This is the thirty-ninth session of Glasp Talk! Glasp Talk delves deep into intimate interviews with luminaries from various fields, unraveling their genuine emotions, experiences, and the stories behind them. Today's guest is Ozan Irturk, a brand strategist and founder of Frontera, a consultancy focused on helping B2B SMEs with lean marketing teams build differentiated and profitable brands. Ozan is known for his expertise in positioning, differentiation, and profitable branding strategies. He has been instrumental in guiding companies to stand out in competitive markets by helping them overcome revenue plateaus and achieve effective marketing strategies. Besides consulting, Ozan shares his branding insights through writing, offering actionable advice on successful brand differentiation. In this interview, Ozan delves into his journey from starting a newsletter and blog, driven by his curiosity about mental models and decision-making, to building a successful brand consultancy. He discusses key topics such as how companies can differentiate themselves, the importance of focusing on core messages, and how to build a long-lasting, profitable brand. Ozan also offers practical insights into common branding mistakes, how to conduct a 3C analysis (Customers, Company, Competition), and the role of AI in the future of branding. Join us as Ozan shares his expert advice on branding strategy, growth, and differentiation in today's ever-evolving market. Follow Ozan Irturk on social:
#glasptalk #glasp #branding #OzanIrturk #interview #frontera
Read the transcript:
How to Build a Differentiated and Profitable Brand in the Market | Ozan Irturk | Glasp Talk #39
Read the summary:
How to Build a Differentiated and Profitable Brand in the Market | Ozan Irturk | Glasp Talk #39
Watch the full episode on YouTube:
How to Build a Differentiated and Profitable Brand in the Market | Ozan Irturk | Glasp Talk #39
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