August 1, 2025 • 31 mins
The Real Rundown This week in Goldy’s Closet, we’re kicking down the door of the music industry with none other than marketing madman Matt Bacon. He’s the guy your favorite band probably should’ve hired before they started posting blurry gig flyers and begging for streams. Goldy and Matt go all in, talking personal branding (yes, even your eyeliner counts), music marketing glow-ups, and how to NOT suck at social media. Matt drops truth bombs about building real fan connections, creating content that doesn’t make people cringe, and navigating the thin line between data and good ol’ fashioned gut instinct. If you’re an artist trying to make noise in a world drowning in autotune and TikTok trends, this one’s your shot of espresso… or whiskey. Depends on your vibe. Tune in before the algorithm eats your career alive.Golden NuggetsMatt Bacon is a music marketing specialist known for his no-nonsense approach.Personal branding is crucial for artists to stand out in a crowded market.The music industry has become more accessible due to technology and social media.Building connections is essential for success in the music industry.Artists should focus on creating engaging content that reflects their music's emotion.Data-driven marketing can enhance creativity and effectiveness in campaigns.Handling pressure is a vital skill for artists and industry professionals.It's important to lift up those around you in the music community.Creating a list of contacts can lead to valuable opportunities.Artists should embrace the challenges of the industry and keep pushing forward. Chapters00:00 Introduction to Music Marketing and Branding02:23 The Importance of Personal Branding05:10 Democratization of Music Marketing08:00 Building Connections in the Music Industry10:43 Services Offered by Dropout Media14:04 Creating Engaging Content16:56 Balancing Data and Creativity in Marketing19:41 Handling Pressure in the Music Industry22:46 Final Thoughts and Encouragement
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:10):
Hello, Golden peeps, and welcome back to another episode of
(00:31):
Goldie's Closet, where we pull back the curtain on the
music industry and talk to the movers, the shakers, and
the groundbreakers behind the scenes. Today, we're sitting down with
a force in the world of music marketing, a guy
who's not only helped countless artists get heard, but also
get smart about the business behind the art. He's the
brains behind bacon bits, you know, the guy with a
(00:54):
cigar ah, those no bs marketing tips that have become
gospel for indie music Trying to level up, He's worked
with labels, mentored bands, book tours, and crack the code
on what it really takes to build a loyal fan
base in today's crowded, chaotic music scene.
Speaker 2 (01:11):
Whether you're an indie.
Speaker 1 (01:12):
Artist just getting started, or a veteran trying to adapt
to this music industry, this episode is packed with gold
Get ready to take notes, rethink, and light a fire
under your music career.
Speaker 2 (01:24):
Please welcome the One, the Only, Matt Bacon. Welcome to
the show, my guest, Matt Bacon. We're gonna do it really, Hi. Hi,
you doing Matt.
Speaker 1 (01:35):
We're gonna do a really quick recap of what we
just talked about, and we'll make it shortened to the
point and respect your time because we've got to watch
our time with you.
Speaker 2 (01:43):
But this is Matt Bacon.
Speaker 1 (01:44):
He is our music marketing specialist that we have been following.
I've been following, and what I didn't hit record, I
was saying, so many of my famous, amazing friends in
the business are always talking about Matt, and we were
talking about.
Speaker 2 (01:59):
Just being recognizable and being branded.
Speaker 1 (02:02):
I had asked Matt, and I'll ask him again, Matt,
what's up with the cigar?
Speaker 2 (02:05):
Why do you always know the cigar?
Speaker 3 (02:07):
So it's really just like a branding tool, right, Like,
it's really just this question of Okay, it creates you
were saying earlier, like a distinctive silhouette, right Like, it
creates like a very clear brand for me that people
can relate to without it being weird or stressful or whatever. Right,
(02:30):
it's literally just like, Hi, this is who I am,
this is what I do. More people know me as
cigar guy than know me as.
Speaker 2 (02:38):
You know, music marketing, music pure yeah.
Speaker 3 (02:42):
Yeah, So it's just like that's the brand, right And
when I figured out that brand, you know, seven eight
years ago. Now something like that.
Speaker 2 (02:52):
You were four you were fourteen when you started this business.
Speaker 3 (02:56):
I mean I started like a blog when I was fourteen.
Speaker 2 (02:59):
You started as I.
Speaker 3 (03:01):
As I got older, it turned into like doing other stuff,
booking shows, running a record label. Oh that's you know,
managing bands, all that stuff.
Speaker 1 (03:10):
Your parents wanted you to go to college. Your parents
wanted you to college. But yeah, you did start to
go for a while, and then you locked arms with another.
Speaker 3 (03:17):
That yeah, I mean it was someone i'd already been
working for a part time had hired me and I
kind of asked them to take me on full time.
Going to college was a pretty uh dramatic waste of time.
But why no? Man? Like I showed up and it
was like, oh, I've read more books than everyone here,
and I speak more languages. What am I doing?
Speaker 2 (03:39):
You're sitting there bummed out as I was, Why am
I here?
Speaker 3 (03:43):
This At the time I only spoke to but it
felt like.
Speaker 2 (03:46):
A waste of time to This is really important for
people that are listening.
Speaker 1 (03:49):
We've got a lot of younger people that listen, and
it's okay to take some time and figure out what
it is that you're passionate about and what you want
to do and what you're great at. And sometimes that
takes the same amount of time as it would be
going to school and reading books. Sometimes it's school of
hard knocks and just getting out there and hustling and
(04:09):
figuring out when you fall on your face or when
you do really well, like what's working. When you talked
about the silhouette, Matt, something that our listeners and viewers
probably don't know is when I had my deal with Prince.
Prince's big thing was you should be recognizable by your silhouette.
Speaker 2 (04:27):
And I had mentioned to Matt. I said, if I.
Speaker 1 (04:28):
Say top Pat with curly hair and standing with a guitar,
like instantaneously we all know that we're talking about Slash
from Guns n' Roses.
Speaker 2 (04:37):
It's so important to.
Speaker 1 (04:38):
Have the cigar or whatever it is that people can
instantaneously know that it's you. When I talk on different
tour buses and I'll say this guy, this Matt Bake
and who who? He made a really great point, like
I wish everybody understood this and knew it.
Speaker 2 (04:52):
Who are you talking about? You know? The guy on
social media with the cigar.
Speaker 1 (04:56):
They instantly know that it's you. You were talking about
how important that is for artists to have that sort
of recognition. Is that something that you kind of help
develop artists with. Is that something that you do with
your companies or let's.
Speaker 3 (05:11):
Talk I try to break that down for people. Yeah,
you know, Like, I think a lot of what we're
doing is quite frankly, a little more artists agnostic, which
is to say, like I don't really feel the need
(05:33):
to tell people how to like like I will tell
people like, here's what you need to do, here's what
you need to create, you know, and here's how to brainstorm,
Like okay, what you're doing, you know. But I also
just like I also don't really want to like argue
with people about whatever. Like a lot more of what
(05:55):
we're focused on is like overarching strategy and uh, and
like ad campaigns, right, because that's like because the ad
campaign stuff in particular is stuff that you can throw
a number on and you can be like, no, here's
how well it did, and here is why, and you know,
either you listened to me, or you did something good
or you didn't, you know what. I kind of enjoy
(06:16):
being able to like put a number on that shit
and it makes everything else, uh, work a little bit
more easily.
