In this Episode 108 of Going Forward, host Eric Elliott is joined by Paul Schmidt and Maximilian Pyle, key decision-makers at Craft Creative and VIP Marketing, to dive deep into the significance of authenticity in branding and marketing. They discuss how brands can fail when they stray from their true identity and the crucial role of consistency in messaging.
Together, Paul and Max explore the power of telling your brand’s authentic story, share their insights on how AI is reshaping creative industries, and offer real-world lessons from their own experiences with both successful and failed campaigns. Topics include: maintaining brand consistency; the impact of AI on creativity; the importance of understanding your audience; learning from marketing mistakes; why authenticity drives success. Tune in for a conversation full of valuable takeaways to help you refine your brand and marketing approach.
Connect w/ Eric Elliott:Website: https://ericelliott.com/Facebook: https://www.facebook.com/ericelliotts...LinkedIn: https://www.linkedin.com/in/iamericel...YouTube: https://www.youtube.com/@EricMElliott Instagram: https://www.instagram.com/ericmelliot...Twitter: https://twitter.com/EricMElliottTiktok: https://www.tiktok.com/@ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843
Connect w/ Paul Schmidt:
Website: wecraftcreative.com
Instagram: https://instagram.com/craftcreativeusa
Youtube: https://www.youtube.com/@craftcreativeusa
Email: paul@wecraftcreative.com
Phone: 843-804-9470
Connect w/ Maximilian Pyle: Website:https://vipmarketing.com/ Instagram: https://instagram.com/vipmarketingusa Youtube: https://www.youtube.com/c/vipmarketingtv Email: maximilian@vipmarketing.com Phone: 877-220-8471
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Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!
Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of
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