This is the thirty-sixth session of Glasp Talk!
Glasp Talk delves deep into intimate interviews with luminaries from various fields, unraveling their genuine emotions, experiences, and the stories behind them.
Today's guest is Henry Adaso, a seasoned marketing leader celebrated for blending data with storytelling to create meaningful impact. Henry is the Assistant Vice President of Marketing and Communications at United Way of Greater Houston and the President-Elect of AMA Houston. Over his career, Henry has led award-winning campaigns, sharpened strategies for leading brands, and authored three insightful books: Content Mapping, The Art of Messaging, and The Gap.
In this interview, Henry shares his dynamic journey from an accidental entry into marketing to becoming a master of impactful storytelling. He discusses the power of empathy in messaging, the importance of focusing on transformation over features, and how AI is reshaping the marketing landscape. Henry also reveals the inspiration behind his books, his playlist-curation journey at Apple Music, and his approach to blending creativity and strategy.
Tune in to learn how Henry leverages storytelling to drive impact, create compelling marketing campaigns, and leave a lasting legacy. This episode is a must-watch for aspiring marketers, content creators, and entrepreneurs seeking to refine their craft. Follow Henry Adaso on social:
- X
- Website
- Content Mapping: Unlocking the Power of Content to Increase Engagement, Leads and Sales
- The Art of Messaging: 7 Principles of Remarkable Messages (Or How to Stand out in a Noisy World)
- The Gap: Navigating the Most Difficult Part of a Dream
#glasptalk #glasp #HenryAdaso
Read the transcript:
How to Master Marketing Through Storytelling and Empathy | Henry Adaso | Glasp Talk #36
Read the summary:
How to Master Marketing Through Storytelling and Empathy | Henry Adaso | Glasp Talk #36
Watch the full episode on YouTube:
How to Master Marketing Through Storytelling and Empathy | Henry Adaso | Glasp Talk #36
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