Speaker 1 (06:22):
How did you figure out that campaign stuff? How did
you figure that out? I do it for a different
part of my business. I'm also a photographer. That's how
I fund our favorite so I do a lot of
ads for that. But I took a I took a
course that taught me a lot of that. That's I'm
sure I could apply some of it to the band
that I'm in.
Speaker 3 (06:42):
But how do I watched a bunch of you. I've
watched a bunch of YouTube videos on what on marketing?
Like my friend Andrew Southworth like broke down a bunch
of videos that were really good, and then I just
watched them all and took notes and then tried it
myself and tested it out with my friend Scotti, and
then we were done.
Speaker 1 (07:00):
We talked about before I hit the record button, we
talked about what has changed in marketing since when you
started your blog when you're fourteen years old to going
to college to now.
Speaker 3 (07:11):
Like what is show? I think that stuff is like
increasingly democratized, right, which is to say, like much more
than much more than trying to find the right word.
(07:32):
Like basically anyone can create really interesting content with just
a cell phone. Right, anyone can create really interesting recordings,
going to create really interesting engagement strategies, YadA, YadA, YadA. Right, Like,
(07:54):
more people have access to this stuff than ever before.
When I was starting out, you know, smartphones were like
just starting to become like a thing, a thing, right,
you know, and the idea of like capturing your own
content wasn't as common, right, or the footage we had
was kind of shitty, you know. But I also think that,
(08:18):
you know, I think that like what's really important to
understand is you have that power now in a way
that previously only big artists had that power. And so
like when people are mad about like, oh the music
industry is broken now, it's not actually broken. It's just
that there's like a dramatic amount more supply than the
(08:41):
and it's saturated, you know, and everyone likes to complain
about this, and it's like, well yeah, but like I don't.
What am I gonna do is tell people not to
make music because they suck. I mean, like, you know,
I kind of think it keeping is a good thing
to some extent, you know.
Speaker 1 (08:57):
But like.
Speaker 3 (09:00):
I just feel like you have to oh, boy, that
gatekeeping line is going to get me canceled to leave it.
Speaker 2 (09:06):
In do you want the gate leaping the gatekeeping?
Speaker 3 (09:09):
And I don't give a shit, Like I use like obscure,
underground black metal, like I don't want people to like
I think that music benefits when people have to jump
through hoops to access certain parts of it, right, Like,
if you look at like my favorite black metal festivals,
like they are very much things that are like hard
to get to with like bands for nerds, Like it's
(09:31):
not for someone in a more mainstream artist shirt. And
that's fine if they want to wear that shirt, and
that's great for them, and that's great that they like
that artist. But like, I think it's important that stuff
requires digging. I think it becomes more compelling that way.
But that was an aside. What I was trying to
say is, you know, I think that like the fundamental
(09:54):
rules of marketing have been pretty consistent since like the
late nineteenth century, right Like even if you lead read
on advertising by fuck who wrote that book?
Speaker 2 (10:04):
Who wrote it? But you better watch your hands or
I'm coming across the screen for you.
Speaker 3 (10:08):
Not David Ogilvy whatever. If you read like advertising books
from the early twentieth century that document the processes of
advertising over the last twenty five years, Like it's all
the same shit. We just have more access to data
and we can do more stuff on our own now, right,
Like if you read advertising books from the fifties and sixties,
like David Ogilby on Advertising, like it took so much
(10:30):
money to do this stuff that now you can just
do with this five year old fucking iPhone, right, And
everyone likes to bitch about this stuff, but it's like, man,
this is what works. I'm sorry, you know what I mean.
And I just feel like we need to kind of
sit down and accept that piece because you can either
(10:52):
take advantage of that or you can like sit at
home and cry. Yeah. It's like everyone wants to be
like Mommy's special little genius and it's like.
Speaker 2 (10:59):
Man, yeah, no, you're right.
Speaker 1 (11:03):
I want to dig in because we didn't get again,
because I didn't push record, we didn't get into some
of the ways that people can find you and DM you.
And when they're dming you, what type of person is
dming you?
Speaker 3 (11:15):
Like?
Speaker 2 (11:15):
Who is going to benefit from what?
Speaker 3 (11:18):
I genuinely reply to every DM, like every single DM,
and I get like fifty a day, right, I know,
I get like fifty. I get like fifty dms a day,
and I try to reply to every single question like thoughtfully.
You know, I think it's really important that we lift
up the people around us no matter what.
Speaker 1 (11:35):
But you have to make money too, sweetheart, because I'd
love to be lifting up every dick pic that I
get in my DMS, but I can't necessarily do that,
and since most of them are microscopic, I mean go ahead, so.
Speaker 3 (11:47):
No, but like I genuinely try to reply to every comment, right,
There's a set of services that we offer on our
website drop up Media DOTT everything from like building out
plans for artists, running ad campaigns to help grow your streams,
and kind of levels up on that so we can
get you on a weekly consultant calls, we can get
you on more prolonged ad campaigns, or we can do
a bigger budget we can massage around that. We can
(12:08):
do like one off services like bios and epks and
help you figure out your content rollouts with like captions
and figuring out, okay, how do we create interesting content
that like accurately reflects the emotion behind our music. All
that stuff is I think really valuable.
Speaker 1 (12:24):
Also very bad though, and we're gonna say it very
clearly so that the people that are only listening on
those things called streaming podcast platforms. Matthew, it is drop
out media dot net once again, drop out media dot net.
Speaker 2 (12:40):
Go go check it out.
Speaker 1 (12:42):
And if you're listening and you're not an artist, and
you've got some little maggot in your life that plays
guitar or sings indie.
Speaker 2 (12:49):
You know what I'm saying, Like, hit him up, let
him know about Matt.
Speaker 1 (12:52):
Let him know, like there's this guy with a cigar
that's got some really cool services that can help them
have an actual chance out there in the world in
this huge cesspool of media of music. And everybody's in
a band, and everybody's got a podcast, and everybody's got
a brand, and my plumber has got a more interesting
(13:12):
channel than I do with all the things that I've done,
or the guy that pours concrete has a Let Matt
help look at give give a great overview of everything
that your band or your artistry has to offer. Let
a professional, let somebody with a new set of eyes
and ears come in and assess and say, you know what,
(13:34):
here is X, Y and Z, and I do this
for people I'm not a Matt, but I do this
for people because I've been in this business forever and.
Speaker 2 (13:41):
It's so interesting, Matt.
Speaker 1 (13:43):
How many people will go, oh my god, and they're
on it like yesterday, and then other people they didn't
hear a frickin' word that I said. And I'm like, hey,
you've got this type of company, it's going to need
to emote these kinds of feelings. You want to have
a color palette, similar to other.
Speaker 2 (13:58):
Successful brands that are And then what do they do.
Speaker 1 (14:01):
They go absolutely the opposite of where I've got a
friend that I'm working with that just is doing everything
opposite than what I say. So now I just smile
and say a great job, and I don't offer any
more advice because it's no.
Speaker 3 (14:15):
I mean, I kind of I kind of feel the
same way, right because I think a lot of people
like to complain about stuff, and it's like, then do
something about it. If you did, like one tenth of
the stuff that would work, that you would agree works,
like not even the stuff that people not even the
stuff that people get mad about. Right, Like, like I
(14:35):
understand people think like, oh, fan accounts, astro returfing ads
are evil, like whatever. Fine, But like if you just
like post cool live footage where you look cool and
sound good, this is not complicated. Everyone thinks that's cool, right,
No one is like, oh, live footage is dumb. No,
Like just that gets more people checking you out, builds
(14:57):
more cool things, right. I just think it's like about
show up and not.
