This episode features an interview with Dan Levi, Executive Vice President and Chief Marketing Officer of Clear Channel Outdoor. He leads the organization’s marketing strategy and connects brands and consumers through innovative advertising insights and solutions. Prior to joining Clear Channel Outdoor, Dan held positions at Captivate, Zoom Media, Monster Worldwide, and MTV. He has a proven track record of driving significant revenue growth, developing brands, and creating opportunities for B2B and B2C organizations.
In this episode, Kailey and Dan discuss understanding consumer journeys, the role of out-of-home advertising in driving conversions, and the need for adaptability to optimize brand performance.
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Key Takeaways:
- Balancing technological advancements like AI with the inherently human aspect of marketing, ensures that relationships and trust with customers remain central to marketing strategies.
- With consumers now relying on digital tools for navigability, advertisers should consider journeys and audience behaviors rather than just proximity to locations.
- When out-of-home advertising is combined with other channels, marketers are able to drive performance, brand awareness, and direct conversions.
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“Advertising, especially one that is such a local business, people, relationships, they're really important. I think there is a very big risk in trying to move too fast to embrace automation in a way that undermines the strength that we have. Which is we have people on the ground, in our local markets, working with our customers.” – Dan Levi
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Episode Timetamps:
*(02:49) - Dan’s career journey
*(05:38) - Trends impacting customer experience
*(21:05) - The role of AI in Clear Channel’s strategy
*(30:21) - Challenges on the customer engagement journey
*(35:33) - How Dan defines “good data”
*(42:14) - Dan’s recommendations for upleveling customer experience strategies
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Links:
Connect with Kailey on LinkedIn
Learn more about Caspian Studios
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Sponsor
Good Data, Better Marketing is brought to you by Twilio Segment. In today’s digital-first economy, being data-driven is no longer aspirational. It’s necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com
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