This 18-month Release Plan Changes Everything for Upcoming Artists

“If I want to do it, it comes from me. It’s not just going to happen.” - Darryl Hurs

“Even when you become big in Canada it doesn’t translate to anywhere else.” - Darryl Hurs

Welcome to SZN 5 of Go Produce! I’m your Show Host, Big Lou! Our mission is to be the go-to community for Indie Artists looking to kick off or level up their careers and to empower the creative entrepreneur providing them with all the resources they require to reach and exceed their goals. We seek to have all committed Indie Music Artists - and their communities -  profit off of their passion. 

SmArtist Shoutout
Brad Beard - Photographer & Music Video Director

Show Notes
SmArtists, Darryl Hurs has a 25+ year history in the music business including launching and running one of Canada’s largest indie music festivals and conferences. He was recently hired as the Director of Market Development for CD Baby CA. Past positions include design and branding/marketing for Live Nation as a freelancer where his projects included a corporate rebrand and logo design, launching VIPNATION.com, work for U2, Nickelback, Madonna, Beyonce, Jay-Z, and Dave Matthews, and was a booker for one of Toronto’s top live music venues known as The Rivoli. 

Key Questions I Asked
1. How would you describe your experience with the various partnerships you’ve had over the years?
2. Who were some of the first people on your team? What did you offer them?
3. Expand on Indie Week in November, 101 Music Conference in April, Screen x Screen in February, and Music Pro Summit in September. 
4. What were some major obstacles that you’ve overcome with your diverse experience?

Hot Topics
1. What upcoming artists are guilty of and how to fix it.
2. Framework for upcoming artists to follow.
3. The Best Theory.
4. Overcoming self-sabotage for upcoming artists.
5. 18-Month Release Plan.
6. Sneaky promotional tricks.

My Favourite Quote
“If you overdeliver then they will come back and continue the relationship.” - Darryl Hurs

I’m not sure how many times I’ve heard how important it is to provide value to others. Give more than you receive. It’s not like this is a hidden secret that only successful people have access to. There are people out there who take advantage of those who give more than they receive. By giving you will learn how to deal with these people. 

Connect with Darryl Hurs:

• Indie Week
• CD Baby

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