (05:23):
Ooh, I like where
this is going.
Speaker 1 (05:25):
Browsing all these
amazing handcrafted goods.
Speaker 2 (05:29):
While listening to
live music.
Speaker 1 (05:30):
Yes, and there are
door prizes, and all the while,
you know you're supporting localbusinesses and charities.
Speaker 2 (05:37):
It's like the perfect
combination of holiday
indulgence and doing good.
Speaker 1 (05:41):
Exactly.
I'm kind of sold myself now.
Speaker 2 (05:44):
Me too, but you know
we've talked a lot about the
shoppers.
What about the people sellingall this amazing stuff?
Speaker 1 (05:49):
Oh, the vendors.
Speaker 2 (05:50):
Yeah, what's it like
to be on the other side of the
booth.
Speaker 1 (05:53):
That's a great
question.
Let's dive into that next.
Speaker 2 (05:55):
So you know, the
vendor application actually
gives us some insight into whatit takes to be a part of this
whole thing, oh really.
Speaker 1 (06:02):
So it's not just like
show up and sell your stuff.
Speaker 2 (06:05):
No, no, no.
They've got like a wholeselection process, hmm,
interesting.
They want to make sure it's areally good experience for the
shoppers that there's variety,that the stuff is, you know,
high quality.
Speaker 1 (06:16):
So they're curating
it.
It's not just any old craftfair.
Speaker 2 (06:19):
Exactly Like.
You have to submit detaileddescriptions of your products.
Speaker 1 (06:24):
Oh, wow.
Speaker 2 (06:24):
Photos of your like
booth setup, even like examples
of your pricing.
Speaker 1 (06:29):
Wow, they're serious
about this.
So they really are going forthat whole like magical holiday
shopping experience.
Speaker 2 (06:36):
Yeah, yeah and get
this.
They actually ask vendors todonate like a $25 gift
certificate.
Speaker 1 (06:43):
Oh, for what?
Speaker 2 (06:44):
For door prizes.
Speaker 1 (06:45):
That's a good idea it
is right, Gets people excited.
And it's good for the vendorstoo.
Yeah, totally yeah.
More exposure and it's good forthe vendors too yeah totally
yeah, more exposure and it kindof creates that sense of
community, you know.
Speaker 2 (06:54):
Absolutely.
They're really good at thatlike promoting that community
feel.
Speaker 1 (06:57):
Yeah, it's like
everyone's in it together.
Oh, and I noticed they offer tomale vendors like promotional
stuff, really yeah, so they canlike hand them out at other
events.
Speaker 2 (07:06):
That's smart.
Speaker 1 (07:07):
That's really smart
marketing, both both for the
show and for the vendors.
Speaker 2 (07:09):
Totally More exposure
for everyone.
Okay, but let's get into thenitty gritty, the booth options.
Speaker 1 (07:15):
Yeah, yeah, like, how
does that work?
Speaker 2 (07:17):
So they have
different sizes from like a
standard 10 by 10 space.
Okay, all the way up to theselike 20 by 20 island booths.
Speaker 1 (07:27):
Oh wow, that must be
prime real estate.
Speaker 2 (07:29):
Oh for sure, Location
is everything, Even in a
holiday wonderland.
A standard booth starts at $425.
Speaker 1 (07:36):
Okay.
Speaker 2 (07:37):
But if you want a
corner spot, better visibility,
more foot traffic.
Speaker 1 (07:40):
Yeah.
Speaker 2 (07:41):
That'll cost you an
extra like 50 to 75 bucks.
Speaker 1 (07:43):
It's all about
location, location, location,
right, just like in regularretail.
Speaker 2 (07:47):
Exactly A prime spot
can make all the difference.
And then of course there are,you know, the usual add-ons
electricity for your booth,extra tables, that kind of thing
.
Speaker 1 (07:54):
So vendors can really
customize their setup, make it
their own.
Speaker 2 (07:58):
Exactly.
It all depends on their needs,their budget.
But one thing that caught myeye was the cancellation policy.
Speaker 1 (08:05):
Oh yeah, what about
it?
Speaker 2 (08:06):
No refunds, no
credits If the event has to be
canceled because of, you know,like a hurricane or a virus
outbreak.
It's tough it is, but I guessfrom the organizer's perspective
it makes sense.
They have to cover their costs.
Speaker 1 (08:19):
Right, but yeah,
vendors have to put down a 50%
deposit.
Speaker 2 (08:22):
Right, and then the
rest is due by July 1st, so it's
a pretty significant financialcommitment.
Speaker 1 (08:26):
It is for sure.
But I imagine for a lot ofbusinesses it's worth it.
Speaker 2 (08:29):
Yeah, especially if
you're selling like handmade
stuff or you know somethingunique.
Speaker 1 (08:34):
It's a chance to
connect directly with customers
which you just can't do online.
