GO with Joe Chura

Hijacking Super Bowl Commercials. Brand vs. Performance Marketing. Social Proofs Ads vs. Demographic Targeting. 

Feeling stuck on how to start marketing on Facebook, Instagram or Google? Joe cuts through the noise to share a simple and proven, early-stage business strategy. Learn how to build buzz, drive sales, and make every dollar work harder—without falling into the common traps that drain budgets. From hijacking big brand momen...

Build Email Flows that Unlock Value, Drive Sales & Create Relationships

The most undervalued resource of your business is your ability to contact customers directly so why would you spend money to drive people to your website or store if you can't stay in touch with them? In this episode Joe explains why you shouldn't spend money on ads until you build a system to earn customers' contact information and then send emails (or tex...

In this episode, Joe explains what many startups fail to do before they spend their first dollar on ads. From crafting a clear value proposition to optimizing your website for the buyer's journey, you'll learn how to build a brand experience that converts. Using real examples—like the launch of Easy Man, a hemp-derived THC beverage—we explore the importance of testing, simple UX, lead capture, and focusing on one customer persona. ...

In this episode, we dismantle the myth that market research requires big budgets or third-party consultants. Instead, Joe breaks down a founder-tested approach to validating ideas using nothing more than a spreadsheet, common sense, and hard-earned insight.

We walk through:

• Why you don’t need fancy market research to validate your idea—just your brain and Google.

• How to use pricing data and margin math to identify viable pr...

You've got the idea. You've done the research. So why are you still waiting? Multi-exit founder breaks down the psychology that keeps most people stuck in the "someday" phase - and the exact questions he asks himself before taking the leap. From validating passion over market size to why your first-year budget is probably wrong, this episode tackles the gap between wanting to start and actually starting. Plus: the brutal reality o...

The Crucial Role of Attorneys in Startups: Lessons from a Seasoned Entrepreneur

In this episode, Joe reflects on his entrepreneurial journey, emphasizing the importance of hiring specialized legal counsel when starting a business. He discusses his experiences with different types of business structures and the significant financial benefits he achieved through proper legal advice, such as qualifying for QSBS (Qualified Small Busine...

Where does ambition really come from? Joe and his cohost dive deep into the messy reality behind entrepreneurial success—from studying 15 seconds at a time on the assembly line to scaling Go Brewing while implementing new systems with a lean team. They explore why 'work-life balance' is BS for entrepreneurs, how spite can fuel success, and why the path that looks clean from the outside is actually dirty and chaotic behind the scen...

Dan Cnossen is a Navy Seal, Paralympic gold Medalist, and leadership guru.  Dan became a Navy Seal in 2003. Over the next six years, Dan was deployed multiple times to Iraq and Afghanistan and rose in rank to become the officer-in-charge of an 18-man SEAL platoon. In 2009, Dan was deployed to Afghanistan, into an area of heavy combat. There, on a night mission in the mountains, he stepped on an IED, losing both legs in the blast. H...

Ayelet Fishbach PhD, is the Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business, and the past president of the Society for the Study of Motivation and the International Social Cognition Network (ISCON). She is an expert on motivation and decision making and the author of Get it Done: Surprising Lessons from the Science of Motivation. Ayelet’s groundbreaking research on human motivatio...

Amy Purdy is the top-ranked female adaptive snowboarder in the U.S., a three-time World Cup para-snowboard gold medalist, the 2014 Paralympic bronze medalist, and the founder of Adaptive Action Sports, a nonprofit organization that helps youth, young adults, and wounded veterans with physical disabilities get involved with action sports. She is a professional motivational speaker who has been featured at both TEDx and Pop Tech and ...

Dr. Wendy Wood is a best-selling author and Provost Professor of Psychology and Business at the University of Southern California. Given her research over the past 30 years, she is widely considered the world's scientific expert on habit formation and change. She has published over 100 articles, and her research has been supported by Proctor & Gamble, National Science Foundation, the Templeton Foundation, and the Radcliffe Institut...

Alan Krashesky is an Emmy award-winning broadcast journalist. As ABC 7's primary news anchor, he currently co-anchors three of ABC 7's top-rated weekday newscasts at 5 p.m., 6 p.m., and 10 p.m. Among Chicago's most trusted news anchors, Krashesky is well-known and respected for both his news anchoring and news reporting. Every newscast he has anchored has consistently been rated No. 1 in the Chicago market. He joined ABC 7 as a gen...

Jocko Willink is a retired U.S. Navy SEAL officer, co-author of the #1 New York Times bestseller Extreme Ownership, Dichotomy of Leadership, host of the top-rated Jocko Podcast, and co-founder of Echelon Front, where he serves as Chief Executive Officer, leadership instructor, speaker, and strategic advisor. Jocko spent 20 years in the SEAL Teams, starting as an enlisted SEAL and rising through the ranks to become a SEAL officer. J...

Tony Hawk is a professional skateboarder and actor. He started at the age of nine when he got his older brother’s blue fiberglass skateboard. He used to practice at the now-defunct Oasis Skatepark at the age of 12, performing maneuvers well beyond his age. By the time he was 16 years old, he had become a professional skateboarder. With time, he was able to start his own skateboarding company called ‘BirdHouse,’ along with compatrio...

Richard Antoine White is an author, inspirational speaker, and professional musician. He is currently the principal tubist of the Santa Fe Symphony and is in his 10th season as principal tubist of the New Mexico Philharmonic. He's also the first African American musician in the United States to earn a doctorate in tuba performance and is now a professor of tuba at the University of New Mexico. With over two decades of performing on...

Eric Deeter is an ultramarathon runner, podcaster, Mindset coach, and an advocate for running barefoot. Eric Deeter didn’t set out to run ultramarathons. He was trying to break out of the limiting beliefs that had limited his success for decades. He’d read all the self-help books. Attended mastermind seminars. Written and recited positive affirmations, but nothing worked. Then, in 2017, he learned a simple meditation that helped hi...

Bridget Hilton is an entrepreneur, philanthropist, and inspirational speaker. With 20 years of experience as a designer and marketer, Bridget has built 8-figure businesses while traveling the world giving back. She is passionate about sharing her experiences and inspiring others to live a more fulfilling life. She co-founded her company LSTN in 2012 to create the world's first inspirational electronics company which has helped more...

Rich Diviney is a former Navy SEAL Commander, best-selling author, and a widely sought-after speaker and consultant.  Rich served over 21 years with 13 overseas deployments, 11 of which were to Iraq and Afghanistan. Throughout his career, he has achieved multiple leadership positions, including the Commanding Officer of a Navy SEAL Command. Rich was also involved in a specialized SEAL selection process, which whittled a group of hu...