S4E10: The Art of Automation with Marketing Automation Expert Chris Dillon

Doug interviews Chris Dillon, the automation expert who shares his secrets to success. Chris reveals how setting clear goals and implementing clever automation strategies can transform your business and personal life. Discover the power of creating "Mickey Boat moments" for your loved ones and learn how to achieve your dreams while enjoying the journey. KEY TAKEAWAYS  Automation removes regular tasks and sets clear expectations with prospects, nurturing them through the sales process without removing the human touch. Setting specific, measurable goals with a deadline helps break down the steps needed to achieve them and removes the pressure of daily targets. AI will fundamentally change many aspects of work, but it's an opportunity to utilise it to make life easier rather than a threat to jobs. Creating meaningful experiences and memories for loved ones, or "Mickey Boat moments," is a powerful motivator for achieving business success. Passion for what you do is essential for overcoming the challenges of running a business and staying motivated. Understanding that prospects have lives outside of your business and making it easy for them to engage with you is crucial for converting leads. Small, consistent improvements (the "1% task") can lead to significant changes over time, so focus on long-term progress rather than short-term gains. Don't bring people into your life who don't align with your core values, even if they offer financial benefits.   BEST MOMENTS "I class [automation] as two different things. One is the removal of regular tasks... and secondly, it's the act of using good automation to set really clear expectations with prospects and not removing the human from the process."   "My fundamental purpose is bringing those moments, more moments to myself, more moments to my loved ones, and more moments to the good people that I surround myself with. That's what drives me."   "People massively underestimate what they can do in five years and massively overestimate what they can do in one." "If you're setting a goal for the sake of setting a goal... if you don't have a passion for what is going to get you to that goal, then you'll never get there because there's so much about running a business that isn't easy." "Too many business owners think, right, they're not getting back to me. They're not picking up the phone. They must not be interested. It's like, no, they just have a life. And they don't care about your phone call more than their life."   EPISODE RESOURCES Chris Dillon is an expert in marketing automation and customer journeys, including WhatsApp automation. https://chris-dillon.co.uk/ https://www.linkedin.com/in/chris-dillon-tma/ https://www.facebook.com/chrisdillonTTD https://demo.themarketingautopilots.com/general-demo   VALUABLE RESOURCES Website: http://dougbennett.co.uk/ Email: [e-mail] LinkedIn: https://www.linkedin.com/in/financialdoug/ Twitter: https://twitter.com/FinancialDoug Facebook Wealth Tribe: https://join.dougbennett.co.uk/ Download Your "Ten-Step Guide To Financial Freedom" Here: https://bit.ly/Struggle-Success BOOKS: Goals Do Come True is now live and available to buy on Amazon: https://amzn.to/3phcy6Z Think Simple, Win Big is now live and available to buy on Amazon: https://www.amazon.co.uk/Think-Simple-Win-Big-Business/ Enjoy, and come back for the latest podcast each Wednesday. Thank you for listening.