572: Close To Your Customers with Sarah Merlin

Chad talks with Sarah Merlin of IndiMade (https://www.indimadebrands.com) about what goes into revitalising an e-commerce platform and how they’re staying true to their customers. Discover the challenges involved with such a big migration and the efforts needed to bring it into the modern day, the importance of communication with your team at all times, as well as well as the core values they work to in order to deliver the best possible experience across their business. — If you would like to work with IndiMade (https://www.indimadebrands.com) and think your product might be be a good fit, reach out to Sarah via linkedIn (https://www.linkedin.com/in/sarahmerlin/) or thorough IndiMade’s website (https://www.indimadebrands.com). Your host for this episode has been Chad Pytel. You can find Chad all over social media as @cpytel, or over on LinkedIn (https://www.linkedin.com/in/cpytel/). If you would like to support the show, head over to our GitHub page (https://github.com/sponsors/thoughtbot), or check out our website (https://podcast.thoughtbot.com). Got a question or comment about the show? Why not write to our hosts: [e-mail] This has been a thoughtbot (https://thoughtbot.com/) podcast. Stay up to date by following us on social media - LinkedIn (https://www.linkedin.com/company/150727/) - Mastodon (https://thoughtbot.social/@thoughtbot) - Bluesky (https://bsky.app/profile/thoughtbot.com) © 2025 thoughtbot, inc.