All Episodes

July 24, 2025 16 mins

What happens when dog training focuses on building relationships rather than just obedience? Mary Siero, founder of K9 Coaching Academy, reveals a fresh approach to helping everyday people with their household pets.

Mary's journey began when she noticed a crucial gap in dog training services. While most facilities focused on competition and performance dogs, many pet owners simply needed help integrating their furry friends into family life. This realization led Mary and her colleagues to establish K9 Coaching Academy, where the focus shifts from rigid obedience to nurturing the human-canine bond through understanding, patience, and tailored training techniques.

The conversation debunks common myths about dog training, particularly the notion that older dogs can't learn new behaviors. Mary shares a touching story about rescuing an eight-year-old dog who had spent his entire life chained outdoors, yet through thoughtful training became a well-adjusted companion. "Dogs live in the present," she explains, offering an insight that applies as much to human psychology as canine behavior. This present-focused approach allows rescued animals to move beyond difficult pasts when provided with consistent love and proper guidance.

Beyond their standard classes, K9 Coaching Academy gives back through extensive community outreach, working with animal shelters to train volunteers and help special needs dogs, including deaf and blind rescues. They've created programs like "Canine Waggers" where therapy dogs visit nursing homes and businesses, and a performance team that entertains at community events. Their commitment extends to education programs in schools, teaching children about responsible pet ownership.

Want to transform your relationship with your dog? Visit K9coachingacademy.com or call 336-925-8817 to discover how understanding your pet's unique needs can create harmony at home. Whether you're adopting a rescue or bringing home a new puppy, proper training makes all the difference in building a lasting bond with your four-legged family member.


Mary Siero 

8151 North Point Blvd Winston-Salem, NC  27105

336-925-8817

https://www.k9coachingacademy.com

Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
This is the Good Neighbor Podcast, the place
where local businesses andneighbors come together.
Here's your host, Karen Wood.

Speaker 2 (00:11):
Well, hello.
This is Karen Wood with theGood Neighbor Podcast of Davey
and Advanced Neighbors.
I am excited here today becauseI have my friend Mary Sierra,
with Canine Coaching Academy,talking all things dogs and
training.
How are you, mary?

Speaker 3 (00:30):
I'm great, thank you.
How are you, karen?

Speaker 2 (00:32):
I am doing very well.
I am super excited to talk withyou and learn a bit more about
your business and how it came tobe.
So tell us how Canine CoachingAcademy was born.

Speaker 3 (00:49):
Well, it started out.
A group of us were training atanother facility and our focus
is more on, you know, people'spets and the relationship with
their dogs and their house, noton competitive performance or
purebred dogs.
And the place we were at wasfocused more on performance dogs
and purebreds and we wanted tohelp just the average person

(01:11):
with their dog.
So we felt the best way to dothat was to open our own place.
We were lucky enough to find afacility that was affordable for
us and we opened last Septemberand we're very excited about it
.

Speaker 2 (01:26):
Awesome.
So you'll be celebrating oneyear here in a couple of months.

Speaker 3 (01:30):
Yes.

Speaker 2 (01:31):
Great, and I love the idea that you are focused on
just your household pet, likeyou said, not that performance
dog or the purebred, so I lovethat aspect of it for sure.

Speaker 3 (01:45):
Well, and it's not that we don't like purebreds.
It's just that you know, ifyour purebred dog is going to be
your household pet, then thisis the place for you to come to,
because our classes focus notjust on improving your dog's
manners and behaviors.
We also work on yourrelationship with your dog and
help you and your dog learn howto have fun in new ways together

(02:07):
, in ways that are enriching foryour dog, so that your dog is
actually a better family member.

Speaker 2 (02:13):
That's awesome.
That's awesome.
I'm a huge dog fan.
I have three myself.
I think when we first met, wetalked about mine, and some of
them are purebred, if you will,but then others are a mix, and I
have owned multiple dogsthroughout my lifetime and have

(02:33):
adopted several as well.
So that's, that's awesome.
So you guys worked with anothercompany or another business and
then just came together andformed Canine Coaching Academy
to serve the needs more of thatpet and helping them adapt
better in their home and bebetter listeners, almost, if you

(02:57):
will.
There's a lot to learn from thedogs, the dogs the humans and
humans the dogs.

