Girl Means Business
Welcome to the Girl Means Business podcast, the ultimate destination for creative female entrepreneurs looking to elevate their small businesses to new heights! Join your host Kendra Swalls, a former teacher turned photographer and marketing expert, as she, and her guests, share invaluable insights and actionable strategies every week. Whether you're just starting out or already on your entrepreneurial journey, this podcast is your go-to resource for inspiration, guidance, and practical tips. Kendra's laid-back and fun approach will make you feel like you're chatting with a close friend over a cup of coffee (or wine...no judgment here). Get ready to dive into engaging conversations with successful female entrepreneurs, industry experts, and thought leaders who have mastered the art of building and growing businesses. They'll share their stories, triumphs, challenges, and insider secrets, giving you the tools you need to navigate your own entrepreneurial path. From marketing hacks and social media strategies to productivity tips and personal development, the Girl Means Business podcast covers it all. Each episode is packed with actionable takeaways that you can implement right away, helping you level up your business game while having a blast along the way. Join the growing community of fierce and fabulous female entrepreneurs who are taking the business world by storm. Tune in to the Girl Means Business podcast every week, and together, let's turn your dreams into reality!
Episodes
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We talk about “success” a lot in business… but have you ever stopped to ask:
Whose definition of success am I chasing?
In this week’s episode, we’re getting real about what success actually means—and how to define it in a way that feels aligned, not overwhelming.
Here’s what we’re diving into:
- The moment I realized I was chasing someone else’s version of success
- Why traditional markers...
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Fall is coming, and you know what that means—busy season chaos, a million sessions, and zero time to figure out what to post.
This week on the podcast, I’m sharing how you can batch your content now so your marketing doesn’t get left behind once the bookings start rolling in. No more rollercoaster visibility. No more ghosting your audience for weeks at a time.
Inside this episode:
- Wh...
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You are in for a treat this week as I have my FIRST guest on the podcast since relaunching back in January.
This week, I’m sitting down with my good friend and wildly talented photographer, April Pinto of April Pinto Photography, for a heart-to-heart on what it really looks like to grow a photography business in today’s fast-paced, trend-heavy marketing world.
We’re diving into:
- 📲 ...
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Are you unknowingly standing in the way of your own success?
In this episode, we’re diving into one of the most overlooked business killers: a negative mindset.
After working with coaching clients who are stuck in cycles of self-doubt, comparison, and “this won’t work for me” energy, I realized how often our thoughts quietly sabotage our success—before we even give ourselves a chance to...
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We’re halfway through the year—can you believe it?!
Before you dive into fall promos, holiday minis, or your next Instagram Reel… it’s time for a little business self-care.
In this episode, I’m guiding you through a simple but powerful mid-year check-in for your photography business using my Keep, Tweak, Ditch method. Whether you’re feeling on fire or totally frazzled, this quick audit ...
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Want to grow your photography audience without starting from scratch? This episode is all about the power of borrowing someone else’s audience — and no, it’s not shady, it’s strategic. 👏
Whether you’re tired of chasing algorithms or just ready to expand your reach in smarter ways, I’m sharing creative, proven methods photographers can use to grow their visibility by partnering with ot...
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Do you really have to show up on social media to run a successful photography business?
In this episode, we’re having a real talk about the social media game - and whether or not it makes sense for YOU.
I’ll walk you through:
✔️ How to decide if social media should be a core part of your marketing plan (or not)
✔️ Why it’s okay to focus on other marketing outlets (email, SEO, referrals) i...
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Think social media is enough? Think again!
In this episode, I’m breaking down why having your own photography website is essential for growing your business and booking dream clients. I’ll share what every photographer’s website should include, how your site can work for you 24/7, and why relying on social media alone is risky. If your website is outdated or non-existent, this episode ...
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Summer doesn’t have to be slow for your photography business! In this episode, I’m sharing creative and simple marketing ideas to help photographers make the most of the summer season. From fun promotions to building your email list and prepping for fall, these summer success tips will help you stay visible, book clients, and set yourself up for your best busy season yet.
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You spend your days helping clients look amazing in front of the camera — but when’s the last time YOU stepped into the spotlight?
In this episode, we’re talking about why brand photos and showing up online are non-negotiable for photographers who want to grow their business and book dream clients.
I’ll share:
✔️ Why personal branding matters more than ever in the photography i...
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Feeling drained or uninspired in your photography business? You might be facing burnout without even realizing it. In this episode, we’re diving into the subtle (and not-so-subtle) signs of photographer burnout, why it happens, and how to set healthy boundaries to protect your creativity and energy. Tune in for actionable tips to help you avoid creative exhaustion and run a more susta...
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Hate the idea of showing up on social media every day just to book clients? You’re not alone. In this episode, I’m sharing the history of social media marketing and how it has changed in the last few years, along with some of the tried and true marketing strategies that have gotten lost in the noise lately (but can be super powerful for your business)
Whether you’re taking a social me...
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Trying to be everything to everyone? 😬 That might be the very thing holding your business back.
In this episode, I’m breaking down why niching down and owning your brand personality is key to attracting the right clients (the ones who love your style AND respect your pricing 💁♀️).
Inside you’ll learn:
🎯 Why “generic” doesn’t convert
💡 How to define and embrace your brand voice
📣...
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Your website shouldn’t just look pretty—it should be working around the clock to turn visitors into paying clients. If it’s not, this episode is your wake-up call. 🚨
Today we’re digging into the key elements every photography website needs to actually convert, not just collect dust online.
You’ll learn:
🖥️ The 5 must-have sections your site should include
🧲 Simple tweaks that turn...
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Let’s be real—if you’re not talking about your business, how will people know to book you? 👀
In this episode, we’re diving into one of the biggest mistakes photographers make: not promoting themselves enough. Whether you’re afraid of sounding salesy or you’re just not sure what to say, I’m sharing why staying quiet is costing you bookings—and how to change that without feeling awkward...
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Mini sessions can be a money-maker or a major headache—and in this episode, I’m helping you make sure it’s the first one.
Whether you’re a mini session pro or still testing the waters, I’ll walk you through:
📸 When mini sessions make sense for your business
📅 How to time them for maximum bookings
📣 Creative ways to market them (without relying solely on social media)
💡 Tips to streamli...
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Marketing your business doesn’t have to be overwhelming—sometimes, small tweaks can make a HUGE impact. In this episode, I’m sharing five quick fixes that will help you optimize your marketing and book more clients THIS MONTH.
What You’ll Learn in This Episode:
✔️ The #1 website mistake photographers make (and how to fix it).
✔️ How to improve your messaging & offers to attract ...
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What would you do in your business if you knew failure wasn’t an option? Fear of failure holds so many photographers back—but what if you could reframe failure as part of the process instead of something to avoid? In this episode, I’m sharing a powerful mindset shift that will change the way you approach your business.
What You’ll Learn in This Episode:
✔️ Why fear of failure is re...
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Feeling stuck trying to book clients through social media? What if I told you there are better, more reliable ways to market your photography business? In this episode, I’m breaking down three overlooked strategies that will help you attract clients WITHOUT relying on Instagram or TikTok.
What You’ll Learn in This Episode:
✔️ How to use email marketing to build relationships and book cl...
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Ever look at someone else’s success and think, “They must just be naturally talented”? Spoiler alert: it’s not talent—it’s work. In today’s episode, we’re breaking down the real secret to success (and it’s not some overnight hack). If you’ve ever felt stuck, discouraged, or like you’re falling behind, this one’s for you.
What You’ll Learn in This Episode:
✔️ Why success isn’t about...
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