Ep210 Katie Wagner - Brand Journalism: The Secret Weapon for Attracting Top Talent and Clients

How Brand Journalism Transforms Business Growth

Former television journalist Katie Wagner reveals why traditional marketing is losing its punch and how authentic storytelling is reshaping both client acquisition and talent recruitment. As President and CEO of KWSM Digital, Katie brings 15 years of journalism expertise to help businesses tell stories that actually convert.

In this value-packed conversation with Mike O'Neill, Katie shares how her agency achieves remarkable results by focusing on the human stories behind businesses. She explains why most companies are missing critical opportunities in their recruitment efforts and introduces a fresh approach called "nearbound marketing" that's changing how businesses connect with both clients and potential employees.

Key Insights to Look Out For:

• Why 80% of people click on job postings from friends - even when they're not looking for work

• The three-part framework for creating content that outperforms AI and ranks higher on Google

• How one negative employee review cost Katie a major client - and the bold changes she made that transformed her company culture

Mike and Katie explore the power of authentic storytelling in business, revealing practical strategies that work in today's skeptical digital landscape. Katie shares candid examples from her own company's evolution, including how implementing a nine-day/80-hour schedule dramatically improved employee satisfaction and retention.

Ready to transform how you attract both clients and top talent? Listen now to learn how brand journalism could be the game-changer your business needs. Subscribe to get more insights on building stronger teams and creating sustainable growth.

Find all the show notes and links here: https://www.unstuck.show/210