Speaker 3 (03:03):
Yeah, there absolutely is, and you know
people.
I think people's relationshipwith dogs have changed over the
years, and we we work to betterunderstand our dogs so that
they're happier and healthier aswell, and it just makes for a
great combination if your dog iswell behaved.

Speaker 2 (03:23):
Yes, absolutely.
And don't you guys specialize,like, for example?
We talked about, for example,puppy puppies, getting them off
to the right start at a veryyoung age?

Speaker 3 (03:36):
Yes, we have a great puppy program that really looks
at the developmental stages ofthe puppy.
So our puppy program is notjust about obedience training
although there's some of that inthere but just as children have
developmental stages where theygo through fear periods,
puppies have those same kinds ofstages, and so what we seek to

(03:56):
do is help you bring your puppyupright, because if you start
when a dog is a puppy, thebehavior problems is that they
get older.
Is can be non-existent if youbring them up right, Gotcha.

Speaker 2 (04:09):
And is it a myth that you can't teach an old dog new
tricks?

Speaker 3 (04:13):
Absolutely is a myth.
I had a dog I rescued from thathad lived on a chain for eight
years and he was my buddy.
He was the best dog in the worldand he learned all kinds of
tricks and was just a greatcitizen.
So it might take a little bitmore time sometimes to train
them, depending on that dog,because just as some people are

(04:36):
good learners, some dogs aregood learners as well, and if a
dog has never had to learnanything their whole life, they
have to kind of get the learningprocess started when they're
older, like that.

Speaker 2 (04:47):
And that makes sense.
They got to exercise thatlearning muscle.
Yep, their brain.
I love it.
And you know, do you find toothat some of the dogs, like the
one you experienced that was onthe chain for eight years, or
just some that are, you know,fostered and then adopted, that
that they have just like a, asense of?
I don't know if grateful is theright word, but it's like they

(05:08):
sense they're like I'm in abetter place.

Speaker 3 (05:11):
Well, the great thing about dogs is they live in the
present and they are verygrateful for the present that
they're in.
So people are often worriedabout a dog that has maybe had
an abusive past and that the dogwon't be able to get past it.
But they really can becausethey do live in the present.
So once they live in the rightenvironment, they are grateful

(05:35):
for better understanding and for, you know, love and
companionship.

Speaker 2 (05:38):
Wow, isn't that a great lesson we should take
ourselves.
We should For sure.
Take ourselves, we should Forsure.
So what is the one thing thatyou really want our listeners to
know about you and yourbusiness as it pertains to the
dog training world?

Speaker 3 (05:59):
I think the one thing that we'd like people to know
is that we're really focused onindividuals.
Even though we have groupclasses, we typically have two
instructors for every class sothat we give a lot of individual
attention to our students.
We're always available to ourstudents via text or email, you
know, after class, even monthslater, because we're really

(06:21):
focused on you and your dog andwe want things to go well for
you and your dog, so we want tobe there for you when you need
us.
We also have, you know, a widerange of classes.
You know if you've had a dogthat is well behaved, we have a
class that's called Dogs JustWant to have Fun, where we play
different games with your dogs.

(06:42):
We did a Olympic decathlon inthat class just a few weeks ago
and everybody just loved it.
So your fun with your dogdoesn't have to stop after they
learn the basics of sit down andstay.
There's more there that you cando with them Got it.

Speaker 2 (06:58):
How many people do you have on staff working with
you?
We?

Speaker 3 (07:02):
have four trainers that work and we have some other
assistants that work, and noneof us are full time.
We all work part time for theclasses that we're working with.

Speaker 2 (07:14):
OK, so you've got a wide range then of experience
and dealing with differentbehaviors and ages and stuff
like that.

