Get Cool Brands: Gabriela Scharf Talks Sustainability

In this episode of Give It A Nudge, Steve chats with Gabriela Scharf, Founder of Get Cool Brands. Gabriela's fascinating career journey takes centre stage as she shares her experiences moving from Brazil to Australia, working with major brands like Red Bull and WeWork, and eventually finding her passion in purpose-driven initiatives.

Gabriela recounts the challenges of starting anew in Australia, initially working in hospitality before landing marketing roles. Her time at WeWork during COVID shaped her views on the importance of flexibility and community, leading her to focus on building communities and promoting sustainable brands through Get Cool Brands.

Gabriela also discusses her role as an ambassador for the Community Collective, a global network for community managers, and emphasises the value of human interaction and community in a post-COVID world.

Timestamps:
00:18 - Introduction to Gabriela Scharf
01:22 - Moving from Brazil to Australia
03:00 - Early career struggles and transition
06:19 - Working at WeWork during COVID
08:14 - Importance of community and human interaction
11:46 - Founding Get Cool Brands
15:20 - Supporting sustainable brands
18:24 - Ambassador role at Community Collective
21:50 - Future plans and goals

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