Law Firm Client Intake That Wins Business with Liz Wendling

In this episode, Sasha Berson sits down with Liz Wendling, founder of The Rainmaking Coach, and one of the few experts laser-focused on the two most critical and overlooked moments in the client journey: the intake call and the consultation. If you think you're losing clients because of your marketing, you're probably wrong. You're losing them on the phone, before your attorneys even get a chance.

So if you're tired of consultations that ghost or intake calls that go nowhere, this episode is the wake-up call your law firm needs.

📰 About Liz Wendling:

Liz is the go-to consultant for law firms who want to stop leaving money on the table and start converting more leads into paying clients. She’s a sales coach for attorneys, without the sleaze. For the last 17+ years, Liz has been showing law firms how to turn intake and consultations into high-converting, human-first experiences.

👉 Sasha and Liz explore:

— What “being your highest and best self” during consultations really means.

— How to create an experience that makes prospects say: “I already like this firm.”

— Why your receptionist might be costing you a million bucks.

— Secret shopping: what it reveals, and why every firm should do it.

— The difference between marketing that gets leads, and systems that close them.

👉 Main Takeaways from the Episode:

— Create intake calls that make potential clients feel seen, heard, and understood before you dive into the legal stuff.

— Train your team to connect on a human level. Practice it regularly. Systematize it so it happens every single time.

— Engineer “wow” moments during client intake and consultations to instantly build trust, because trust is what gets them to sign.

— Leverage the fact that most firms ignore this. Stand out by being the one that doesn’t.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with Liz Wendling:

• Website: https://www.therainmakingcoach.com/ 

• LinkedIn: https://www.linkedin.com/in/lizwendling/ 

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: [e-mail]

• Phone: [phone]

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