Speaker 2 (08:43):
you know Exactly and
you know people are in that
holiday shopping mood.
They're looking for specialgifts or more open to trying new
things.
Speaker 1 (08:48):
It's prime time for
those small businesses and
artisans to really shine.
Speaker 2 (08:51):
Absolutely, it's
their time to shine and I think
there's also, like this, senseof community among the vendors.
Oh yeah for sure, like they'reall in it together, supporting
each other.
It's like a team effort youknow Totally, and for a lot of
these small local businesses,these events are everything.
Speaker 1 (09:09):
Yeah, it's their
bread and butter.
Speaker 2 (09:10):
It's how they connect
with their customers, build
their brand.
Speaker 1 (09:13):
It's the heart of
entrepreneurship and that adds
another dimension to this wholeChristmas City gift show thing.
You know.
Speaker 2 (09:20):
Definitely.
You're not just buying aproduct, you're supporting
someone's dream.
Speaker 1 (09:23):
Exactly, and that
human connection is so important
, especially during the holidays.
Speaker 2 (09:28):
Totally.
It's about so much more thanjust checking things off your
shopping list.
Speaker 1 (09:33):
It's about the
experience, the connection, the
community.
Speaker 2 (09:36):
Exactly so.
We've talked about like thepresent day stuff, but this
event has been going on for awhile, right?
Speaker 1 (09:43):
It has.
Do you remember how long?
Speaker 2 (09:45):
41 years 41 years.
Can you believe that Over fourdecades of holiday cheer?
Speaker 1 (09:52):
That's amazing.
Speaker 2 (09:53):
It really is.
It just goes to show howpopular this thing is.
Speaker 1 (09:56):
It's become a
tradition.
Speaker 2 (09:58):
And you know it's not
like they've just been doing
the same thing over and over.
Speaker 1 (10:02):
Right, they've been
evolving, changing with the
times.
Speaker 2 (10:04):
Exactly Like that
Shopper's Paradise thing that
started in 2016, I think.
Speaker 1 (10:09):
Yeah, and it's been a
huge hit.
Speaker 2 (10:10):
And those wider
aisles.
Speaker 1 (10:11):
Yeah, that was 2020.
Speaker 2 (10:13):
Smart move.
They're listening to feedback.
They're making it better everyyear.
Exactly that's how you keeppeople coming back.
I wish we had some like storiesfrom past shows.
You know anecdotes fromshoppers or vendors.
Speaker 1 (10:27):
I know right.
Can you imagine all thememories that have been made
there, like the ribbon-cuttingceremony every year, where Santa
actually cuts the ribbon?
Speaker 2 (10:35):
Oh, I bet the kids
love that.
Speaker 1 (10:36):
Oh, I bet it's
probably a core memory for some
of those kids, totally yeah.
Speaker 2 (10:40):
And then there's
breakfast with Santa on Saturday
morning.
Smart move for the parents, youknow, keeps the kids
entertained.
Really shop.
Speaker 1 (10:47):
Genius, strategic
parenting at its finest, and
then Shopper's Paradise onFriday night for the adults.
Speaker 2 (10:53):
Live music wine it's
a whole vibe.
Speaker 1 (10:56):
It is, but you know,
sometimes it's the unplanned
moments that are the mostmemorable.
Speaker 2 (11:00):
Oh, absolutely, those
chance encounters, the
unexpected finds.
Speaker 1 (11:04):
Talking to the
vendors, hearing their stories.
Speaker 2 (11:06):
That's what makes it
special, that human connection.
Speaker 1 (11:08):
And Ron Myers has
clearly created something really
special here.
It's not just a gift show.
Speaker 2 (11:13):
No, it's an
experience.
Speaker 1 (11:13):
It's a reflection of
the community, yeah, of the
spirit of the Gulf Coast.
Speaker 2 (11:18):
And you know, as
we're talking about all this,
I'm struck by how muchpersonality this event has.
It's not just some genericholiday market.
Speaker 1 (11:27):
Right, it's got charm
, it's got character, it's got
heart.
Speaker 2 (11:30):
It's Ron Myers
himself.
Yeah, his energy, his vision.
Speaker 1 (11:34):
Totally and his
dedication to giving back.
Speaker 2 (11:37):
It's a great example
of how a business can be a force
for good.
Speaker 1 (11:41):
Absolutely Uplifting
others, spreading holiday cheer.
It all comes back to that humanneed for connection you know,
especially during the holidays.
Speaker 2 (11:49):
Right.
That need to belong, to be apart of something bigger than
yourself.
Speaker 1 (11:52):
And in this world
where everything is so digital,
it's so important to have thosereal-life experiences.
Speaker 2 (11:58):
Those face-to-face
interactions, those tangible
memories.
Speaker 1 (12:01):
Exactly, and
sometimes those experiences come
in the form of a bustlingholiday market, you know.
Speaker 2 (12:07):
Filled with unique
gifts and the warmth of
community spirit.
