GO with Joe Chura

A Story About Sales, Service, Generosity and Being Open to the Unfamiliar

Joe shares how a small gesture from a customer early in his career—a box of CDs—shifted his entire mindset about success, leadership, and service. This story traces how a simple act of generosity helped shape the principles behind Go Brewing and the belief that helping others get what they want is the real key to getting ahead.

5 Takeaways:

1. Accept the u...

Pulling a trailer, running a marathon, starting a business: how doing the thing exposes fear for what it really is.

Joe reflects on how fear shows up in both everyday challenges and defining moments—from business risks to personal tests of endurance and everyday fitness routines. He shares how discomfort and uncertainty are often part of the process of learning, not signals to stop. From anecdotes about nearly crashing a trailer wh...

Will your business show-up in AI search? Here's the test...

AI is rewriting the rules of search — and business owners can’t afford to ignore it. Joe had a private meeting with execs from OpenAI (ChatGPT) and cuts through the noise to share how businesses need to adapt. From optimizing websites for AI engines to creating content that actually goes from discoverability to relevancy, we break down the shift from Google to ChatGPT, Cla...

What makes a great leader different from a great manager? Joe confesses why one-on-ones drain him, what he learned in the Boardroom of a publicly-traded company about persistence, and how changing environments can unlock hidden potential -- especially with support from good managers.

Key Takeaways:

• CEOs and entrepreneurs need to know the difference between leadership and management (and then prioritize their roles accordingly...

Joe dives into the art (and risk) of hiring ahead of where your business is today. From bringing in talent before the role exists to structuring equity and vesting agreements, we explore how the right people can accelerate growth—or hold you back. Learn how to balance vision with reality when building your team.

5 Key Takeaways:

• Hire forward, not backward: Bringing in talent for where you’re headed—not just what you can affor...

The Leadership Hack to Turn Discomfort Into Collaboration

Conflict is inevitable as teams grow—but how you handle it makes all the difference. Joe describes real-life examples of why ambiguity is the root of many workplace tensions, how to spot it early, and the fastest way to resolve issues before they spiral. From surprise three-way calls that cut through the noise to creating space for empathy, you’ll hear practical strategies f...

How to unlock enterprise value, delegate effectively & adapt systems to match goals

We dive into the most persistent question every founder faces: "where should you really spend your time?" From making pizzas in the early days to building national marketing campaigns, Joe shares how he decides what drives enterprise value, how he makes delegation an effective priority, and how to balance what fuels you with what fuels the busin...

What We Learned When No One Wanted What We Loved (and how that saved us money!)

A/B testing online for customer preferences was a tried and true strategy for Joe as he built websites and digital marketing campaigns in the automotive space, but how could he apply those lessons for CPG retail in the "real world?" He shares a wake-up moment as a founder about confidence, bias, and the importance of testing ideas before scaling. From l...

Tips to Approach Diet & Fitness: Test, Track & Take Action Now

Joe gets candid about his journey from neglecting fitness while grinding to grow his business to losing 45 pounds, running marathons, and sustaining healthier habits to be a better business leader, father, and husband. The connection between entrepreneurship and personal health is often overlooked so we break down the myths of “perfect routines,” why waiting unt...

Rule of Thirds for Startups: Big Wins, Paper Cuts & When to Call a Spiritual Healer

In an Ask-Me-Anything episode Joe shares intimate stories from behind the scenes of starting and running his businesses including the surreal moment of getting a $200+ Million offer and when the only solution was to call a spiritual healer to cleanse the business.

Key Take-Aways For Entrepreneurs:

• Measuring growth in thirds to find the righ...

Hijacking Super Bowl Commercials. Brand vs. Performance Marketing. Social Proofs Ads vs. Demographic Targeting. 

Feeling stuck on how to start marketing on Facebook, Instagram or Google? Joe cuts through the noise to share a simple and proven, early-stage business strategy. Learn how to build buzz, drive sales, and make every dollar work harder—without falling into the common traps that drain budgets. From hijacking big brand momen...

Build Email Flows that Unlock Value, Drive Sales & Create Relationships

The most undervalued resource of your business is your ability to contact customers directly so why would you spend money to drive people to your website or store if you can't stay in touch with them? In this episode Joe explains why you shouldn't spend money on ads until you build a system to earn customers' contact information and then send emails (or tex...

In this episode, Joe explains what many startups fail to do before they spend their first dollar on ads. From crafting a clear value proposition to optimizing your website for the buyer's journey, you'll learn how to build a brand experience that converts. Using real examples—like the launch of Easy Man, a hemp-derived THC beverage—we explore the importance of testing, simple UX, lead capture, and focusing on one customer persona. ...

In this episode, we dismantle the myth that market research requires big budgets or third-party consultants. Instead, Joe breaks down a founder-tested approach to validating ideas using nothing more than a spreadsheet, common sense, and hard-earned insight.

We walk through:

• Why you don’t need fancy market research to validate your idea—just your brain and Google.

• How to use pricing data and margin math to identify viable pr...

You've got the idea. You've done the research. So why are you still waiting? Multi-exit founder breaks down the psychology that keeps most people stuck in the "someday" phase - and the exact questions he asks himself before taking the leap. From validating passion over market size to why your first-year budget is probably wrong, this episode tackles the gap between wanting to start and actually starting. Plus: the brutal reality o...

The Crucial Role of Attorneys in Startups: Lessons from a Seasoned Entrepreneur

In this episode, Joe reflects on his entrepreneurial journey, emphasizing the importance of hiring specialized legal counsel when starting a business. He discusses his experiences with different types of business structures and the significant financial benefits he achieved through proper legal advice, such as qualifying for QSBS (Qualified Small Busine...

Where does ambition really come from? Joe and his cohost dive deep into the messy reality behind entrepreneurial success—from studying 15 seconds at a time on the assembly line to scaling Go Brewing while implementing new systems with a lean team. They explore why 'work-life balance' is BS for entrepreneurs, how spite can fuel success, and why the path that looks clean from the outside is actually dirty and chaotic behind the scen...

Dan Cnossen is a Navy Seal, Paralympic gold Medalist, and leadership guru.  Dan became a Navy Seal in 2003. Over the next six years, Dan was deployed multiple times to Iraq and Afghanistan and rose in rank to become the officer-in-charge of an 18-man SEAL platoon. In 2009, Dan was deployed to Afghanistan, into an area of heavy combat. There, on a night mission in the mountains, he stepped on an IED, losing both legs in the blast. H...