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July 22, 2025 51 mins
Doug welcomes Kasim, a seven figure entrepreneur who's mastered the art of turning goals into reality. From writing himself 100 million dollar checks to building the world's #1 Google Ads agency without ever running a campaign himself, Kasim reveals the "magic" behind goal setting and the science of habit formation. Discover why motivation is dangerous, how to weaponise your mornings, and the counterintuitive truth about delegation that could compress 30 years of work into 10. KEY TAKEAWAYS • Kasim has been obsessively goal setting since discovering Tony Robbins at 17. Writing himself checks for $10 million, then $100 million has created something beyond what science can explain in manifesting what he wants. • Through his systematic approach, Kasim cultivates one habit for 10 weeks before moving to the next, allowing him to build five cornerstone habits per year. • After habituating his 4AM routine of sauna, cold plunge, workout and meditation, Kasim operates on complete autopilot. When people ask "how?" he explains he's literally not even conscious during the process. • Despite building the world's #1 Google Ads agency with 200 clients and 100M under management, Kasim has never personally run a campaign end-to-end - Everything was accomplished through strategic delegation. • For first time habit formers, Kasim recommends starting with drinking more water instead of hitting the gym. The goal isn't maximum value but learning the skill of habit formation itself. • According to Kasim's analysis, 60% of most people's calendars contain superfluous tasks. These could be done by others, probably better, freeing up time for more useful tasks. • Waking up two hours before most people gives Kasim an advantage, those morning hours provide 4-6 times more value than equivalent time later in the day. • Through his agency Pareto Talent, Kasim aims to place 1,000 international EAs, then scale to 10,000, creating meaningful work opportunities while delivering exceptional value to Western businesses. BEST MOMENTS "There's magic in it. You know, there's something beyond what science can explain in goal setting. There really is, you could call it energetic or divine or God.” "You don't rise to the level of your capability. You fall to the level of your systems." "I wake up two hours earlier than you. You can and will never catch up to me the whole day and for the rest of your life." "Here's the fun part. I've never run a Google Ads campaign end-to-end in my life. And Doug, I wouldn't know how to." "Nobody wakes up at four o'clock in the morning and sits down and eats Cheetos and watches TV." ABOUT THE GUEST Kasim Aslam kasim.me https://www.facebook.com/kasimaslam https://www.linkedin.com/in/kasimaslam/ paretotalent.com VALUABLE RESOURCES Website: http://dougbennett.co.uk/ Email: doug@dougbennett.co.uk LinkedIn: https://www.linkedin.com/in/financialdoug/ Twitter: https://twitter.com/FinancialDoug Facebook Wealth Tribe: https://join.dougbennett.co.uk/ Download Your "Ten-Step Guide To Financial Freedom" Here: https://bit.ly/Struggle-Success BOOKS: Goals Do Come True is now live and available to buy on Amazon: https://amzn.to/3phcy6Z Think Simple, Win Big is now live and available to buy on Amazon: https://www.amazon.co.uk/Think-Simple-Win-Big-Business/ Enjoy, and come back for the latest podcast each Wednesday. Thank you for listening.
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