Making Business Simple Again with Del Parsons

Doug interviews Del Parsons, a business coach and marketing mentor. Del shares her inspiring journey from corporate life to entrepreneurship, triggered by a pivotal conversation with her husband over cocktails in Portugal! With discussions about goal setting, business growth and balancing entrepreneurship with parenting a child with additional needs, Del gives her ideas and insights into building a successful business while maintaining work life balance.

KEY TAKEAWAYS

• Goals need to match your inner purpose, not others' expectations. Del shifted from corporate style targets to personal objectives that truly motivated her, leading to sustainable business growth.
• Business success follows simple processes. Del reveals that it's our overthinking that complicates things, following clear steps and taking action creates results.
• Find mentors and peers who challenge you. Del emphasises joining groups where you're not the smartest person in the room but can still contribute meaningfully.
• Set revenue goals based on your lifestyle needs. Instead of chasing arbitrary numbers like "six figures," Del suggests focusing on what you actually need for your desired life.
• Regular planning creates momentum. Through weekly, monthly, and quarterly reviews, Del shows how consistent reflection keeps your business on track.
• Change your environment for better planning. Del discovered that stepping away from her desk leads to clearer thinking and more effective goal setting.
• Experience builds unshakeable confidence. After years in business, Del developed deep trust in her ability to overcome any challenge and rebuild if necessary.
• Measure impact beyond money. Del explains why tracking the lives you change often matters more than financial metrics for sustainable business growth.

BEST MOMENTS

"Everything's figureoutable and I think that is no bad thing and no bad kind of lesson to live your life by."

"Building the business is a series of processes that you take action on. It's a logical pathway, it's always the people and the thought processes that get in the way."

"If I was to sit, flip back to eight years ago when I felt really trapped in a corporate job and I didn't know where to go and how to do it and what I could create as a business, I'd have never pictured what I have now."

"You put one foot in front of the other and keep going."

 

ABOUT THE GUEST

www.delparsonscoaching.co.uk/50ways

Del Parsons is a chartered marketer and certified mastercoach. She set up her business back in January 2017 with the simple mission to support female founders to develop the skills, confidence and self belief to get out there and market their business and sell their stuff.

Having supported hundreds of female founders of service businesses to grow their figures to six figures and beyond Del supports her clients not only with her skills as a coach but also through her lived experience of growing and scaling multiple seven figure businesses.

As a working parent to a teenage son with autism and dyslexia Del is a champions other entrepreneurial parents who have to juggle the additional needs of their children alongside the demands of their businesses.

https://www.linkedin.com/in/del-parsons-business-coach/ https://www.instagram.com/delparsonscoaching/

https://www.facebook.com/del.parsons01

VALUABLE RESOURCES

Website: http://dougbennett.co.uk/