Speaker 2 (15:01):
It is money, No, it is.
Speaker 1 (15:03):
It is absolutely And you said something on a post
a couple of days ago, which I smiled and messaged
our drummer and said, now when you guys roll your eyes.
When I pull out my notepad on the phone and say,
all right, you guys, we've got six hours to the
next stop that we're here, we go. We either write songs,
we take absolute maximum capacity use of the time that
(15:24):
we have.
Speaker 2 (15:25):
We switch off driving. But every every every trip, every
leg is all right, let's talk about game.
Speaker 1 (15:31):
Hey you on guitar, Johnny, I need ten bands that
you would love to work with open for yeah, blah
blah blah. You I need to know ten markets or
who are some people? And we sit there and then
we go look up on LinkedIn, We look up online.
So it was basically your one hundred, your list of
one hundred tell us. Yeah, that was a great, powerful
(15:54):
post and.
Speaker 3 (15:54):
It's that's one of the most valuable.
Speaker 2 (15:57):
But here, let me tell them that that was great.
Speaker 3 (15:59):
Yeah. One of the most valuable things you can do
is build a list of like one hundred people you
want to engage with and work with. And this is
everything from like promoters to other bands, to record labels
to producers whatever. Right, you could even do like ten
of each of like big categories and music. But like
(16:20):
if you come up with a hundred, like but it
has to be one hundred, you have to do the research.
If you do that research and you start reaching out
to those people, good things will happen. That's simple.
Speaker 1 (16:30):
Or nothing will happen or nothing or it appears as
though nothing has happened, but a seed has been planted
that grows a year, two years, five years later, And
I think, yeah.
Speaker 3 (16:40):
Well you're building, you're building connections. And I feel like
people like don't really seem to get that, like it's
about building connections. It's about building Like here is something
more meaningful that like actually helps people and actually like
takes things to a higher level. And I feel like, like,
(17:03):
like ultimately, the biggest thing that's going to move you
forward is building your community? Right?
Speaker 1 (17:13):
Most people to your age, most people your age, your
demo whatever. I don't I don't need to know your age.
I'm just like looking and saying like you're not a genet.
Most people your age do not understand that. They literally it's.
Speaker 3 (17:26):
You just learn that from DIY music communities, right. And
I think like, the more you know, my experience has
sort of been, like my experience has been, the more
you engage and build with other people, the more good
stuff can happen. If you're not building with other people,
what the hell you're you're fucking yourself, right, And I
(17:49):
just think, you know, one's growing in a vacuum, So
don't try to grow in a vacuum, you know, just
to what you kind of lift up the people around you.
I would bounce in a second, but hit me.
Speaker 2 (17:59):
Yeah No, I was just gonna say, what's what's your time?
Speaker 3 (18:01):
God, Dan, I have to be on a call a
minute ago.
Speaker 2 (18:04):
It's okay, all right, Well then, just you know what
give me?
Speaker 1 (18:09):
I was going to ask you, how do you balance
data driven marketing with gut instinct when advising artists?
Speaker 2 (18:16):
That the difference back and forth, I.
Speaker 3 (18:18):
Mean, I think that like you create stuff that inherently
feels good, that you feel like is relevant to your
brand and is accurate, and then you turn around and
then you look at the data based on what's working
and what isn't working, right, But like, ultimately, usually it's
the stuff the artist feels best about that does best,
right Like, It's very rarely that like, because like, if
you are hating creating something, it's not going to look good,
(18:41):
right Like, it's not going to resonate, no one's going
to care. Whereas if you're enjoying creating something, then people
can tell, and they're a lot more likely to engage
with that and a lot more likely to kind of
help dive into that thing, do you know what I'm saying.
So that's really my thing is like create first, ask
(19:01):
questions later, and then you'll start to figure out the
good stuff you need to kind of level up.
Speaker 2 (19:06):
I love it, Matt Bacon. Everyone, this has been Goldi's closet.
Speaker 1 (19:08):
He's got weather all to get on and I'm gonna
stay on with all of you and recap some of
the things so that we hit our full time.
Speaker 2 (19:16):
Matt, thank you so much. I will find you the
way by now.
Speaker 1 (19:21):
So Matt needed to leave. We had a bunch of
technical difficulties. His microphone wasn't working, his camera wasn't working.
He is somebody that I absolutely, really really love his
branding and what he does online. And I'll take this
time to just talk to the artists that are out
there myself, because this is a great lesson. It's a
(19:43):
lesson in you know what, I'm going to give you
something that was a really golden, huge golden.
Speaker 2 (19:50):
Nugget for me. Uh, you don't have to love this guy.
You don't have to like this guy.
Speaker 1 (19:56):
You don't need to hate this guy, or you don't
need to be indifferent to this guy to know who
he is. Speaking of silhouettes, if I say I don't
even need to do a silhouette. If I just say
bad orange hair and a bad suntan orange man, You'll
know exactly who I'm talking about.
Speaker 2 (20:15):
Love them or hate.
Speaker 1 (20:16):
I'm Donald Trump has done some amazing things in business.
And it was at a moment and I tear up,
even Scott, I just get so emotional these days. I
tear up because I was at a low moment where
I was just wondering, like should I keep doing this music?
Speaker 2 (20:33):
Entertainment business. Am I too old? Am I a joke?
Am I washed up?
Speaker 1 (20:38):
Like? These are things and I'm doing this later on
in the pod because it's stuff that I don't necessarily
talk about out there on social media. You're never supposed
to show yourself in a weak way. Every once in
a while, I will to remind you all that I
am a human being. But for the most part, you're
supposed to be all knowing, omnipressence powerful. You're never supposed
(21:01):
to speak about your business ever dipping or doing poorly.
You're always supposed to speak of solutions and doing well
because that's the law of attraction, and that's how things
work for successful business people. But Golden peeps, I got
to tell you, there are some nights where I just
fall into a spiral and it does creep on depression.
(21:22):
And it is tough for people. It's tough for everybody
in the world. Who the fuck are you kidding? It's
tough for everybody, but it's very tough also for independent
contractors or artists or I see a difference between my
people and my friends that have a four oh one
K and they've been working in the corporate world forever
and they know they can retire at sixty five and
they've got all this money sitting there and they're great,
(21:43):
and they've got a pension. They've got That's not the
case with an independent contractor or an artist, like you
really have to figure things out, and a lot of
times it is paycheck to paycheck and it is hand
in mouth and you are wondering where your next lead
is coming from, or your next gig or your show
or what have you. And it's very challenging. So I
was at a point one night and I just happened
(22:04):
to scroll upon something that our president had to say,
and I want to share it with you. And he,
of course always talks about ninety nine point nine of
success is showing up, but this was the whole thing,
and you should google it. I bet you you could
find it. President Trump talks on thriving rising above under pressure,
(22:24):
Like that's such a such an important lesson. How well
do you do under pressure? And he talked about it.
Think about the pressure that that man is under as
the president, as a business owner, as an employer, a
boss to thousands, if not I mean a lot of people,
(22:45):
that kind of pressure. So we start out Matt Bacon's
podcast where I can see him and I can hear him,
but he can't hear me, and then his camera isn't working,
and I can see that he's getting frustrated, and it's
it's all about how you.
