Go Sokal Podcast
The Go Sokal Podcast is devoted to discussing advertising trends in the automotive industry made by the leading auto-focused agency, Sokal. The podcast is hosted by Katy Saunders, a Marketing Strategist with plenty of experience helping clients make their messaging concise and authentic, and by Drew Wilson, a Creative UX Specialist dedicated to making sure websites, campaigns, branding, and everything in between gives the customer the best possible experience when they are searching online.Katy and Drew will be interviewing various department employees to learn the latest trends in the automotive advertising world. They will be joined by special guests to discover what is working and what is not for dealerships as we move into an ever-growing digital age. To learn more about what Sokal does and the services available to dealerships across the nation, visit www.gosokal.com. You can also find us on Instagram, LinkedIn, Facebook, Twitter, and even TikTok.
Episodes
On the 33rd episode of the Go Sokal Podcast, Frontend Developer Austin Calton describes his role in the website development process and how he uses a combination of languages and tools to make websites fast, effective across browsers and screens.
Austin discusses core technologies, as well as programs like Adobe XD, FigJam, and Browserstack, and Chat GPT and no-code options like Squarespace and Webflow. We hope you enjoy!
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On the 32nd episode of the Go Sokal Podcast, Programmatic Advertising Manager Bo Sowers sits down with host Chris Mulally to describe the benefits of programmatic advertising versus other forms of advertising, how programmatic works, what the different types of programmatic advertising are, and how data influences optimization in programmatic advertising. And that’s just the tip of the iceberg! We hope you enjoy.
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On the 31st episode of the Go Sokal Podcast, Marketing Manager Katy Welch describes why businesses should go to trade shows, how to make them successful, and what elements her company focuses on to get people to their booth and end the show with a lot of leads.
SOKAL’S WEBSITE:
↪︎https://www.gosokal.com
Learn about our team as well as products and services.
CONNECT WITH US:
↪︎https://www.gosokal.com/contact/
Reach ou...
On the 30th episode of the Go Sokal Podcast, hosts Chris Mulally and Katy Welch sit down with Sokal COO Michael Ransom to discuss how to find your company’s brand voice, run successful campaigns, and build teams of motivated employees.
🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch the Full Episode of this Podcast Here
↪Subscribe To Our YouTube Channel
↪The Podcast Video Playlist
SOKAL’S WEBSITE:
↪︎https://www.gosokal.com
Le...
On the 29th episode of the Go Sokal Podcast, hosts Chris Mulally and Katy Welch sit down with Sokal Videographer Andrew Bently to discuss how to make commercials for clients, navigating the youtube, shorts, reels and tiktok world, the importance of pre-production in videography, and three main tests to apply to any video you make.
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↪Watch the Full Episode of this Podcast Here
↪Subscribe To Our You...
On the 28th episode of the Go Sokal Podcast, host Chris Mulally sits down with Sokal Chief Technology Officer Jason Jones to discuss all the current hype about artificial intelligence, including Chat GPT and artificial general intelligence, and whether or not we should be truly be afraid (or excited) about AI’s future implications. We hope you enjoy!
🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch the Full Episode of this Podcast Here
On episode 27 of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down with Technology Coordinator Malcolm Stewart to talk about the role of information technology in modern society, including preventing data breaches, setting up secure passwords, and how employees can avoid scams like spoofing, phishing, and other cyber attacks.
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On episode 26 of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down Paid Social Manager Dani Christian to talk about what goes into a successful paid social campaign, knowing your audience, knowing when to post, and what the different ad types are.
🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch the Full Episode of this Podcast Here
↪Subscribe To Our YouTube Channel
↪The Podcast Video Playlist
SOKAL’S WEBSITE:
On episode 25 of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down with Actify CEO Dave Opsahl to discuss enterprise visualization, the biggest challenges that suppliers are concerned about right now, the effects of the EV transition, and so much more. A lot is covered in 30 min, so we hope you check it out and enjoy the informative discussion!
