From Leaves to Luxury: Prachi Jain's Tea Revolution

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In this episode of Global Desi Women, host Arti Salanki and co-host Bhavna Shelley welcome Prachi Jain, co-founder of Tea Box, who shares her inspiring journey of redefining Indian tea. Prachi discusses the challenges faced in the tea industry, the importance of quality control, and the impact of Ratan Tata's investment on her business. She also delves into her personal journey, including her book 'The Silent Hour', her morning rituals, and the significance of meditation in her life. The conversation highlights the balance between entrepreneurship and personal well-being, emphasizing the importance of quality and authenticity in the tea industry.

Takeaways

Prachi's journey into the tea industry began with her husband's vision.
Tea Box aims to redefine how the world experiences Indian tea.
Quality control is crucial in selecting the best teas for customers.
Ratan Tata's investment significantly boosted Tea Box's visibility.
The process of tea selection involves multiple rigorous steps.
Freshness is key to delivering high-quality tea to customers.
Different types of tea have unique flavors based on their terroir.
Tea Box competes by focusing on premium quality and freshness.
Meditation and morning rituals play a vital role in Prachi's life.
The importance of personalizing meditation practices for individual needs.

Chapters

00:00 Introduction to Prachi Jain and Her Journey
01:20 The Birth of Tea Box: A New Era for Indian Tea
03:29 Challenges in the Tea Industry and Overcoming Barriers
06:21 The Impact of Ratan Tata's Investment
08:09 Quality Control: The Art of Tea Selection
11:36 From Farm to Cup: The Process of Tea Box
15:19 Understanding Different Types of Tea
20:44 Competing with Global Tea Brands
23:52 The Importance of Freshness in Tea
28:32 The Silent Hour: Prachi's Book and Its Inspiration
34:32 Morning Rituals and the 3 a.m. Club
46:24 Balancing Social Life with a Strict Routine
52:00 Personalized Meditation Practices

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Prachi Jain 

@3amwithprachi

https://www.teabox.com/

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