Speaker 2 (23:02):
Handle that pressure.
Speaker 1 (23:04):
And I think that he's messaging me right now, and
I'm just gonna say, I'm still talking about you. He
had to jump on a call. How well do you
deal with pressure? Listen to the end of this podcast
when he needed to bounce, How gracious he was, how
he wasn't a complete dickhead asshole.
Speaker 2 (23:23):
Which I would have been.
Speaker 1 (23:24):
You know what, in my earlier days, I was a diva,
I was a bitch, I was an ass wipe, and
I still can be. And that's a direct reflection of
how we are handling things under pressure.
Speaker 2 (23:36):
It really is. When you think about being in.
Speaker 1 (23:39):
A great mood, maybe you just got paid or some
extra money, or somebody gave you a gift or a compliment,
you're so much better at dealing with people and being
more well equipped than when you're stressful and you're stressed
and things are stressful and you're upset. How you're short
with people, your reaction, think about the last you were
(24:00):
in a flipping great mood on the highway and somebody
cut you off.
Speaker 2 (24:04):
Ah, you don't even give a shit.
Speaker 1 (24:05):
You don't even care because things are going well for you. You
were handling things well under pressure, and then if you're
in a fall mood, get out of the way.
Speaker 2 (24:13):
Especially me.
Speaker 1 (24:14):
There are some days, Golden Peeps, where I say I
should not be around humans.
Speaker 2 (24:18):
I just shouldn't.
Speaker 1 (24:19):
I know, I'm foul. I'm looking for a fight. I'm
a very confrontational person. I'm a pro in the world
of pro wrestling, pro wrestler manager, Like I mean, I'm ready.
I'm ready twenty four to seven to start something with somebody.
So it's best for me to stay back. So we
handled this very very well. It did cut off his time.
(24:41):
He should have been talking, hopefully for another seven minutes.
But you're going to just get me for a few
extra here.
Speaker 2 (24:46):
How well do you handle things under pressure.
Speaker 1 (24:49):
There's a lot of artists out there that we were
talking about.
Speaker 2 (24:53):
There's a lot of new technology.
Speaker 1 (24:55):
You better just keep up with the joneses and figure
it out or you're going to be so And yes,
it is an oversaturated market, which brings me to the
campaign that we're doing on social media right now reminding
people to not just stream your favorite artists, but to
actually go buy the record, or buy a cupcoozy, or
buy a freaking sticker, or buy a few downloads for
(25:16):
ninety nine cents or a dollar ninety nine or whatever
they are. Now, we don't wake that much money off
of that. So if the artist has a website such
as the Goldilocks Band, which you can get to the factory,
buy Goldilocks and they'll be purchase where you can buy
a song for a dollar ninety nine, why is it
a dollar ninety nine because even the site, the site
and PayPal take a huge cut out of it, so
you got to get something for it. Otherwise you're working
(25:38):
for pennies and peanuts. I joke about, look at my
cart full of nothing. This is how much five hundred
streams can can can buy.
Speaker 2 (25:47):
But it pays it, but it does. So go out
and support your artists. Go out.
Speaker 1 (25:52):
If you've got an indie wrestler that you like, or
a painter or somebody that does graphics or whatever, if
they've got a Patreon up for the three dollars five
dollars a month thing, give that soul a little bit
of revenue to go do what they need to do
because most of.
Speaker 2 (26:07):
Us are manic and most of us do get really depressed.
And that not three five dollars for a pledge.
Speaker 1 (26:14):
It's the fact that you've got people there that actually
give a shit about what you're doing. So the lesson
that I want you to learn from this particular podcast
is how well do you do you operate under pressure?
Speaker 2 (26:26):
And that could be any job that you're doing.
Speaker 1 (26:28):
God, I love watching Oh Chicago under Fire and just
some of these detective shows and whatnot and just seeing
how well do they do under the pressure. I'm sure
that they deal with massive PTSD when they get home
and they probably unload on their kids or their partners
or wives or what have you, or husbands, but they
(26:50):
appear to be handling things really, really well. So this
is something else that I say in the music business
to my bandmates. Fake it till you make it, and
it's all smoking open mirrors, because it is it's all
how you appear to other people. And sometimes you know what,
you can fake yourself out, fake yourself out when I
am one of those moods where I say I shouldn't
(27:11):
be around humans, and then I have to. You know,
the first thing that I do when I enter that
Kroger or that grocery store or Sam's Club or Costco,
I look for somebody who looks like they're having a
worse day than me, and I look them in the
eye and I find something positive to say about that person.
Speaker 2 (27:29):
Oh my gosh, what a great shirt. I love it.
Speaker 1 (27:32):
Your hair looks so good today. Oh my god, girl,
makeups on point.
Speaker 2 (27:37):
Dude, those shoes totally dope. They're lit.
Speaker 1 (27:40):
Give somebody a compliment and watch them light up, like
the fourth of July. Watch their mood change, watch their
their their expression, the skip in their step that they have.
If you look behind you and watch watch them walking
by you, their head being held up high in confidence
because you took the time to compliment that.
Speaker 2 (28:00):
Try it.
Speaker 1 (28:01):
It'll shift your mood and it'll make you feel like
you're on top and you're faking it till you're making
it and you're smoking and mirroring it.
Speaker 2 (28:08):
And it's pretty badass.
Speaker 1 (28:10):
So I hope that you learned something from this podcast.
It started out shaky because Matt, like I said, was
having some technical issues, but we worked it out and
we went forward and we were able to get some
of this time, which I'm very very glad for. So
I wish you all a beautiful week, and I thank
you for your time and just being out there, and
I remind you always be safe, but be free, always
(28:33):
stay golden. And then we always clap at the end,
but it's just me solo, So I'm gonna clap for myself,
like the good old fashioned Muppet Show that some of
you might remember. And I miss the Muppet Show and
the vibe before it became completely I don't know, dare
I say it? It's a word that starts with a W,
but I won't it. You should just be fun and
not about politics and sexual preference. But now every cartoon, Muppet,
(28:56):
n GV show is and there's always an agenda being pushed.
Speaker 2 (29:00):
There isn't one here.
Speaker 1 (29:01):
I just want you to have a great life and
feel awesome and feel loved. So I'm gonna give myself
a round of applause, and that goes for you as well.
Speaker 4 (29:09):
Yeah you've got friend.
Speaker 2 (29:20):
Now, what's up everyone?
Speaker 1 (29:22):
It's Goldie Impact Wrestling, TLC's Cheap Skates, Ted Nugent's running
wild from him somewhere in the woods and maybe you've seen.
Speaker 2 (29:30):
Our band, Goldilocks Band.
Speaker 1 (29:31):
We're out there, we're on tour, but now we're connecting
on cameo.
Speaker 2 (29:35):
So I want to tell you that I am here
to be your humble servant.
Speaker 1 (29:39):
And that's whatever you need said for you, for a friend,
a shout out, a golden shout out. You name it
here and on it now, just reminding you keep it classy,
keep it cool, and keep it above the belt.
Speaker 2 (29:50):
But I want to offer you something a little bit,
a little bit different.
Speaker 1 (29:54):
Just remember, if I'm not on the road and I've
got access to these next beauties, we.
Speaker 2 (29:57):
Can always have my.
Speaker 1 (30:06):
D You want to make this the most amazing experience
for you ever because you deserve it, Your friends deserve it,
your loved ones deserve it.
