NEW Ep. 358 Rebranding MENtal Health

In this episode, Giving Voice explores how mental health conversations—especially those aimed at men—need a major rebrand in order to be more effective and approachable. Their guest is Ethan Getchell, a former business student whose career path took a sharp turn after the loss of his brother to suicide. That moment of grief reshaped Ethan’s values and inspired him to pursue a career in mental health counseling, with a focus on reaching men who might otherwise avoid therapy.

Ethan shares how cultural ideals like rugged individualism and emotional suppression have created a barrier between many men and the support they need. He discusses how the isolation of the pandemic further revealed the prevalence of covert depression—mental health struggles that often go unnoticed until distraction is stripped away. To help men engage, Ethan emphasizes the importance of rebranding therapy using language and tools that resonate. That includes practical strategies like starting with behavioral changes rather than emotional deep-dives, using habit-tracking apps, and drawing on simple, memorable check-ins like the four elements: earth (food), water (hydration), fire (movement), and air (breathing).

The episode highlights the importance of meeting men where they are—whether that’s through humor, shared activities, or just listening without judgment. It also underscores how the way we frame mental health matters. Whether it’s through the creative campaigns of ManTherapy.com or Ethan’s own “Hey Man” newsletter, the message is clear: therapy isn’t about being broken, it’s about being human. Carly and Terry close the conversation with reflections on how everyday moments—like asking if someone has eaten or needs a hug—can become meaningful acts of care and connection.

Ethan's Hey Man newsletter: https://ethangetchell.substack.com/

Man Therapy: https://mantherapy.org/

https://recovery.com/
https://givingvoicetodepression.com/

Facebook Community: https://www.facebook.com/GivingVoiceToDepression/
X (formerly Twitter): https://x.com/VoiceDepression
Terry's LinkedIn: https://www.linkedin.com/in/givingvoicetodepression/