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September 24, 2025 36 mins

What if the secret to a happy life isn't about productivity, but about confronting your own mortality?

In this episode of Glass Ceilings and Sticky Floors, Erica Rooney sits down with Karen Salmansohn, a bestselling author, wellness expert, and the founder of NotSalmon.com. With a blend of psychology, humor, and a no-BS approach, Karen empowers women to live their happiest, most successful lives. Her new book, Your To Die for Life: How to Maximize Joy and Minimize Regret Before Your Time Runs Out, challenges us to think about life's end to get the most out of our today.

Join them as they explore the power of "mortality awareness" as a motivator for change, the science behind rewiring your brain for confidence, and why humor is one of the most effective tools for managing challenging emotions.


Inside the Episode:

  • From Ad Exec to Author: Karen's fascinating journey from a high-stakes, high-stress advertising career to becoming a best-selling author and wellness guru with a book titled How to Succeed in Business Without a Penis.
  • The Stop and Swap: A powerful behavioral change strategy rooted in neuroplasticity. Learn why you can't just stop a bad habit or a negative thought—you must replace it with a positive one.
  • The Power of Your Eulogy: Why writing your own eulogy is a life-changing exercise for reverse-engineering your life's purpose and ensuring you live a life of meaning, not just milestones.
  • The Top Regrets of the Dying: Karen shares how a personal tragedy—the death of her father—inspired her to confront the regrets of the dying and change her life's trajectory, leading her to have a son on the same day her father died.
  • The Identity-Based Statement: Learn this powerful psychological tool for changing your habits by first changing how you see yourself.
  • Core Values Over Goals: The difference between a to-do list and a "to-die list," and why living a life aligned with your core values is the only way to minimize regret.
  • Humor as a Superpower: How to use humor as a strategic tool to navigate challenging emotions and move past self-doubt.

If you're an ambitious woman who wants to live a bolder, more authentic life—one with no regrets—this episode is an urgent and inspiring wake-up call.

🔗 Resources:

  • Find Karen's new book, Your To Die for Life, wherever books are sold.
  • Explore her work at NotSalmon.com
  • Connect with Erica Rooney on LinkedIn

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