Speaker 2 (30:17):
And just remember I can sing you a few lines
of a song.
Speaker 1 (30:20):
It can be from from anywhere like it can be
from song where they.
Speaker 2 (30:29):
Or it could be.
Speaker 4 (30:32):
Fun well, it could even be Hona highway way.
Speaker 2 (30:47):
It need to be from there. Oh, and keep in mind,
not all requests are the same.
Speaker 1 (30:53):
Maybe your motivation comes with a harder edge, Maybe you
need a more jagged little pill.
Speaker 2 (30:58):
There's nothing that I love more and playing the heel.
Speaker 1 (31:01):
So if you need your message delivered with more, Oh,
what's the word I'm looking for intention Please specify. I
can't wait to connect with you on cameo. Thanks so
much for being here, Stay Golden,
Hello, Golden peeps, and welcome back to another episode of
(00:31):
Goldie's Closet, where we pull back the curtain on the
music industry and talk to the movers, the shakers, and
the groundbreakers behind the scenes. Today, we're sitting down with
a force in the world of music marketing, a guy
who's not only helped countless artists get heard, but also
get smart about the business behind the art. He's the
brains behind bacon bits, you know, the guy with a
(00:54):
cigar ah, those no bs marketing tips that have become
gospel for indie music Trying to level up, He's worked
with labels, mentored bands, book tours, and crack the code
on what it really takes to build a loyal fan
base in today's crowded, chaotic music scene.
Speaker 2 (01:11):
Whether you're an indie.
Speaker 1 (01:12):
Artist just getting started, or a veteran trying to adapt
to this music industry, this episode is packed with gold
Get ready to take notes, rethink, and light a fire
under your music career.
Speaker 2 (01:24):
Please welcome the One, the Only, Matt Bacon. Welcome to
the show, my guest, Matt Bacon. We're gonna do it really, Hi. Hi,
you doing Matt.
Speaker 1 (01:35):
We're gonna do a really quick recap of what we
just talked about, and we'll make it shortened to the
point and respect your time because we've got to watch
our time with you.
Speaker 2 (01:43):
But this is Matt Bacon.
Speaker 1 (01:44):
He is our music marketing specialist that we have been following.
I've been following, and what I didn't hit record, I
was saying, so many of my famous, amazing friends in
the business are always talking about Matt, and we were
talking about.
Speaker 2 (01:59):
Just being recognizable and being branded.
Speaker 1 (02:02):
I had asked Matt, and I'll ask him again, Matt,
what's up with the cigar?
Speaker 2 (02:05):
Why do you always know the cigar?
Speaker 3 (02:07):
So it's really just like a branding tool, right, Like,
it's really just this question of Okay, it creates you
were saying earlier, like a distinctive silhouette, right Like, it
creates like a very clear brand for me that people
can relate to without it being weird or stressful or whatever. Right,
(02:30):
it's literally just like, Hi, this is who I am,
this is what I do. More people know me as
cigar guy than know me as.
Speaker 2 (02:38):
You know, music marketing, music pure yeah.
Speaker 3 (02:42):
Yeah, So it's just like that's the brand, right And
when I figured out that brand, you know, seven eight
years ago. Now something like that.
Speaker 2 (02:52):
You were four you were fourteen when you started this business.
Speaker 3 (02:56):
I mean I started like a blog when I was fourteen.
Speaker 2 (02:59):
You started as I.
Speaker 3 (03:01):
As I got older, it turned into like doing other stuff,
booking shows, running a record label. Oh that's you know,
managing bands, all that stuff.
Speaker 1 (03:10):
Your parents wanted you to go to college. Your parents
wanted you to college. But yeah, you did start to
go for a while, and then you locked arms with another.
Speaker 3 (03:17):
That yeah, I mean it was someone i'd already been
working for a part time had hired me and I
kind of asked them to take me on full time.
Going to college was a pretty uh dramatic waste of time.
But why no? Man? Like I showed up and it
was like, oh, I've read more books than everyone here,
and I speak more languages. What am I doing?
Speaker 2 (03:39):
You're sitting there bummed out as I was, Why am
I here?
Speaker 3 (03:43):
This At the time I only spoke to but it
felt like.
Speaker 2 (03:46):
A waste of time to This is really important for
people that are listening.
Speaker 1 (03:49):
We've got a lot of younger people that listen, and
it's okay to take some time and figure out what
it is that you're passionate about and what you want
to do and what you're great at. And sometimes that
takes the same amount of time as it would be
going to school and reading books. Sometimes it's school of
hard knocks and just getting out there and hustling and
(04:09):
figuring out when you fall on your face or when
you do really well, like what's working. When you talked
about the silhouette, Matt, something that our listeners and viewers
probably don't know is when I had my deal with Prince.
Prince's big thing was you should be recognizable by your silhouette.
Speaker 2 (04:27):
And I had mentioned to Matt. I said, if I.
Speaker 1 (04:28):
Say top Pat with curly hair and standing with a guitar,
like instantaneously we all know that we're talking about Slash
from Guns n' Roses.
Speaker 2 (04:37):
It's so important to.
Speaker 1 (04:38):
Have the cigar or whatever it is that people can
instantaneously know that it's you. When I talk on different
tour buses and I'll say this guy, this Matt Bake
and who who? He made a really great point, like
I wish everybody understood this and knew it.
Speaker 2 (04:52):
Who are you talking about? You know? The guy on
social media with the cigar.
Speaker 1 (04:56):
They instantly know that it's you. You were talking about
how important that is for artists to have that sort
of recognition. Is that something that you kind of help
develop artists with. Is that something that you do with
your companies or let's.
Speaker 3 (05:11):
Talk I try to break that down for people. Yeah,
you know, Like, I think a lot of what we're
doing is quite frankly, a little more artists agnostic, which
is to say, like I don't really feel the need
(05:33):
to tell people how to like like I will tell
people like, here's what you need to do, here's what
you need to create, you know, and here's how to brainstorm,
Like okay, what you're doing, you know. But I also
just like I also don't really want to like argue
with people about whatever. Like a lot more of what
(05:55):
we're focused on is like overarching strategy and uh, and
like ad campaigns, right, because that's like because the ad
campaign stuff in particular is stuff that you can throw
a number on and you can be like, no, here's
how well it did, and here is why, and you know,
either you listened to me, or you did something good
or you didn't, you know what. I kind of enjoy
(06:16):
being able to like put a number on that shit
and it makes everything else, uh, work a little bit
more easily.
Speaker 1 (06:22):
How did you figure out that campaign stuff? How did
you figure that out? I do it for a different
part of my business. I'm also a photographer. That's how
I fund our favorite so I do a lot of
ads for that. But I took a I took a
course that taught me a lot of that. That's I'm
sure I could apply some of it to the band
that I'm in.
Speaker 3 (06:42):
But how do I watched a bunch of you. I've
watched a bunch of YouTube videos on what on marketing?
Like my friend Andrew Southworth like broke down a bunch
of videos that were really good, and then I just
watched them all and took notes and then tried it
myself and tested it out with my friend Scotti, and
then we were done.
Speaker 1 (07:00):
We talked about before I hit the record button, we
talked about what has changed in marketing since when you
started your blog when you're fourteen years old to going
to college to now.
Speaker 3 (07:11):
Like what is show? I think that stuff is like
increasingly democratized, right, which is to say, like much more
than much more than trying to find the right word.
