I'm absolutely thrilled to share my conversation with the incredible Coco Sellman, founder and CEO of A Force for Good and author of the transformative book by the same name. Over the past 25 years, Coco has built and advised over 500 startups, launched five companies, and successfully exited her healthcare business. But what makes this conversation so powerful is hearing how she went from growing up on food stamps in rural Iowa to building multimillion-dollar companies.
Coco gets beautifully vulnerable about her journey from a single-mother household where she thought food stamps were "cool" to discovering her worth through a shocking $20,000 salary correction early in her career. She shares the gritty reality of bootstrapping businesses while working full-time, the stomach-churning fear of investing her own money, and the moment she realized she was operating from scarcity rather than abundance. This is a masterclass in transforming your relationship with money, building wealth through entrepreneurship, and using success as a platform to lift others.
Key Topics:
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Growing up thinking food stamps were cool
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Getting a $20,000 salary correction that changed everything
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Living paycheck to paycheck while maxing out your 401k
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Building businesses while working full-time for years
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The stomach-churning reality of investing your own money
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Growing from zero to $6.5M in 18 months (and why it wasn't enough)
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Transforming from a scarcity mindset to abundance thinking
Connect with Coco Sellman:
Website: https://aforceforgood.biz/
Book: "A Force for Good" - https://amzn.to/4lIZIuq
LinkedIn: https://www.linkedin.com/in/cocosellman/
Find more from Syama Bunten:
Instagram: @syama.co, @gettingrichpod
Website: https://syamabunten.com/
Download Syama's Guide to Getting Rich: www.syamabunten.com
Women & Wealth Catalyst Summit: https://women.win/
Big Delta Capital: www.bigdeltacapital.com
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