From The Gap to Bay Club: Why It’s Important to “Keep it Real” – with Tracy Cioffi

In this episode, Tracy sits down with John Kiker, president of Medium Giant, to discuss: How her time at The Gap, Sur la Table, and more shaped her perception of brand story — and its importance The specific qualities she looks for when she’s telling brand stories How she “keeps it real” at Bay Club ay Club’s unique approach to connecting with members of all ages — and what other brands can learn from it How she sees storytelling evolving — why she actually hopes it slows down Learn more about your ad choices. Visit podcastchoices.com/adchoices