In this episode Josh talks to Landon Bennet of AdReform about finding and closing on larger SaaS customers.
Landon has a ton of experience in SaaS sales at several customers (including 3 companies that he's successfully bootstrapped with his co-founder Kyle Conarro). This is a must-listen for any indie hackers or bootstrap founders.
A few topics covered in the call are:
- You should never be surprised by the outcome of a deal
- Time kills every deal
- Annual contracts
- Avoid forever discounts
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