Speaker 3 (07:23):
We do, and all of our trainers have a certain
specialty.
We have some that focused oncompetitive dog sports Myself, I
focus on canine fitness andtricks.
My partner, stephanie, focuseson puppies she loves puppies.
And our fourth trainer focuseson some other competitive sports
like obedience and rally.

Speaker 2 (07:44):
Awesome, awesome.
Now tell me where your facilityis located.

Speaker 3 (07:49):
We are located at 8151 North Point Boulevard in
Winston-Salem, ok, which is nota far drive for us here where we
are in Davie County, which isnot a far drive for us here.

Speaker 2 (07:59):
where we are in Davie County, it's literally
depending on traffic.
You can get there 15, 20minutes easily.
Yes, absolutely.
Very easy to find.
Got it, got it.
And do you have a website thatour listeners could go?

Speaker 3 (08:14):
to.
We do we also.
Our website is caninecacom orcaninecoachingacademycom.
We also have a Facebook page,canine Coaching Academy, and we
are on Instagram as well.

Speaker 2 (08:28):
Okay, awesome, and do you, on those platforms, do you
provide tips and various thingslike that that people can
follow you for just you know,little bits of tidbits of
information.

Speaker 3 (08:41):
We do.
We're trying to get better withthat we have a lot of tips on
the website and on the Facebookpage is where we offer most of
the tips.
We'll share things maybe fromother sites about canine
nutrition you know moreauthoritative sites and we'll
also offer some tips of our ownon that site as well sites and

(09:03):
we'll also offer some tips ofour own on that site as well.

Speaker 2 (09:04):
Awesome, I know you guys do a lot to give back, not
just for your clients that comeand pay.
Just recently, I think, we werefortunate to have our Humane
Society come to you and get someclasses and lessons with a
handful of our volunteers andsome of our dogs that are
currently up for adoption, onjust some basics and learning

(09:26):
how to handle them and deal withdifferent behavioral issues
from anxiety or even newerpuppies and et cetera.

Speaker 3 (09:34):
Absolutely.
It was a wonderful afternoon.
We had, I think, four deaf dogsin that group.
I think they, foster, knew ofone of them that were was deaf,
but as we started working withthem we felt that the other two
were deaf as well.
One of them was deaf and blind,and so we helped that foster

(09:54):
with.
You know how to how to train adeaf and blind dog.
I personally have a deaf dog,so I have some experience there,
and we had some other dogs thatwere a little bit anxious so we
had another trainer workingwith them, so it was just a
wonderful experience.
We also have a Davie Countyanimal services scheduled to
come in in a week or so for someof their volunteers, and again,

(10:17):
we're doing it just to help.
We feel that if fosters andvolunteers are better at their
jobs, we're going to see moredogs get adopted and stay in
their adoptive homes and not bereturned to shelters, and that's
something that we think ispretty important to us.

Speaker 2 (10:32):
Yeah, I think that's awesome too because, as you'd
said, just with the dogs helpingto lower their anxiety and just
some basics on some trainingand things that they have, so
that when I go to that new homeit does, I would think, make it
a lot easier on that transition.

Speaker 3 (10:48):
Yep, absolutely, and we did a similar thing for FOSS
Friends of Stokes County Shelterabout a year ago when we first
opened.
So we're always open to do thatfor organizations we like to
sponsor, any of the animalwelfare type organizations.
You know we usually donate afree training class as part of a
raffle basket.

(11:09):
We're doing it for the HumaneSolution, their upcoming event,
and we did it last year, for Iforget the name of the group we
did it for last year.
So we're always willing to dothat though.

Speaker 2 (11:20):
That's awesome.
Well, I've been to yourfacility and I think it's a very
unique place and what you guysare offering I think is
wonderful and specializing, likeI said in the the, the, the pet
, that for the home, for thatnew family that adopts that new
pet or acquires the new puppy.
So I think there's definitely aneed for that, because most of

(11:42):
the trainings facilities thatI've seen, or whatever it's like
you said, it's more for thatthe agility, all those things
that you see out there, andespecially if you see TV and you
know stuff like that, so you'rethe first that I've seen that
caters to this.
Yeah, and we and you know stufflike that, so you're the first
that I've seen that caters tothis.

