In Episode 107 of Going Forward, Eric Elliott sits down with longtime creative partner and friend Paul Schmidt, President of Craft Creative, for an honest look at why most law firm advertising misses the mark. They explore the deeper issue of identity, the setbacks of generic branding, and how their own journey led to bold campaigns like VIP Marketing’s “Let Us Cook.” Packed with insights for agencies, entrepreneurs, and law firm owners, this episode is a must-listen for anyone ready to rise above the noise.
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/EricMElliott
Tiktok: https://www.tiktok.com/@ericmelliott
Email: Eric@EricElliott.com
Text: 843-279-5843
Connect w/ Paul Schmidt:
Website: wecraftcreative.com
Instagram: @craftcreativeusa
Youtube: @craftcreativeusa
Email: paul@wecraftcreative.com
Phone: 843-804-9470
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Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!
Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.
Going Forward is brought to you by VIP Marketing. VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.
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