Advertising Copywriting: Master the Science of Persuasion
In this episode of Go Beyond Busy, we unpack what actually works when writing ad copy that converts. This isn’t just theory - it’s grounded in real business results and a practical toolkit you can use right away.
If you're spending money on advertising and not seeing a solid return, this episode is for you.
Christine Abela walks through proven frameworks like AIDA and PASTE, explains how to use audience psychology and the Zeigarnik effect in headlines, and shares how to use AB testing properly so you're not just guessing.
Get access to the full advertising copywriting toolkit at GoBeyondBusy.com. Includes:
Discover how to write copy that connects emotionally, gets clicked, and converts into sales - without the fluff.
To access the bonuses, show notes and more episodes, visit https://GoBeyondBusy.com
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Dateline NBC
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Are You A Charlotte?
In 1997, actress Kristin Davis’ life was forever changed when she took on the role of Charlotte York in Sex and the City. As we watched Carrie, Samantha, Miranda and Charlotte navigate relationships in NYC, the show helped push once unacceptable conversation topics out of the shadows and altered the narrative around women and sex. We all saw ourselves in them as they searched for fulfillment in life, sex and friendships. Now, Kristin Davis wants to connect with you, the fans, and share untold stories and all the behind the scenes. Together, with Kristin and special guests, what will begin with Sex and the City will evolve into talks about themes that are still so relevant today. "Are you a Charlotte?" is much more than just rewatching this beloved show, it brings the past and the present together as we talk with heart, humor and of course some optimism.