Are You Setting Your Own Goals or Somebody Elses? With Julie Hogbin

Julie Hogbin joins Doug in this episode. Julie is a multi-published author and founder of SuccessSuite.io and shares her story towards entrepreneurship, revealing personal setbacks that changed her perspective on success. From challenging limiting beliefs about writing books to creating an all-in-one AI platform for authors, Julie demonstrates how reinvention is possible at any stage in life. Their conversation on goal-setting fundamentals, delayed gratification and creating multiple income streams might just change how you approach your own goals and dreams.

KEY TAKEAWAYS

• Julie emphasises that we're all inherently goal driven, but many entrepreneurs abandon structured goal setting when leaving corporate jobs, only to realise after about five years that they need clearer direction to achieve meaningful success.
• Leadership starts with self-awareness, understanding your personal style affects everything around you, yet many resist examining themselves deeply. Julie experienced this firsthand when she "unpicked" herself, didn't like what she found, but ultimately redesigned who she wanted to be.
• io is Julie's new AI-powered platform that streamlines book writing, publishing, marketing funnels, and podcast creation all in one place. It’s designed to help entrepreneurs establish authority and create recurring income streams.
• Publishing books establishes authority in entrepreneurial spaces. Some people earn substantial recurring income through strategic book publishing and marketing, with Julie mentioning individuals making £13,000 monthly through Amazon book sales and ads.
• Our goals are often unconsciously inherited from parents, caregivers and generations before us. True goal setting means unpacking these inherited beliefs and consciously creating your own mission and vision.
• Delayed gratification is Julie's golden nugget for successful goal achievement. Prioritising long-term benefits over immediate rewards in financial decisions, health and relationships creates sustainable success and stability.
• Julie completely transformed her life at age 52, age shouldn't limit reinvention. She proves that with hustle and working smart rather than just hard, change is always possible.

BEST MOMENTS

"If we don't have our own goals, we will achieve somebody else's. We don't know whose goals we are achieving. They are indoctrinated into us as we grow up and we carry generational goals with us."

"I unpicked myself once, didn't like what I saw, got confused, and then changed bit by bit by bit to design me and I'm really happy with who I am."

"In this entrepreneurial world, we've all got a book inside of us, all of us. We've all got more than one book inside of us... Having a book gives you an authority stamp."

"The biggest thing, and I'm sure you will have spoken about it before and it is not earth shattering, I've had to learn it, it is one of the most important things to learn to achieve something that you truly want, and it's two words, delayed gratification."

"When you really, truly want something, really want it, you can achieve it. You can…nothing sits in isolation, everything is connected.”

 

ABOUT THE GUEST

Www.JulieHogbin.com

LinkedIn address?: @JulieHogbin

X (Twitter) handle?: @JulieHogbin

Facebook group SuccessSuite.io

Https://LeadershipVoice.scoreapp.com

JulieHogbin.com/WealthBeyindMoney.today

 

VALUABLE RESOURCES

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