Email Sending Guide: Email Best Practices & Email Warm Up in Go High Level

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GHL Email Sending Guide: Email Best Practices & Email Warm Up

Answer the following questions in 2-3 sentences each.

1. What is a dedicated email sending domain, and why is it crucial for avoiding the spam folder when using HighLevel?
2. Explain the difference between LC Email and a custom SMTP provider, and what limitations might users face when opting for the latter?
3. Why is email validation important, and how does enabling it within HighLevel contribute to better email deliverability?
4. Describe what a DMARC record is and how it is related to email deliverability and domain reputation.
5. What are hard and soft bounces and why is it important to mark invalid email addresses when hard bounces occur?
6. What is the significance of the "From Email" address in relation to your sending domain, and what best practices should be followed when configuring it?
7. Explain the concept of double opt-in and how it positively impacts domain reputation and email deliverability.
8. Why is it important to stop sending emails to unengaged recipients, and what negative consequences can arise from continuing to do so?
9. Outline the key considerations for email warm-up, and what steps users can take to gradually increase their sending volume without harming their domain reputation?
10. Describe how to test the "spammyness" of your emails, and why it is important to do so.

1. A dedicated email sending domain is a private domain used exclusively for sending and receiving emails, rather than sharing a generic domain. It matters because it gives you full control over your reputation and email deliverability, helping you avoid the spam folder.
2. LC Email is HighLevel's own email service, providing greater control over deliverability. Custom SMTP providers use external email settings, limiting HighLevel's ability to assist with advanced settings and deliverability issues.
3. Email validation checks if an email address is valid, preventing sending to non-existent addresses. This protects your domain reputation, ensuring emails are accepted and delivered to inboxes.
4. A DMARC record instructs receiving servers on how to handle incoming mail, determining whether messages pass DKIM and SPF alignment checks. This validates your outgoing emails to prevent them from being flagged as spam.
5. A hard bounce is a permanent delivery failure due to a non-existent email address. Soft bounces are temporary delivery failures. You should mark invalid addresses to avoid sending to non-existent addresses, since sending to too many will harm your domain reputation.
6. The "From Email" should match the primary domain you are sending from to maintain good email deliverability. If the root domains don't match, emails can end up in spam.
7. Double opt-in requires subscribers to confirm their email address, verifying their willingness to receive emails. It improves domain reputation because mailbox providers see your emails as desired and engaging for the recipients.
8. It is important to stop sending emails to unengaged recipients because it will hurt email deliverability and domain reputation. The goal is to only send to engaged recipients in order to improve deliverability.
9. Email warm-up involves gradually increasing your sending volume while following email best practices. This is done by only sending to opted-in recipients, using proper vol