Protecting Innovation with Noam Krasniansky

In this episode of Goals Do Come True, Doug interviews serial entrepreneur Noam Krasniansky. After experiencing the devastating impact of counterfeiting on his own successful products, Noam developed Komposite, a revolutionary blockchain solution to protect creators and brands. His fascinating transformation from traditional product development to cutting-edge technology showcases how challenges can spark innovation. With counterfeiting surpassing drug trade as a trillion-dollar industry, Noam's insights on goal setting, perseverance, and protecting intellectual property are more relevant than ever.

KEY TAKEAWAYS

• Goal setting requires both vision and actionable steps. Noam demonstrates this by using two separate books: one for annual planning and another for daily operations, creating a practical system for turning dreams into reality.
• Success demands resilience through multiple iterations. As evidenced by Noam's journey from infomercials to Shark Tank to blockchain, each "failure" became a stepping stone to greater innovation.
• The counterfeiting crisis extends beyond luxury goods affecting everything from medications to car parts, this trillion dollar industry threatens innovation, safety, and creative integrity worldwide.
• Blockchain technology can bridge physical and digital authentication - By combining security features like holograms and forensic markers with blockchain verification, products become impossible to counterfeit.
• Goal achievement requires regular review and adaptation, Noam and his wife's annual goal-setting ritual demonstrates how consistent evaluation helps maintain focus and adjust strategies.
• Everyone can be an entrepreneur and the only real limitations are external negativity and self-doubt; with persistence and belief, any goal becomes achievable.
• Innovation often emerges from personal challenges, Noam's experience with patent battles led to developing a revolutionary solution for protecting intellectual property.
• The future of authentication is decentralised, Komposite aims to expand blockchain nodes from 20,000 to over 3 million, democratising product verification.

BEST MOMENTS

"Dream it. The bigger the dream, the harder it is but if you can dream it, you can make it."

"I wanted to create a product that was uncopyable and where the original creator, entrepreneur could actually not be attacked to death by the copycats of the world."

"Do you know when it's too late? When you're dead. Okay, if you're alive, doesn't matter how old you are, doesn't matter what colour you are, what sex you are, it doesn't matter if you speak the language."

"And without a goal, you are aimless, right? You might as well eat biscuits and tea and watch TV all day."

"Every day is a new day. You look at your goals, and even if people say no, remember a no is just a maybe. And the next one could be a yes."

 

ABOUT THE GUEST

Website: https://komposite.org/

As a seasoned entrepreneur and Shark Tank winner, I co-founded Bambooee with my wife, introducing eco-friendly bamboo paper towels to the market. While the product thrived after our appearance on NBC's hit show, it unfortunately fell victim to copycat competitors. This experience underscored a critical lesson: patents alone are not enough to protect a brand's integrity. That's why I launched Komposite Blockchain, a cutting-edge platform designed to safeguard brands from counterfeiting and imitation. With our whitepaper complete, we are now focused on revolutionising brand protection worldwide.

https://www.linkedin.com/in/noam-krasniansky-aa195124/

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