Speaker 1 (12:11):
Yeah, it's a reminder
that the holidays are about
more than just stuff.
Speaker 2 (12:15):
It's about connection
, memories, sharing joy with
others.
Speaker 1 (12:18):
And the Ron Myers
Christmas City Gift Show really
seems to capture all of that.
Speaker 2 (12:23):
It does.
But as we're wrapping up thispart of our deep dive, there's
one question that keeps comingback to me.
Speaker 1 (12:29):
Oh yeah.
Speaker 2 (12:29):
What's that?
Speaker 1 (12:30):
What is it about this
specific event that keeps
people coming back year afteryear?
We've talked about the vendors,the charity, the atmosphere,
but what's the secret sauce?
Speaker 2 (12:43):
That's a good
question.
What is it?
Is it the sense of community?
Like, you're surrounded bypeople who just love the
holidays.
Speaker 1 (12:49):
Maybe, or is it the
thrill of the hunt?
Speaker 2 (12:52):
Ooh, finding that one
of a kind gift.
Speaker 1 (12:55):
Yeah, or maybe it's
knowing that you're supporting
local businesses, doingsomething good.
Speaker 2 (12:59):
It could be all of
that.
Speaker 1 (12:59):
It probably is.
It's like this magicalcombination.
Speaker 2 (13:02):
Whatever it is, it's
powerful it is.
Speaker 1 (13:04):
It transforms a
simple gift show into something
so much more.
Speaker 2 (13:08):
A tradition, a
community gathering, a reminder
of the true spirit of theholidays.
Speaker 1 (13:12):
So well said, but now
we want to hear from you, the
listener.
Speaker 2 (13:18):
Yeah.
Speaker 1 (13:19):
What are your
thoughts?
What stood out to you about theRon Myers Christmas City gift
show?
Speaker 2 (13:23):
The gifts, the family
atmosphere, the charity, the
shopper's paradise.
Speaker 1 (13:30):
We want to know what
you think.
Speaker 2 (13:32):
Has this deep dive
sparked your curiosity?
Speaker 1 (13:35):
Would you consider a
trip down to the Mississippi
Gulf Coast this holiday season?
Let us know.
Speaker 2 (13:41):
We love hearing from
you.
Speaker 1 (13:42):
We've explored the
history, the details, the impact
of this incredible event, butremember this is just the
beginning of your ownexploration.
Speaker 2 (13:50):
So dive deeper.
Check out the vendors Ron MyersMinistries.
Speaker 1 (13:54):
Maybe even plan that
Gulf Coast road trip, why not?
Until next time, keep learning,keep exploring and we'll see
you on our next deep dive.
Speaker 2 (14:01):
So we've gone from,
like Ron Myers, starting in the
Air Force, to this huge eventwith hundreds of booths.
We've talked about how it helpsthe community and all the cool
stuff you can buy, and thatShopper's Paradise thing which
sounds pretty amazing, by theway but now.
Now it's your turn.
It Pretty amazing, by the way,but now.
Speaker 1 (14:15):
Now it's your turn.
It's your turn.
What are you thinking about allthis?
What's stuck with you?
Speaker 2 (14:20):
Was it like the sheer
size of this thing or the fact
that it's been going for over 40years, that's?
Speaker 1 (14:25):
incredible.
Or maybe it was that picture ofSanta cutting the ribbon.
I mean, come on, that'sadorable.
Speaker 2 (14:34):
Or the thought of
finding a gift that you
literally cannot find anywhereelse.
Yeah, or maybe knowing thatwhen you buy something.
Yeah, you're helping out allthese good causes.
Speaker 1 (14:40):
It's a pretty cool
combo.
So the big question does thissound like an event you'd
actually go to?
Would you like brave the crowds?
Speaker 2 (14:50):
Head down to the Gulf
Coast.
Speaker 1 (14:51):
To experience this
thing firsthand.
And OK, here's another question.
If you could ask Ron Myershimself, the man himself, just
one question, if you could askRon Myers himself, the man
himself, just one question, whatwould it be like?
What's his secret?
How's he managed to create thisevent that people keep coming
back to year after year for overfour decades?
What's the magic formula?
We've given you a taste of theRon Myers Christmas City gift
(15:12):
show the history, the vendors,the impact all that good stuff,
but it's just a starting point.
You know, it's up to you to digdeeper, to explore more.
Maybe check out those vendorsonline.
Speaker 2 (15:24):
See what catches your
eye.
Speaker 1 (15:25):
Learn more about Ron
Myers Ministries Heck, maybe
even start planning a trip downto the Gulf Coast.
You know who knows?
Speaker 2 (15:31):
Become your new
holiday tradition.
Speaker 1 (15:33):
Exactly so until next
time, keep that curiosity alive
, keep exploring and we'll seeyou on our next deep dive.
We've got lots more fascinatingstuff to uncover.