Building a Transformational Leadership Business While Keeping Money Simple with Dia Bondi

I'm absolutely thrilled to share this conversation with the brilliant Dia Bondi - someone I deeply respect, admire, and have the absolute best time with. Dia is not only the author of "Ask Like an Auctioneer" but also one of the most courageous and bold leadership communication experts I know, helping transformational leaders find their voice and make big decisions.

In this deeply personal conversation, Dia takes us back to her roots growing up in Sonoma County in a family of small business owners, where she learned early lessons about entrepreneurship from watching her dad leave his job to start a construction company with the philosophy "don't buy a dump truck till you need a dump truck."

What strikes me most about Dia's story is how she's always followed her instincts - from that visceral reaction in a corporate interview that told her she couldn't work in a cubicle, to spending a year and a half discovering what she truly wanted to do, to eventually building a thriving leadership communications business that has generated million-dollar payouts.

Dia shares candidly about how she and her husband have approached money as business partners from day one, reading books like "The Millionaire Next Door" to create a shared operating system around spending and saving. She reveals how she made money "unimportant" for years due to family stories about the dangers of wealth, and how she gradually learned to value her work appropriately and participate in the upside she creates for clients.

This conversation is packed with tactical insights about transitioning from corporate work to entrepreneurship, pricing your services, and building wealth while keeping your cost of living intentionally low to protect what matters most - your time, energy, and freedom.

Key Topics:

1. Why visceral reactions to traditional career paths can guide you toward entrepreneurship 
2. How to practice new skills creatively (like offering free coaching at flea markets)
3. How family money stories can make you afraid of wealth accumulation
4. Why keeping your cost of living low creates space for freedom and choice
5. How to negotiate equity and participate in client value creation
6. The power of automated wealth building through simple, consistent investing
7. Why "money is dangerous" beliefs can limit your entrepreneurial potential

Connect with Dia online:

Website: https://www.diabondi.com/

Book: "Ask Like an Auctioneer" - available wherever books are sold

 

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Instagram: @syama.co, @gettingrichpod

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Women & Wealth Catalyst Summit: https://women.win/

Big Delta Capital: www.bigdeltacapital.com