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October 17, 2024 23 mins
In this episode, Katrice shares with John Kiker, president of Medium Giant:   What makes a great story from the perspective of an editor How the multifaceted nature of storytelling formats can be used to meet people where they are The surprising correlation between journalism and advertising when it comes to storytelling Why it’s so important to bring light to stories that would otherwise go untold How journalistic storytelling is going to evolve over the next decade Learn more about your ad choices. Visit podcastchoices.com/adchoices
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