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September 18, 2025
Your team structure IS your software architecture – whether you planned it that way or not.

In Episode 2, David Dieruf and Wael Rabadi dive deep into Conway's Law, the invisible force shaping every system you build. Think it's just an academic concept? Think again. This episode reveals how the way your teams talk (or don't talk) directly creates the integration nightmares, data silos, and architectural headaches you're living with right now.

Through a fascinating real-world example about something as simple as managing addresses, the hosts show how different teams inevitably build different solutions – not because they're incompetent, but because they're human. Customer service needs addresses differently than shipping. Marketing has different constraints than billing. And when these teams don't communicate, their systems mirror that isolation perfectly.

But here's the game-changer: Conway's Law isn't your enemy – it's a superpower waiting to be harnessed. Instead of fighting human nature, what if you could structure your organization so that when Conway's Law kicks in, it produces exactly the architecture you want?

The hosts explore the delicate balance between necessary domain boundaries and destructive organizational silos, introducing the concept of "monarchies" that can either drive innovation or kill it.

Ready to make Conway's Law work FOR you instead of against you?

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