In this episode of the Good Finds podcast, host Brent Watkins is joined by Drew Giese, the manager of Goodwill of the Heartland’s e-commerce and Reboot operations, for an energetic and behind-the-scenes look at how donated treasures are given new life through technology and strategy.
Brent and Drew walk listeners through the process behind ShopGoodwill.com, Goodwill’s online auction platform. The site is a thriving hub where unique, valuable, and collectible items from over 140 Goodwill agencies are listed and sold in eBay-style auctions. From rare Batman memorabilia to vintage marbles and uranium glass, Drew shares incredible finds that pass through the warehouse and the meticulous process used to determine their value.
Drew also sheds light on Goodwill’s robust book reselling operations, which utilize platforms like Amazon and eBay alongside AI tools to optimize sales. A highlight includes their collaboration with Cash Monkey, which uses data-driven algorithms to determine the best channel for each donated book.
The conversation shifts to Goodwill Reboot, a program dedicated to electronic donations and sustainable tech recycling. Listeners learn how donated computers, regardless of condition, are securely wiped to Department of Defense standards and either resold at affordable prices or responsibly recycled through a long-standing partnership with Dell. Drew also introduces the upcoming “Scrap Tops” initiative—launching on Earth Day—offering budget laptops for students and families.
From local pickup options and combined shipping perks to authentication for high-end clothing and jewelry, Drew emphasizes transparency, value, and Goodwill’s mission-driven heart. Whether you're a savvy thrifter, collector, or environmentally conscious donor, this episode reveals how shopping (and donating) online with Goodwill is making a big impact.
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