The Missing Link in Your Visibility Strategy—It’s Not What You Think

In this episode of Go Be Great With Coach Karena, we dive into the key factors that can make or break your visibility strategy. While posting more isn’t the solution, what if there’s one crucial element you might be overlooking?

Join Coach Karena as she uncovers the missing link—positioning and connection—that takes your content from being ignored to getting shared, commented on, and saved. Tune in for actionable insights on how to create content that resonates and sparks engagement.

Key Takeaways:

1. Why posting more isn’t the solution—better-positioned content is.

2. How to shift from just posting to strategically positioning your content.

3. The importance of emotional resonance and connecting with your audience.

4. Why focusing on metrics and strategy alone won’t get you the traction you need.

5. Five steps to making content that naturally attracts engagement.

In This Episode:

1. Misconceptions about visibility: It’s not about consistency, the algorithm, or just strategy—it's all about positioning and emotional connection.

2. How to position your content effectively: Reinforce your audience's beliefs or challenge them to think differently. Create emotional shifts and use contrast to show what works.

3. How to connect with your audience: Speak to their internal struggles and give them small wins that build trust. Make your content feel personal and relatable.

4. The 5-step visibility formula: Clarity, connection, conversation, authority, and strategic consistency. Learn how to apply these to your content.

Quick Exercise: Look at your last five posts. Do they spark emotion or conversation? If not, it’s time to shift your approach.

Actionable Steps:

1. Start positioning your content with clarity and emotion, not just information.

2. Focus on creating content that connects with your audience on a deeper level.

3. DM Coach Karena the word positioning for more personalized advice on improving your content strategy.

Resources Mentioned:

1. Last week’s episode on posting with purpose (Catch up if you missed it!)

If you found this episode valuable, make sure to DM positioning to Coach Karena on Discord to talk about how you can start making content that actually gets seen!

And don’t forget to check out last week’s episode for the full content strategy blueprint.

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