(07:32):
Like basically anyone can create really interesting content with just
a cell phone. Right, anyone can create really interesting recordings,
going to create really interesting engagement strategies, YadA, YadA, YadA. Right, Like,
(07:54):
more people have access to this stuff than ever before.
When I was starting out, you know, smartphones were like
just starting to become like a thing, a thing, right,
you know, and the idea of like capturing your own
content wasn't as common, right, or the footage we had
was kind of shitty, you know. But I also think that,
(08:18):
you know, I think that like what's really important to
understand is you have that power now in a way
that previously only big artists had that power. And so
like when people are mad about like, oh the music
industry is broken now, it's not actually broken. It's just
that there's like a dramatic amount more supply than the
(08:41):
and it's saturated, you know, and everyone likes to complain
about this, and it's like, well yeah, but like I don't.
What am I gonna do is tell people not to
make music because they suck. I mean, like, you know,
I kind of think it keeping is a good thing
to some extent, you know.
Speaker 1 (08:57):
But like.
Speaker 3 (09:00):
I just feel like you have to oh, boy, that
gatekeeping line is going to get me canceled to leave it.
Speaker 2 (09:06):
In do you want the gate leaping the gatekeeping?
Speaker 3 (09:09):
And I don't give a shit, Like I use like obscure,
underground black metal, like I don't want people to like
I think that music benefits when people have to jump
through hoops to access certain parts of it, right, Like,
if you look at like my favorite black metal festivals,
like they are very much things that are like hard
to get to with like bands for nerds, Like it's
(09:31):
not for someone in a more mainstream artist shirt. And
that's fine if they want to wear that shirt, and
that's great for them, and that's great that they like
that artist. But like, I think it's important that stuff
requires digging. I think it becomes more compelling that way.
But that was an aside. What I was trying to
say is, you know, I think that like the fundamental
(09:54):
rules of marketing have been pretty consistent since like the
late nineteenth century, right Like even if you lead read
on advertising by fuck who wrote that book?
Speaker 2 (10:04):
Who wrote it? But you better watch your hands or
I'm coming across the screen for you.
Speaker 3 (10:08):
Not David Ogilvy whatever. If you read like advertising books
from the early twentieth century that document the processes of
advertising over the last twenty five years, Like it's all
the same shit. We just have more access to data
and we can do more stuff on our own now, right,
Like if you read advertising books from the fifties and sixties,
like David Ogilby on Advertising, like it took so much
(10:30):
money to do this stuff that now you can just
do with this five year old fucking iPhone, right, And
everyone likes to bitch about this stuff, but it's like, man,
this is what works. I'm sorry, you know what I mean.
And I just feel like we need to kind of
sit down and accept that piece because you can either
(10:52):
take advantage of that or you can like sit at
home and cry. Yeah. It's like everyone wants to be
like Mommy's special little genius and it's like.
Speaker 2 (10:59):
Man, yeah, no, you're right.
Speaker 1 (11:03):
I want to dig in because we didn't get again,
because I didn't push record, we didn't get into some
of the ways that people can find you and DM you.
And when they're dming you, what type of person is
dming you?
Speaker 3 (11:15):
Like?
Speaker 2 (11:15):
Who is going to benefit from what?
Speaker 3 (11:18):
I genuinely reply to every DM, like every single DM,
and I get like fifty a day, right, I know,
I get like fifty. I get like fifty dms a day,
and I try to reply to every single question like thoughtfully.
You know, I think it's really important that we lift
up the people around us no matter what.
Speaker 1 (11:35):
But you have to make money too, sweetheart, because I'd
love to be lifting up every dick pic that I
get in my DMS, but I can't necessarily do that,
and since most of them are microscopic, I mean go ahead, so.
Speaker 3 (11:47):
No, but like I genuinely try to reply to every comment, right,
There's a set of services that we offer on our
website drop up Media DOTT everything from like building out
plans for artists, running ad campaigns to help grow your streams,
and kind of levels up on that so we can
get you on a weekly consultant calls, we can get
you on more prolonged ad campaigns, or we can do
a bigger budget we can massage around that. We can
(12:08):
do like one off services like bios and epks and
help you figure out your content rollouts with like captions
and figuring out, okay, how do we create interesting content
that like accurately reflects the emotion behind our music. All
that stuff is I think really valuable.
Speaker 1 (12:24):
Also very bad though, and we're gonna say it very
clearly so that the people that are only listening on
those things called streaming podcast platforms. Matthew, it is drop
out media dot net once again, drop out media dot net.
Speaker 2 (12:40):
Go go check it out.
Speaker 1 (12:42):
And if you're listening and you're not an artist, and
you've got some little maggot in your life that plays
guitar or sings indie.
Speaker 2 (12:49):
You know what I'm saying, Like, hit him up, let
him know about Matt.
Speaker 1 (12:52):
Let him know, like there's this guy with a cigar
that's got some really cool services that can help them
have an actual chance out there in the world in
this huge cesspool of media of music. And everybody's in
a band, and everybody's got a podcast, and everybody's got
a brand, and my plumber has got a more interesting
(13:12):
channel than I do with all the things that I've done,
or the guy that pours concrete has a Let Matt
help look at give give a great overview of everything
that your band or your artistry has to offer. Let
a professional, let somebody with a new set of eyes
and ears come in and assess and say, you know what,
(13:34):
here is X, Y and Z, and I do this
for people I'm not a Matt, but I do this
for people because I've been in this business forever and.
Speaker 2 (13:41):
It's so interesting, Matt.
Speaker 1 (13:43):
How many people will go, oh my god, and they're
on it like yesterday, and then other people they didn't
hear a frickin' word that I said. And I'm like, hey,
you've got this type of company, it's going to need
to emote these kinds of feelings. You want to have
a color palette, similar to other.
Speaker 2 (13:58):
Successful brands that are And then what do they do.
Speaker 1 (14:01):
They go absolutely the opposite of where I've got a
friend that I'm working with that just is doing everything
opposite than what I say. So now I just smile
and say a great job, and I don't offer any
more advice because it's no.
Speaker 3 (14:15):
I mean, I kind of I kind of feel the
same way, right because I think a lot of people
like to complain about stuff, and it's like, then do
something about it. If you did, like one tenth of
the stuff that would work, that you would agree works,
like not even the stuff that people not even the
stuff that people get mad about. Right, Like, like I
(14:35):
understand people think like, oh, fan accounts, astro returfing ads
are evil, like whatever. Fine, But like if you just
like post cool live footage where you look cool and
sound good, this is not complicated. Everyone thinks that's cool, right,
No one is like, oh, live footage is dumb. No,
Like just that gets more people checking you out, builds
(14:57):
more cool things, right. I just think it's like about
show up and not.
Speaker 2 (15:01):
It is money, No, it is.
Speaker 1 (15:03):
It is absolutely And you said something on a post
a couple of days ago, which I smiled and messaged
our drummer and said, now when you guys roll your eyes.
When I pull out my notepad on the phone and say,
all right, you guys, we've got six hours to the
next stop that we're here, we go. We either write songs,
we take absolute maximum capacity use of the time that
(15:24):
we have.
Speaker 2 (15:25):
We switch off driving. But every every every trip, every
leg is all right, let's talk about game.
