The Platform Multiplication Problem

Ever wonder why your company has five different cloud accounts, three CI/CD pipelines, and teams building the exact same authentication system?

Welcome to the Platform Multiplication Problem – the hidden epidemic plaguing modern enterprises. In this eye-opening first episode of Going to Production, hosts David Dieruf and Wael Rabadi expose why well-intentioned engineering teams keep recreating the wheel, burning budgets, and exhausting developers.

It's not what you think. This isn't about lazy engineers or poor technical decisions. It's about something far more fundamental: organizational gravity. When teams operate in silos without clear direction, they naturally create their own solutions. The result? Your company pays for the same infrastructure multiple times while developers burn out fighting systems that should be helping them.

But here's the twist – this multiplication isn't a technology problem at all. It's an organizational one, rooted in Conway's Law and human behavior. David and Wael don't just diagnose the disease; they reveal why traditional approaches fail and hint at a methodology that works with human nature instead of against it.

If you've ever felt like your organization is paying too much for too little, or wondered why "simple" projects become operational nightmares, this episode will change how you see modern software development forever.

The chaos has a cure. It starts with understanding the real problem.