This week on Go With Your Palate, we explore flavor, function, and everything in between—including a category that demands serious respect: bras. Let’s be honest—we didn’t know much about them before this episode. But thankfully, the brilliant and hilarious Miryha Fantegrossi, SVP of Merchandising & Design at Wacoal America, came ready to school us… in the best way possible.
With over 25 years in the industry and thousands of fittings under her belt, Miryha walks us through what it really takes to create the perfect bra—yes, all 52 components of it. From fabric and fit to global sourcing and the development of Wacoal’s groundbreaking mybraFit™ digital sizing tool, she shares how innovation, empathy, and data come together to serve women of all shapes, sizes, and lifestyles.
We dig into the journey from sketch to shelf, how real customer feedback fuels design breakthroughs, and why bras are basically NASA-level engineering meets fashion. And of course, we keep it fun: there’s talk of “breast roots,” potential wine-bra collabs, and design inspiration that doesn’t always come from Fashion Week. We also bust a few bra myths, get into pop culture moments, and reflect on what it’s like for two guys to finally learn what real support means.
Whether you're team wired or wire-free—or just want to hear two dudes try to wrap their heads around bra science—this episode is equal parts eye-opening, laugh-inducing, and deeply inspiring. Miryha’s entrepreneurial journey and leadership in an often misunderstood category is something every innovator can learn from.
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