Speaker 1 (15:31):
Hey you on guitar, Johnny, I need ten bands that
you would love to work with open for yeah, blah
blah blah. You I need to know ten markets or
who are some people? And we sit there and then
we go look up on LinkedIn, We look up online.
So it was basically your one hundred, your list of
one hundred tell us. Yeah, that was a great, powerful
(15:54):
post and.
Speaker 3 (15:54):
It's that's one of the most valuable.
Speaker 2 (15:57):
But here, let me tell them that that was great.
Speaker 3 (15:59):
Yeah. One of the most valuable things you can do
is build a list of like one hundred people you
want to engage with and work with. And this is
everything from like promoters to other bands, to record labels
to producers whatever. Right, you could even do like ten
of each of like big categories and music. But like
(16:20):
if you come up with a hundred, like but it
has to be one hundred, you have to do the research.
If you do that research and you start reaching out
to those people, good things will happen. That's simple.
Speaker 1 (16:30):
Or nothing will happen or nothing or it appears as
though nothing has happened, but a seed has been planted
that grows a year, two years, five years later, And
I think, yeah.
Speaker 3 (16:40):
Well you're building, you're building connections. And I feel like
people like don't really seem to get that, like it's
about building connections. It's about building Like here is something
more meaningful that like actually helps people and actually like
takes things to a higher level. And I feel like, like,
(17:03):
like ultimately, the biggest thing that's going to move you
forward is building your community? Right?
Speaker 1 (17:13):
Most people to your age, most people your age, your
demo whatever. I don't I don't need to know your age.
I'm just like looking and saying like you're not a genet.
Most people your age do not understand that. They literally it's.
Speaker 3 (17:26):
You just learn that from DIY music communities, right. And
I think like, the more you know, my experience has
sort of been, like my experience has been, the more
you engage and build with other people, the more good
stuff can happen. If you're not building with other people,
what the hell you're you're fucking yourself, right, And I
(17:49):
just think, you know, one's growing in a vacuum, So
don't try to grow in a vacuum, you know, just
to what you kind of lift up the people around you.
I would bounce in a second, but hit me.
Speaker 2 (17:59):
Yeah No, I was just gonna say, what's what's your time?
Speaker 3 (18:01):
God, Dan, I have to be on a call a
minute ago.
Speaker 2 (18:04):
It's okay, all right, Well then, just you know what
give me?
Speaker 1 (18:09):
I was going to ask you, how do you balance
data driven marketing with gut instinct when advising artists?
Speaker 2 (18:16):
That the difference back and forth, I.
Speaker 3 (18:18):
Mean, I think that like you create stuff that inherently
feels good, that you feel like is relevant to your
brand and is accurate, and then you turn around and
then you look at the data based on what's working
and what isn't working, right, But like, ultimately, usually it's
the stuff the artist feels best about that does best,
right Like, It's very rarely that like, because like, if
you are hating creating something, it's not going to look good,
(18:41):
right Like, it's not going to resonate, no one's going
to care. Whereas if you're enjoying creating something, then people
can tell, and they're a lot more likely to engage
with that and a lot more likely to kind of
help dive into that thing, do you know what I'm saying.
So that's really my thing is like create first, ask
(19:01):
questions later, and then you'll start to figure out the
good stuff you need to kind of level up.
Speaker 2 (19:06):
I love it, Matt Bacon. Everyone, this has been Goldi's closet.
Speaker 1 (19:08):
He's got weather all to get on and I'm gonna
stay on with all of you and recap some of
the things so that we hit our full time.
Speaker 2 (19:16):
Matt, thank you so much. I will find you the
way by now.
Speaker 1 (19:21):
So Matt needed to leave. We had a bunch of
technical difficulties. His microphone wasn't working, his camera wasn't working.
He is somebody that I absolutely, really really love his
branding and what he does online. And I'll take this
time to just talk to the artists that are out
there myself, because this is a great lesson. It's a
(19:43):
lesson in you know what, I'm going to give you
something that was a really golden, huge golden.
Speaker 2 (19:50):
Nugget for me. Uh, you don't have to love this guy.
You don't have to like this guy.
Speaker 1 (19:56):
You don't need to hate this guy, or you don't
need to be indifferent to this guy to know who
he is. Speaking of silhouettes, if I say I don't
even need to do a silhouette. If I just say
bad orange hair and a bad suntan orange man, You'll
know exactly who I'm talking about.
Speaker 2 (20:15):
Love them or hate.
Speaker 1 (20:16):
I'm Donald Trump has done some amazing things in business.
And it was at a moment and I tear up,
even Scott, I just get so emotional these days. I
tear up because I was at a low moment where
I was just wondering, like should I keep doing this music?
Speaker 2 (20:33):
Entertainment business. Am I too old? Am I a joke?
Am I washed up?
Speaker 1 (20:38):
Like? These are things and I'm doing this later on
in the pod because it's stuff that I don't necessarily
talk about out there on social media. You're never supposed
to show yourself in a weak way. Every once in
a while, I will to remind you all that I
am a human being. But for the most part, you're
supposed to be all knowing, omnipressence powerful. You're never supposed
(21:01):
to speak about your business ever dipping or doing poorly.
You're always supposed to speak of solutions and doing well
because that's the law of attraction, and that's how things
work for successful business people. But Golden peeps, I got
to tell you, there are some nights where I just
fall into a spiral and it does creep on depression.
(21:22):
And it is tough for people. It's tough for everybody
in the world. Who the fuck are you kidding? It's
tough for everybody, but it's very tough also for independent
contractors or artists or I see a difference between my
people and my friends that have a four oh one
K and they've been working in the corporate world forever
and they know they can retire at sixty five and
they've got all this money sitting there and they're great,
(21:43):
and they've got a pension. They've got That's not the
case with an independent contractor or an artist, like you
really have to figure things out, and a lot of
times it is paycheck to paycheck and it is hand
in mouth and you are wondering where your next lead
is coming from, or your next gig or your show
or what have you. And it's very challenging. So I
was at a point one night and I just happened
(22:04):
to scroll upon something that our president had to say,
and I want to share it with you. And he,
of course always talks about ninety nine point nine of
success is showing up, but this was the whole thing,
and you should google it. I bet you you could
find it. President Trump talks on thriving rising above under pressure,
(22:24):
Like that's such a such an important lesson. How well
do you do under pressure? And he talked about it.
Think about the pressure that that man is under as
the president, as a business owner, as an employer, a
boss to thousands, if not I mean a lot of people,
(22:45):
that kind of pressure. So we start out Matt Bacon's
podcast where I can see him and I can hear him,
but he can't hear me, and then his camera isn't working,
and I can see that he's getting frustrated, and it's
it's all about how you.
Speaker 2 (23:02):
Handle that pressure.
Speaker 1 (23:04):
And I think that he's messaging me right now, and
I'm just gonna say, I'm still talking about you. He
had to jump on a call. How well do you
deal with pressure? Listen to the end of this podcast
when he needed to bounce, How gracious he was, how
he wasn't a complete dickhead asshole.
Speaker 2 (23:23):
Which I would have been.
Speaker 1 (23:24):
You know what, in my earlier days, I was a diva,
I was a bitch, I was an ass wipe, and
I still can be. And that's a direct reflection of
how we are handling things under pressure.
Speaker 2 (23:36):
It really is. When you think about being in.