Speaker 3 (12:00):
Yeah, and we, you know, we offer some introductory
classes to things like agility,but that's not our, our main
focus and that's not where ourstrengths are.
I should also mention that wehave a couple of other groups
that go out and give back to thecommunity.
We have a group called CanineWaggers, which is is a group of
therapy dogs and our CanineWaggers just go places and get

(12:23):
petted by people, basically, andhelp lower their blood pressure
.
So they go to nursing homes orhospitals or even businesses.
Liberty Hardware asked us tocome out on an employee health
day and we took all our dogs andeveryone just came and petted
the dogs and loved it.
We also have another teamcalled the Canine Performance
Team and that's a team that doesa routine and performs tricks

(12:47):
and we do a lot of groups there.
We've done rehabilitationcenters and nursing homes.
We're doing some fall festivalsthis fall and again, we just do
it just to you know, helppeople enjoy dogs.

Speaker 2 (13:02):
That is awesome.
So what fall festivals canpeople find you at this this
year?

Speaker 3 (13:07):
We are going to be at the Bethesda Church Fall
Festival on September 27th.
Okay, that's down in Welcome.
We're going to be at theWelcome Fall Festival right next
to North Davidson VeterinaryHospital and that's, I think,
october 18th.
I think I want to say, okay,there's a rehabilitation

(13:30):
facility that's having a fallfestival.
We'll be at, but I think that'sprivate.
But those other two are thepublic ones that we're scheduled
for right at the moment.

Speaker 2 (13:38):
Okay, I love the idea of the group, the canine
performance team.
That's really fun.
I would think that would lift alot of people's spirits,
especially in nursing homes andjust places like that for people
just to see that.
So that's really cool.

Speaker 3 (13:52):
It is.
Some of them have asked us ifwe could come back weekly.

Speaker 2 (13:57):
We can't do that, we can't do that.
Maybe quarterly, maybe monthly.

Speaker 3 (14:03):
We've got actually a lot of requests and we're pretty
pleased about that because youknow that's what we want to do
with our dogs is we want to giveback and, you know, help make
people happy.
Oh, we also have a few dogsthat are canine ambassadors that
go to schools people happy.
Oh, we also have a few dogsthat are canine ambassadors that
go to schools.
We just recently were at aschool, you know, teaching
children about responsible dogownership and the different

(14:23):
breeds and things Very cool.

Speaker 2 (14:26):
I love it.
I love it.
Well, you guys are.
You're doing a lot out thereand giving back to the community
, so I certainly appreciate itand I have enjoyed learning a
little bit more even than what Iknew before, about what you,
what you guys do.
And again, so it's the caninecanine academy and you can go to

(14:50):
canine CA as well ascanineCoachingAcademycom.

Speaker 3 (14:57):
Right, that's correct , and it's with a K, not the
word canine spelled out, gotcha.

Speaker 2 (15:02):
The letter K, the letter K.
And then you are located offNorth Point in Winston-Salem,
and is there a phone number thatif someone wanted to call you
they could reach out?
Sure, they could reach us at336-925-8817.

(15:23):
Great.
Well, I have enjoyed it and Iwill post this contact
information for folks and I hopeyou'll reach out to her if you
get a new puppy.
We have the holidays justaround the corner and we know
how that goes, so please, if youdo, reach out to these ladies
and get your puppy off to aright start and if you adopt, by
all means reach out to theseladies and get your puppy off to
a right start.
And if you adopt, by all meansreach out to them, and I look
forward to having you back inthe future and we'll get some
progression updates on what youguys have going on and all of

(15:47):
that good stuff.
So I appreciate it, mary, andwe definitely be back in touch
to have another conversation.
Great Thanks, karen, you'rewelcome.

Speaker 1 (15:59):
Thank you for listening to the Good Neighbor
Podcast.
To nominate your favorite localbusinesses to be featured on
the show, go to gnpdaveycom.
That's gnpdaveycom, or call336-559-3044.
Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

CrimeLess: Hillbilly Heist

CrimeLess: Hillbilly Heist

It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.