Go-to-market Mavericks

Go-to-market Mavericks

From PLS pioneers and OSS innovators to cutting-edge enterprises, Go-to-market mavericks is where we talk to GTM leaders about the strategies and tactics they use to drive results.

Episodes

Sid Kumar (Databricks) on the rise of the GTM strategist

May 28, 2025 • 3100 mins
Sid shared his journey in across GTM and provided a deep dive into the role of GTM strategy. In this episode, we explore: - Three pillars of GTM strategy - AI jobs to be done for GTM - The art of revenue architecture - Laddering up to company objectives
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Brendan Short (The Signal) on AI SDRs

April 17, 2025 • 4100 mins
Brendan was previously at Apollo, founded a company called Groundswell, and writes for The Signal.
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TestBox’s James Kaikis on winning land and expand with intentionality

March 20, 2025 • 3300 mins
In this edition of GTM mavericks, we welcomed James Kaikis, Chief Revenue and Experience Officer at TestBox. James shared his thoughts on winning land and expand with intentionality and a whole lot more. We explored why: - Acquisition starts at home - Homework speeds up sales cycles - Customer success isn’t a department Dive deeper into GTM mavericks here: https://www.commonroom.io/podcast/ Follow Common Room on LinkedIn here:...
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G2’s Mitch Osborne on demystifying software purchases

March 6, 2025 • 3100 mins
In this edition of GTM mavericks, we welcomed Mitch Osborne, Global Director of Business Systems & RevOps at G2. Mitch shared his thoughts on demystifying software purchases and a whole lot more. We explored why: - Stack integration is table stakes - Internal usage metrics are a must-have - RevOps wants to be wooed, too Dive deeper into GTM mavericks here: https://www.commonroom.io/podcast/ Follow Common Room on LinkedIn here:...
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Monte Carlo’s Molly Vorwerck on category creation and content in B2B SaaS

February 20, 2025 • 4900 mins
In this edition of GTM mavericks, we welcomed Molly Vorwerck, Head of Marketing at Monte Carlo. Molly shared her thoughts on category creation and content in B2B SaaS and a whole lot more. We explored why: - You should create an emotional connection offline and on - It pays to put a face on your product - Content quality trumps quantity Dive deeper into GTM mavericks here: https://www.commonroom.io/podcast/ Follow Common Room o...
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G2’s Michelle Vu on winning with context in B2B sales

February 6, 2025 • 4200 mins
In this edition of GTM mavericks, we welcomed Michelle Vu, Vice President of Sales, Customer at G2. Michelle shared her thoughts on winning with context in B2B sales and a whole lot more. We explored why: - ICP is about more than acquisition - AI wins compound over time - Deep context reduces deal risk Dive deeper into GTM mavericks here: https://www.commonroom.io/podcast/ Follow Common Room on LinkedIn here: https://www.linked...
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Docebo’s Silvia Valencia on winning the pipeline game in the enterprise

January 23, 2025 • 5700 mins
Generate pipeline like an enterprise expert with Silvia Valencia, Vice President of Revenue Marketing at Docebo. Thanks for listening.
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HubSpot’s Kimberly Dieter on leading sales in the age of AI

January 8, 2025 • 4700 mins
Sell smarter in the AI age with Kimberly Dieter, Senior Vice President of Sales, Americas at HubSpot.
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Developer marketing, AI demand, and more with Nino Medina

December 12, 2024 • 2700 mins
Create a growth operating system with Nino Medina, growth and demand gen leader at companies like Slack, Netlify, and Anthropic.
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AI assistance, attribution traps, and more with Alton Wells

November 11, 2024 • 4500 mins
Put modern go-to-market tech to work with Alton Wells, Director of Growth & Marketing Operations at Sigma Computing.
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Account planning, inbox zero, and more with Eleanor Dorfman

October 21, 2024 • 3600 mins
Hear tales of conquering complex deals with Eleanor Dorfman, Head of Sales at Retool.
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Exec cold calls, business acumen, and more with Michael Sharp

October 14, 2024 • 4100 mins
Sharpen your sales skills with Michael Sharp, Senior Vice President of Commercial Sales at Pluralsight.
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GTM alignment, customer context, and more with Heath Barnett

October 10, 2024 • 4200 mins
Craft a holistic go-to-market strategy with Heath Barnett, Vice President of Revenue at Mixmax.
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Revtech, signal tracking, and more with Sean Gentry

September 30, 2024 • 3400 mins
Be inspired to empower sales teams with Sean Gentry, Senior Manager of Corporate Sales at Webflow.
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Brand exposure, outbound best practices, and more with Melissa Adamo

September 23, 2024 • 4300 mins
Explore omnichannel outbound with Melissa Adamo, Director of Sales Development at Seismic.
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Welcome teaser

April 20, 2023 • 46 secs
Uncover go-to-market gold straight from the source with interviews from industry leaders about all things GTM.
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