Packed for Success - Secrets to an Exceptional Co-Packer Partnership EP 16

In this episode host Elisa Louis dives deep into the world of co-packers with guests Jason Luedtke, Director of Business Development at ZoRoCo Packaging, and Garrett McBride, VP of Operations at Smirk's. This insightful conversation sheds light on the vital role co-packers play in the food and beverage industry and how businesses can establish successful partnerships.

Topics Covered:

·         Understanding the Co-Packing Landscape

·         Co-Packer vs. Co-Manufacturer: What's the Difference?

·         How to Build a Successful Co-Packer Relationship

Factors for Success:

• Transparency – Open communication about expectations, capabilities, and potential challenges.
• Quality Assurance – Ensuring food safety and regulatory compliance through strong auditing and quality control processes.
• Operational Fit – Matching the co-packer's capabilities with the brand's needs, including equipment compatibility and allergen restrictions.
• Scalability – Aligning production capacity with business growth to avoid overproduction or inventory shortages.
• Geographic Considerations – Choosing a co-packer located near key distribution hubs to minimize logistics costs.

Challenges and Solutions in Co-Packing Partnerships

• Early Issue Resolution: Address problems proactively through consistent communication.
• Written Agreements: Establish clear contracts outlining responsibilities and performance expectations.
• Knowing When to Move On: If a partnership consistently fails to meet needs, it may be time to seek a better fit.

Trends in the Co-Packing Industry