Speaker 1 (23:39):
A great mood, maybe you just got paid or some
extra money, or somebody gave you a gift or a compliment,
you're so much better at dealing with people and being
more well equipped than when you're stressful and you're stressed
and things are stressful and you're upset. How you're short
with people, your reaction, think about the last you were
(24:00):
in a flipping great mood on the highway and somebody
cut you off.
Speaker 2 (24:04):
Ah, you don't even give a shit.
Speaker 1 (24:05):
You don't even care because things are going well for you. You
were handling things well under pressure, and then if you're
in a fall mood, get out of the way.
Speaker 2 (24:13):
Especially me.
Speaker 1 (24:14):
There are some days, Golden Peeps, where I say I
should not be around humans.
Speaker 2 (24:18):
I just shouldn't.
Speaker 1 (24:19):
I know, I'm foul. I'm looking for a fight. I'm
a very confrontational person. I'm a pro in the world
of pro wrestling, pro wrestler manager, Like I mean, I'm ready.
I'm ready twenty four to seven to start something with somebody.
So it's best for me to stay back. So we
handled this very very well. It did cut off his time.
(24:41):
He should have been talking, hopefully for another seven minutes.
But you're going to just get me for a few
extra here.
Speaker 2 (24:46):
How well do you handle things under pressure.
Speaker 1 (24:49):
There's a lot of artists out there that we were
talking about.
Speaker 2 (24:53):
There's a lot of new technology.
Speaker 1 (24:55):
You better just keep up with the joneses and figure
it out or you're going to be so And yes,
it is an oversaturated market, which brings me to the
campaign that we're doing on social media right now reminding
people to not just stream your favorite artists, but to
actually go buy the record, or buy a cupcoozy, or
buy a freaking sticker, or buy a few downloads for
(25:16):
ninety nine cents or a dollar ninety nine or whatever
they are. Now, we don't wake that much money off
of that. So if the artist has a website such
as the Goldilocks Band, which you can get to the factory,
buy Goldilocks and they'll be purchase where you can buy
a song for a dollar ninety nine, why is it
a dollar ninety nine because even the site, the site
and PayPal take a huge cut out of it, so
you got to get something for it. Otherwise you're working
(25:38):
for pennies and peanuts. I joke about, look at my
cart full of nothing. This is how much five hundred
streams can can can buy.
Speaker 2 (25:47):
But it pays it, but it does. So go out
and support your artists. Go out.
Speaker 1 (25:52):
If you've got an indie wrestler that you like, or
a painter or somebody that does graphics or whatever, if
they've got a Patreon up for the three dollars five
dollars a month thing, give that soul a little bit
of revenue to go do what they need to do
because most of.
Speaker 2 (26:07):
Us are manic and most of us do get really depressed.
And that not three five dollars for a pledge.
Speaker 1 (26:14):
It's the fact that you've got people there that actually
give a shit about what you're doing. So the lesson
that I want you to learn from this particular podcast
is how well do you do you operate under pressure?
Speaker 2 (26:26):
And that could be any job that you're doing.
Speaker 1 (26:28):
God, I love watching Oh Chicago under Fire and just
some of these detective shows and whatnot and just seeing
how well do they do under the pressure. I'm sure
that they deal with massive PTSD when they get home
and they probably unload on their kids or their partners
or wives or what have you, or husbands, but they
(26:50):
appear to be handling things really, really well. So this
is something else that I say in the music business
to my bandmates. Fake it till you make it, and
it's all smoking open mirrors, because it is it's all
how you appear to other people. And sometimes you know what,
you can fake yourself out, fake yourself out when I
am one of those moods where I say I shouldn't
(27:11):
be around humans, and then I have to. You know,
the first thing that I do when I enter that
Kroger or that grocery store or Sam's Club or Costco,
I look for somebody who looks like they're having a
worse day than me, and I look them in the
eye and I find something positive to say about that person.
Speaker 2 (27:29):
Oh my gosh, what a great shirt. I love it.
Speaker 1 (27:32):
Your hair looks so good today. Oh my god, girl,
makeups on point.
Speaker 2 (27:37):
Dude, those shoes totally dope. They're lit.
Speaker 1 (27:40):
Give somebody a compliment and watch them light up, like
the fourth of July. Watch their mood change, watch their
their their expression, the skip in their step that they have.
If you look behind you and watch watch them walking
by you, their head being held up high in confidence
because you took the time to compliment that.
Speaker 2 (28:00):
Try it.
Speaker 1 (28:01):
It'll shift your mood and it'll make you feel like
you're on top and you're faking it till you're making
it and you're smoking and mirroring it.
Speaker 2 (28:08):
And it's pretty badass.
Speaker 1 (28:10):
So I hope that you learned something from this podcast.
It started out shaky because Matt, like I said, was
having some technical issues, but we worked it out and
we went forward and we were able to get some
of this time, which I'm very very glad for. So
I wish you all a beautiful week, and I thank
you for your time and just being out there, and
I remind you always be safe, but be free, always
(28:33):
stay golden. And then we always clap at the end,
but it's just me solo, So I'm gonna clap for myself,
like the good old fashioned Muppet Show that some of
you might remember. And I miss the Muppet Show and
the vibe before it became completely I don't know, dare
I say it? It's a word that starts with a W,
but I won't it. You should just be fun and
not about politics and sexual preference. But now every cartoon, Muppet,
(28:56):
n GV show is and there's always an agenda being pushed.
Speaker 2 (29:00):
There isn't one here.
Speaker 1 (29:01):
I just want you to have a great life and
feel awesome and feel loved. So I'm gonna give myself
a round of applause, and that goes for you as well.
Speaker 4 (29:09):
Yeah you've got friend.
Speaker 2 (29:20):
Now, what's up everyone?
Speaker 1 (29:22):
It's Goldie Impact Wrestling, TLC's Cheap Skates, Ted Nugent's running
wild from him somewhere in the woods and maybe you've seen.
Speaker 2 (29:30):
Our band, Goldilocks Band.
Speaker 1 (29:31):
We're out there, we're on tour, but now we're connecting
on cameo.
Speaker 2 (29:35):
So I want to tell you that I am here
to be your humble servant.
Speaker 1 (29:39):
And that's whatever you need said for you, for a friend,
a shout out, a golden shout out. You name it
here and on it now, just reminding you keep it classy,
keep it cool, and keep it above the belt.
Speaker 2 (29:50):
But I want to offer you something a little bit,
a little bit different.
Speaker 1 (29:54):
Just remember, if I'm not on the road and I've
got access to these next beauties, we.
Speaker 2 (29:57):
Can always have my.
Speaker 1 (30:06):
D You want to make this the most amazing experience
for you ever because you deserve it, Your friends deserve it,
your loved ones deserve it.
Speaker 2 (30:17):
And just remember I can sing you a few lines
of a song.
Speaker 1 (30:20):
It can be from from anywhere like it can be
from song where they.
Speaker 2 (30:29):
Or it could be.
Speaker 4 (30:32):
Fun well, it could even be Hona highway way.
Speaker 2 (30:47):
It need to be from there. Oh, and keep in mind,
not all requests are the same.
Speaker 1 (30:53):
Maybe your motivation comes with a harder edge, Maybe you
need a more jagged little pill.
Speaker 2 (30:58):
There's nothing that I love more and playing the heel.
Speaker 1 (31:01):
So if you need your message delivered with more, Oh,
what's the word I'm looking for intention Please specify. I
can't wait to connect with you on cameo. Thanks so
much for being here, Stay Golden,
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