March 26, 2025 • 37 mins
Episode highlights include:
A behind-the-curtain look at the bid process for hosting the FIFA World Cup
How North Texas positioned itself as a prime location for the event — and what makes its sports culture unique
The impact of bringing global audiences to North Texas and the massive infrastructure efforts needed to prepare for the World Cup
The economic and cultural impact of hosting nine matches in the metroplex — and the collaboration required between cities
A sneak peek into the plans for FIFA World Cup fan festivals, concerts, and immersive experiences
How major sporting events leave a lasting legacy in the community and why Dallas is already thinking ahead to a future Women’s World Cup bid
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