596: Building Bridges Between Brands and Creators: The Story of Sheer

Sami revisits his time on a recent project for Sheer (https://sheer.dk/en/) as he talks with it’s CTO and founder Mads Ulrik Svendsen about the ever evolving and creative world of influencers. Mads talks about the story of Sheer (https://sheer.dk/en/), how they’re helping influencers maximise their potential and creativity, where they expect to see change in the industry over the coming years, the desire for authenticity in a world of AI content, and Sami is determined to discover just what it would take to become an influencer in 2025. — If you want to get in touch with Mads about anything you’ve heard on todays show you can connect with him through LinkedIn (https://www.linkedin.com/in/madsulrik/) or directly via email - [e-mail] Your host for this episode has been Sami Birnbaum. Sami can be found through his website (https://samibirnbaum.com) or via LinkedIn (https://www.linkedin.com/in/samibirnbaum/). If you would like to support the show, head over to our GitHub page (https://github.com/sponsors/thoughtbot), or check out our website (https://podcast.thoughtbot.com). Got a question or comment about the show? Why not write to our hosts: [e-mail] This has been a thoughtbot (https://thoughtbot.com/) podcast. Stay up to date by following us on social media - LinkedIn (https://www.linkedin.com/company/150727/) - Mastodon (https://thoughtbot.social/@thoughtbot) - YouTube (https://www.youtube.com/thoughtbotvideo) - Bluesky (https://bsky.app/profile/thoughtbot.com) © 2025 thoughtbot, inc.