Global Expansion, the Critical Role of Product Innovation & the Role of Failure with Jenna Flateman Posner, Chief Digital Officer, Solo Brands

In this episode, we meet the force of nature, Jenna Flateman Posner, just two months into her new gig with innovative home products brand, wholesaler and direct-to-consumer retailer Solo Brands. We cover a lot of ground in this interview, not unlike what Jenna did as a University athlete and member of the USA Women’s Sevens rugby team.

Hear more about how Solo Brands has dedicated country sites, distribution in Canada and Europe, and the best days. Learn how Jenna prioritized technology investment with a mind to global reach and presence. 

Thanks to Stream Commerce for their support in making this episode happen.

Learn more about GELF L.A. 2024

About Jenna

As the Chief Digital Officer at Solo Brands, I lead the strategy and execution of digital initiatives across our portfolio of direct-to-consumer brands. With over 15 years of experience in the retail and technology sectors, I have a track record of driving growth, innovation, and customer loyalty through digital channels and platforms.

My core competencies include tech strategy, innovation, customer relationship management, online marketing, and strategic partnerships. I leverage my entrepreneurial mindset and industry expertise to identify and capitalize on emerging opportunities, optimize operational efficiency, and foster cross-functional collaboration. My mission is to deliver exceptional digital experiences that enhance the value proposition and competitive advantage of Solo Brands and its partners.

 

About Michael

Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast,       The Voice of Retail, plus  Global eCommerce Leaders podcast, and The Food Professor  with Dr. Sylvain Charlebois.    You can learn more about Michael   here  or on     LinkedIn. 

Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel!

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