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On episode 24 of the Go Sokal Podcast, Creative Specialist Alex Dickerman sits down to discuss how to create an effective social media strategy and gain followers. The discussion provides indispensable advice you can use in 2022 to build your social brand on Facebook, Instagram, Twitter, Tiktok and YouTube.
🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch the Full Episode of this Podcast Here
↪Subscribe To Our YouTube Channel
↪...
On episode 23 of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down with videographer Phillip Teasley to discuss how to make better marketing videos, how to avoid common filmmaking mistakes, and how important scripting is to the final product. Also, in the description part of the video link below, Phillip lays out what kind of gear you should own as a beginner, intermediate and professional video maker while marketin...
On episode 22 of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down with SEO Lead Jess McCurry to define what Search Engine Optimization (SEO) means, when you should use it, and why companies should have both an SEO and PPC strategy.
🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch the Full Episode of this Podcast Here
↪Subscribe To Our YouTube Channel
↪The Podcast Video Playlist
SOKAL’S WEBSITE:
↪︎https://ww...
In this episode of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down with Account Director Bret Johnson to discuss what reputation management is and how a business can increase their star rankings and reviews while utilizing some key principles.
🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch the full episode here: https://youtu.be/R6gUZ4SUiXs
↪Subscribe To Our YouTube Channel
↪The Podcast Video Playlist
SOKAL’S ...
On this episode of the Sokal Senior Marketing Strategist Katy Welch sits down with Host Chris Mulally to recap our successful trip to NADA 2022, and Katy interviews Sokal’s CEO Melissa Clark and National Account Executive Emma Voice live at the convention.
🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch the Full Episode of this Podcast Here
↪Subscribe To Our YouTube Channel
↪The Podcast Video Playlist
SOKAL’...
In the first episode of the third season, we sat down with Sokal Account Manager Chris Brown to discuss the benefits of Connected TV (CTV), such as data-driven targeting, unified measurement and frequency precision. Then we dove into a case study of how it was used successfully.
🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch The Full Podcast with Chris Brown Here
↪Subscribe To Our YouTube Channel
↪The Podcast Vide...
In the episode, up-and-coming NASCAR driver Stefan Parsons joins us again as he recaps the season, discusses how he's improved as a driver, and lays out his predictions and goals for the upcoming season (his first as a full-time driver). He also talks about the future of the NASCAR car technology and how a driver prepares during the offseason.
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↪Watch The Full Interview With Jason H...
Emojis in subject lines, animated GIFs, and attractive call to action buttons. These are just a few of the popular trends in email marketing right now, but do they really work?
In this episode, Sokal’s Creative UX Specialist Drew Wilson sits down with Graphic Designer and Senior Email Developer Jason Labrada to discuss how to improve your email campaigns by focusing on clean cohesive design, singular visual elements, simp...
What can we expect to see over the next year in terms of electric vehicles? Numerous auto manufacturers have made pledges to get their fleet fully electric within the next couple of decades.
In this episode, Sokal’s Podcast Host Drew Wilson sits down with Capital Chevrolet General Manager, Casey Best, to discuss how Chevy is leading its fleet toward electrification. Additionally, he discusses hurdles to becoming all elect...
Sokal’s new CEO Melissa Clark and COO Michael Ransom II sit down to discuss their new roles, including their one and five year plans and how they intend to work together to increase company growth.
In this episode, Katy interviews Melissa and Michael as they reflect past years and look forward to new ones. Over the last 15 years, Melissa has been instrumental in gaining major agency accounts and overseeing much of the dail...
Google announced that before 2022, all third-party cookies will no longer exist. But, did you know that third-party cookies have always been flawed? They've never been the most accurate way to target your audience.
In this episode, Katy interviews our Director of Digital and Strategy, Justin Harvey, about what's to come for the future of advertising now that third-party cookies will be eliminated. It's impo...
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